Georgina Massie, production manager at Globecast, tells TVBEurope how resilience and flexibility have been crucial throughout her career
By Contributor
Published: November 11, 2024 Updated: November 12, 2024
Georgina Massie, production manager at Globecast, tells TVBEurope how resilience and flexibility have been crucial throughout her career
target=_blank title=Share on LinkedIn class=share-linkedin> Georgina Massie, production manager at Globecast, tells TVBEurope how resilience and flexibility have been crucial throughout her career
https://www.tvbeurope.com/business/people/meet-the-production-manager title=Share via Email class=share-email>
Talk us through an average day in your role I have been at Globecast for 5 years and what it has given me most has been variety, my role can cover such different things. I consider myself very much as a fixer, handling a wide range of tasks. On a typical day, I will be planning multiple events from single camera records to multiple camera live outside broadcasts at football matches, edits for highlights programmes, right down to booking satellite space. On the planning and finance side, I have to stay on top of our project costs and work closely with account mangers to make sure we are on track and within budget.
How did you get started in the media industry? I always knew I wanted to work in the creative industries. Initially, I wanted to be a stage manager in theatre, but after a gruelling round of university entrance interviews, I wasn't offered any places. At the time, it was devastating seeing all my friends head off to university. I took a year out, worked in a supermarket, and decided to try again. This time, I thought a media course would suit my more technical and practical strengths, and it turned out to be true and I was a success. Knowing that just a degree wouldn't cut in a very competitive industry, so I also worked alongside my degree in any media related role I could find alongside my studies.
Georgina Massie, production manager at Globecast I worked as an art and props assistant on Hollyoaks and Brookside in Liverpool, a runner at a post-production house in Soho, and as a researcher at a radio production and recording studio. It was these roles that helped me build contacts and learnt lots of different aspects of the media industry. One of these connections led me to a job at Formula One as a production assistant with the broadcast team. It was my first full-time job, and I was extremely lucky. At 22, I travelled the world and gained invaluable experience in filming live television, and I knew I could only work in live broadcast from now on.
Why do you enjoy working in the industry? The reason I love working in live television is that every project is different -every project is unique, and there is a thrill in filming sports as you never know what can happen, and you need to be able to cover all eventualities. At Globecast, we are very good at scaling up and will expand our teams for major events, such as Queen Elizabeth II's funeral or the recent General Election. We can't do that without partnering with smaller providers and freelancers who are the backbone of this industry.
What piece of advice would you offer someone looking to explore a role similar to yours? Throughout my career, I've covered both technical and planning roles, which has been invaluable in my work as a production manager. It allows me to really understand what the crew needs, the difficult aspects they might come across and how my planning can help them do their jobs to the best of their ability. This role involves keeping people onside and ensuring the best possible delivery for clients. Flexibility is key, as there are always changes that you need to implement. And resilience is essential not everything can go right in live television, (I have fast forwarded live on air before!), but it's about learning from those experiences and applying improvements to the next project.
For anyone wanting to be a production manager, I'd suggest that budgets and spreadsheets are the easy part. Be willing to learn about all the different roles within your production, as then you will know how to serve them better. I also know that the media industry needs to offer opportunities to the next generation, and these need to be for people with diverse backgrounds and abilities. At Globecast we try to offer students from Southampton University experiences on real live broadcasts where we can.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
10/06/2026
Media buyers and sellers can now compare YouTube reach from computer, mobile, an...
10/06/2026
Accedo, Humans not Robots, and the Institution of Engineering and Technology (IET) have announced the launch of Ecoflow X. Formerly an IBC Accelerator project, ...
10/06/2026
Frequency, the engine powering the world's leading streaming television channels, today announced that James Smith has joined the company as General Manager...
10/06/2026
At the 14th World Live Neurovascular Conference (WLNC) in Lisbon, Riedel Communications provided the communications infrastructure for live medical procedures s...
10/06/2026
Globecast, a leading provider of broadcast, media, and entertainment managed services, today announced the launch of its Content Exchange platform powered by Or...
10/06/2026
Klvr will showcase how venues, integrators and production teams are rethinking disposable battery usage at InfoComm 2026 (Las Vegas, June 17-19, booth #N6311). ...
10/06/2026
The Video Services Forum (VSF) has further enhanced the Reliable Internet Streaming Transport (RIST) protocol by incorporating a new feature, RIST Satellite-Hyb...
10/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
10/06/2026
Chemists snap together complex 3D molecules from highly reactive radicals-without losing their shape Scripps Research team develops stereoretentive radical-radi...
09/06/2026
Kiswe announces an expanded long-term partnership with ONE Championship (ONE), t...
09/06/2026
SiriusXM will broadcast FOX Sports' English-language commentary for all 104 FIFA World Cup 2026 matches from June 11 through July 19, available to subscribe...
09/06/2026
EVS has announced it is changing its corporate name from EVS Broadcast Equipment to EVS, reflecting the company's expanded portfolio beyond broadcast equipm...
09/06/2026
Fox Corporation and the NFL have announced a multi-year agreement to bring NFL c...
09/06/2026
FOX Sports and ReachTV, an airport media network, have announced an agreement to...
09/06/2026
Cosm Atlanta, a 70,000-square-foot, three-level immersive entertainment venue located within Centennial Yards adjacent to State Farm Arena and Mercedes-Benz Sta...
09/06/2026
NESN captured five awards at the 2026 Boston/New England Emmy Awards, including four program honors and one individual award.
These awards reflect the passion...
09/06/2026
Ateme has announced that its support for Apple Immersive Video workflows was referenced by Apple during its 2026 Worldwide Developers Conference (WWDC26).
Atem...
09/06/2026
Bitmovin has announced that Axel Springer SE has deployed Player Web X, Bitmovin's web video player, to power audio readouts of news articles and an audio-o...
09/06/2026
Grass Valley and Lawo have announced a technology collaboration to validate orch...
09/06/2026
LiveU has announced a deployment with the Oceania Football Confederation (OFC) t...
09/06/2026
Globecast has announced the launch of its Content Exchange platform, powered by ...
09/06/2026
NBC Sports will present live coverage of Overtime's OT7 football league Championship Weekend from Sullivan Field at Loyola Marymount University in Los Angel...
09/06/2026
We're in three different locations, three different production teams. Coveri...
09/06/2026
The intro video for Men's Basketball won Outstanding In-Venue Video in the C...
09/06/2026
Today is match day minus two for FIFA and HBS. On Thursday, there will be two ma...
09/06/2026
Since their debut, the clock-and-score graphic has drawn the affinity and ire of...
09/06/2026
Last month, Spotify hosted PURE FLOWERS LIVE, a special event celebrating the re...
09/06/2026
Last month, RADAR U.K. artist Skye Newman took the stage in East London for a sp...
09/06/2026
Company to cease operating on 30 June 2026
Australian loudspeaker and amplifier manufacturer Wayne Jones Audio have announced that after much consideration,...
09/06/2026
Increases low-end weight and character
The latest plug-in release from Sheffield-based fedDSP aims to offer an all-in-one solution for users in search of mo...
09/06/2026
Introduces AI Studio Assistant, Moises Studio integration & more
Fender Studio have just announced the launch a significant update that brings an array of n...
09/06/2026
The National Film and Video Foundation (NFVF) is a statutory body mandated to spearhead the equitable growth and development of the South African film and video...
09/06/2026
The BBC has found its Hercule Poirot.
After Deadline revealed last month that t...
09/06/2026
Media buyers and sellers can now compare YouTube reach from computer, mobile, an...
09/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/06/2026
A project aimed at modernizing scheduling operations across Mediaset's channel portfolio
Mediagenix, a global leader in smart content solutions to profitab...
09/06/2026
tvONE, an ACT Entertainment brand, debuts its most powerful video processor ever built: the 4RU CALICO PRO (C7-PRO-4200), at InfoComm 2026 (Booth N6813). Engine...
09/06/2026
Composer and Conductor Eric Whitacre to Receive Honorary Doctorate at Berklee Va...
09/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/06/2026
Technology collaboration to validate AMPP and Lawo HOME orchestration integration, showcasing Dynamic Media Facility principles in practice.
Grass Valley and ...
09/06/2026
Bitmovin, a leading provider of video streaming solutions, today announced that Axel Springer SE, international media and technology company, has deployed Playe...
09/06/2026
LiveU, the global leader in live IP-video solutions, today announced a landmark deployment with the Oceania Football Confederation (OFC) that has brought Video ...
Georgina Massie, production manager at Globecast, tells TVBEurope how resilience and flexibility have been crucial throughout her career
