Georgina Massie, production manager at Globecast, tells TVBEurope how resilience and flexibility have been crucial throughout her career
By Contributor
Published: November 11, 2024 Updated: November 12, 2024
Georgina Massie, production manager at Globecast, tells TVBEurope how resilience and flexibility have been crucial throughout her career
target=_blank title=Share on LinkedIn class=share-linkedin> Georgina Massie, production manager at Globecast, tells TVBEurope how resilience and flexibility have been crucial throughout her career
https://www.tvbeurope.com/business/people/meet-the-production-manager title=Share via Email class=share-email>
Talk us through an average day in your role I have been at Globecast for 5 years and what it has given me most has been variety, my role can cover such different things. I consider myself very much as a fixer, handling a wide range of tasks. On a typical day, I will be planning multiple events from single camera records to multiple camera live outside broadcasts at football matches, edits for highlights programmes, right down to booking satellite space. On the planning and finance side, I have to stay on top of our project costs and work closely with account mangers to make sure we are on track and within budget.
How did you get started in the media industry? I always knew I wanted to work in the creative industries. Initially, I wanted to be a stage manager in theatre, but after a gruelling round of university entrance interviews, I wasn't offered any places. At the time, it was devastating seeing all my friends head off to university. I took a year out, worked in a supermarket, and decided to try again. This time, I thought a media course would suit my more technical and practical strengths, and it turned out to be true and I was a success. Knowing that just a degree wouldn't cut in a very competitive industry, so I also worked alongside my degree in any media related role I could find alongside my studies.
Georgina Massie, production manager at Globecast I worked as an art and props assistant on Hollyoaks and Brookside in Liverpool, a runner at a post-production house in Soho, and as a researcher at a radio production and recording studio. It was these roles that helped me build contacts and learnt lots of different aspects of the media industry. One of these connections led me to a job at Formula One as a production assistant with the broadcast team. It was my first full-time job, and I was extremely lucky. At 22, I travelled the world and gained invaluable experience in filming live television, and I knew I could only work in live broadcast from now on.
Why do you enjoy working in the industry? The reason I love working in live television is that every project is different -every project is unique, and there is a thrill in filming sports as you never know what can happen, and you need to be able to cover all eventualities. At Globecast, we are very good at scaling up and will expand our teams for major events, such as Queen Elizabeth II's funeral or the recent General Election. We can't do that without partnering with smaller providers and freelancers who are the backbone of this industry.
What piece of advice would you offer someone looking to explore a role similar to yours? Throughout my career, I've covered both technical and planning roles, which has been invaluable in my work as a production manager. It allows me to really understand what the crew needs, the difficult aspects they might come across and how my planning can help them do their jobs to the best of their ability. This role involves keeping people onside and ensuring the best possible delivery for clients. Flexibility is key, as there are always changes that you need to implement. And resilience is essential not everything can go right in live television, (I have fast forwarded live on air before!), but it's about learning from those experiences and applying improvements to the next project.
For anyone wanting to be a production manager, I'd suggest that budgets and spreadsheets are the easy part. Be willing to learn about all the different roles within your production, as then you will know how to serve them better. I also know that the media industry needs to offer opportunities to the next generation, and these need to be for people with diverse backgrounds and abilities. At Globecast we try to offer students from Southampton University experiences on real live broadcasts where we can.
Europe Stories
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
09/10/2026
September 10 2026, 06:00 (PDT) Dolby Expands Dolby OptiView Platform with New Capabilities at IBC 2026
New Sports Intelligence helps providers better unders...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
12/09/2026
Latest Obsolete Devices pedal announced
Great Eastern FX Co. have just launched the latest pedal in their Obsolete Devices series, a range of effects pedals...
12/09/2026
September 11, 2026
BUDAPEST & SEATTLE, 10 September 2026 - Qumulo and Colorfron...
12/09/2026
Calrec expands its IP ecosystem with new Type RT console and Apex M6 Modular I/O Platform at IBC 2026 Type RT is the centrepiece of Calrec's news at IBC 202...
11/09/2026
Spark series gains compact modelling stompbox
Positive Grid's Spark amps have become a popular part of the company's line-up, offering a convenient ...
11/09/2026
New flagship sequencing plug-in revealed
Rapid Flow have just launched a new 16-track sequencer plug-in which they say has been designed for total rhythmic...
11/09/2026
Rohde & Schwarz unveils the air-cooled R&S TM1 medium-power UHF transmitter at I...
11/09/2026
Friday 11 September 2026
Sky Sports extends US Open deal to 2030
Sky has agreed a three-year extension to its US Open deal, ensuring Sky Sports & NOW remains ...
11/09/2026
Wuppertal September 11, 2026
A Decade of Innovation: AMP VISUAL TV Builds on Ten Years of MediorNet EvolutionAMP VISUAL TV is continuing the evolution of its ...
11/09/2026
Wuppertal September 11, 2026
Mediacom Deploys Riedel Easy5G for Wireless Camer...
11/09/2026
Wuppertal September 11, 2026
Touring Video Expands Flexible Production Workflows With Riedel MediorNet and hiRiedel Communications today announced that Tourin...
11/09/2026
Wuppertal September 11, 2026
Riedel Technology Powers Record-Breaking Esports World Cup Production in ParisFrom July 6 to Aug. 23, 2026, Paris hosted the Espo...
11/09/2026
Article courtesy of Digital Production
Read the article
With Baselight 8 coming in 2027, the interesting part is not the number of new buttons. Some features...
11/09/2026
It's almost iPhone Pro time. Starting Saturday, September 12, at 1 p.m, cust...
11/09/2026
RT has today announced Benetti Menswear as the sponsor of its 2026 Amgen Irish Open coverage for a sixth consecutive year, further strengthening the heritage c...
10/09/2026
Editing, restoration & mastering suite upgraded Acon Digital Acoustica 8 audio editing restoration mastering software.
Acon Digital have just launched the la...
10/09/2026
Classic synths & drum machines available to play
Based in Reading, UK, Readipop are a music and arts charity with a long track record of innovative, partici...
10/09/2026
Popular model updated & new addition introduced
With many of the models in Neumann's KH family now boasting onboard DSP and support for the company'...
10/09/2026
Improved desktop interface announced
The latest iteration of Arturia's flagship desktop audio interface has just arrived, introducing improved preamps, ...
10/09/2026
Progress needs proof: Rohde & Schwarz showcases its trailblazing test solutions ...
10/09/2026
CUPERTINO, CALIFORNIA Apple today announced iPhone 18 Pro and iPhone 18 Pro Max,...
10/09/2026
CUPERTINO, CALIFORNIA Apple today introduced Apple Watch Ultra 4 - the ultimate ...
10/09/2026
CUPERTINO, CALIFORNIA Apple today introduced Apple Watch Series 12, engineered w...
10/09/2026
The beloved duo are back with big challenges and even bigger laughs as they discover if you're ever truly too old to try something new.
Previous praise for...
10/09/2026
Thursday 10 September 2026
Sky News Defence Insider app launches as new researc...
10/09/2026
Thursday 10 September 2026
Award-winning network Sky Mobile to offer Apple iPho...
10/09/2026
Thursday 10 September 2026
Sky unveils gripping teaser for The Good Daughter, coming this NovemberTurn on cookies to view this content. Go to Privacy options a...
10/09/2026
Harmonic Leads the New Era of Broadband Connectivity at SCTE TechExpo 2026 Showcase Spotlights Include:
New cOS SensAI intelligence fabric unleashing data-pow...
10/09/2026
RT to Broadcast Amgen Irish Open free-to-air
New multi-year agreement will see RT continue to bring the Amgen Irish Open to Irish audiences
Ryder Cup hig...
10/09/2026
More than 30 women report allegations of sexual harassment, misogyny and bullying within National Ambulance Service
Tonight on RT Prime Time, 9:35pm, RT One ...
10/09/2026
Series 3 of Nero's Class begins Friday 11 September on RT Listen
The third...
09/09/2026
New parts aimed at hip-hop and pop productions
The latest update to Celemony's innovative virtual session musician expands the collection of built-in in...
09/09/2026
Save up to 40% until 21 September 2026
Sonarworks are currently running their Autumn Sale, with discounts of up to 40% currently available across their rang...
09/09/2026
Upcoming title officially launches in September 2026
Bjooks' celebrations for this year's 909 Day will be welcome news amongst drum machine lovers, ...
09/09/2026
** MEDIA ALERT **
NARUTO Takes the Stage at New York Comic Con 2026 Special Panel to Feature Franchise News, First-look Footage and Appearances by Japanese ...
09/09/2026
CUPERTINO, CALIFORNIA Apple today introduced iPhone Duo, the first foldable iPhone. Opened, it is the thinnest iPhone ever, with a 7.6-inch inner display that p...
09/09/2026
CUPERTINO, CALIFORNIA Apple today announced AirPods 5, delivering the industry&#...
09/09/2026
Chennai/Luxembourg, 9 September 2026 - SES, a leading space solutions company, today announced the inauguration of its new office in Chennai, India, marking a s...
09/09/2026
September 9 2026, 22:35 (PDT) Cinema Sunshine Becomes Japan's First Exhibit...
09/09/2026
Wednesday 9 September 2026
Tom Daley adds final stitch to giant Baa-Ewe' t...
09/09/2026
Red Seat Ventures Integrates Barometer into Speakeasy to Maximize Podcast Revenu...
09/09/2026
Baselight-powered color comes natively to Media Composer, connecting creative de...
09/09/2026
RT brings three packed days of live radio, entertainment, news, weather and fun
Join RT Radio 1: Morning Ireland, Oliver Callan, Today with David McCullagh,...
08/09/2026
Built for rap producers, by rap producers
Sauceware Audio, the independent plug-in company founded by Grammy-nominated producer Jacob (Travis Scott, 21 Sava...
08/09/2026
Classic Sound Techniques design revived
Warm Audio's latest release delivers a meticulous recreation of the preamp circuitry employed by the Sound Techn...
08/09/2026
Latest soft synth inspired by the Memorymoog
XILS Lab have just launched a software instrument that draws its inspiration from Moog's iconic Memorymoog,...
08/09/2026
September 08, 2026 NORTHRIDGE, Calif. - Soundcraft today announced the launch of its Signature Plus Series Analog Connected Mixing Consoles. As the next genera...
Georgina Massie, production manager at Globecast, tells TVBEurope how resilience and flexibility have been crucial throughout her career
