Live From NCAA Men's Final Four: Behind the Scenes With Purdue, UConn, Alabama, and NC State Creative Teams By SVG Staff
Monday, April 8, 2024 - 12:40 pm
Print This Story | Subscribe
Story Highlights
While CBS Sports and TNT Sports are focused on the NCAA Men's Final Four and Championship Game broadcasts, an army of production teams from Purdue, UConn, Alabama, and North Carolina State are also on-site in Glendale, AZ, to tell the stories of their respective teams off the court. SVG sat down with leaders from all four schools's creative teams to get an inside look at how they're capturing the behind-the-scenes action during the biggest weekend in college basketball.
UConn's Dave Kaplan, Tim Watson on Spreading Video Resources to Men's and Women's Teams It's a good time to be a Husky. The defending national champion men's basketball team is back in the Final Four for the second straight year and the women's basketball team returned to the Women's Final Four for the third time in the last four year. How does an athletic department rally the troops to properly cover both teams?
In Glendale at the Men's Final Four, we met with Dave Kaplan, Assistant Director of Athletics/Video Services and Tim Watson, Director of Men's Basketball Creative Content of the University of Connecticut athletics department to discuss their strategy for tackling content production in both Arizona and Cleveland while also taking the time to reflect on some of the best content their team has produced this postseason.
Purdue's Andrew Bay, Don't Be The Gap in the History Book' While social engagement and giving Purdue men's basketball fans and alumni unique access to the program's first Final Four appearance in more than forty years is critical, it's also crucial for videographers and the Boilermakers' creative team to properly archive this historic postseason run.
At the 2024 NCAA Men's Basketball Final Four in Glendale, we spoke with Andrew Bay, Associate Director of Creative Services - Video for Purdue University Athletics to ask how his team is planning to properly capture and tell the story of this team, what advice he would give to other creatives, and why it's important to lean into one's strengths at this time of the season.
Alabama's Aaron Hepp on Capitalizing on Access in Program's First-Ever Final Four Appearance The University of Alabama boasts one of the biggest, most successful athletic departments in the country. It's men's basketball team's run to the 2024 NCAA Men's Basketball Final Four, though, is a special first for the program. Naturally, Crimson Tide fans and alumni are chomping at the bit to be a part of the action.
In Glendale at the Final Four, we caught up with Aaron Hepp, Director, Creative Content for the University of Alabama athletic department to get the skinny on how Crimson Tide Productions' creative team has tackled this special postseason run, what content has found the most success for them, and how leveraging their unique access to the team is a major piece of the puzzle.
NC State's Digital Crew Rides the Survive and Advance' Wave of Magical Tournament Run In college basketball, the month of March is made for Cinderella. Typically, the clock strikes midnight on these programs, but in 2024, the dance is still going for No. 11 NC State. The Wolfpack have scratched and clawed their way to the grandest stage in the sport at the collegiate level, and after overcoming insurmountable obstacles to get to Phoenix, the team's creative services department is hell bent on capturing their time in the limelight.
The motto that we've had since the ACC tournament and into March Madness is capturing the moment, says Ben Medland, assistant director, creative brand management, NC State University Men's Basketball. Fans have been waiting 37 years to win a conference championship and even longer to get to the Final Four, so we're trying not to be too flashy.
Most recent headlines
03/01/2026
A still from OBEX by Albert Birney, an official selection of the 2025 Sundance...
02/01/2026
Freezing Florida: NHL's EVP, Entertainment Bob Chesterman on Taking the Wint...
02/01/2026
NHL Winter Classic 2026: TNT Sports Prepares for First NHL Outdoor Game in Sunsh...
02/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
02/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
02/01/2026
Any Given Day: Cork University Hospital premieres Wednesday 7 January on RT One and RT Player at 9:35pm
RT will debut a powerful new six-part documentary se...
02/01/2026
Friday 2 January 2026
All episodes of Heated Rivalry will be landing on Sky and...
02/01/2026
Sequins, chat shows, live sporting action, ground-breaking docuseries and brand-new Irish drama to kick off 2026
New Year, New Content Coming Soon across RT
...
01/01/2026
Latin Grammy Cultural Foundation Announces 2026 Noel Schajris Scholarship The scholarship will cover tuition and housing for one Berklee College of Music stud...
01/01/2026
New year, new games, all with RTX 5080-powered cloud energy. GeForce NOW is kicking off 2026 by looking back at an unforgettable year of wins and wildly high fr...
31/12/2025
Back to All News
NFL Christmas Gameday on Netflix Scores Again With the Lions-V...
30/12/2025
As the College Football Playoff Enters the Quarterfinals, ESPN Blows Out Its Meg...
30/12/2025
SVG's Best of 2025: Original ArticlesTake a look back at all our coverage of big-time productions, game-changing technologies, and state-of-the-art new faci...
30/12/2025
MELBOURNE, Fla., Dec. 30, 2025 - L3Harris Technologies (NYSE: LHX) will release its fourth quarter 2025 financial results before the market opens on Thursday, J...
30/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
30/12/2025
Your live countdown to 2026 with Inhaler, David Gray, Lyra, Garron Noone, Sharon...
30/12/2025
It marked the first civilian operational authorization for a HAPS flight in Europe, led by Space42's subsidiary, Mira Aerospace
The flight demonstrated HAP...
29/12/2025
San Francisco 49ers Strike Gold With Halftime Laser SpectacularStunning display caps $200 million renovation of Levi's Stadium techBy Dan Daley, Audio Edito...
29/12/2025
The Cup's Around the Corner: An Inside Look at Broadcast Preparations for th...
29/12/2025
SVG's Best of 2025: Longform VideoWatch the standout keynote conversations, deep dives, and panel discussions from the year for free on SVG PLAY!By Brandon ...
29/12/2025
From crisper Lossless audio and immersive music videos in beta to new Audiobooks+ plans, custom transitions between tracks, and in-app Messages, we keep levelin...
29/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
27/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
26/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
26/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
25/12/2025
Holiday lights are twinkling, hot cocoa's on the stove and gamers are settling in for a well-earned break.
Whether staying in or heading on a winter getawa...
24/12/2025
What is AI good for? Posted by MTI Film on December 24, 2025
What is AI good for?
What is AI good for?
It's been three years since ChatGPT first cap...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
RT has unveiled an exclusive first look at the new Dancing with the Stars promo...
24/12/2025
Back to All News
The Boyfriend' Season 2 Unveils Heartwarming Trailer, Key...
24/12/2025
Back to All News
Love, Fights, and Everything in Between: Badly in Love' Returns for Season 2
Entertainment
24 December 2025
GlobalJapan
Link copied t...
24/12/2025
Scripps Research study links sleep variability with sleep apnea and hypertension How consumers' digital activity trackers could enable personalized health s...
23/12/2025
How guilas Cibae as Dominican Winter League Games Are Locally Produced for Glob...
23/12/2025
BitFire's Jim Akimchuk on Supplying Scalability and Customization in the Clo...
23/12/2025
CAMB.AI Enables European Athletics to Offer Multi-Language SupportPlan is to eventually offer translation into all languages spoken in EuropeBy Ken Kerschbaumer...
23/12/2025
Analysis: As sports media values trend negative, scarcity and quality are king By Callum McCarthy, Editor-at-Large
Monday, December 22, 2025 - 14:08
Print ...
23/12/2025
ESPN, Disney, and NBA Return to the Animated Altcast Fray With Second Edition of...
23/12/2025
End the Year on a High Note and Donate to the Sports Broadcasting Fund Today!By Ken Kerschbaumer, Editorial Director
Tuesday, December 23, 2025 - 12:25 pm
P...
23/12/2025
The year is winding down, the weather outside is frightful, and it's the perfect time to escape into a story that warms the heart. For listeners looking for...
23/12/2025
A Zeus motor is hot fire tested at L3Harris' Camden, Arkansas, solid rocket ...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Lightware will exhibit several major product innovations at ISE 2026, including the new USB-C BOOSTER-V1, Google Meet. integration for various Taurus UCX models...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
Live From NCAA Men's Final Four: Behind the Scenes With Purdue, UConn, Alabama, and NC State Creative Teams By SVG Staff 
