Sony Pixel Power calrec Sony

30 seconds or less: How The Mill showcased HP's new high-powered workstation's rendering capabilities

16/02/2023

Tim Kafka, head of creative operations at The Mill Los Angeles, reveals how the company worked with HP to drop a Z8 Fury workstation out of a plane for its launch video

By Jenny Priestley

Published: February 16, 2023

Tim Kafka, head of creative operations at The Mill Los Angeles, reveals how the company worked with HP to drop a Z8 Fury workstation out of a plane for its launch video

target=_blank title=Share on LinkedIn class=share-linkedin>

As someone who's been working in advertising VFX since the 2000s, I've watched rendering advancements with great interest. That's because, when you specialise in photoreal extremely detailed VFX and have short timelines, you're continually doing the dance of how heavy you can make a simulation, or how detailed you can make a shot and still have it render overnight or faster. It can't take five days like it might for a film, because you need that time to iterate and improve to match the director's vision.

Let's say you have a six-week post schedule after an edit, for example. You don't have time to remake a complex CG human at the last minute because the camera is too close. You don't have time to go back to modeling on a commercial production timeline. So, we build things as detailed as we possibly can from the get-go, and anything in the VFX artist's arsenal to help accelerate the workflow is always an exciting development.

That's why I was particularly interested when The Mill was asked to participate in the launch of Z by HP's new Z8 Fury workstation designed specifically to tap multi-GPU workflows (along with a powerful CPU in the same workstation) to speed up compute-heavy tasks like simulation and rendering for VFX and animation. They wanted us to help them communicate the impact of rendering speed that can go from minutes to seconds. And they wanted to do that with an extreme stunt which turned out to be dropping a Z8 Fury workstation out of a plane for their launch video.

Our job was to create an impressively complicated sequence that would render in a specific amount of time. Our team here in Los Angeles had the idea of creating a high-elevation view of a stylised landscape inspired by Anza-Borrego State Park in Southern California where the stunt shoot was taking place. It has a cool-looking weathered terrain that I thought would be interesting to try and recreate with SideFX Houdini Heightfields, a terrain generation and simulation system. Using Houdini's new Karma XPU renderer also let us take advantage of both the CPU and all four GPUs in the Z8 Fury. Personally, I was really looking forward to the opportunity to try working like I normally would and see how this new machine handled it.

The project in the advert was a real test. I started work before the HP Z8 Fury was fully ready, so I was on my older workstation. When I got my hands on the Z8 Fury, I was blown away by how much faster it was rendering. I just kept adding more and more things to this complex scene, because the workstation was able to handle it. Clouds! Haze! Let's add some plants! The GPUs never filled up or slowed down.

A scene like what we created for the spot would normally take much longer to render, but with the Z8 Fury it took just 30 seconds. And that's the impact they wanted to show in the advert.

Somewhere along the line, I ended up being on camera, and The Mill was gracious enough to give me the time to do it. In the advert, I monitor the in-process render from the ground as a stunt operator sits at the Z8 Fury, bolted to a desk, and kicks off the render of the scene just as it is launched out of a cargo plane, over the actual Anza-Borrego Desert State Park. To save itself,' the Z8 Fury has to render the scene in the time it takes before the workstation hits the ground. Success triggers just-in-time deployments of parachutes that float the Z8 Fury workstation safely to the ground.

That stunt is an extreme example of what a drastic rendering speed improvement means, but it is a revelation in our day-to-day work. When an artist is lighting a scene or running FX simulations, their workstation's speed is going to determine how many iterations they can do in a day. And that means they can refine their work faster and move on to the next task sooner. When you look at all the time you could save on the hundreds or thousands of renders you need to complete a project, that's an incredible impact.
LINK: https://www.tvbeurope.com/production-post/30-seconds-or-less-how-the-m...
See more stories from tvb

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

01/06/2026

Dolby Sets the New Standard for Premium Entertainment at CES 2026

January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026 Throughout the week, Dolby brings to life the latest innovatio...

02/05/2026

Dalet Flex LTS Delivers Smarter Search, Faster Editing, and an AI-Ready Foundation for Modern Media

Dalet, a leading technology and service provider for media-rich organizations, t...

01/05/2026

NBCUniversal's Peacock to Be First Streamer to Integrate Dolby's Full Suite of Premium Picture and Sound Innovations

January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...

01/04/2026

DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION

January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION Douyin Users Can Now Create And Share Videos With Stun...

12/02/2026

Spectrum News Acquires New England Cable News

Share Copy link Facebook X Linkedin Bluesky Email...

12/02/2026

Vizrt Unveils Campus Stadium Production Bundles

Share Copy link Facebook X Linkedin Bluesky Email...

12/02/2026

Hulu + Live TV Adds Fubo Sports Network to Channel Line-up

Share Copy link Facebook X Linkedin Bluesky Email...

12/02/2026

FCC To Hold Open Commission Meeting on Feb. 18

Share Copy link Facebook X Linkedin Bluesky Email...

12/02/2026

Ralph M. Oakley to Receive NAB's Chuck Sherman TV Leadership Award

Share Copy link Facebook X Linkedin Bluesky Email...

12/02/2026

GeForce NOW Turns Screens Into a Gaming Machine

The GeForce NOW sixth-anniversary festivities roll on this February, continuing a monthlong celebration of NVIDIA's cloud gaming service. This week brings ...

12/02/2026

February 11, 2026

TIME100 Health list features Scripps Research Professor Darrell Irvine Irvine is recognized for his work in empowering the immune system to fight disease, which...

11/02/2026

FYI: Phone Support Maintenance

FYI: Phone Support Maintenance One thing we pride ourselves on here at Utah Scientific is our 24-hour support included with our signature 10-year hardware warra...

11/02/2026

Bitmovin Appoints Ian Baglow as Co-Chief Executive Officer

Leading provider of video streaming solutions, Bitmovin, has appointed Ian Baglow as Co-CEO alongside existing CEO and Co-Founder Stefan Lederer. Under this str...

11/02/2026

Paramount and CBS Partner to Air UFC 326

Paramount and the CBS Television Network will partner to air UFC 326: HOLLOWAY vs. OLIVEIRA 2 live on Saturday, March 7, from T-Mobile Arena in Las Vegas, mar...

11/02/2026

MLB.TV Launches on ESPN Beginning February 10

Beginning February 10, fans can buy MLB.TV on ESPN, a new milestone in one of sports media's longest-standing partnerships. ESPN becomes the new streaming h...

11/02/2026

Fubo Sports Network Launches on Hulu + Live TV

Fubo Sports Network is available to Hulu's Live TV subscribers in the core $89.99 a month subscription plan, which also includes full access to the entire H...

11/02/2026

Rai Selects Imagine Selenio Network Processor for IP Migration

Following a competitive public tender process, Rai (Radiotelevisione Italiana), the national public broadcasting company of Italy, has awarded Imagine Communica...

11/02/2026

MLB Makes In-Market Streaming Subscriptions for 20 Clubs Available to Fans

Major League Baseball is making in-market streaming subscriptions for 20 Clubs available today for fans. Subscriptions for the following Clubs are available vi...

11/02/2026

5G Broadcast Trials Return to the Olympic Stage at Milano Cortina 2026

Building on successful demonstrations during the Paris Olympics 2024, Italian public service broadcaster Rai and the European Broadcasting Union (EBU) are condu...

11/02/2026

ESPN and Disney Launch We're Going, the First Marketing Campaign for ESPN's Inaugural Super Bowl

Following Sunday's Super Bowl LX, ESPN and Disney unveiled We're Going,...

11/02/2026

Stats Perform: 2026 Super Bowl Latency Report

Delayed streams are a growing source of frustration for sports fans. During the 2026 Super Bowl, some streams lagged up to 62 seconds behind the action on the f...

11/02/2026

NASCAR Channel and FloSports to Simulcast 16 Races Live

NASCAR and FloSports announces an expanded slate of racing events that will bring FloRacing coverage live throughout the 2026 season to the NASCAR Channel, furt...

11/02/2026

Manifold Expands Sales Presence in Europe

Manifold technologies GmbH announces the appointment of Nick Tucker as Sales Manager for Europe, reinforcing the company's continued growth across broadcast...

11/02/2026

Genies and MLB Players Inc. Team Up to Create AI Characters of MLB Players

Genies, the AI avatar technology company powering the next era of interactive digital identity, entered into a landmark collaboration with MLB Players, Inc., th...

11/02/2026

ICC, Google Partner for the First-Ever AI-Powered ICC Men's T20 World Cup fuelled by Gemini & Pixel

The International Cricket Council (ICC) and Google have joined forces for an AI-...

11/02/2026

Dolby Highlights From First Ever Super Bowl LX Innovation Summit

Dolby's CEO Kevin Yeaman and Giles Baker, SVP of Dolby Cloud Solutions, shared how the brand's latest innovations - Dolby Vision, Dolby Atmos, and Dolby...

11/02/2026

Detroit Tigers and Detroit Red Wings Enter Broadcast Partnership with MLB

Ilitch Sports + Entertainment has entered a first of its kind partnership with Major League Baseball, which will provide broadcast support to both the Detroit T...

11/02/2026

A Changing Landscape: MLB Local Media Brings Detroit Tigers, Los Angeles Angels Into the Fold; ESPN Begins Distribution of MLB.TV

Broadcasts of the NHL's Detroit Red Wings will also be produced by the leagu...

11/02/2026

DAM Los Angeles

Video moves fast can your DAM keep up? Join Blue Lucy in LA for the West Coast's leading Digital Asset Management event as we explore, celebrate, and acc...

11/02/2026

Super Bowl LX Delivers 124.9 Million Viewers

NEW YORK - February 10, 2026 - An estimated 124.9 million viewers watched Super Bowl LX on Sunday, February 8, according to Nielsen's Big Data Panel measu...

11/02/2026

Scripps Selling Court TV to Jellysmack

Share Copy link Facebook X Linkedin Bluesky Email...

11/02/2026

Schulze-Brakel Introduces Wireless Clip-On Branding For Mics

Share Copy link Facebook X Linkedin Bluesky Email...

11/02/2026

LiveU To Showcase Expanded IP-Video EcoSystem at 2026 NAB Show

Share Copy link Facebook X Linkedin Bluesky Email...

11/02/2026

Clear-Com Powers TEDNext 2025 with Gen-IC Virtual Interco...

Clear-Com provided an advanced, IP-based communications infrastructure for TEDNext 2025, supporting production, media, and editorial teams with a highly flexib...

11/02/2026

Astera Releases QuikBeam - Versatile 200W Equivalent LED...

Astera introduces QuikBeam, the newest addition to its acclaimed Quik family of focusing LED Fresnels. This ultra-compact spotlight combines the equivalent powe...

11/02/2026

Rai Selects Imagine Selenio Network Processor for IP Migr...

Following a competitive public tender process, Rai (Radiotelevisione Italiana), the national public broadcasting company of Italy, has awarded Imagine Communica...

11/02/2026

DoPchoice to Intro SNAP RABBIT Octa 5 SNAPBAG

With Convertible Mount for NL Bowens & Aputure A Mounts See it at BSC Expo Stand #133 LCA DoPchoice continues to refine light shaping tools for professional LE...

11/02/2026

ZEISS Aatma -Contemporary Full Frame Primes with a Soulfu...

World Premiere at BSC Expo, Booth #319 Oberkochen/Germany, 10 February 2026 ZEISS introduces the new Aatma, set of nine high-end full frame T1.5 cinema primes ...

11/02/2026

NUGEN Audio Plug Ins Help Nick Fry Navigate the Demands o...

As Re-recording Mixer and Head of Sound at The Farm, one of UK's leading post-production facilities, Nick Fry has built his career on making stories sound a...

11/02/2026

iSpot Introduces Agentic AI Platform iSpot SAGE

Share Copy link Facebook X Linkedin Bluesky Email...

11/02/2026

NBC Sports Regional Sports Networks Taps Sportradar for NBA Coverage

Share Copy link Facebook X Linkedin Bluesky Email...

11/02/2026

MLB.TV Launches on ESPN

Share Copy link Facebook X Linkedin Bluesky Email...

11/02/2026

Super Bowl LX Attracts Nearly 125 Million U.S. Viewers

Share Copy link Facebook X Linkedin Bluesky Email...

11/02/2026

Graduate Spotlight: Gabrielle Rodriguez

Graduate Spotlight: Gabrielle Rodriguez The educator, who grew up in the Philippines, shares how shes bringing what she learned at Berklee back home. Februar...

11/02/2026

Sky brings together Netflix, Disney+, HBO Max and Hayu into one single subscription, exclusively on Sky

Wednesday 11 February 2026 Sky brings together Netflix, Disney , HBO Max and Ha...

11/02/2026

Netflix Confirms Production of Love O'Clock' From the Writers of Business Proposal' and True Beauty' Director

Back to All News Netflix Confirms Production of Love O'Clock' From the...

11/02/2026

Investing in Belgian Stories: A Commitment to Culture and Choice

Back to All News Investing in Belgian Stories: A Commitment to Culture and Choice From left to right: Undercover, Ang le, Rough Diamonds, Into the Night, John...

11/02/2026

Lisbon 2026

At the end of January, ICG headed off to the Portuguese capital, Lisbon, for our annual conference. An early flight gave us plenty of time to start exploring s...