Paris 2024: As Closing Ceremony Nears, NBC Sports' Darryl Jefferson Dives Deeper Into Stamford At-Home Production Daytime coverage and primetime storytelling on TV and a robust streaming effort are a hit with fans By Jason Dachman, Editorial Director, U.S.
Thursday, August 8, 2024 - 3:22 pm
Print This Story
With just a few days left in the Paris 2024 festivities, NBC Sports' Olympics dual production strategy - focusing on live coverage during the day and deeper storytelling during primetime - can be officially deemed a hit with viewers. Whether it's live daytime coverage streaming on Peacock and airing on NBCU's television networks or the packaged primetime show on NBC and USA each night, the numbers have been impressive. Throw in the massive success of Gold Zone on Peacock, and the NBC Sports Group production, operations, and engineering teams will have plenty to be proud of come the Closing Ceremony on Sunday.
NBCUniversal's nightly Paris Olympics show (8-11 p.m. ET) has dominated primetime, topping 13 million viewers each night across NBC and USA Network, according to Nielsen. In addition, the show accounts for 12 of the 19 most-watched primetime shows in 2024, excluding NFL. Beginning with the Opening Ceremony, NBCUniversal has a posted 12-day Total Audience Delivery average of 32.2 million viewers across the combined live Paris Prime (2-5 p.m. ET) and U.S. primetime (8-11 p.m. ET/PT) time periods - up 77% from Tokyo (18.2 million). In addition, as of Wednesday morning, NBCUniversal's streaming of Paris 2024 - led by Peacock - has surpassed all prior Olympics combined (16.8 billion minutes total for previous Summer and Winter Games).
With just three days until the Closing Ceremony in Paris, SVG sat down with Darryl Jefferson, SVP, engineering and technology, NBC Sports and Olympics, to discuss the dual focus on daytime and primetime, how the Stamford, CT, broadcast center has evolved since the Tokyo and Beijing Games, the complicated transmission scheme connecting Paris and Stamford, NBC's Gold Zone success, and what technologies he's most excited about both for Paris and in the future.
Darryl Jefferson has been a member of NBC Sports' Olympics team for every Games since Beijing 2008.
Let's start with the basics. What has been the most exciting aspect of the Paris Games for you as we head into the closing weekend?
I think the fact that we're truly presenting these games live in a way that we've never done before is incredibly exciting, but we're also continuing to deliver on that deeper storytelling that NBC is known for at the Olympics and across all our [properties]. We're not holding anything back for primetime [as was done with] old-school television. Here, we're letting it rip during the day with tons of live sports on Peacock and our TV networks. And then the best of the best is curated and packaged for primetime on NBC, with more analysis and more behind-the-scenes [content]. Viewers seem to really be enjoying that formula.
Can you speak to how the Stamford facility has grown and evolved since the Toyko 2020 and Beijing 2022 Games?
We have built so much here in Stamford over the years, so it's pretty amazing to see how far we've come. We moved into the plant in the latter part of 2011, then took real residence in 2012 just after the London Olympics, and it has grown and grown from there. During COVID, we learned so much about how we could effectively do remote production and how we could [better utilize] resources and real estate that we already had in the building for the Olympics.
NBC Sports' Stamford, CT, broadcast center is producing the Paris 2024 Olympics.
As an example, we had a number of mobile units in our parking lot during Tokyo and Beijing to augment what we had in the building. But we've done so much construction here in the last [few years] that we actually have only one mobile unit here [for Paris 2024] despite its being significantly larger. Everything else is using internal resources that we've built, rebuilt, rethought, or reimagined [over the past two years]. Why that makes sense is that we're able to cover so many more sports concurrently because we're able to shift resources that are already in the building.
Now we can have a team onsite with local reporters or LiveU crews or similar types of things on the frontend and tcan add expert commentary or analysis or a control room to integrate the show here [in Stamford]. Also, someone can be in the same chair and pivot from one sport to the next in a remote environment. It has proved to be a really good formula for us.
How do you see these facility enhancements benefiting NBC Sports beyond the Olympics?
It's going to be a huge leg up. These are things that we can use year-round when we do other sports. We have done this all in a sustainable way so that we can do more sports and events year-round. We built things that will be able to help us do an even larger volume of content than we're already doing. That is going to serve us very well and give us a lot more bandwidth to bring on new [properties], like our [expanded] Big Ten deal, or - and I'm excited to finally publicly be able to say - bring the NBA back to NBC in 2025.
How are you bringing all the feeds from Paris into Stamford?
We have what we lovingly call the subway map, illustrating all the different services and individual video paths coming back to Stamford, and it's bigger than ever. We have a copy of the [subway map] from the Torino 2006 Games, and it looks miniature compared with this year's [transmission scheme]. That shows just how much everything has grown.
The heart of NBC Sports' Olympics broadcast operations in Stamford, CT
I would say one of the big headlines is the core [contribution network] for Tokyo was m
Most recent headlines
06/10/2025
France T l visions, France's leading broadcaster, has received the 2025 EBU ...
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
07/08/2025
July 8 2025, 22:30 (PDT) Tata Motors & Dolby Bring Dolby Atmos to Harrier.ev, R...
15/07/2025
Independent media outlets in Brazil and Colombia are invited to apply for a new programme aimed at strengthening the long-term resilience of journalism in the f...
15/07/2025
By Lucy Spicer
One of the most exciting things about the Sundance Film Festival...
15/07/2025
Spotify une fuerzas con DiDi, la app l der en servicios de movilidad, delivery y...
15/07/2025
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
15/07/2025
L3Harris put its CORVUS-RAVEN counter-small UAS capability into the hands of soldiers at VANAHEIM, showcasing its ability to provide passive signal detect, enha...
15/07/2025
Netflix Viewing Up 13.5% vs. May, Represents 42% of Monthly Gain for Streaming
...
15/07/2025
SAN FRANCISCO and BENGALARU, India Sangeeta Chakraborty has been named chief revenue officer at Amagi, a cloud-based software-as-a-service (SaaS) technology pro...
15/07/2025
As part of its mandate, the Advanced Television Systems Committee the U.S. organization tasked with developing advanced broadcast TV standards promotes ATSC 3.0...
15/07/2025
QuickLink, the leading global provider of multi-camera video productions and remote contributions, announces the launch of two innovative control panels Studi...
15/07/2025
Chris Kontopanos has joined leading high-quality microphone solutions manufacturer, DPA Microphones, as the company's new Regional Sales Manager for the Mid...
15/07/2025
Magnifi by VideoVerse, a global leader in AI-powered video automation, has launched a major platform upgrade built to simplify live and archival video editing f...
15/07/2025
Telestream, a global leader in media workflow technologies, will preview its latest innovations at IBC2025, Stand 7.B21. This year's showcase highlights how...
15/07/2025
IBC2025 is set to transform the onsite experience for its global attendees with the launch of a pioneering new feature: full integration of Amsterdam's GVB ...
15/07/2025
Music, sport and technology collided in spectacular fashion as ASB GlassFloor powered the debut of Beats N Buckets, Germany's first Basketball meets Hip-Ho...
15/07/2025
The Collectv, the Emmy award-winning broadcast solutions and workflows consultancy - and winner of Broadcast Tech's Team of the Year is delighted to announc...
15/07/2025
SipRadius, the expert in secure, low latency media transport, will showcase how broadcasters and media companies can take control of fragmented IP workflows at ...
15/07/2025
Appear, the global leader in live production technology, today announced its strategic partnership with beIN ASIA PACIFIC, a leading multi-platform sports media...
15/07/2025
Company marks 15 years of innovation at the show
Broadpeak, a leader in streaming and monetization at scale, will return to IBC (Hall 1, Stand F83. RAI, Amster...
15/07/2025
New software solutions extend trusted timing measurement across broadcast, venue, and professional AV applications
Hitomi Broadcast, the market leader in audi...
15/07/2025
SHENZHEN, China Telycam has added control options for its portfolio of pan-tilt-zoom (PTZ) cameras with a new plug-in for Elgato's Stream Deck family of con...
15/07/2025
MELVILLE, N.Y. Chyron said its Chyron LIVE cloud-native live production solution has successfully completed the Amazon Web Services (AWS) Foundational Technical...
15/07/2025
PHILADELPHIA The Xumo streaming platform joint venture between Comcast and Charter has announced the nationwide launch of a new line of Xumo TVs from Westinghou...
15/07/2025
LONGMONT, Colo. DPA Microphones said Chris Kontopanos has joined the microphone solutions provider as its new regional sales manager, Mid-Atlantic....
15/07/2025
NOT FOR DISTRIBUTION IN OR INTO OR TO ANY PERSON LOCATED OR RESIDENT IN THE UNIT...
15/07/2025
Audiences and ad dollars are moving to streaming - media organizations are evolving to meet them there....
15/07/2025
U&GOLD has acquired the broadcast rights for Fawlty Towers: The Play (1x120'). Recorded during the show's run at the West End with its original cast, Fa...
15/07/2025
Live From MLB All-Star 2025: FOX Sports Aims To Capture Chatty Players on the Fi...
15/07/2025
Live From MLB All-Star 2025: From Live Event Coverage to Studio Shows, MLB Netwo...
15/07/2025
Live From MLB All-Star 2025: FOX Sports' Francisco Contreras and Tom Lynch o...
15/07/2025
Live From MLB All-Star: FOX Sports' Production Is Bigger Than Ever in Steamy...
15/07/2025
Live From MLB All-Star: FOX Sports Director Matt Gangl and Producer Pete Machesk...
15/07/2025
TV SIM builds for the future with high efficiency transmitter from Rohde & Schwa...
15/07/2025
News Corp Authorizes New $1 Billion Stock Repurchase Program and Intends to Acce...
15/07/2025
Back to All News
Netflix Announces the Start of Production of Los secretos de l...
15/07/2025
Harmonic's Hybrid, AI-Powered and Live Sports Streaming Innovations are Key ...
15/07/2025
The well-known and well-loved 4099 has been completely revamped. It features amazing CORE+ technology, which eliminates distortion and extends dynamic range, a ...
15/07/2025
Comscore Partners with HyphaMetrics to Launch Advanced Person-Level Audience Mea...
15/07/2025
Peak audiences of over half a million tune into both Kerry v Tyrone and Donegal ...
15/07/2025
PROTON Announces Production Facility Expansion Ahead of IBC2025 posted: 15/07/2025
Proton Announces Production Facility Expansion Ahead of IBC2025
Alongs...
15/07/2025
Submissions for NVIDIA's Plug and Play: Project G-Assist Plug-In Hackathon a...
14/07/2025
The Royal Moroccan Air Force hosted a C-130 award ceremony with L3Harris Technologies President of Intelligence, Surveillance and Reconnaissance Jason Lambert a...
14/07/2025
UK launch set for September, following on from recent US and Germany releases
London - UK, July 14, 2025 - Nielsen, a global leader in audience measurement, da...
14/07/2025
SHENZHEN, China Telycam has added control options for its portfolio of pan-tilt-zoom (PTZ) cameras with a new plug-in for Elgato's Stream Deck family of con...
14/07/2025
The awards are open to IBC2025 show exhibitors and offer a valuable platform for companies to raise awareness for the new products and solutions they will be la...
14/07/2025
Clear-Com is excited to announce a significant expansion of the award-winning Arcadia Central Station with new software updates. Together, these releases dram...
Paris 2024: As Closing Ceremony Nears, NBC Sports' Darryl Jefferson Dives Deeper Into Stamford At-Home Production Daytime coverage and primetime storytelling on TV and a robust streaming effort are a hit with fans By Jason Dachman, Editorial Director, U.S. 
