
April 3, 2024
Broadpeak Transforms Video Streaming Monetization With Interactive Targeted Advertising
Bringing Interactivity to OTT Advertising on Connected TVs, Broadpeak's New Click2 Technology Increases Monetization for Video Streaming Services
CESSON-SEVIGNE, France - April 3, 2024 - Broadpeak , a leading provider of content delivery network (CDN) and video streaming solutions for content providers and pay-TV operators worldwide, announced today Click2, a new interactive advertising feature on its server-side ad insertion (SSAI) solution. As the OTT world's first interactive advertising technology available to all streaming platforms, Click2 enables viewers to interact with ads as they are watching video streaming services, opening up a new type of ad inventory for video service providers. Leveraging the Click2 feature on broadpeak.io Dynamic Ad Insertion service, video service providers can significantly boost viewer engagement and monetization for video streaming services.
As the video streaming market continues to evolve, targeted advertising has become a critical component for monetization, said Jacques Le Mancq, CEO at Broadpeak. With our new Click2 technology we are pioneering a targeted advertising transformation, bringing interactive advertisements into the streaming world, opening up opportunities for more advertisers, and driving additional revenue for video service providers.
Broadpeak's new Click2 is the OTT world's first interactive advertising technology for streaming platforms.
Broadpeak's Click2 solution sends a notification or an SMS to a viewer's mobile phone or other mobile device with information about a product featured in an ad and gives them the opportunity to purchase that product.
Broadpeak's state-of-the-art Click2 technology boosts the performance of targeted advertising guaranteeing clicks for advertisers. Click2allows viewers to click directly on banner ads within the video stream on their devices - including connected TVs, smart TVs, and Android TVs. After clicking on the ad, viewers receive a notification or SMS on their phone or other mobile device with information about the product featured in the ad and an opportunity to purchase it.
Click2 ensures a premium user experience, allowing viewers to simultaneously keep watching video streaming services while looking at branded products on their companion device.
This is a real game changer for advertisers and video streaming platforms, bringing opportunities similar to what is done in the world of web advertising to OTT, with click through and other indicators that measure the performance of ads, said Mathias Guille, vice president cloud platform at Broadpeak. We are proud and excited to soon offer this feature on our broadpeak.io SaaS platform.
With Click2, video service providers can start charging for ads per click instead of per impression, opening up additional revenue streams. Click2 makes it easy to create clickable video streaming ads at scale, without requiring any work from the advertisers or agency side. Video service providers simply leverage the existing standard instream ad to generate interactive ads. Furthermore, Click2 provides advertisers with performance indicators about the ad, not just impressions, increasing the value of targeted advertising.
Broadpeak will demonstrate the benefits of its new Click2 technology at the 2024 NAB Show, April 14-17 in booth W2529.
Download the Click2 Use Case Sheet
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
01/04/2026
January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION
Douyin Users Can Now Create And Share Videos With Stun...
31/03/2026
MeyerPro delivered the LED production for the Microsoft Ignite 2025 keynote at Chase Center in San Francisco, using more than 2,700 ROE Visual panels across mul...
31/03/2026
The Media Coding Industry Forum (MC-IF) is expanding membership outreach in 2026...
31/03/2026
ViewLift and MyOutdoorTV (MOTV) have announced the launch of ViewLift Conversational AI Search on the MyOutdoorTV platform. The feature enables natural language...
31/03/2026
The Atlanta Braves and Gray Media have announced a multi-year agreement to simul...
31/03/2026
Gravity Media has delivered broadcast services for TAB Golden Slipper Day at Rosehill Gardens on March 21 and will now cover The Star Championships at Royal Ran...
31/03/2026
Synamedia has announced that Mileto Tecnologia, a Brazilian pay-TV operator, has selected the Synamedia Go platform for its OTT expansion. Mileto is also deploy...
31/03/2026
KMH Integration will attend NAB Show in Las Vegas with a focus on what the company calls AV Casting - an approach built on the idea that professional AV and bro...
31/03/2026
Prime Video will carry live coverage of the first and second rounds of the 2026 Masters Tournament, beginning at 1:00 p.m. ET on Thursday, April 9 and Friday, A...
31/03/2026
The NHL and its U.S. and Canadian broadcast partners have announced a collaborat...
31/03/2026
Daktronics has partnered with Wake Forest to manufacture and install a new end z...
31/03/2026
The National Football League has announced that Las Vegas will host Super Bowl LXIII in 2029 at Allegiant Stadium. The announcement was made at the NFL Annual M...
31/03/2026
The NFL has announced a partnership with TMRW Sports to develop and operate a professional flag football league for women and men. The league will launch with i...
31/03/2026
Sennheiser's Spectera wideband bidirectional wireless system was used by bot...
31/03/2026
Sports Studio Inc., the company behind Free Live Sports, has announced the formation of an Advisory Board with five media and technology executives.
Each of o...
31/03/2026
PSSI and Appear have announced a new phase in their collaboration, with PSSI deploying Appear's X Platform to upgrade its mobile fleet and PSSI Internationa...
31/03/2026
As sports media organization continue to seek out new ways to streamline their p...
31/03/2026
With two new expansion teams and viewership/attendance on the rise, the league's production/broadcast arm and its partner NEP Connected Solutions are busier...
31/03/2026
Spotify has evolved from a streaming platform to an interactive, multiformat eco...
31/03/2026
Lastest New Universal Synthesizer System module announced
Make Noise Music have recently announced the launch of the latest addition to their New Universal ...
31/03/2026
True Stereo DynIR Engine, Virtual Load Shaper & more
Two notes Audio Engineering's Captor X reactive load box and cabinet simulator has built up a solid...
31/03/2026
By Kiera Williams
Every year, a new group of emerging media and entertainment professionals steps into the HPA community - curious, talented, and ready to grow...
31/03/2026
MELBOURNE, Fla., March 31, 2026 - L3Harris Technologies (NYSE: LHX) will release its first quarter 2026 financial results before the market opens on Thursday, A...
31/03/2026
Photo courtesy of NASA. An illustration shows NASA's Perseverance rover operating on the surface of Mars....
31/03/2026
L3Harris Technologies and Comtech Telecommunications Corp. have collaborated to introduce the next evolution in resilient multi-orbit capability for today's...
31/03/2026
Rebel Sport leads ad investment as brands compete for a large, active and qualit...
31/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
31/03/2026
CueScript, a leading international developer of professional teleprompting solutions, is enhancing its platform with three innovations that elevate flexibility,...
31/03/2026
#GALSNGEAR will host a series of meetups, panel discussions, and networking events during the 2026 NAB Show, taking place April 18 22 in Las Vegas.
The organi...
31/03/2026
At the 2026 NAB Show (April 19-22, Las Vegas Convention Center, Booth #N1328), Imagine Communications is introducing AI assisted scheduling capabilities within ...
31/03/2026
High-density upgrade for mobile fleet and PSSI International Teleport gives PSSI more flexibility for premium live event coverage
PSSI and Appear today announc...
31/03/2026
Solid State Logic Enhances Virtualized System T Platform to Deliver Scalable Clo...
31/03/2026
OWC to Showcase Storage, Workflow Acceleration, and Reliability Solutions for Cr...
31/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
31/03/2026
OpenDrives, a leader in software-defined video and rich media storage management solutions, will demonstrate several new innovations at the 2026 NAB Show in Apr...
31/03/2026
At the 2026 NAB Show, SDVI will demonstrate how its Rally media supply chain management platform continues to give media operations teams the tools they need to...
31/03/2026
Boland Communications today announced that at the 2026 NAB Show, it will introduce its new QD4K315HDR10, a 31.5-inch QD-OLED monitor delivering exceptional colo...
31/03/2026
Dr. Paul Tapper, CEO of NUGEN Audio, will lead an essential industry discussion at the 2026 NAB Show, examining whether dialog intelligibility is poised to beco...
31/03/2026
BCNEXXT will use NAB 2026 to focus on how broadcasters can turn today's operational and market pressures into opportunity. Meeting with customers in the IAB...
31/03/2026
Mediagenix, a global leader in smart content solutions to profitably connect the right content to the right audience, will showcase its latest innovations at th...
31/03/2026
DHD announces that AI-based audio noise reduction is now available as a powerful new option for its XD3 IP Core. Developed in cooperation with ai-coustics, audi...
31/03/2026
PTZOptics will showcase its vision for intelligent video and advanced camera automation at NAB Show 2026 (#N1902). Through immersive demonstrations and technolo...
31/03/2026
Experience Commerce, a leading full-service digital marketing agency and part of the Cheil SWA Group, has secured the social media mandate for ICONIQA Hotels & ...
31/03/2026
Fabric, the entertainment industry's leader in data and operations solutions, will showcase a major expansion of its media technology platform at NAB 2026, ...
31/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
31/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...