Georgina Massie, production manager at Globecast, tells TVBEurope how resilience and flexibility have been crucial throughout her career
By Contributor
Published: November 11, 2024 Updated: November 12, 2024
Georgina Massie, production manager at Globecast, tells TVBEurope how resilience and flexibility have been crucial throughout her career
target=_blank title=Share on LinkedIn class=share-linkedin> Georgina Massie, production manager at Globecast, tells TVBEurope how resilience and flexibility have been crucial throughout her career
https://www.tvbeurope.com/business/people/meet-the-production-manager title=Share via Email class=share-email>
Talk us through an average day in your role I have been at Globecast for 5 years and what it has given me most has been variety, my role can cover such different things. I consider myself very much as a fixer, handling a wide range of tasks. On a typical day, I will be planning multiple events from single camera records to multiple camera live outside broadcasts at football matches, edits for highlights programmes, right down to booking satellite space. On the planning and finance side, I have to stay on top of our project costs and work closely with account mangers to make sure we are on track and within budget.
How did you get started in the media industry? I always knew I wanted to work in the creative industries. Initially, I wanted to be a stage manager in theatre, but after a gruelling round of university entrance interviews, I wasn't offered any places. At the time, it was devastating seeing all my friends head off to university. I took a year out, worked in a supermarket, and decided to try again. This time, I thought a media course would suit my more technical and practical strengths, and it turned out to be true and I was a success. Knowing that just a degree wouldn't cut in a very competitive industry, so I also worked alongside my degree in any media related role I could find alongside my studies.
Georgina Massie, production manager at Globecast I worked as an art and props assistant on Hollyoaks and Brookside in Liverpool, a runner at a post-production house in Soho, and as a researcher at a radio production and recording studio. It was these roles that helped me build contacts and learnt lots of different aspects of the media industry. One of these connections led me to a job at Formula One as a production assistant with the broadcast team. It was my first full-time job, and I was extremely lucky. At 22, I travelled the world and gained invaluable experience in filming live television, and I knew I could only work in live broadcast from now on.
Why do you enjoy working in the industry? The reason I love working in live television is that every project is different -every project is unique, and there is a thrill in filming sports as you never know what can happen, and you need to be able to cover all eventualities. At Globecast, we are very good at scaling up and will expand our teams for major events, such as Queen Elizabeth II's funeral or the recent General Election. We can't do that without partnering with smaller providers and freelancers who are the backbone of this industry.
What piece of advice would you offer someone looking to explore a role similar to yours? Throughout my career, I've covered both technical and planning roles, which has been invaluable in my work as a production manager. It allows me to really understand what the crew needs, the difficult aspects they might come across and how my planning can help them do their jobs to the best of their ability. This role involves keeping people onside and ensuring the best possible delivery for clients. Flexibility is key, as there are always changes that you need to implement. And resilience is essential not everything can go right in live television, (I have fast forwarded live on air before!), but it's about learning from those experiences and applying improvements to the next project.
For anyone wanting to be a production manager, I'd suggest that budgets and spreadsheets are the easy part. Be willing to learn about all the different roles within your production, as then you will know how to serve them better. I also know that the media industry needs to offer opportunities to the next generation, and these need to be for people with diverse backgrounds and abilities. At Globecast we try to offer students from Southampton University experiences on real live broadcasts where we can.
Europe Stories
02/01/2026
Any Given Day: Cork University Hospital premieres Wednesday 7 January on RT One and RT Player at 9:35pm
RT will debut a powerful new six-part documentary se...
02/01/2026
Friday 2 January 2026
All episodes of Heated Rivalry will be landing on Sky and...
02/01/2026
Sequins, chat shows, live sporting action, ground-breaking docuseries and brand-new Irish drama to kick off 2026
New Year, New Content Coming Soon across RT
...
30/12/2025
Your live countdown to 2026 with Inhaler, David Gray, Lyra, Garron Noone, Sharon...
29/12/2025
From crisper Lossless audio and immersive music videos in beta to new Audiobooks+ plans, custom transitions between tracks, and in-app Messages, we keep levelin...
24/12/2025
RT has unveiled an exclusive first look at the new Dancing with the Stars promo...
23/12/2025
The year is winding down, the weather outside is frightful, and it's the perfect time to escape into a story that warms the heart. For listeners looking for...
23/12/2025
23 Dec 2025
VEON's Beeline Kazakhstan and Rakuten Symphony Collaborate to A...
22/12/2025
For a decade, popular German podcast Fest & Flauschig has hosted an annual Chris...
22/12/2025
Monday 22 December 2025
Sky extends PGA TOUR partnership until 2029, as Sky Spo...
22/12/2025
Siobh n McSweeney, Rory McIlroy, Elon Musk, Catherine Connolly, Jim Gavin, Ivan Yates and Traitor Paudie Moloney lead new characters for Callan Kicks the Year 2...
22/12/2025
Winner announced in the picturesque surroundings of Wicklow's Avondale Tower and Treetop Walk
Andrew Trimble wins the show in his first series as coach
Th...
22/12/2025
The 2025 winners have been announced today, Sunday 21 December, for Ireland's largest choral competition Choirs for Christmas hosted by RT lyric fm.
Ove...
21/12/2025
John Shortt named Young Sportsperson of the Year Kerry are the Team of the Year
...
19/12/2025
With Playout Release 2025.4, ToolsOnAir continues to push professional playout w...
19/12/2025
19 Dec 2025
VEON's Mobilink Microfinance Bank Launches Islamic Banking Oper...
19/12/2025
The six-part drama, set in a close-knit Welsh town fractured by an unspeakable c...
19/12/2025
Rohde & Schwarz drives the future of mobility at CES 2026 At the 2026 Consumer Electronics Show in Las Vegas, Rohde & Schwarz will present a powerful lineup o...
19/12/2025
RT is proud to return to the RDS to support the 2026 Stripe Young Scientist & T...
18/12/2025
Canada's largest indoor arena has transformed its live production capabilities with a full ST 2110 infrastructure and Calrec's compact Argo S console. S...
18/12/2025
Long-term agreement includes the SES SCORE platform and hybrid distribution worldwide to deliver more than 5,000 hours of golf tournaments annually featuring th...
18/12/2025
18 Dec 2025
VEON Upgraded to Nasdaq Global Select Market, Enhancing Investor Visibility Dubai, December 18, 2025 - VEON Ltd. (Nasdaq: VEON), a global digital o...
18/12/2025
Thursday 18 December 2025
Sky Sports remains the exclusive home of the Masters ...
18/12/2025
Using the additive process of 3D printing, layer after layer gets printed until an object is as close to the final shape needed as possible. Historically, machi...
18/12/2025
In 2025, RT proudly supported 185 arts and cultural events across the island of Ireland, reflecting significant growth since the scheme was re-launched in 2014...
18/12/2025
RT Sports Awards 2025 live on RT One and RT Player at 8:05pm on Saturday 20 December
On Saturday 20 December live on RT One and RT Player at the earlier t...
18/12/2025
RT lyric fm presents a very special Winter Solstice edition of Ambient Orbit, l...
18/12/2025
At 7.45pm on 1st January 1926, the precursor to RT , then 2RN, delivered the fledgling new Irish state's first public radio transmission. From those first c...
18/12/2025
December 18 2025, 05:30 (PST) The Movie Experience SLO Becomes First U.S. Exhib...
17/12/2025
Investigative journalists across the Western Balkans and T rkiye continue to con...
17/12/2025
The right playlist is essential on New Year's Eve, building the energy as you get ready and keeping it high as you count down to midnight. This year, Spotif...
17/12/2025
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({...
17/12/2025
Wuppertal December 17, 2025
Riedel Builds Global Communication and Commentary ...
17/12/2025
December 17 2025, 17:00 (PST) Dolby and LG Unveil a New Era of Home Audio With ...
17/12/2025
Wednesday 17 December 2025
Heated Rivalry will be coming to Sky and streaming service NOW on 10 JanuaryTurn on cookies to view this content. Go to Privacy opti...
17/12/2025
RT has announced that Kathy Fox has been appointed Commissioning Editor with re...
17/12/2025
With the new season of Dancing with the Stars shimmering in the not-too-distant future this New Year, the celebrity and dancer pairings of the twelve couples ha...
16/12/2025
Hawkins has landed on Spotify, just in time for Stranger Things Season 5, Volume...
16/12/2025
Wherever you are, your favorite music and audio content should go seamlessly with you. That's why Spotify has partnered with NAVER Corp, Korea's leading...
16/12/2025
2025 Wrapped arrived bigger and bolder than ever. This year's experience is designed to be ultra personal and shareable, with new features like Wrapped Part...
16/12/2025
16 Dec 2025
VEON Announces Release Date for Full Year and Fourth Quarter 2025 R...
16/12/2025
16 Dec 2025
VEON's Kyivstar Invests in Renewable Energy in Ukraine with Acq...
16/12/2025
Harmonic's XOS Advanced Media Processor Improves Streaming Video Quality and Boosts Viewer Engagement SAN JOSE, Calif. - Dec. 16, 2025 - Harmonic (NASDAQ: ...
16/12/2025
RT Sport Awards 2025 live on RT One and RT Player at 8:05pm on Saturday 20 December.
On Saturday 20 December live on RT One and RT Player at the earlier t...
16/12/2025
Singer -songwriter Brian Kennedy has been announced as the final celebrity dance...
15/12/2025
Cape Town, November 13, 2025 - SES and International artist and humanitarian, Fo...
15/12/2025
Luxembourg, December 15, 2025 - SES, a leading space solutions company, and Abra Group launched fast and reliable multi-orbit inflight connectivity service on t...
15/12/2025
15 Dec 2025
VEON's Beeline Kazakhstan Delivers First Starlink Direct to Cel...
15/12/2025
Andrew Mountbatten-Windsor finds himself the topic of year's cracker jokes
Oasis, David Harbour, Celebrity Traitors and Angela Rayner all feature in this y...
Georgina Massie, production manager at Globecast, tells TVBEurope how resilience and flexibility have been crucial throughout her career
