Georgina Massie, production manager at Globecast, tells TVBEurope how resilience and flexibility have been crucial throughout her career
By Contributor
Published: November 11, 2024 Updated: November 12, 2024
Georgina Massie, production manager at Globecast, tells TVBEurope how resilience and flexibility have been crucial throughout her career
target=_blank title=Share on LinkedIn class=share-linkedin> Georgina Massie, production manager at Globecast, tells TVBEurope how resilience and flexibility have been crucial throughout her career
https://www.tvbeurope.com/business/people/meet-the-production-manager title=Share via Email class=share-email>
Talk us through an average day in your role I have been at Globecast for 5 years and what it has given me most has been variety, my role can cover such different things. I consider myself very much as a fixer, handling a wide range of tasks. On a typical day, I will be planning multiple events from single camera records to multiple camera live outside broadcasts at football matches, edits for highlights programmes, right down to booking satellite space. On the planning and finance side, I have to stay on top of our project costs and work closely with account mangers to make sure we are on track and within budget.
How did you get started in the media industry? I always knew I wanted to work in the creative industries. Initially, I wanted to be a stage manager in theatre, but after a gruelling round of university entrance interviews, I wasn't offered any places. At the time, it was devastating seeing all my friends head off to university. I took a year out, worked in a supermarket, and decided to try again. This time, I thought a media course would suit my more technical and practical strengths, and it turned out to be true and I was a success. Knowing that just a degree wouldn't cut in a very competitive industry, so I also worked alongside my degree in any media related role I could find alongside my studies.
Georgina Massie, production manager at Globecast I worked as an art and props assistant on Hollyoaks and Brookside in Liverpool, a runner at a post-production house in Soho, and as a researcher at a radio production and recording studio. It was these roles that helped me build contacts and learnt lots of different aspects of the media industry. One of these connections led me to a job at Formula One as a production assistant with the broadcast team. It was my first full-time job, and I was extremely lucky. At 22, I travelled the world and gained invaluable experience in filming live television, and I knew I could only work in live broadcast from now on.
Why do you enjoy working in the industry? The reason I love working in live television is that every project is different -every project is unique, and there is a thrill in filming sports as you never know what can happen, and you need to be able to cover all eventualities. At Globecast, we are very good at scaling up and will expand our teams for major events, such as Queen Elizabeth II's funeral or the recent General Election. We can't do that without partnering with smaller providers and freelancers who are the backbone of this industry.
What piece of advice would you offer someone looking to explore a role similar to yours? Throughout my career, I've covered both technical and planning roles, which has been invaluable in my work as a production manager. It allows me to really understand what the crew needs, the difficult aspects they might come across and how my planning can help them do their jobs to the best of their ability. This role involves keeping people onside and ensuring the best possible delivery for clients. Flexibility is key, as there are always changes that you need to implement. And resilience is essential not everything can go right in live television, (I have fast forwarded live on air before!), but it's about learning from those experiences and applying improvements to the next project.
For anyone wanting to be a production manager, I'd suggest that budgets and spreadsheets are the easy part. Be willing to learn about all the different roles within your production, as then you will know how to serve them better. I also know that the media industry needs to offer opportunities to the next generation, and these need to be for people with diverse backgrounds and abilities. At Globecast we try to offer students from Southampton University experiences on real live broadcasts where we can.
Europe Stories
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
07/07/2026
Applications are now open for the Validation Booster, a six-month acceleration programme supporting journalists, media organisations, content creators, media in...
07/07/2026
New mixer aimed squarely at instrument-level sources
Heritage Audio have clearly been busy recently, as alongside their all-new Tubestrip, they've also ...
07/07/2026
New channel strip combines popular hardware designs
The latest arrival to the Heritage Audio line-up brings together a selection of their praised hardware d...
07/07/2026
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({ content_source:......
07/07/2026
UKTV commission with BritBox and Sony Pictures Television and inspired by Deborah Cadbury's book, Chocolate Wars
The six-part series is produced by Fable P...
07/07/2026
Tuesday 7 July 2026
Record audiences tune into the ICC Women's T20 World Cup 2026 on Sky Sports
The ICC Women's T20 World Cup 2026 was the most watche...
07/07/2026
Tuesday 7 July 2026
Official trailer released for Fightland, a revenge drama fr...
07/07/2026
Wuppertal July 7, 2026
Riedel and ARRI Bring Cinematic Live Production to the Eurovision Song ContestRiedel Communications and ARRI played a key role in one o...
07/07/2026
To Whom It Concerns RT today confirmed that Patrick Kielty is to extend his contract as host of The Late Late Show.
Last season, the world's longest-runn...
06/07/2026
Bundle gains 100 new synths & more
Synth Anthology 5 the largest and most feature-packed edition of UVI's hardware synth emulation bundle, bringing toge...
06/07/2026
Available now via free firmware update
MOTU have just announced that three of their popular audio interfaces now boast official Milan Certification. The 16A...
06/07/2026
Rohde & Schwarz completes Hunter Preliminary Design Review for the Integrated Co...
06/07/2026
The R&S IMAGER from Rohde & Schwarz uses millimeter wave imaging to inspect the ...
06/07/2026
Monday 6 July 2026
Sky Kids unveils new slate for 2026 including Paris Hilton&#...
06/07/2026
Monday 6 July 2026
Sky agrees to acquire ITV Media & Entertainment, creating a ...
06/07/2026
Fresh from his World Cup heroics with Cabo Verde, Roberto Pico' Lopes will join the RT panel for Argentina v Egypt tomorrow and for the England v Norway q...
06/07/2026
A death can be unsuspicious, but it has to be explained
What happened to Ke...
05/07/2026
Browser-based and desktop apps available
Digital Sunset Studios have been busy working on an interesting project: a free software tool that provides compute...
04/07/2026
Celebrates company's 80th anniversary
Rhodes have recently revealed that they will be producing a limited run of electric pianos in celebration of their...
04/07/2026
** MEDIA ALERT **
BLEACH: THOUSAND-YEAR BLOOD WAR THE CALAMITY Continues I...
04/07/2026
** MEDIA ALERT **
VIZ Media Unveils New Anime Slate at Anime Expo 2026 with ...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
03/07/2026
New bundle & three Single Packs
Continuing to expand their already sizeable orchestral collection, VSL's latest release introduces three new Single Pack...
03/07/2026
Venue installs new ATC-equipped control room
LSO St Luke's, a unique music venue that also serves as the home of the London Symphony Orchestra, have rec...
03/07/2026
1 February 2023
SHARE Facebook Twitter Linkedin Email
Munich, Germany, 1st February 2023: Cinegy GmbH, the premier provider of software technology for digit...
03/07/2026
** MEDIA ALERT **
VIZ Media Celebrates Anime Expo 2026 with BLACK TORCH Worl...
02/07/2026
Stammering, stuttering, strangulated tones
The Crow Hill Company's latest creation promises to be the most original sound set they've produced to d...
02/07/2026
A new era in unmixing and spectral editing
The latest version of Steinberg's spectral audio-editing software has just arrived, building on the strength...
02/07/2026
Aims to simplify additive synthesis
Sine Machine is the debut launch from Melatonin, a Vienna-based developer who have spent the past six years creating wha...
02/07/2026
Products to remain fully active & supported
Following the news of Native Instruments joining the inMusic brand line-up, Academy and Emmy Award-winning visua...
02/07/2026
What you missed!
Last weekend, Saturday 27 June 2026, saw the debut of Sound On Sounds new GearExpo UK event, the largest dedicated pro-audio event to take ...
02/07/2026
Thursday 2 July 2026
Tea with Judi Dench returns to Sky Arts with legendary guest, Sir Ian McKellen
Sky today confirms Tea with Judi Dench will return this su...
01/07/2026
New AI Assistant, Multi-channel Audio, ARA2 improvements & more
Tracktion's DAW software has just received its latest major update, gaining a selection ...
01/07/2026
Stammering, stuttering, strangulated tones
The Crow Hill Company's latest creation promises to be the most original sound set they've produced to d...
01/07/2026
Exclusive run of limited-edition modelling pedals
Sweetwater and Andertons M...
01/07/2026
Our SD10T was an absolutely rock-solid, stable console and the Quantum 338T has been the perfect upgrade, Hurley says. Having multiple screens is a big advant...
01/07/2026
LEXINGTON, Kentucky - July 2026 -Tyler Childers' seventh and latest studio record, Snipe Hunter, is an adventurously sprawling collection of tunes that span...
01/07/2026
** MEDIA ALERT **
BLEACH Comes to Life in Los Angeles with First-of-Its-Kind...
01/07/2026
UKTV has today announced the appointment of Matt Berry to the newly created role of General Manager - Marketing, effective 1 July.
Matt will take on this senio...
01/07/2026
Sky Zero Footprint Fund-backed TV campaign featuring Deborah Meaden challenges consumers to rethink everyday bathroom wasteWednesday 1 July 2026
Fussy asks Bri...
01/07/2026
Constituency-level analysis reveals where girls miss out most on sport - and where targeted action could unlock more than £640 million in economic and health be...
01/07/2026
Wuppertal July 1, 2026
Riedel and SKAARHOJ Expand Collaboration With SimplyLive IntegrationRiedel Communications today announced an expanded collaboration wit...
01/07/2026
Apple today introduced power-packed updates to Apple Creator Studio, a groundbre...
01/07/2026
Nectar360, the Retail Media, Loyalty and Insights business of the Sainsburys Gro...
01/07/2026
9.2 million streams on RT Player between 11 and 28 June
Reach of 2.9 million viewers during Group stages of FIFA World Cup on RT 2
23 million video views acr...
Georgina Massie, production manager at Globecast, tells TVBEurope how resilience and flexibility have been crucial throughout her career
