Gasket Studios Creates Breataking, New Logo Animation For Activision s Sierra Games

Gasket Studios (the design, visual effects and animation studio) is finishing up Summer 2014 with a new logo animation for Activision and its re-launched brand: Sierra Games. The breathtaking logo animation was unveiled at Gamescom 2014 when Activision announced the newest Sierra Games, a re-imagined King's Quest as well as Geometry Wars 3: Dimensions.

To view the new logo animation from Gasket for Activision's Sierra Games: https://www.youtube.com/watch?v=wzIoQLAmEs0

http://www.gasket.tv/projects/activision-sierra

According to Gasket Founder/Creative Director Greg Shultz, Activision asked the Gasket creative team to provide concepts for the new logo animation for Sierra. They basically said, Let's see what you've got.' Challenge accepted! Getting right to work, the team conducted in-depth research of all pre-existing logos of the Sierra Entertainment brand from its origins.

We approached this project from a storytellers perspective, explains Shultz. Sierra has such a rich history of storytelling and adventure. We knew where our focus must be.

Starting with a windswept environment, we are immediately introduced to a character who leads us deeper into the scene. The revelation of the mountain draws the viewer in, just as it does our adventurer. He rushes onward, leaving us to wonder what lies ahead. The iconic Sierra logo is revealed to the delight of old-school fans (Gasket included).

The allusion of a deeper story left the Internet chattering, quickly garnering several hundred thousand views across different venues. Commenters speculated whether it was a teaser not just for the publisher, but a new game altogether.

Gasket's Shultz also notes that the Activision/Sierra logo animation was a project that touched each and every artist's hands at Gasket. After creating the concept and the style frames: This project moved quickly into production, he details. It was an effort that involved the entire Gasket team, from background matte painting by look development artist Tiffany Borchardt, animation by Brad Jacobson, modeling and rigging by Alex Boatman, simulations and atmosphere development by John Zilka, and heavy reliance on the expertise of Justin Greiner serving as lead VFX artist.

Credits:

Project: Activision Sierra Logo Animation

Client: Activision

Creative Concept/Animation Studio: Gasket Studios

Creative Director: Greg Shultz

Senior Technical Director: Justin Greiner

Look Artist: Tiffany Borchardt

Animator: Brad Jacobson

Modeling & Rigging: Alex Boatman, Justin Greiner

Simulations: John Zilka, Justin Greiner

Matte Painting/Compositing: Tiffany Borchardt

Executive Producer: Eric Mueller

Producer: Dan Helgemoe

Music/Sound Design Production Company: BWN Music

Composer: Ken Brahmstedt

Sound Designer: Dan Jensen

Executive Producer: Annie Sparrows

About Gasket Studios:

We're multi-disciplined artists and animators, using our talents to serve clients in the commercial, interactive and integrated markets. We listen closely. We collaborate. We set tangible goals with firm deadlines. We craft images and motion that make the most of your creative, time, money and messaging. You'll have a partner who knows how to manage projects and will deliver on-time, on-budget, and on-brand.

http://www.gasket.tv

###

LINK:	http://news.creativecow.net/story/876811...
	See more stories from creativecow

Most recent headlines