Live From NCAA Men's Final Four: Behind the Scenes With Purdue, UConn, Alabama, and NC State Creative Teams By SVG Staff
Monday, April 8, 2024 - 12:40 pm
Print This Story | Subscribe
Story Highlights
While CBS Sports and TNT Sports are focused on the NCAA Men's Final Four and Championship Game broadcasts, an army of production teams from Purdue, UConn, Alabama, and North Carolina State are also on-site in Glendale, AZ, to tell the stories of their respective teams off the court. SVG sat down with leaders from all four schools's creative teams to get an inside look at how they're capturing the behind-the-scenes action during the biggest weekend in college basketball.
UConn's Dave Kaplan, Tim Watson on Spreading Video Resources to Men's and Women's Teams It's a good time to be a Husky. The defending national champion men's basketball team is back in the Final Four for the second straight year and the women's basketball team returned to the Women's Final Four for the third time in the last four year. How does an athletic department rally the troops to properly cover both teams?
In Glendale at the Men's Final Four, we met with Dave Kaplan, Assistant Director of Athletics/Video Services and Tim Watson, Director of Men's Basketball Creative Content of the University of Connecticut athletics department to discuss their strategy for tackling content production in both Arizona and Cleveland while also taking the time to reflect on some of the best content their team has produced this postseason.
Purdue's Andrew Bay, Don't Be The Gap in the History Book' While social engagement and giving Purdue men's basketball fans and alumni unique access to the program's first Final Four appearance in more than forty years is critical, it's also crucial for videographers and the Boilermakers' creative team to properly archive this historic postseason run.
At the 2024 NCAA Men's Basketball Final Four in Glendale, we spoke with Andrew Bay, Associate Director of Creative Services - Video for Purdue University Athletics to ask how his team is planning to properly capture and tell the story of this team, what advice he would give to other creatives, and why it's important to lean into one's strengths at this time of the season.
Alabama's Aaron Hepp on Capitalizing on Access in Program's First-Ever Final Four Appearance The University of Alabama boasts one of the biggest, most successful athletic departments in the country. It's men's basketball team's run to the 2024 NCAA Men's Basketball Final Four, though, is a special first for the program. Naturally, Crimson Tide fans and alumni are chomping at the bit to be a part of the action.
In Glendale at the Final Four, we caught up with Aaron Hepp, Director, Creative Content for the University of Alabama athletic department to get the skinny on how Crimson Tide Productions' creative team has tackled this special postseason run, what content has found the most success for them, and how leveraging their unique access to the team is a major piece of the puzzle.
NC State's Digital Crew Rides the Survive and Advance' Wave of Magical Tournament Run In college basketball, the month of March is made for Cinderella. Typically, the clock strikes midnight on these programs, but in 2024, the dance is still going for No. 11 NC State. The Wolfpack have scratched and clawed their way to the grandest stage in the sport at the collegiate level, and after overcoming insurmountable obstacles to get to Phoenix, the team's creative services department is hell bent on capturing their time in the limelight.
The motto that we've had since the ACC tournament and into March Madness is capturing the moment, says Ben Medland, assistant director, creative brand management, NC State University Men's Basketball. Fans have been waiting 37 years to win a conference championship and even longer to get to the Final Four, so we're trying not to be too flashy.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
29/05/2026
With InfoComm 2026 just weeks away, NDI is giving attendees plenty of reasons to...
29/05/2026
Reaffirming a partnership that has defined Canadian sports broadcasting since 19...
29/05/2026
Mobile/tablet is No. 2 device for watching TV, suggesting that the sports-production industry needs to take another look at the format
Ring Digital's Sprin...
29/05/2026
Berliner Ensemble, one of Berlin's five major theater companies, has expande...
29/05/2026
Solid State Logic will showcase its new compact, fly-away TCA Tour audio product...
29/05/2026
Gerald (Jerry) Pierce, a pioneering technologist who helped shape the digital transformation of the motion picture industry, passed away last month on April 12 ...
29/05/2026
Paramount+ will be the English-language U.S. home for Barclays Women's Super...
29/05/2026
Further strengthening its virtualisation strategy to fully support broadcasters ...
29/05/2026
Swiss broadcaster Canal Alpha has deployed Harmonic's award-winning, software-based XOS Advanced Media Processor to modernize playout operations across cant...
29/05/2026
PTZOptics will showcase a new generation of intelligent video workflows at InfoComm 2026, June 17-19, Las Vegas. Visitors to booth N8227 will see how PTZOptics ...
29/05/2026
Arizona's Family has launched the Arizona's Family Sports (AZFS) streaming app, a new direct-to-consumer destination for live, local sports. The app is ...
29/05/2026
Starting in 2027, DAZN will be the exclusive home of The Canadian Football Leagu...
29/05/2026
Comcast Business has detailed the advanced network infrastructure it has deploye...
29/05/2026
In two-day event, leaders from academia and industry explored solutions to chall...
29/05/2026
The Basketball Tournament (TBT), now entering their 13th year of competition, ha...
29/05/2026
Roku has launched FOX One as a Premium Subscription on The Roku Channel in the U.S. Roku customers can now subscribe to FOX One using their Roku account for liv...
29/05/2026
In its sixth year, the broadcaster's coverage has become a global brand and ...
29/05/2026
Ratings Roundup is a rundown of recent ratings news and is derived from press re...
29/05/2026
The days are getting longer, the temperatures are rising, and playlists are filling up for the season. With summer around the corner, Spotify's global edito...
29/05/2026
New retro-inspired MPC announced
There are few devices that have gained the status held by Akai Pro's MPC range, and in recent years, the company have s...
29/05/2026
Save up to 30 on acclaimed titles
Following a successful launch at Superbooth 2026, Bjooks have revealed that they will be continuing the Kickstarter campa...
29/05/2026
Binaural monitoring application improved
Genelec have just released an update that brings some powerful new features to their HRTF-based binaural headphone ...
29/05/2026
6 June 2026 at SAE Institute, London, UK
IMSTA FESTA 2026 is almost upon us, with some of the biggest names in pro-audio set to descend upon SAE Institute i...
29/05/2026
Gerald (Jerry) Pierce, a pioneering technologist who helped shape the digital transformation of the motion picture industry, died April 12, 2026, at his home in...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
Comparing 5 AI Video Enhancers for Restoring Old Video Quality
Kate Luvis May 29, 2026
0 Comments
Digitizing VHS, MiniDV, and other legacy formats doe...
29/05/2026
Studio Hamburg Builds New Post Pipeline with DaVinci Resolve Studio
Brie Clayton May 29, 2026
0 Comments
Workflow replaces a patchwork of legacy tools...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
At the Intersection of Music and Dance, an Epic Collaboration Boston Conservatory musicians and dancers found creative parallels in their recent performance o...
29/05/2026
Something fundamental has shifted in how people consume media. Audiences aren't abandoning television or radio content; they're just expanding how, wher...
29/05/2026
Youtube exclusive special drops today
Watch now
UKTV today announces another e...
29/05/2026
Back to All News
The Official Trailer of Physical 100 Italy, on Netflix From Se...
29/05/2026
At just 20 years old, Sean Melia from Summerhill Co. Meath has been revealed as the winner of Super Garden 2026. Sean is the youngest ever contestant and winner...
29/05/2026
Experimental HIV vaccine achieves a long-sought goal In a first for the field, all non-human primates given a new series of vaccines generated antibodies capabl...
28/05/2026
Thomsons Climate Crisis Toolkit is already being put to work, helping journalist...
28/05/2026
FOX Sports' MLB coverage dominated the night at the 47th Annual Sports Emmy ...
28/05/2026
One of the most memorable postseasons in baseball history would have had no memo...
28/05/2026
NBC's Sunday Night Football is among the most-decorated and most-watched pro...
28/05/2026
The 2026 Sports Emmys marked a watershed moment for Prime Video Sports. After bu...
Live From NCAA Men's Final Four: Behind the Scenes With Purdue, UConn, Alabama, and NC State Creative Teams By SVG Staff 
