
Georgina Massie, production manager at Globecast, tells TVBEurope how resilience and flexibility have been crucial throughout her career
By Contributor
Published: November 11, 2024 Updated: November 12, 2024
Georgina Massie, production manager at Globecast, tells TVBEurope how resilience and flexibility have been crucial throughout her career
target=_blank title=Share on LinkedIn class=share-linkedin> Georgina Massie, production manager at Globecast, tells TVBEurope how resilience and flexibility have been crucial throughout her career
https://www.tvbeurope.com/business/people/meet-the-production-manager title=Share via Email class=share-email>
Talk us through an average day in your role I have been at Globecast for 5 years and what it has given me most has been variety, my role can cover such different things. I consider myself very much as a fixer, handling a wide range of tasks. On a typical day, I will be planning multiple events from single camera records to multiple camera live outside broadcasts at football matches, edits for highlights programmes, right down to booking satellite space. On the planning and finance side, I have to stay on top of our project costs and work closely with account mangers to make sure we are on track and within budget.
How did you get started in the media industry? I always knew I wanted to work in the creative industries. Initially, I wanted to be a stage manager in theatre, but after a gruelling round of university entrance interviews, I wasn't offered any places. At the time, it was devastating seeing all my friends head off to university. I took a year out, worked in a supermarket, and decided to try again. This time, I thought a media course would suit my more technical and practical strengths, and it turned out to be true and I was a success. Knowing that just a degree wouldn't cut in a very competitive industry, so I also worked alongside my degree in any media related role I could find alongside my studies.
Georgina Massie, production manager at Globecast I worked as an art and props assistant on Hollyoaks and Brookside in Liverpool, a runner at a post-production house in Soho, and as a researcher at a radio production and recording studio. It was these roles that helped me build contacts and learnt lots of different aspects of the media industry. One of these connections led me to a job at Formula One as a production assistant with the broadcast team. It was my first full-time job, and I was extremely lucky. At 22, I travelled the world and gained invaluable experience in filming live television, and I knew I could only work in live broadcast from now on.
Why do you enjoy working in the industry? The reason I love working in live television is that every project is different -every project is unique, and there is a thrill in filming sports as you never know what can happen, and you need to be able to cover all eventualities. At Globecast, we are very good at scaling up and will expand our teams for major events, such as Queen Elizabeth II's funeral or the recent General Election. We can't do that without partnering with smaller providers and freelancers who are the backbone of this industry.
What piece of advice would you offer someone looking to explore a role similar to yours? Throughout my career, I've covered both technical and planning roles, which has been invaluable in my work as a production manager. It allows me to really understand what the crew needs, the difficult aspects they might come across and how my planning can help them do their jobs to the best of their ability. This role involves keeping people onside and ensuring the best possible delivery for clients. Flexibility is key, as there are always changes that you need to implement. And resilience is essential not everything can go right in live television, (I have fast forwarded live on air before!), but it's about learning from those experiences and applying improvements to the next project.
For anyone wanting to be a production manager, I'd suggest that budgets and spreadsheets are the easy part. Be willing to learn about all the different roles within your production, as then you will know how to serve them better. I also know that the media industry needs to offer opportunities to the next generation, and these need to be for people with diverse backgrounds and abilities. At Globecast we try to offer students from Southampton University experiences on real live broadcasts where we can.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
06/05/2026
Gravity Media Chief RF Communications Engineer Glenn Willems uses Wisycom RF over Fiber and wireless solutions across major cycling events and international mar...
06/05/2026
A Sennheiser Spectera module is now available in Bitfocus Companion and Buttons, enabling direct integration of Spectera with the two software platforms. The mo...
06/05/2026
Ted Turner, the visionary media entrepreneur whose appetite for disruption helpe...
06/05/2026
Peacock is going all-in on the beautiful game - streaming all 104 FIFA World Cup...
06/05/2026
New pricing tiers for vocal/dialogue restoration tool
NoiseWorks Audio's AI-powered vocal and dialogue processing plug-in is now available in three diff...
06/05/2026
Popular mixing & routing software overhauled
Following a recent public beta test, RME have launched the final release version of the powerful mixing and rou...
06/05/2026
New SOS Video Feature
Focusrites ISA C8X is a milestone product that brings together the companys analogue heritage and their expertise in digital audio. Yo...
06/05/2026
Polands Miecznik-class frigates are part of the largest contract in Polish shipbuilding history. (Image Credit: PGZ Stocznia Wojenna)...
06/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/05/2026
Riedel Communications today announced the expansion of its leadership structure as part of a strategic initiative to strengthen both its operational management ...
06/05/2026
For nearly three decades, Veteran Production Sound Mixer and Five-time Emmy Award Winner Dirk Sciarrotta has helped define the sonic identity of the long-runnin...
06/05/2026
ZEISS CinCraft LensCore: Cinema Lens Looks for Compositing
Brie Clayton May 6, 2026
0 Comments
ZEISS announces the launch of CinCraft LensCore, a nove...
06/05/2026
Wisycom Solves Extreme RF Challenges Across Miles of Live Action for Gravity Med...
06/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/05/2026
Narrative Entertainment has partnered with Encompass to deliver high-quality subtitling of its Great! network content using the Altitude Intelligence AI assiste...
06/05/2026
SipRadius, widely recognized for making content processing and connectivity secure and seamless, is proud to launch a dramatic new approach to AI content creati...
06/05/2026
When the broadband and media industry gathers at ANGA COM in Cologne from May 19 to 21, Big Blue Marble will be at the forefront. The international broadcast an...
06/05/2026
Cinegy GmbH, a leading developer of software-defined television technology, is proud to exhibit at MPTS for the first time. Visitors to the stand will discover ...
06/05/2026
Val Jeanty Receives 2026 Doris Duke Artist Award Jeanty, a composer, percussionist, and turntablist, is the fourth Berklee recipient of the prestigious award ...
06/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/05/2026
When live cycling races and international marathons stretch for miles across cities and countryside, there is no margin for RF failure in live broadcast. As Chi...
06/05/2026
Oberkochen/Germany, May 5, 2026
ZEISS announces the launch of CinCraft LensCore, a novel solution for creating physically based cinematic lens looks for visual...
06/05/2026
06 May 2026
VEON's Kyivstar Authorized to Resell Starlink for Businesses & ...
06/05/2026
UKTV has secured the exclusive rights to the early back catalogue of iconic Australian drama series Neighbours, following a landmark content deal with Fremantle...
06/05/2026
Wednesday 6 May 2026
Sky commissions feature documentary to mark 10th anniversa...
06/05/2026
Wednesday 6 May 2026
Sky and Formula 1 agree long-term partnership across UK, Ireland and Italy
Sky in the UK & Ireland to remain the home of Formula 1 until ...
06/05/2026
Sky Zero Footprint Fund-backed TV campaign launches nationwide, supported by new...
06/05/2026
Wuppertal May 6, 2026
Riedel Expands Leadership Structure, Appoints Marc Engro...
06/05/2026
SAN JOSE, Calif. - May 6, 2026 - Harmonic (NASDAQ: HLIT) today announced its latest broadband innovations for ANGA COM 2026, highlighting its vision for a new e...
06/05/2026
Statement from Rupert Murdoch, Chairman Emeritus, Fox Corporation on Ted Turner&...
06/05/2026
Friday 8 May on RT One and RT Player
Meet the NSPCA team caring for and protecting animals in need in this six-part series
Fly on the wall, six-part series...
06/05/2026
The race to build the world's most powerful AI factories demands networking ...
06/05/2026
How changes to proteins can alter drug interactions for new precision therapies Scripps Research team maps how chemical modifications to proteins affect drug bi...
05/05/2026
Experts from the world of academia, tech, business, politics and media convened for a Thomson Talks at the Cambridge Disinformation Summit in April. It's th...
05/05/2026
Three phones were hardwired for power and transmission to the truck; camera feat...
05/05/2026
The creative studio behind campaigns for the NBA, Fanatics Sportsbook & Casino, ...
05/05/2026
Nielsen has announced results from a co-viewing pilot program covering February&...
05/05/2026
viztrick AiDi, an on-device AI solution developed by Nippon TV, delivered global...
05/05/2026
ARRI has announced Omnibar, a battery-powered, IP65-rated multi-color LED linear...
05/05/2026
Imagine Communications has announced that France T l visions is the first broadc...
05/05/2026
The Women's National Basketball Association (WNBA) and Bell Media today announced a multiyear agreement to broadcast and stream WNBA games in Canada beginni...