Sony partners with NRK to pilot new cloud-based tool set to simplify production workflow

Sony partners with NRK to pilot new cloud-based tool set to simplify production workflow posted: 05/10/2020

Sony has partnered with leading Norwegian public broadcaster, NRK on a Proof of Concept project, pioneering new a cloud-based automated production tool. Designed to refine the production process, by removing the duplication of metadata entry combined with automated content management, the toolset currently codenamed Metadata Wrangler' has successfully increased production efficiency and reduced costs during production of a primetime cookery show.

The purpose has been to exploit the benefits when utilising a direct upload of the proxy version of the recordings to Sony Ci cloud service for immediate access and reviewing, rather than using the technical process of handling content upload later in the process. This would ensure staff not at the shoot location had quick and easy access to new content, so they could concentrate on the creative process, rather than the technical process of handling content upload from cameras.

Sony's production workflow development toolset reduces metadata duplication to improve efficiency and reduce costs

A micro-service addition to Sony's Ci Media Cloud, Metadata Wrangler works by automatically connecting files (in this case proxy files) from connected cameras with existing preproduction metadata sourced from production planning. Incoming files are identified, populated with metadata and placed in the appropriate cloud folders, making them easily searchable by editors and production staff. Developed and refined during production of Kokkeliv (a Chef's Life), a seasonal cookery show featuring famous chefs, NRK and Sony refined iterations of the service for each season across a 12-month period.

We are constantly working on streamlining and simplify our post-production workflow and seeking the right tools that support our strategy of delivering high quality TV series with limited technical resources.

This pilot gives valuable insights to both sides and we appreciate the opportunity to discuss our ideas and what to expect from the market when it comes to meeting our challenges, says Trond Ramberg, Technology Supervisor - Postproduction Workflow at NRK.

For us, transferring proxy versions of captured footage directly from the camera to a server or cloud service has shown a great production value. This combined with an early metadata harvest and preservation all the way to the editing stage is an important measure for efficient media management. If solved, this has the potential to become a game-changer for the industry

Developed by Sony engineers in the European headquarters, Metadata Wrangler is built to work on Sony's Ci media cloud platform, a media-centric cloud environment with applications that empower media companies with remote teams to leverage the scalability and availability of the cloud to streamline production, editorial, and delivery workflows. Ci's growing portfolio of REST APIs enables seamless integration with existing workflows to cost-effectively leverage the scalability and resiliency of the cloud.

At Sony we seek to understand the common challenges faced by our customers and partners and look for opportunities to address these with innovative solutions, comments Claus Pfeifer, Head of Connected Content Acquisition, Media Solutions, Sony Professional Solutions Europe.

To pilot Metadata Wrangler we needed the right type of customer that was willing to work alongside us to bring the product to life. NRK's opportunistic outlook and pioneering technological spirit provided the perfect partnership for the product's development. We remain encouraged by its progress during the production of NRK's cookery programme and the opportunity it brings for its wider future rollout.

Metadata Wrangler is currently under development at Sony. Any plans for a future commercialisation will be announced at a later date.

About Sony Corporation

Sony Corporation is a creative entertainment company with a solid foundation of technology. From game and network services to music, pictures, electronics, semiconductors and financial services - the Sony purpose is to fill the world with emotion through the power of creativity and technology.

About Sony Professional Solutions

Sony Professional Solutions is part of Sony Corporation and exists to help professionals to truly live their vision, by unleashing the incredible power of images. With a winning combination of innovative technology and industry expertise, Sony partners with businesses across a wide variety of sectors including Media and Broadcast, Sports, Healthcare, Corporate, Education and Theatre to deliver industry-leading and transformational customer solutions. Operating with over 40 years' experience and a trusted network of established technology partners, the wide Sony portfolio of knowledge, products and services propositions provides true value to businesses and informs, educates and inspires their customers.

LINK:	https://www.live-production.tv/news/products/sony-partners-nrk-pilot-n...
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