Imagine Communications to Showcase AI and MCP Strategy at...

Company to Demonstrate Practical AI Applications That Add Value Today and Longer-Term Path Toward Agentic AI

At IBC2026 (Sept. 11 14, RAI Amsterdam, Stand #1.B73), Imagine Communications is showcasing AI capabilities across its ad tech and video infrastructure portfolios demonstrating practical AI innovation that can help media organizations reduce costs, surface new revenue opportunities, and automate critical workflows without compromising the security and reliability their operations depend on.

Imagine is approaching AI from an operational and workflow-centric perspective through a structured three-element framework: embedding operational assistive machine learning (ML) capabilities where they create immediate, measurable value; introducing Model Context Protocol (MCP) interfaces that give AI systems secure, governed access to Imagine platforms; and longer-term development of AI agents that can interact with media workflows in auditable ways ensuring the trusted core products customers have relied on for decades remain a stable foundation.

What were showing at IBC is not a concept its working technology, built on the systems our customers already know and trust, said Steve Reynolds, chief executive officer of Imagine Communications. Every AI demo on the Imagine stand at this year's show is a practical application that enables media organizations to move faster, work smarter, and generate real profitability without introducing new sources of risk.

At IBC, Imagine's AI strategy moves from roadmap to reality across a series of live demonstrations.

Ad Tech

Within Imagines ad tech portfolio, AI is being applied across the advertising transaction lifecycle to help sales teams work more efficiently, sharpen revenue forecasting and yield management, streamline traffic operations, and enable more dynamic commercial decision-making all while preserving the integrity of the systems of record that underpin broadcast revenue.

Landmark Sales AI Assistant: An embedded AI assistant lets sales teams create, copy, and amend campaigns in flight using natural language, freeing sellers to focus on high-value sales activity.

Landmark Sales MCP|AI-Powered Total TV Trading: Buyers transact campaigns through a simple portal and conversation, while sellers manage revenue through AI-powered summaries. The Imagine MCP layer securely orchestrates every interaction and trusted system-of-record workflows remain fully protected.

Landmark Sales AI Dashboards: AI-driven in-app reporting delivered in a token-less environment with no per-query AI costs rapidly tailored to each customer's needs by Imagine's Professional Services team.

Landmark Rights & Scheduling AI-Assisted Channel Scheduling: Embedded machine learning that applies existing business rules at speed and scale, shortening scheduling cycles and freeing teams for higher-value editorial decisions without sacrificing security or control.

Video Infrastructure

Across its video infrastructure portfolio, Imagine is applying AI to improve visibility within complex media environments, accelerate responses to operational issues, and enable operators to manage routine tasks through natural interaction rather than manual navigation of intricate workflows.

Magellan Control System MCP: AI-enabled routing and processing control built on the proven Magellan core. By enabling plain-language user interaction to stage and execute complex operations, this MCP allows agentic systems to implement assistive actions across the production environment.

AI-Augmented Playout Management: Conversational multichannel playout operations, allowing users to schedule bulk updates, real-time operational queries, and intelligent gap-fill from the content pool all through a governed MCP service layer that enforces guardrails between the AI and playout automation.

Dashboarding and Observability Extended with MCP: Live system data is curated through MCP, enabling AI-assisted log analysis, proactive alerting, and faster diagnostics via live dashboards.

Imagine Monitoring Solution (IMS) MCP: Imagines video-aware monitoring solution for end-to-end network visibility is now enabled with MCP for dynamic network and device data dashboards and AI-driven analysis.

IBC2026 attendees can experience all these AI demonstrations and more at the Imagine Communications stand (#1.B73). For more information, visit imaginecommunications.com/event/ibc2026.

Link to Word Doc: www.wallstcom.com/ImagineCommunications/260824-Imagine-AIMCP.docx

Photo Links:

www.wallstcom.com/ImagineCommunications/LandmarkSales-2026-01.jpg

www.wallstcom.com/ImagineCommunications/LandmarkSales-2026-02.jpg

Photo Caption: At IBC2026, Imagine Communications is demonstrating the Landmark Sales AI Assistant, which allows users to update advertising campaigns through simple conversational prompts while maintaining trusted system-of-record workflows.

LINK:	https://kitplus.com/news/imagine-communications-to-showcase-ai-and-mcp...
	See more stories from tvbay

Most recent headlines