Live From NCAA Men's Final Four: Behind the Scenes With Purdue, UConn, Alabama, and NC State Creative Teams By SVG Staff
Monday, April 8, 2024 - 12:40 pm
Print This Story | Subscribe
Story Highlights
While CBS Sports and TNT Sports are focused on the NCAA Men's Final Four and Championship Game broadcasts, an army of production teams from Purdue, UConn, Alabama, and North Carolina State are also on-site in Glendale, AZ, to tell the stories of their respective teams off the court. SVG sat down with leaders from all four schools's creative teams to get an inside look at how they're capturing the behind-the-scenes action during the biggest weekend in college basketball.
UConn's Dave Kaplan, Tim Watson on Spreading Video Resources to Men's and Women's Teams It's a good time to be a Husky. The defending national champion men's basketball team is back in the Final Four for the second straight year and the women's basketball team returned to the Women's Final Four for the third time in the last four year. How does an athletic department rally the troops to properly cover both teams?
In Glendale at the Men's Final Four, we met with Dave Kaplan, Assistant Director of Athletics/Video Services and Tim Watson, Director of Men's Basketball Creative Content of the University of Connecticut athletics department to discuss their strategy for tackling content production in both Arizona and Cleveland while also taking the time to reflect on some of the best content their team has produced this postseason.
Purdue's Andrew Bay, Don't Be The Gap in the History Book' While social engagement and giving Purdue men's basketball fans and alumni unique access to the program's first Final Four appearance in more than forty years is critical, it's also crucial for videographers and the Boilermakers' creative team to properly archive this historic postseason run.
At the 2024 NCAA Men's Basketball Final Four in Glendale, we spoke with Andrew Bay, Associate Director of Creative Services - Video for Purdue University Athletics to ask how his team is planning to properly capture and tell the story of this team, what advice he would give to other creatives, and why it's important to lean into one's strengths at this time of the season.
Alabama's Aaron Hepp on Capitalizing on Access in Program's First-Ever Final Four Appearance The University of Alabama boasts one of the biggest, most successful athletic departments in the country. It's men's basketball team's run to the 2024 NCAA Men's Basketball Final Four, though, is a special first for the program. Naturally, Crimson Tide fans and alumni are chomping at the bit to be a part of the action.
In Glendale at the Final Four, we caught up with Aaron Hepp, Director, Creative Content for the University of Alabama athletic department to get the skinny on how Crimson Tide Productions' creative team has tackled this special postseason run, what content has found the most success for them, and how leveraging their unique access to the team is a major piece of the puzzle.
NC State's Digital Crew Rides the Survive and Advance' Wave of Magical Tournament Run In college basketball, the month of March is made for Cinderella. Typically, the clock strikes midnight on these programs, but in 2024, the dance is still going for No. 11 NC State. The Wolfpack have scratched and clawed their way to the grandest stage in the sport at the collegiate level, and after overcoming insurmountable obstacles to get to Phoenix, the team's creative services department is hell bent on capturing their time in the limelight.
The motto that we've had since the ACC tournament and into March Madness is capturing the moment, says Ben Medland, assistant director, creative brand management, NC State University Men's Basketball. Fans have been waiting 37 years to win a conference championship and even longer to get to the Final Four, so we're trying not to be too flashy.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
10/06/2026
Rohde & Schwarz and TRUMPF advance laser-based drone defense with THORIS LCS Rohde & Schwarz is showcasing THORIS at ILA 2026: A sovereign, end to end counter...
10/06/2026
MAHLE and Rohde & Schwarz develop application for sensor testing of modern drive...
10/06/2026
Production and Development Funding supports the creation of compelling, commercially viable, artistic and culturally relevant South African screen content. Deve...
10/06/2026
Media buyers and sellers can now compare YouTube reach from computer, mobile, an...
10/06/2026
Accedo, Humans not Robots, and the Institution of Engineering and Technology (IET) have announced the launch of Ecoflow X. Formerly an IBC Accelerator project, ...
10/06/2026
Frequency, the engine powering the world's leading streaming television channels, today announced that James Smith has joined the company as General Manager...
10/06/2026
At the 14th World Live Neurovascular Conference (WLNC) in Lisbon, Riedel Communications provided the communications infrastructure for live medical procedures s...
10/06/2026
Globecast, a leading provider of broadcast, media, and entertainment managed services, today announced the launch of its Content Exchange platform powered by Or...
10/06/2026
Klvr will showcase how venues, integrators and production teams are rethinking disposable battery usage at InfoComm 2026 (Las Vegas, June 17-19, booth #N6311). ...
10/06/2026
The Video Services Forum (VSF) has further enhanced the Reliable Internet Streaming Transport (RIST) protocol by incorporating a new feature, RIST Satellite-Hyb...
10/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
10/06/2026
Wuppertal June 10, 2026
Riedel Artist at the Heart of the 14th World Live Neurovascular ConferenceAt the 14th World Live Neurovascular Conference (WLNC) in Li...
10/06/2026
Back to All News
Netflix Showcases New Mobile Experience, Collections and Games Vision in APAC
Product
10 June 2026
GlobalSouth KoreaJapan
Link copied to c...
10/06/2026
Back to All News
Ready to Join? The Netflix Fan Club Arrives at Cannes Lions
Business
10 June 2026
Global
Link copied to clipboard
Download all assets
N...
10/06/2026
Chemists snap together complex 3D molecules from highly reactive radicals-without losing their shape Scripps Research team develops stereoretentive radical-radi...
09/06/2026
Kiswe announces an expanded long-term partnership with ONE Championship (ONE), t...
09/06/2026
SiriusXM will broadcast FOX Sports' English-language commentary for all 104 FIFA World Cup 2026 matches from June 11 through July 19, available to subscribe...
09/06/2026
EVS has announced it is changing its corporate name from EVS Broadcast Equipment to EVS, reflecting the company's expanded portfolio beyond broadcast equipm...
09/06/2026
Fox Corporation and the NFL have announced a multi-year agreement to bring NFL c...
09/06/2026
FOX Sports and ReachTV, an airport media network, have announced an agreement to...
09/06/2026
Cosm Atlanta, a 70,000-square-foot, three-level immersive entertainment venue located within Centennial Yards adjacent to State Farm Arena and Mercedes-Benz Sta...
09/06/2026
NESN captured five awards at the 2026 Boston/New England Emmy Awards, including four program honors and one individual award.
These awards reflect the passion...
09/06/2026
Ateme has announced that its support for Apple Immersive Video workflows was referenced by Apple during its 2026 Worldwide Developers Conference (WWDC26).
Atem...
09/06/2026
Bitmovin has announced that Axel Springer SE has deployed Player Web X, Bitmovin's web video player, to power audio readouts of news articles and an audio-o...
09/06/2026
Grass Valley and Lawo have announced a technology collaboration to validate orch...
09/06/2026
LiveU has announced a deployment with the Oceania Football Confederation (OFC) t...
09/06/2026
Globecast has announced the launch of its Content Exchange platform, powered by ...
09/06/2026
NBC Sports will present live coverage of Overtime's OT7 football league Championship Weekend from Sullivan Field at Loyola Marymount University in Los Angel...
09/06/2026
We're in three different locations, three different production teams. Coveri...
09/06/2026
The intro video for Men's Basketball won Outstanding In-Venue Video in the C...
09/06/2026
Today is match day minus two for FIFA and HBS. On Thursday, there will be two ma...
09/06/2026
Since their debut, the clock-and-score graphic has drawn the affinity and ire of...
09/06/2026
Last month, Spotify hosted PURE FLOWERS LIVE, a special event celebrating the re...
09/06/2026
Last month, RADAR U.K. artist Skye Newman took the stage in East London for a sp...
09/06/2026
Company to cease operating on 30 June 2026
Australian loudspeaker and amplifier manufacturer Wayne Jones Audio have announced that after much consideration,...
09/06/2026
Increases low-end weight and character
The latest plug-in release from Sheffield-based fedDSP aims to offer an all-in-one solution for users in search of mo...
09/06/2026
Introduces AI Studio Assistant, Moises Studio integration & more
Fender Studio have just announced the launch a significant update that brings an array of n...
09/06/2026
The National Film and Video Foundation (NFVF) is a statutory body mandated to spearhead the equitable growth and development of the South African film and video...
09/06/2026
The BBC has found its Hercule Poirot.
After Deadline revealed last month that t...
09/06/2026
Media buyers and sellers can now compare YouTube reach from computer, mobile, an...
09/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/06/2026
A project aimed at modernizing scheduling operations across Mediaset's channel portfolio
Mediagenix, a global leader in smart content solutions to profitab...
09/06/2026
tvONE, an ACT Entertainment brand, debuts its most powerful video processor ever built: the 4RU CALICO PRO (C7-PRO-4200), at InfoComm 2026 (Booth N6813). Engine...
09/06/2026
Composer and Conductor Eric Whitacre to Receive Honorary Doctorate at Berklee Va...
Live From NCAA Men's Final Four: Behind the Scenes With Purdue, UConn, Alabama, and NC State Creative Teams By SVG Staff 
