Sony Digital Rapids Pixel Power calrec Sony

ESPN, Caesars Entertainment To Launch Sports Betting-Themed Studio in Las Vegas

15/05/2019

ESPN, Caesars Entertainment To Launch Sports Betting-Themed Studio in Las Vegas Scheduled to open in 2020, the production facility will be located at The LINQ Hotel & Casino By Jason Dachman, Chief Editor

Tuesday, May 14, 2019 - 10:04 am

Print This Story

Story Highlights

ESPN is officially joining the sports-betting party, teaming up with Caesars Entertainment to launch an ESPN-branded studio at The LINQ Hotel & Casino in Las Vegas for sports betting-themed content. The studio, which will debut in 2020, will serve as a hub for odds-related content and be used to produce segments for ESPN's recently launched sports-betting-related show, Daily Wager. Caesars data and branding will also be integrated into ESPN programming within the coming weeks.

The sports-betting landscape has changed, and fans are coming to us for this kind of information more than ever before, says Mike Morrison, VP, business development, ESPN. We are poised to expand our coverage in a big way, and working with a category leader like Caesars Entertainment will help us serve these highly engaged, diverse sports fans with the best and most relevant content possible.

The studio will serve as a content hub for ESPN linear, digital, and social shows as well as ESPN.com and the ESPN app. It will also play a vital role during major sports events and especially during marquee events hosted in Las Vegas.

We're really excited about the long-term value this collaboration with ESPN will create and thrilled that, starting immediately, ESPN's platforms will begin featuring odds information generated by Caesars Entertainment, says Chris Holdren, EVP/chief marketing officer, Caesars Entertainment. Millions of sports fans look to ESPN as a sports authority, and Caesars is honored to have been selected for having the best odds to serve those fans. When you combine that level of exposure alongside the unique opportunity to build a studio along the famed Las Vegas Strip, this deal is truly unique.

Caesars will also serve as ESPN's official odds-data supplier across TV and digital, receiving associated attribution. Additional advertising and sponsorship activations will roll out in the coming months and throughout the deal term.

Between an increased interest in sports betting among fans, regularly hosting marquee sporting events - like the upcoming NFL Draft and NBA Summer League as well as premier UFC and Top Rank bouts - and the arrival of the Golden Knights and the Raiders, Las Vegas has become an epicenter of sports culture, says Connor Schell, EVP, content, ESPN. Having a great partner in Caesars Entertainment and soon a full studio presence in Las Vegas will help us create content that taps into that culture and grows our offerings to avid bettors and more casual fans.

The ESPN and Caesars announcement comes on the heels of Fox Sports' recent deal with The Stars Group to launch two Fox Bet' products this fall: a free-to-play predictions game and a real-money-wagering platform in states with regulated betting.

More than two-thirds of avid sports bettors already watch ESPN (according to Langer Research Associates in 2018). This agreement with Caesars builds on a stable of betting-related content that dates back more than 10 years. In addition to Daily Wager on ESPNEWS, ESPN betting-related content has included Behind the Bets With Doug Kezirian podcast; Stanford Steve and The Bear podcast (football season); betting news and discussion segments in signature shows like SportsCenter, OTL; Bad Beats on SportsCenter With Scott Van Pelt; and ESPN Insider content, such as PickCenter tools, projections, recos, analysis, and news articles.
LINK: https://www.sportsvideo.org/2019/05/14/espn-caesars-entertainment-laun...
See more stories from svg

Most recent headlines

19/05/2019

The Netherlands wins Eurovision Song Contest 2019

The Netherlands wins Eurovision Song Contest 2019...

19/05/2019

Giza explosion: South Africans among 17 injured in Egypt bus blast

An explosion struck a tourist bus on Sunday near Egypt's famed pyramids, injuring 17 people including foreigners, security and medical sources said. As AFP...

19/05/2019

Pitso Mosimane: Some little-known facts about the Sundowns coach

One man who can confidently stake a claim to the title of best soccer coach in South Africa is Mamelodi Sundowns' Pitso Mosimane. The man known as Jingles...

19/05/2019

Content We Loved This Week: May 17

In The Wild May 17, 2019 A little bit of waterproof action mixed with some creative genius-what more do you expect from GoPro's Photo of the Day series...

19/05/2019

Aussie rugby player booted from camp after drink-driving charge

Tolu Latu was withdrawn from a Wallabies training camp on Sunday. This comes in the wake of drink-driving allegations, with NSW Waratahs coach Daryl Gibson fumi...

19/05/2019

South Africans could soon be jailed for these CV lies

The National Qualifications Amendment Bill is one of the new laws President Cyril Ramaphosa is expected to sign off on soon. Signing new bills into law is one o...

19/05/2019

The Zakhele Lepasa penalty that won TS Galaxy the cup Kaizer Chiefs [video]

Kaizer Chiefs trophy drought continues, thanks to a last-gasp penalty from Zakhele Lepasa which gave TS Galaxy as shock win in the Nedbank Cup final on Saturday...

19/05/2019

LD Systems light Houston Livestock Show and Rodeo concerts with Elation

LD Systems light Houston Livestock Show and Rodeo concerts with Elation posted: 18/05/2019 New 4-in-1 Protron Eclypse , Paladin , Fuze Wash Z350 among la...

19/05/2019

NESN Adds Connecticut Sun WNBA Games

Boston-based regional sports network NESN will televise 23 Connecticut Sun WNBA games in 2019 on NESN and NESNplus, the team and network said. First up is the ...

19/05/2019

Showtime's Christie: Originals Market Is Like Free Agency on Steroids'

DENVER -- With the major subscription streaming service providers, Netflix, Amazon and Hulu, crowding into the television production market, competition for the...

18/05/2019

Imagineer is recruiting

Imagineer is looking for freelance Sound Designer/Engineer, Lighting Technician and Technical Stage Manager for our large-scale outdoor production, Bridge. Bri...

18/05/2019

Soundtrap for Storytellers Helps Podcasters Take Their Shows to the Next Level

Last year, seven million people in the US produced podcasts-and even more people consumed them. But the process of recording, editing, transcribing, and adding ...

18/05/2019

Netflix debuts trailer and key art for docuseries Killer Ratings

Key art Official trailer Now Available Series Producer and Director - Daniel Bogado Producer Director - Suemay Oram Executive Produced by Eamonn Matthews fo...

18/05/2019

Watch: Arnold Schwarzenegger attacked in Johannesburg [video]

Actor and bodybuilding legend Arnold Schwarzenegger will not have the fondest memories of his trip to South Africa, after he was fly-kicked by a member of the p...

18/05/2019

Simbine takes third at Shanghai Diamond League

South African sprinter Akani Simbine made a strong start to his international season with a third place finish in the mens 100m at the IAAF Diamond League meeti...

18/05/2019

Soapie teasers: What's happening in Uzalo in May?

Soapie Teasers provided by TVSA. This article was first published by them. Wednesday 1 May 2019 Feeling disrespected by MaNgcobo, Nkunzi takes a drastic decis...

18/05/2019

Who Wants to be a Millionaire to Conclude After This Season

Disney's veteran game show, Who Wants to be a Millionaire, will end its run after this season, a spokesperson confirmed Friday. After a successful 17-yea...

18/05/2019

Launching New VulcanTM Shockmount Chassis

Launching New VulcanTM Shockmount Chassis posted: 17/05/2019 The VulcanTM Shockmount Chassis is another ingenious new technically enhanced 19-inch rack mo...

18/05/2019

Elation Colour 5 Profile for Fiddler on the Roof in NYC

Elation Colour 5 Profile for Fiddler on the Roof in NYC posted: 17/05/2019 A Yiddish-language production of Fiddler on the Roof opened at Stage 42 in New Y...

18/05/2019

European Elections 2019

European Elections 2019 posted: 18/05/2019 The Cablecam of the XD motion company: X fly 3D is for the first time in the world installed in the hemicycle ...

18/05/2019

NEP Announces Promotion of Graham Andrews to Global President of NEP Live Events

NEP Announces Promotion of Graham Andrews to Global President of NEP Live Events posted: 18/05/2019 NEP Group, the world's leading outsourced producti...

18/05/2019

Free online screenwriting workshop: Shortcut to creating character

18 May, 2019 - 08:04 You love the movies. You love the glamour, the action, the excitement, the tears, the laughter, and the sheer thrill of inhabiting alte...

18/05/2019

Health bars vs their not so healthy counterparts: Read before you eat

We took a look at some popular health bars and see how healthy they really were based on the data on their labels versus the quirky buzzword on the packaging A...

18/05/2019

Middendorp speaks out against underestimating TS Galaxy

Kaizer Chiefs coach Ernst Middendorp has poured water over the notion that the Nedbank Cup final against TS Galaxy is a David vs Goliath clash. The Glamour B...

18/05/2019

Friday Tips: Testing, Testing!

Studio One has several analysis tools, and you can use them to learn a lot about how effects work. One of my favorite test setups is inserting the Tone Generato...

18/05/2019

Robert Marawa and King Mswati dominate Google search queries this week

It was an eventful week with plenty newsworthy events. South Africans used Google to keep informed and up to date with the news. The weekend after the election...

18/05/2019

Weather forecast, alerts and UVB index for all South African provinces, 18 May 2019

Weather data provided by the South African Weather Service. For a detailed forec...

18/05/2019

Primetime Ratings: Big Bang Theory' Goes Out With a Bang on CBS

CBS easily won the Thursday ratings race, with the series finale of hit comedy The Big Bang Theory pacing the network. CBS had a 2.0 in viewers 18-49, per the N...

18/05/2019

Statement from SBS regarding the passing of former Prime Minister of Australia, Bob Hawke AC

Statement from SBS regarding the passing of former Prime Minister of Australia, ...

18/05/2019

Fujifilm acquires German endoscopic instrument manufacturer, medwork for full-scale entry into the endoscopic instrument business

Fujifilm acquires German endoscopic instrument manufacturer, medwork for full-sc...

18/05/2019

5 Things to Know about Spotify's Latest Test

Americans spend 70 billion hours behind the wheel each year. That's a lot of time spent on the road. So what you do-and what you listen to-to help you get t...

18/05/2019

Eurovision' Winners Past and Future, As Told by Your Streams

Header photo credit: KAN There's nothing quite like Eurovision. What other TV music competition has featured Russian grandmothers who sing while baking, Fi...

18/05/2019

SVG College Summit: Packed Tech Showcases To Introduce Wealth of New Gear

SVG College Summit: Packed Tech Showcases To Introduce Wealth of New Gear 48 exhibitors will be loads of offerings for attendees to check out By Brandon Costa,...

18/05/2019

Behind the Mic: Shaquille O'Neal To Show Off Hosting Skills at 2019 NBA Awards on June 24

Behind the Mic: Shaquille O'Neal To Show Off Hosting Skills at 2019 NBA Awar...

18/05/2019

Eighty Years Later, NBC Sports Commemorates the First-Televised Sporting Event in U.S. History

Eighty Years Later, NBC Sports Commemorates the First-Televised Sporting Event i...

18/05/2019

FA Cup Final 2019: BBC Sport To Use Single Production Workflow for Both SDR Broadcast, UHD HDR Stream

FA Cup Final 2019: BBC Sport to use single production workflow for both SDR broa...

18/05/2019

Live From the PGA Championship: Live Streamed Featured Groups and Social Engagement Rocket Out of the Gates

Live From the PGA Championship: Live Streamed Featured Groups and Social Engagem...

18/05/2019

Live From the PGA Championship: CBS Sports, Winged Vision Debut New HDR Aerial Camera System in Goodyear Blimp

Live From the PGA Championship: CBS Sports, Winged Vision Debut New HDR Aerial C...

18/05/2019

Live From the PGA Championship: CBS Sports Caps Off Busy Start to 2019 With Massive Production at Bethpage

Live From the PGA Championship: CBS Sports Caps Off Busy Start to 2019 With Mass...

18/05/2019

Live From the PGA Championship: CBS Sports' Tech Toys Include SIMI Motion Capture, Aerial Toptracer, 4DReplay

Live From the PGA Championship: CBS Sports' Tech Toys Include SIMI Motion Ca...

18/05/2019

Sustainable business insider announced as president of tve film awards

tve interviews Jennifer Viccars, 2019 Awards president Changemaker and dynamic business leader Jennifer Viccars is to be president of the 8th tve Global Sustai...

18/05/2019

Media and entertainment group Sky to sponsor Beyond Plastic' award at tve film awards

For the second year running, companies at the forefront of taking businesses and...

18/05/2019

NAB Show 2019

So what a great time we had at NAB in Las Vegas Baby! - so many contacts made and so much going on with so many people that we met in the short space of time. ...

18/05/2019

Let's meet at Anga Com, June 4-6!

28 February, 2019 Events We will exhibit at ANGA COM and would like the opportunity to meet with you and get an update on your activities and to discuss joint...

17/05/2019

First Dolby Cinema Opens in Germany with Kinopolis Gruppe in Munich

Back PDF Version May 17, 2019 First Dolby Cinema Opens in Germany with Kinopolis Gruppe in Munich MUNICH, Germany, May 17, 2019 (GLOBE NEWSWIRE) -- Dolby ...

17/05/2019

Kickstarter Is Now Available in Chinese and Italian

Today we are excited to announce that Kickstarter is available in two new languages: Traditional Chinese and Italian. We'd like to extend a warm welcome to ...

17/05/2019

AMBEO Smart Headset now connects to Mac & iPad Pro with new Anker Adapter

AMBEO Smart Headset now connects to Mac & iPad Pro with new Anker AdapterYou are here: Home / Announcements / AMBEO Smart Headset now connects to Mac & iPad Pro...

17/05/2019

MVNOs World Congress 2019

MVNOs World Congress 21-24 May 2019, Amsterdam MVNOs World Congress is the largest conference for the players in the MVNOs industry. It is your opportunity to l...

17/05/2019

Akamai Enterprise Defender Simplifies Journey to Zero Trust for Businesses

Akamai Enterprise Defender Simplifies Journey to Zero Trust for Businesses New offering provides secure app access, malware prevention, application security a...

17/05/2019

Mistika Masterclass: Creating truly immersive content with the natively-integrated Mistika VR and Mistika Boutique

Creating a high-quality Virtual Reality experience not only demands a lot of har...