Sony Pixel Power calrec Sony

Evolution Not Revolution: Sky Sport, Telefonica Discuss 5G in Sports Broadcasting and Production

11/10/2021

Evolution not revolution: Sky Sport and Telefonica discuss the use of 5G in sports broadcasting and production By SVG Contributor

Thursday, October 7, 2021 - 12:09

Print This Story

There's currently a lot of buzz surrounding 5G in the public domain. In Germany, for example, over 100 cities are already fully 5G equipped, transforming the potential of day to day activities with promises of lightning-quick connectivity and unlimited bandwidth.

With O2/Telefonica promising full 5G coverage in Germany before 2025, the sports broadcasting industry has already started to realise that it also has the potential to significantly change how we create and consume content.

The Sky and Telefonica 5G Handball Journey panel at the Sky Sport Summit 2021, in cooperation with SVG Europe, was perhaps, for this reason, one of the most anticipated and hotly contested sessions of the event, which took place at the Dolby Cinema in Central Munich on 27 September.

We wanted to give the viewer a feeling of proximity to the match. From action on the actual handball pitch to cheering crowds, the smartphones succeeded in providing us with a totally refreshing narrative, a direct result of the flexibility of 5G.

Alessandro Reitano, senior vice president of sports production at Sky Germany, chaired the panel, which saw Daniel Url, head of global product management at Vizrt, Markus von B hlen, director of trading, devices and digital life at O2/Telefonica and Peter Frantz, CEO of Netorium/ LiveU, deconstructed the recent 5G Handball broadcast, which was the first of its kind in Europe.

The lower-tiered sports event which was 100% cloud produced was broadcast using 12 Samsung Galaxy smartphones to transmit 134Gb of content to Sky's production studios in Unterf hrung.

Astonishingly, the 5G network (including Nokia Airscale technology) at the Flens Arena in Flensburg, Germany, was constructed in just seven days. This experiment of sorts was dissected by the panel, who made some interesting conclusions about what this could mean for broadcasting in the future.

5G as a catalyst for creative production methods The panel agreed that the use of smartphones as camera devices for the Handball event highlighted the possibilities of harnessing new dramaturgical perspectives. Whereas static cameras require lots of space and distance to the pitch area in order to achieve the correct angle, the agility of the smartphone coverage produced new and previously unseen angles, with the added benefit of being able to quickly pan to follow the fast-moving action.

The smartphones gave us a blank slate of sorts upon which to compose a new broadcasting narrative, commented von B hlen. We wanted to give the viewer a feeling of proximity to the match. From action on the actual handball pitch to cheering crowds, the smartphones succeeded in providing us with a totally refreshing narrative, a direct result of the flexibility of 5G.

However, not all panel members were convinced of the quality of such new dramaturgical perspectives offered up by 5G.

While it is true that the agility of smartphones as capturing devices enabled us to create quick pans and unexpected, flexible follows; it's precisely these fast movements which ultimately proved sometimes somewhat borderline in terms of quality, commented Frantz.

As a result, the limited computing capacity and camera quality of the smartphones meant that we did see patches of, what I would consider being semi-professional broadcasting quality.

5G: expanding the definition of viewing consumption? Thanks to 5G's ability to bond different bandwidths and channels together, data and content can be utilised within the same transmissible ecosystem, bringing huge advantages for content creators looking to deliver extra information to devices.

As a result, there is potentially more scope to offer viewers more real-time data, camera angles, match statistics and other viewing-enriching services. Whereas currently such add ons are available to some high profile tier 1 sports events, there is a definite democratising factor associated with 5G in the sense that such added benefits will also be available when streaming lower-tier sports events.

We have to think about what kind of added value 5G can offer a production, continued Reitano. With the ability to distribute more content, we can assume that the viewer has access to better quality footage with greater engagement. If the handball event has taught us anything, it is that 5G is going to totally transform the viewing experience of lower-tiered sports events.

Potential 5G pitfalls While 5G will inevitably lead to positive changes on the creative side, the panel were, however, unanimous in their concerns about the deployment of 5G. Echoed sentiments included the necessity of guaranteeing a strong and consistent connection: crucial if 5G is to prove a viable alternative for broadcasting in high profile tier 1 sports events.

With consumer data usage already at record levels, von B hlen commented that the imminent introduction of 5G will inevitably accelerate use of data, which in itself could pose problematic for burgeoning 5G production plans.

At the moment we're limited with 5G because of the cost of the infrastructure required to operate it, he commented. Providing enough network capacity to support even a basic service is going to be the biggest challenge for organisers and venues.

As this event demonstrated, 5G is enabling the possibility of turning up to a tier 4 event with a laptop and a smartphone and broadcasting the event entirely using cloud services.

In addition to infrastructure, the issue of signal security was also voiced, especially with regards to the single point of failure present when only one connection is available. Bonding (a process where several channels are lumped together
LINK: https://www.svgeurope.org/blog/headlines/evolution-not-revolution-sky-...
See more stories from svg

More from Sports Video Group

23/11/2021

SVG Voices: Fox Sports A2 Assist Anthony Lomastro

SVG Voices: Fox Sports A2 Assist Anthony Lomastro By SVG Staff Tuesday, November 23, 2021 - 6:30 am Print This Story | Subscribe Story Highlights Many ...

23/11/2021

SVG Esports Production Summit: FACEIT's Andrew Lane on Setting the Blueprint for the Return to LAN Events, What's to Come Next Year

SVG Esports Production Summit: FACEIT's Andrew Lane on Setting the Blueprint...

23/11/2021

NVP Delivers First Champions League Match in 4K HDR HLG for Sky Italia

NVP delivers first Champions League match in 4K HDR HLG for Sky Italia By Roberto Landini, Italian Correspondent Monday, November 22, 2021 - 15:51 Print Th...

23/11/2021

Stadium Hops Aboard the REMI Train for 2021-22 College Hoops Season

Stadium Hops Aboard the REMI Train for 2021-22 College Hoops Season OTT service will split production 50-50 between onsite and REMI production By Jason Dachman...

23/11/2021

Rising COVID Concerns Prompts IBC to Cancel In-Person Event in Amsterdam

Rising COVID concerns prompts IBC to cancel in-person event in Amsterdam IBC will now focus on bringing the content and technology community together via IBC Di...

23/11/2021

Turner Sports Looks To Transport The Match' Viewers Onto the Course With Cart Cam, Drones, and More

Turner Sports Looks To Transport The Match' Viewers Onto the Course With Ca...

22/11/2021

World Rally Championship Moves Into Hybrid Electric Era, Refreshed Production for 2022

World Rally Championship moves into hybrid electric era and refreshed production...

22/11/2021

SVG Voices: WWE Production Designer Jason Robinson

SVG Voices: WWE Production Designer Jason Robinson By SVG Staff Monday, November 22, 2021 - 7:00 am Print This Story | Subscribe Story Highlights Many ...

22/11/2021

SVG Esports Production Summit: Populous' Amber Luther on New Esports Builds, Entertaining In-Arena Fans

SVG Esports Production Summit: Populous' Amber Luther on New Esports Builds,...

22/11/2021

Los Angeles Chargers' Sean Tabler Highlights First Year With Fans, New Activations at SoFi Stadium

Los Angeles Chargers' Sean Tabler Highlights First Year With Fans, New Activ...

22/11/2021

SVG On Demand: Inside NFL Media's New Production Mothership in Hollywood Park

SVG On Demand: Inside NFL Media's New Production Mothership in Hollywood Par...

22/11/2021

Silver Spoon Expands Staff, Operations in Los Angeles

Silver Spoon Expands Staff, Operations in Los Angeles By SVG Staff Monday, November 22, 2021 - 12:11 pm Print This Story | Subscribe Story Highlights S...

22/11/2021

New York Islanders Are Finally Home in $1 Billion UBS Arena at Belmont Park Complex

New York Islanders Are Finally Home in $1 Billion UBS Arena at Belmont Park Comp...

19/11/2021

SVG Voices: Fox Sports Lead Technical Producer Tom Lynch

SVG Voices: Fox Sports Lead Technical Producer Tom Lynch By SVG Staff Friday, November 19, 2021 - 7:00 am Print This Story | Subscribe Story Highlights ...

19/11/2021

SVG Esports Production Summit: Ross Video's Phil Englert on Company Involvement, Current Industry Trends

SVG Esports Production Summit: Ross Video's Phil Englert on Company Involvem...

19/11/2021

NBC Sports Group Retains Premier League Rights in the U.S. With New Six-Year Deal

NBC Sports Group Retains Premier League Rights in the U.S. With New Six-Year Dea...

19/11/2021

SoFi Stadium, One Year Later: Los Angeles Chargers, Rams Shine in NFL's West Coast Palace

SoFi Stadium, One Year Later: Los Angeles Chargers, Rams Shine in NFL's West...

19/11/2021

Sports Broadcasting Hall of Fame 2020-21: Hugo Gaggioni, Technical Visionary

Sports Broadcasting Hall of Fame 2020-21: Hugo Gaggioni, Technical Visionary By Ken Kerschbaumer, Editorial Director Friday, November 19, 2021 - 1:08 pm Pr...

19/11/2021

Fox Sports Makes K-Array PA System Look as Good as It Sounds

Fox Sports Makes K-Array PA System Look as Good as It Sounds Custom towers are created for Big Noon Kickoff live broadcasts By Dan Daley, Audio Editor Friday...

19/11/2021

IBC 2021: Blackmagic Design, Canon, Grass Valley, LiveU, and Telestream Among Companies Pulling Out

IBC 2021: Blackmagic Design, Canon, Grass Valley, LiveU, and Telestream Among Co...

18/11/2021

IBC Confirms 2021 Show Will Take Place Next Month; Amends Opening Hours

IBC confirms that 2021 show will take place next month but with amended opening hours By Will Strauss, Editor Tuesday, November 16, 2021 - 12:11 Print Th...

18/11/2021

Sports Broadcasting Hall of Fame 2020-21: Phyllis George, Trailblazing Sportscaster

Sports Broadcasting Hall of Fame 2020-21: Phyllis George, Trailblazing Sportscas...

18/11/2021

SVG Esports Production Summit: EA's Joe Lynch on Returning to the Facility, Future Live Events in 2022

SVG Esports Production Summit: EA's Joe Lynch on Returning to the Facility, ...

18/11/2021

SVG Returns to In-Person Events With Industry-Unifying Esports Production Forum in L.A.

SVG Returns to In-Person Events With Industry-Unifying Esports Production Forum ...

17/11/2021

Golden State Warriors Celebrate Their Past, Future With 75th-Anniversary-Themed Intro Video

Golden State Warriors Celebrate Their Past, Future With 75th-Anniversary-Themed ...

16/11/2021

SVG Voices: THUMBWAR Engineer Trevor Carlson

SVG Voices: THUMBWAR Engineer Trevor Carlson By SVG Staff Tuesday, November 16, 2021 - 3:45 am Print This Story | Subscribe Story Highlights Many fans ...

16/11/2021

Equal Opportunities: Sky Sports on Taking Its Women's Super League Broadcasts to Premier League Levels

Equal opportunities: Sky Sports on taking its Women's Super League broadcast...

16/11/2021

Sports Broadcasting Hall of Fame 2020-21: Tim Finchem, Transformative Leader

Sports Broadcasting Hall of Fame 2020-21: Tim Finchem, Transformative Leader By Ken Kerschbaumer, Editorial Director Tuesday, November 16, 2021 - 7:00 am P...

16/11/2021

SVG On Demand: The Power of Edge Computing at the Video Source for Sports Betting A Videon Case Study

SVG On Demand: The Power of Edge Computing at the Video Source for Sports Bettin...

16/11/2021

Mediapro Canada Production of Canadian Premier League Embraces New Workflows, Tech

Mediapro Canada Production of Canadian Premier League Embraces New Workflows, Te...

15/11/2021

OB Company Arena Television and Sister Firm Arena Aviation Cease Trading

OB company Arena Television and sister firm Arena Aviation cease trading By Will Strauss, Editor Thursday, November 11, 2021 - 16:47 Print This Story Aren...

15/11/2021

SVG On Demand: As New York Legalizes Mobile Sports Betting, MSG Networks Invests Early in Gaming-Focused Studio Programming

SVG On Demand: As New York Legalizes Mobile Sports Betting, MSG Networks Invests...

15/11/2021

PPI's ProCrewz App Connects Crewers, Freelancers To Make Getting a Gig Easier Than Ever

PPI's ProCrewz App Connects Crewers, Freelancers To Make Getting a Gig Easie...

15/11/2021

Sports Broadcasting Hall of Fame 2020-21: Tom Sahara, a Key Force in Operations

Sports Broadcasting Hall of Fame 2020-21: Tom Sahara, a Key Force in Operations By Ken Kerschbaumer, Editorial Director Monday, November 15, 2021 - 11:15 am ...

12/11/2021

NEP Supershooter 16 Plays Key Role at NYC Marathon; Bonded Cellular from CP Comms a Hit

NEP Supershooter 16 Plays Key Role at NYC Marathon; Bonded Cellular from CP Comm...

12/11/2021

Ratings Roundup: Packers-Chiefs Without Aaron Rodgers on Fox Tops NFL Week 9; NBA Viewership Increases From 2020-21 Regular Season Average

Ratings Roundup: Packers-Chiefs Without Aaron Rodgers on Fox Tops NFL Week 9; NB...

12/11/2021

Behind the Mic: Turner Sports Releases Commentators for Capital One's The Match; NESN Mourns the Loss of Jerry Remy

Behind the Mic: Turner Sports Releases Commentators for Capital One's The Ma...

12/11/2021

SVG Voices: WWE Catering Crew Chief Jennifer Hagopian

SVG Voices: WWE Catering Crew Chief Jennifer Hagopian By SVG Staff Friday, November 12, 2021 - 7:00 am Print This Story | Subscribe Story Highlights Ma...

12/11/2021

SVG Sit-Down: Videon's Todd Erdley Addresses Impact of LiveEdge on Live Streaming, Sports Betting

SVG Sit-Down: Videon's Todd Erdley Addresses Impact of LiveEdge on Live Stre...

12/11/2021

SVG On Demand: Why Betting Data is Key to Unlocking the Modern Sports Fan A Sportradar Case Study

SVG On Demand: Why Betting Data is Key to Unlocking the Modern Sports Fan A Sp...

12/11/2021

Here's How Fox Sports Created a One-of-a-Kind Set for its Veterans Day Fox NFL Sunday Show in Annapolis

Here's How Fox Sports Created a One-of-a-Kind Set for its Veterans Day Fox N...

11/11/2021

SVG Voices: Fox Sports Lead Video Engineer Diana Caputo

SVG Voices: Fox Sports Lead Video Engineer Diana Caputo By SVG Staff Thursday, November 11, 2021 - 6:45 am Print This Story | Subscribe Story Highlights...

11/11/2021

Sky Sport, O2 in 5G First With Live Stream of Handball Bundesliga Game

Sky Sport and O2 in 5G first with live stream of Handball Bundesliga game By Jo Ruddock Friday, November 5, 2021 - 13:16 Print This Story Credit: Sky Deut...

11/11/2021

SVG On Demand: Daily Wager and Beyond Inside ESPN's Sports Betting Production Strategy

SVG On Demand: Daily Wager and Beyond Inside ESPN's Sports Betting Product...

11/11/2021

Tennis Channel Moves to Sinclair's Santa Monica Facility With IP-Based Workflows, New Studio

Tennis Channel Moves to Sinclair's Santa Monica Facility With IP-Based Workf...

10/11/2021

College Hoops Tip-Off 2021: Big Ten Network Heads to Full Venues for 200-Game Schedule

College Hoops Tip-Off 2021: Big Ten Network Heads to Full Venues for 200-Game Sc...

10/11/2021

College Hoops Tip-Off 2021: Massive Tip-Off Tuesday' Presages Busy Season for Pac-12 Networks

College Hoops Tip-Off 2021: Massive Tip-Off Tuesday' Presages Busy Season f...

10/11/2021

College Hoops 2021 Tip-Off: Fox Sports Goes Big for Big East Opening Night; Intros New Graphics Look

College Hoops 2021 Tip-Off: Fox Sports Goes Big for Big East Opening Night; Intr...

10/11/2021

College Hoops Tip-Off 2021: ESPN Set To Produce 6,000+ Men's and Women's Basketball Games

College Hoops Tip-Off 2021: ESPN Set To Produce 6,000+ Men's and Women's...

09/11/2021

SVG Voices: WWE Lead Rigger Alan Jamnik

SVG Voices: WWE Lead Rigger Alan Jamnik By SVG Staff Tuesday, November 9, 2021 - 9:30 am Print This Story | Subscribe Story Highlights Many fans know t...