NEW YORK-CBS plans to bring addressable advertising to broadcast TV in the second half of 2021, according to a report from Variety.
CBS to Offer Addressable Ads on Broadcast TV
17/05/2021
NEW YORK-CBS plans to bring addressable advertising to broadcast TV in the second half of 2021, according to a report from Variety.
| LINK: | https://www.tvtechnology.com/news/cbs-to-offer-addressable-ads-on-broa... |
| See more stories from tvtechnology |
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet Flex LTS Delivers Smarter Media Operations from Ingest to Distribution
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
08/09/2026
IBC2026: Haivision Integrates Chyron LIVE into its Workflow
Share Copy link Facebook X Linkedin Bluesky Email...
08/09/2026
Mo-Sys completes reorganisation strengthens management te...
Mo-Sys, the world-leading developer of virtual production, camera robotics and image tracking technology, has completed a business restructuring, which has incl...
08/09/2026
Aicox and TAG Video Systems power monitoring and multivie...
New York, September 8, 2026 The TSAmediaHUB audiovisual contribution and distribution infrastructure developed by Telef nica's Audiovisual Services area re...
08/09/2026
Asharq migrates extended channel line-up to Pebble playou...
Expanded Riyadh operation brings Asharq and Thmanyah services together on a resilient on-premises Pebble platform. Pebble, the leading automation, content mana...
08/09/2026
Techex Extends its Lead in Software Defined Live Video at...
Techex, a pioneering leader in live video workflows, will showcase its broadest software feature set to date at IBC 2026 (Stand 2.B45), extending its lead in so...
08/09/2026
Grass Valley Advances Story-Centric Media Workflows for U...
Visitors to Grass Valley's booth at IBC2026 will be introduced to new Framelight X capabilities that connect content acquisition, management, editing and pu...
08/09/2026
BCNEXXT Showcases Latest Vipe Innovations at IBC2026 Rais...
BCNEXXT will showcase the latest evolution of Vipe at IBC2026 (Stand 2.B09), introducing a series of innovations designed to deliver higher-quality audience exp...
08/09/2026
Bitmovin and Ad Insertion Platform Power First Active Dep...
Bitmovin, a provider of video streaming solutions, has partnered with Ad Insertion Platform (AIP), a leading innovator in advanced ad insertion technologies, to...
08/09/2026
Brainstorm unveils major enhancements to its Suite 7 envi...
Brainstorm, a leading manufacturer of real-time graphics and augmented and virtual production, is announcing a major package of enhancements to its Suite 7 soft...
08/09/2026
Big Blue Marble Collaborates with TDF as Technology Partn...
Big Blue Marble is supporting TDF, French infrastructure and network operator, broadcasting Digital Terrestrial Television (DTT) and radio services, as a techno...
08/09/2026
nxtedition takes agentic AI from newswire to gallery at I...
Agents work inside a single production environment, from incoming wire copy to a live studio show...
08/09/2026
Ceeblue and Layercake Expand Strategic Integration to Lau...
Building on their strategic partnership, Ceeblue and Layercake make the unthinkable possible: scalable sub-second streaming over standard DRM, SSAI, and CDN wor...
08/09/2026
Brainstorm launches Engram a dedicated asset management t...
Brainstorm, a leading manufacturer of real-time graphics, augmented and virtual production, is completing the environment for fast-paced broadcast production wi...
08/09/2026
IBC 2026 - The new Synamedia - solving the business of vi...
A SaaS portfolio built to work together, helping operators grow audiences, monetise smarter and run leaner, on their own terms At IBC 2026 (stand 1.B49) Synam...
08/09/2026
Accedo Selected by PlayOn Sports to Enhance NFHS Network...
Accedo, global provider of video streaming software and services, has been selected by PlayOn Sports, a national leader in high school sports technology, to exp...
08/09/2026
AP brings new connectivity and workflow tech to global ne...
LiveU, the leader in live IP-video solutions, is enabling The Associated Press to take global newsgathering to the next stage with intelligent connectivity and ...
08/09/2026
Mediagenix Personalization Curates Sports Content Around...
Mediagenix, a global leader in smart content solutions to profitably connect the right content to the right audience, today announced the latest evolution of it...
08/09/2026
Appear X5 to enable flyaway contribution for DP World Tou...
Compact, power-efficient X Platform performance brings broadcast-grade reliability and ultra-low latency to space-constrained remote production (REMI) workflows...
08/09/2026
Zixi and Kiloview Partner to Deliver Broadcast-Grade IP V...
Zixi, the leader in live video delivery and workflow orchestration, and Kiloview, a leading provider of professional IP video encoding and decoding solutions, t...
08/09/2026
Quortex and NetActuate announce global agreement
Collaboration gives content owners scalable CDN capacity and broadcasters enhanced flexibility, including for C-band transition planning Quortex today announce...
08/09/2026
Orlando Magic, Gray Media Ink Full-Season Broadcast Deal
Share Copy link Facebook X Linkedin Bluesky Email...
07/09/2026
Get to Know This Fall and Winter's Filmmakers Through These 24 Sundance Institute-Supported Films
By Ramona Flume and Lucy Spicer There's a particular kind of magic that hap...
07/09/2026
HeadRush launch the FRFR Cab Series
Two new full-range, flat-response cabinets introduced HeadRush have recently introduced a pair of new full-range, flat-response cabinets designed for player...
07/09/2026
GameSoundCon 2026
Answering questions about AI in game audio GameSoundCon, the largest professional conference for video game music and sound design, have announced that they...
07/09/2026
DPA to launch the 6388 Core+
New directional headset mic on show at IBC Just ahead of this week's IBC show, DPA have announced the launch of a new directional headset that's bee...
07/09/2026
Accurate.Video rallies Iyuno to rework 35,000 media assets ahead of schedule
We are not building systems to replace human decision-making; we are building systems that execute our decisions at machine speed. The media companies that win ...
07/09/2026
Blackmagic Design Announces New Lower Price for Blackmagic PYXIS 6K and Blackmagic Cinema Camera 6K
Blackmagic Design Announces New Lower Price for Blackmagic PYXIS 6K and Blackmag...
07/09/2026
GB Labs to Unveil Core.ONE at IBC2026, an Intelligent Storage Platform for Media Teams
GB Labs to Unveil Core.ONE at IBC2026, an Intelligent Storage Platform for Media...
07/09/2026
Freddie Meredith joins cast of SNL UK ahead of start of Season 2
Monday 7 September 2026 Freddie Meredith joins cast of SNL UK ahead of start of Season 2 Freddie Meredith Images ZIP (3MB) Saturday Night Live UK announces ...
07/09/2026
Sky and NFTS team up to launch new routes into screen careers
Monday 7 September 2026 Sky and NFTS team up to launch new routes into screen careers Sky has today announced a new apprenticeship programme, with application...
07/09/2026
Sky Sports announces most comprehensive NFL coverage to date for the 2026/27 season
Monday 7 September 2026 Sky Sports announces most comprehensive NFL coverage to...
07/09/2026
Jnger Audio Showcases Industry-First S-ADM Cloud Workflow at IBC 2026
Dolby, MainConcept, Techex and J nger Audio will showcase the industry's first demonstration of Serial Audio Definition Model (S-ADM) in a cloud-based produ...
07/09/2026
dB Broadcast to Showcase APIS Hive at IBC 2026
dB Broadcast will showcase APIS Hive, its software platform for designing, deploying and managing modern broadcast infrastructures, at IBC 2026. Developed from...
07/09/2026
A KNOCKOUT 1.6 MILLION VIEWERS WATCHED KATIE TAYLOR'S FINAL BOUT FREE -TO -AIR ON RT2
552,000 streams on RT Player The historic fight, which saw Katie Taylor become...
06/09/2026
BS-203 MacroAcidizer from Born Second
Recreates Rolands TB-303 & MC-202 BS-203 MacroAcidizer is the first virtual instrument from Born Second, and it offers a recreation of two Roland classics -...
06/09/2026
PlayBox Technology Opens Design Partner Programme for New...
London, UK September 2026 PlayBox Technology is inviting broadcasters, OTT and FAST operators, content owners and media organisations worldwide to become De...
06/09/2026
Dolby and MagentaTV Bring Fans Closer to the FIFA World Cup 2026 in Germany with Dolby Vision and Dolby Atmos
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
05/09/2026
HEDD Audio update CTRL software
MK2 & Bass system control app improved HEDD Audio have just launched a new and improved version of the control software that pairs with their MK2 and Bass m...
05/09/2026
CALL FOR ENTRIES IS NOW OPEN FOR THE 20TH ANNUAL SOUTH AFRICAN FILM & TELEVISION AWARDS (SAFTAs20) EXTENDED
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
05/09/2026
Orlando Magic, Gray Media Ink Ful-Season Broadcast Deal
Share Copy link Facebook X Linkedin Bluesky Email...
05/09/2026
InSync Brings Conversion Workflow Flexibility to IBC 2026
InSync Technology, the leading provider of premium video conversion solutions, will showcase a new generation of products at IBC 2026, designed to help broadcas...
05/09/2026
GlobalM supports quattro media and World Rowing with Glob...
GlobalM successfully supported quattro media GmbH and World Rowing, the world governing body of the Olympic sport of Rowing, with the international distribution...
05/09/2026
Scripps Research professor Chi-Huey Wong to receive ACS Alfred Bader Award
LA JOLLA, CA-In recognition of his exceptional work to understand the chemistry of carbohydrates and the role they play in health and disease, Scripps Family Ch...
04/09/2026
Business Innovation Synergizer FAQ: What applicants need to know
Media organisations interested in the Media Innovation Europe 3.0 Business Innovation Synergizer (BIS) can now consult a new FAQ document providing additional a...
04/09/2026
IBC 2026: Eluvio Showcases Global Broadcast Fabric Updates
Eluvio will demonstrate updates to its Content Fabric platform at IBC2026 (Hall 8, Stand 8.MS5, and Future Tech Zone, Hall 14, Stand 14.A58, September 11-14). C...
04/09/2026
IBC 2026: LiveU Joins IBC Accelerator Smart Stories Consortium
LiveU has joined the IBC Accelerator's Smart Stories consortium, a multi-vendor initiative developing an open standard for Story Context interoperability in...
04/09/2026
IBC 2026: Telos Alliance to Demonstrate Audio Observability Capabilities
Telos Alliance will demonstrate new audio observability capabilities at IBC2026 (Stand 8.D37, RAI Amsterdam, September 11-14), covering monitoring of audio heal...










