Sony Pixel Power calrec Sony

Broadpeak Transforms Video Streaming Monetization With Interactive Targeted Advertising

03/04/2024

April 3, 2024

Broadpeak Transforms Video Streaming Monetization With Interactive Targeted Advertising

Bringing Interactivity to OTT Advertising on Connected TVs, Broadpeak's New Click2 Technology Increases Monetization for Video Streaming Services

CESSON-SEVIGNE, France - April 3, 2024 - Broadpeak , a leading provider of content delivery network (CDN) and video streaming solutions for content providers and pay-TV operators worldwide, announced today Click2, a new interactive advertising feature on its server-side ad insertion (SSAI) solution. As the OTT world's first interactive advertising technology available to all streaming platforms, Click2 enables viewers to interact with ads as they are watching video streaming services, opening up a new type of ad inventory for video service providers. Leveraging the Click2 feature on broadpeak.io Dynamic Ad Insertion service, video service providers can significantly boost viewer engagement and monetization for video streaming services.

As the video streaming market continues to evolve, targeted advertising has become a critical component for monetization, said Jacques Le Mancq, CEO at Broadpeak. With our new Click2 technology we are pioneering a targeted advertising transformation, bringing interactive advertisements into the streaming world, opening up opportunities for more advertisers, and driving additional revenue for video service providers.

Broadpeak's new Click2 is the OTT world's first interactive advertising technology for streaming platforms.

Broadpeak's Click2 solution sends a notification or an SMS to a viewer's mobile phone or other mobile device with information about a product featured in an ad and gives them the opportunity to purchase that product.

Broadpeak's state-of-the-art Click2 technology boosts the performance of targeted advertising guaranteeing clicks for advertisers. Click2allows viewers to click directly on banner ads within the video stream on their devices - including connected TVs, smart TVs, and Android TVs. After clicking on the ad, viewers receive a notification or SMS on their phone or other mobile device with information about the product featured in the ad and an opportunity to purchase it.

Click2 ensures a premium user experience, allowing viewers to simultaneously keep watching video streaming services while looking at branded products on their companion device.

This is a real game changer for advertisers and video streaming platforms, bringing opportunities similar to what is done in the world of web advertising to OTT, with click through and other indicators that measure the performance of ads, said Mathias Guille, vice president cloud platform at Broadpeak. We are proud and excited to soon offer this feature on our broadpeak.io SaaS platform.

With Click2, video service providers can start charging for ads per click instead of per impression, opening up additional revenue streams. Click2 makes it easy to create clickable video streaming ads at scale, without requiring any work from the advertisers or agency side. Video service providers simply leverage the existing standard instream ad to generate interactive ads. Furthermore, Click2 provides advertisers with performance indicators about the ad, not just impressions, increasing the value of targeted advertising.

Broadpeak will demonstrate the benefits of its new Click2 technology at the 2024 NAB Show, April 14-17 in booth W2529.

Download the Click2 Use Case Sheet
LINK: https://broadpeak.tv/newsroom/broadpeak-transforms-video-streaming-mon...
See more stories from broadpeak

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

07/10/2026

Dalet Flex LTS Delivers Smarter Media Operations from Ingest to Distribution

Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...

06/09/2026

Dolby and MagentaTV Bring Fans Closer to the FIFA World Cup 2026 in Germany with Dolby Vision and Dolby Atmos

June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...

04/08/2026

Dalet Announces Commercial Availability of Dalia, Bringing Media-Aware Agentic AI to Enterprise Productions

Dalet, a leading technology and service provider for media-rich organizations, t...

25/07/2026

Study: T-Mobile Remains Best Mobile and Fastest 5G Network

Share Copy link Facebook X Linkedin Bluesky Email...

25/07/2026

Mark Bridges to Lead CableLabs

Share Copy link Facebook X Linkedin Bluesky Email...

25/07/2026

Total YouTube Views for All FIFA World Cup Content Top 200 Billion

Share Copy link Facebook X Linkedin Bluesky Email...

25/07/2026

Pebble To Address Future Of Media Operations At IBC 2026

Share Copy link Facebook X Linkedin Bluesky Email...

25/07/2026

Paramount Agrees to Pause Warner Bros. Discovery Deal

Share Copy link Facebook X Linkedin Bluesky Email...

25/07/2026

Export FCP7 to XML Without Needing FCP7 Installed

Export FCP7 to XML Without Needing FCP7 Installed Dave Rice July 24, 2026 0 Comments I've created an open source tool that allows you to export FC...

25/07/2026

Documentary Sell Your House Edited with DaVinci Resolve Studio

Documentary Sell Your House Edited with DaVinci Resolve Studio Brie Clayton July 24, 2026 0 Comments Filmmakers post feature documentary from opposite...

25/07/2026

Time to Act: Bringing a New Opera to Life

Time to Act: Bringing a New Opera to Life Boston Conservatory at Berklee vocal arts students played a vital role in shaping the opera's creative developme...

25/07/2026

Beyond the Score

Beyond the Score For Dean of Music Kevin Haden, the boundless possibilities of classical music begin with process. July 24, 2026 By Kevin Haden Michelle ...

25/07/2026

Reading the Room

Reading the Room As music director of two major orchestras, conductor Jonathon Heyward aims to make the concert hall a space for everyone. July 24, 2026 By ...

24/07/2026

ESPN Adds New Production Features for NFL FLAG Championships

Referee hat cameras, player/coach mics, and virtual graphics will be deployed at the three-day event for the first time The NFL FLAG Championships return to ES...

24/07/2026

Qvest, Ateme and Scaleway Deliver Sovereign OTT Platforms for European Broadcasters

Qvest, Ateme, and Scaleway have partnered to offer broadcasters, media organizat...

24/07/2026

LTN Reaches 3,000 Satellite-to-IP Migrations as FCC Votes on C-Band Auction

LTN has completed satellite-to-IP migrations for more than 3,000 broadcaster, MVPD (Multi-Channel Video Programming Distributor), head-end, and content owner si...

24/07/2026

Chyron Releases Virtual Placement 8.1

Chyron has released Virtual Placement 8.1, an update to its live sports virtual graphics platform. The release adds workflow and graphics changes across chroma ...

24/07/2026

Riedel Deploys RefCam and Easy5G at International Soccer Match

Riedel's RefCam Live was used for the first time at an international soccer match during a friendly between the German men's national team and Ghana in ...

24/07/2026

USSI Global Offers Services for Next Phase of C-Band Spectrum Transition

USSI Global said it is prepared to help broadcasters, satellite network operators, and media organizations manage the next phase of C-band spectrum clearing, fo...

24/07/2026

Fubo Launches The Athletic Video Hub on CTV

FuboTV and The Athletic have launched The Athletic Video Hub on Fubo, bringing The Athletic's sports video content to connected TV (CTV) for the first time....

24/07/2026

Tagboard Integrates With Momento To Display Fan Reaction Photos on Venue Screens

Tagboard and Momento have partnered to bring Momento's fan reaction photos to venue videoboards in real time following big plays. The Seattle Mariners will ...

24/07/2026

Stephen Arnold Music Creates Anthem for Fox Television Stations FIFA World Cup Coverage

Stephen Arnold Music (SAM) created an anthem called The World Is Here for Fox ...

24/07/2026

CazTV Acquires Exclusive Brazilian WTA Tour Rights Through 2030

Caz TV has acquired Brazilian broadcast rights to the entire WTA Tour driven by Mercedes-Benz, covering all WTA 250, WTA 500, and WTA 1000 tournaments. The agre...

24/07/2026

SiriusXM and WWE Launch WWE Radio on Channel 156

SiriusXM and WWE have launched WWE Radio on SiriusXM channel 156, beginning Monday, July 27. The channel will carry live audio of WWE Premium Live Events, audio...

24/07/2026

Harvard Athletics Uses AJA Equipment for Collegiate Sports Production

Harvard Athletics produces more than 325 live NCAA Division 1 sports events and 500 edited videos per year. To manage video capture, streaming, recording, and s...

24/07/2026

Chyrons PRIME 5 Supported Telemundos FIFA World Cup 2026 Graphics Production

Chyron's PRIME 5 graphics platform supported live graphics workflows for NBCUniversal Telemundo's FIFA World Cup 2026 coverage across Telemundo, Univers...

24/07/2026

NBC Sports Prioritizes Data in Presentation of 113th Tour de France

Wearable tech returns to the coverage, and a brand-new mobile unit is rolled out for the 2026 edition The 21-stage Tour de France is nearing its conclusion. Th...

24/07/2026

ESPN Leans Into Player Access, Referee Cam for WNBA All-Star Weekend in Chicago

More than 20 cameras, extensive player and coach audio, and a REMCO production model will power coverage of the league's showcase For an event designed to ...

24/07/2026

F1 Unveils Strategy Insight Graphic Powered by AWS at Hungarian Grand Prix

New broadcast tool uses live timing, telemetry, and predictive analysis to decode real-time team decision-making for fans at home...

24/07/2026

Ratings Roundup: World Cup Final Draws Largest Non-NFL U.S. TV Audience in Nearly 30 Years

Ratings Roundup is a rundown of recent rating news and is derived from press rel...

24/07/2026

SRM Sounds introduce Max Richter Strings

First string library captured at Studio Richter Mahr The latest sample library to be created at Max Richter's Studio Richter Mahr facility captures the ...

24/07/2026

KIT Plugins release BB Chamber D

Official emulation of Blackbird Studios reverb chamber In their latest collaboration with Blackbird Studios, KIT Plugins have captured the sound of the Stud...

24/07/2026

Behind Netflix's Emmy-nominated Monster: Bind Studio and FileRunner on the VFX pipeline

Sohonet's partners at BIND Studio have published a great case study on the V...

24/07/2026

Calrec Craft Interview with Sound Engineer Angela Gomez

Angela Gomez brings over 14 years of experience in broadcast communications and audio engineering, specialising in live outside broadcasts, live sports and larg...

24/07/2026

Harvard Athletics Transforms Collegiate Sports Storytelli...

Between the maturation of IP and remote production workflows, collegiate sports production is advancing rapidly. For an Ivy League institution like Harvard, kee...

24/07/2026

iWedia announces the launch of Teatro Factory - A groundb...

iWedia, a global provider of software solutions for connected TV devices, today announces the launch of Teatro Factory, a new operator-facing software factory o...

24/07/2026

Record-breaking World Cup has advertisers cheering

Yospace, the trusted leader in Dynamic Ad Insertion (DAI), stitched 11.57 billion one-to-one addressable advertisements into live video streams during the 2026 ...

24/07/2026

Mediagenix To Feature 'Real-Time Media Enterprise Platform At IBC 2026

Share Copy link Facebook X Linkedin Bluesky Email...

24/07/2026

Peacock Posts First Profits, Adds 2 Million Subs in Q2 2026

Share Copy link Facebook X Linkedin Bluesky Email...

24/07/2026

Edward F. OKeefe Named President and CEO of The WNET Group

Share Copy link Facebook X Linkedin Bluesky Email...

24/07/2026

TiVo Ads, OpenGlass Launch Programmatic Access to the TV Homescreen

Share Copy link Facebook X Linkedin Bluesky Email...

24/07/2026

Digital Alert Systems DASDEC Platform Supports FCCs New P...

Current DASDEC software enables customers to comply with the FCC's new 15-character password mandate without requiring updates LYNDONVILLE, N.Y. July 23,...

24/07/2026

SDVI to Showcase Next-Generation Rally Platform and New T...

At the IBC2026 Show, SDVI will give European media organizations their first hands-on look at the next-generation Rally media supply chain management platform f...

24/07/2026

Sonnet Technologies at IBC2026

Sonnet Technologies at IBC2026 Brie Clayton July 23, 2026 0 Comments Hero image: Sonnet Twin25G T5 Thunderbolt 5 Adapter At this year's IBC Sho...

24/07/2026

Musora Enhances Online Music Lessons with Blackmagic Design

Musora Enhances Online Music Lessons with Blackmagic Design Brie Clayton July 23, 2026 0 Comments Director of Production Josh Holliday details workflo...

24/07/2026

The Future of Live Production: How DMC Is Combining Traditional OB with Software-Defined Remote Production

Interview with Production 360. Original article published here The theme of thi...

24/07/2026

From postPerspective: Pixar Colorist Susan Brunig Talks Pre-Grading, More for Toy Story 5

Article courtesy of postPerspective Read the article While Toy Story 5 maintai...

24/07/2026

Kerry and Mayo fans Up For The Match as excitement builds in Croke Park on the eve of the football final

Kerry and Mayo fans Up For The Match as excitement builds in Croke Park on the e...

23/07/2026

Record-breaking World Cup has advertisers cheering

Staines-upon-Thames, UK, 23rd, JULY, 2026 - Yospace, the trusted leader in Dynamic Ad Insertion (DAI), stitched 11.57 billion one-to-one addressable advertisem...