Live From NCAA Men's Final Four: Behind the Scenes With Purdue, UConn, Alabama, and NC State Creative Teams By SVG Staff
Monday, April 8, 2024 - 12:40 pm
Print This Story | Subscribe
Story Highlights
While CBS Sports and TNT Sports are focused on the NCAA Men's Final Four and Championship Game broadcasts, an army of production teams from Purdue, UConn, Alabama, and North Carolina State are also on-site in Glendale, AZ, to tell the stories of their respective teams off the court. SVG sat down with leaders from all four schools's creative teams to get an inside look at how they're capturing the behind-the-scenes action during the biggest weekend in college basketball.
UConn's Dave Kaplan, Tim Watson on Spreading Video Resources to Men's and Women's Teams It's a good time to be a Husky. The defending national champion men's basketball team is back in the Final Four for the second straight year and the women's basketball team returned to the Women's Final Four for the third time in the last four year. How does an athletic department rally the troops to properly cover both teams?
In Glendale at the Men's Final Four, we met with Dave Kaplan, Assistant Director of Athletics/Video Services and Tim Watson, Director of Men's Basketball Creative Content of the University of Connecticut athletics department to discuss their strategy for tackling content production in both Arizona and Cleveland while also taking the time to reflect on some of the best content their team has produced this postseason.
Purdue's Andrew Bay, Don't Be The Gap in the History Book' While social engagement and giving Purdue men's basketball fans and alumni unique access to the program's first Final Four appearance in more than forty years is critical, it's also crucial for videographers and the Boilermakers' creative team to properly archive this historic postseason run.
At the 2024 NCAA Men's Basketball Final Four in Glendale, we spoke with Andrew Bay, Associate Director of Creative Services - Video for Purdue University Athletics to ask how his team is planning to properly capture and tell the story of this team, what advice he would give to other creatives, and why it's important to lean into one's strengths at this time of the season.
Alabama's Aaron Hepp on Capitalizing on Access in Program's First-Ever Final Four Appearance The University of Alabama boasts one of the biggest, most successful athletic departments in the country. It's men's basketball team's run to the 2024 NCAA Men's Basketball Final Four, though, is a special first for the program. Naturally, Crimson Tide fans and alumni are chomping at the bit to be a part of the action.
In Glendale at the Final Four, we caught up with Aaron Hepp, Director, Creative Content for the University of Alabama athletic department to get the skinny on how Crimson Tide Productions' creative team has tackled this special postseason run, what content has found the most success for them, and how leveraging their unique access to the team is a major piece of the puzzle.
NC State's Digital Crew Rides the Survive and Advance' Wave of Magical Tournament Run In college basketball, the month of March is made for Cinderella. Typically, the clock strikes midnight on these programs, but in 2024, the dance is still going for No. 11 NC State. The Wolfpack have scratched and clawed their way to the grandest stage in the sport at the collegiate level, and after overcoming insurmountable obstacles to get to Phoenix, the team's creative services department is hell bent on capturing their time in the limelight.
The motto that we've had since the ACC tournament and into March Madness is capturing the moment, says Ben Medland, assistant director, creative brand management, NC State University Men's Basketball. Fans have been waiting 37 years to win a conference championship and even longer to get to the Final Four, so we're trying not to be too flashy.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
04/06/2026
Sony Electronics is introducing the SRG-AS10, a 4K 60p-compatible PTZ auto-frami...
04/06/2026
This recent grad from Spring, TX, led creative-video output for the Aggies' men's basketball team last season and has been producing video and creating ...
04/06/2026
For the first time at a women's golf major, every player in the field will r...
04/06/2026
Three Panasonic PT-RQ45 40,000-lumen 3-Chip DLP projectors made their first live...
04/06/2026
Bitmovin and Akamai have announced a collaboration with NRJ Group, a French mult...
04/06/2026
Telestream will exhibit at InfoComm 2026 (Booth N7952), demonstrating media work...
04/06/2026
Sony has announced the development of RIALTO 65, a 65mm format image sensor block for the VENICE 2 digital cinema camera, targeting release in the first half of...
04/06/2026
KOKUSAI DENKI Electric America will exhibit at InfoComm 2026 (Booth N8025, June ...
04/06/2026
Bell Media's TSN and RDS are the exclusive Canadian broadcasters of FIFA Wor...
04/06/2026
The Challenge: Receiving Heavy Media Files From Road Games Quickly and ReliablyT...
04/06/2026
MASV, a managed file transfer platform used in broadcast and live sports product...
04/06/2026
NESN has announced the appointment of Fahad Haider as Vice President of Operations and Engineering. Haider returns to NESN, where he previously served as Vice P...
04/06/2026
David J. Halberstam, who spent almost 50 years in sports as a broadcaster and an executive, died June 2 after a years-long battle with brain cancer.
Over his l...
04/06/2026
Although collegiate production programs are tasked with delivering high-quality ...
04/06/2026
California studio, two production trucks, global distribution system are combine...
04/06/2026
New global program empowers and supports storytellers through scriptwriting course and access to industry experts
TikTok and Sundance Institute today announce...
04/06/2026
Steinberg DAWs now boast in-depth Tonalic integration
Celemony's innovative virtual session musician plug-in has just received an update that brings ARA...
04/06/2026
Get Hands-On With Over 20 Mic Brands
GearExpo UK is fast approaching, and if you've been looking for a chance to check out some new mics, then you'r...
04/06/2026
Combos feature new Amplifier Intelligence engine
Positive Grid's latest release sees the company introduce two new combo amplifiers that promise to offe...
04/06/2026
Is Your Job Making You Work this June?
4 June, 2026
Media releases
SBS Launches the World Cup Watchers' Rights Association to Stand Up For Australians&...
04/06/2026
Statement regarding unauthorised use of SBS logos on third party social content
4 June, 2026
Media releases
SBS has become aware of social media posts in c...
04/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/06/2026
Bitmovin, a leading provider of video streaming infrastructure, and Akamai, the cybersecurity and cloud computing company that powers and protects business onli...
04/06/2026
American Underground (AU), the Startup Hub of the South and a community of mor...
04/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/06/2026
NVIDIA and Microsoft Reinvent Windows PCs for the Age of Personal AI
Brie Clayton June 3, 2026
0 Comments
RTX Spark - a 1-Petaflop Superchip, the Full...
04/06/2026
Inside the Peaky Blinders: The Immortal Man Grade
Brie Clayton June 3, 2026
0 Comments
Simone Grattarola discusses shaping the look in DaVinci Resolve...
04/06/2026
Cine Gear Expo Announces 2026 Awards of Excellence Recipients
Brie Clayton June 3, 2026
0 Comments
Ed Lachman ASC, Caleb Deschanel ASC, and M. David M...
04/06/2026
St. Vincents Live with Orchestra Tour to Feature Berklee Alum Ruby Plume Berklee alumni St. Vincent and Ruby Plume will appear on the same bill across seven d...
04/06/2026
Back to All News
All the Truth in My Lies Coming to Netflix on August 28
Entertainment
04 June 2026
GlobalSpain
Link copied to clipboard
Download the imag...
04/06/2026
Back to All News
Larry Tanz, VP of Content, EMEA, Delivers a Keynote Speech at ...
04/06/2026
Back to All News
Turn Your Living Room into a Stadium With the New FIFA World ...
04/06/2026
Keeping conversations real on LinkedIn Published on Jun 4, 2026 Categories: Product News
LinkedIn Corporate Communications
Share
LinkedIn
Facebook ...
04/06/2026
BackStory follows four Irish young people as they travel back to their parents' homelands
Modern Irish identity is enriched by cultures and influences from...
04/06/2026
June's forecast with GeForce NOW: 100% chance of gaming.
GeForce NOW is lining up new adventures for the month, from big-name blockbusters to quirky indies...
03/06/2026
SES and Viva, Mexico's ultra low-cost airline, have launched multi-orbit satellite inflight connectivity on Viva's Airbus aircraft. A total of 60 A320s ...
03/06/2026
The College Football Playoff, ESPN, and TNT Sports have announced kick times and...
03/06/2026
RED Digital Cinema will exhibit at Cine Gear Expo 2026 (Booth 33, June 5-6, Universal Studios Lot), hosting three panels and hands-on product demonstrations.
P...
03/06/2026
Roku has announced the Soccer Zone, a dedicated hub for FIFA World Cup 2026 content available across the United States, Canada, Mexico, Brazil, Colombia, Argent...
Live From NCAA Men's Final Four: Behind the Scenes With Purdue, UConn, Alabama, and NC State Creative Teams By SVG Staff 
