comScore MMX Ranks Top 50 U.S. Web Properties for July 0

comScore MMX Ranks Top 50 U.S. Web Properties for July 2013Back-to-School Shopping Kicks Off at Fashion, Accessories and Consumer Goods Sites

Americans Look for Savings at Coupon Sites

RESTON, VA, August 21, 2013 - comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly ranking of U.S. web activity at the top online properties for July 2013 based on data from the comScore MMX service. Back-to-school shopping was top of mind for many Americans in July, seen by a spike in traffic to Fashion and Accessories sites, as well as Consumer Goods sites for school supplies. Coupon sites also saw pickup as consumers went on the hunt for savings.

Table 1

comScore Top 10 Gaining Site Categories by Percentage Change in Unique Visitors (U.S.)

July 2013 vs. June 2013

Total U.S. - Home, Work and University Locations

Source: comScore MMX

Total Unique Visitors (000)

Jun-13 Jul-13 % Change

Total Internet : Total Audience 224,318 225,359 0

Services - Coupons 48,406 56,249 16

Lifestyles - Beauty/Fashion/Style 58,907 68,110 16

Retail - Jewelry/Luxury Goods/Accessories 16,814 19,426 16

Gambling - Lotto/Sweepstakes 16,933 19,497 15

Lifestyles - Gay/Lesbian 9,832 11,314 15

Retail - Consumer Goods 25,291 28,416 12

Automotive - Manufacturer 24,252 26,795 10

Automotive - Resources 66,099 72,464 10

Retail - Tickets 24,319 26,578 9

Travel - Transactions 4,682 5,104 9

Table 2

comScore Top 50 Properties (U.S.)

July 2013

Total U.S. - Home, Work and University Locations

Source: comScore MMX

Rank Property Unique Visitors

(000)

Rank Property Unique Visitors

(000)

Total Internet : Total Audience 225,359

1 Yahoo! Sites 196,564 26 Hearst Corporation 39,445

2 Google Sites 192,251 27 YP Local Media Network 38,394

3 Microsoft Sites 179,595 28 TUMBLR.COM* 38,367

4 Facebook 142,266 29 Federated Media Publishing 37,735

5 AOL, Inc. 117,395 30 TWITTER.COM 36,466

6 Amazon Sites 110,028 31 Adobe Sites 36,016

7 Glam Media 90,067 32 WebMD Health 32,783

8 Wikimedia Foundation Sites 83,435 33 New York Times Digital 32,396

9 CBS Interactive 81,538 34 ESPN 31,312

10 Turner Digital 77,244 35 Fox News Digital Network 31,079

11 Apple Inc. 75,338 36 NETFLIX.COM 30,891

12 Ask Network 75,166 37 WORDPRESS.COM* 30,105

13 eBay 71,924 38 Meredith Digital 29,878

14 Viacom Digital 65,631 39 Disney Online 28,697

15 Comcast NBCUniversal 64,043 40 T365 - Tribune 28,408

16 About 58,313 41 Scripps Networks Interactive Inc. 27,963

17 Demand Media 57,436 42 EA Online 26,999

18 VEVO 56,498 43 Alloy Digital Properties 26,274

19 Gannett Sites 54,249 44 NetShelter Technology Media 26,010

20 Linkedin 52,900 45 Time Warner (Excl. Turner/WB) 25,893

21 craigslist, inc. 51,217 46 Conde Nast Digital 25,889

22 Weather Company, The 50,983 47 AT&T, Inc. 25,802

23 Wal-Mart 42,945 48 Everyday Health 25,655

24 YELP.COM 41,880 49 PINTEREST.COM 25,446

25 Answers.com Sites 40,838 50 Target Corporation 25,343

Table 3

comScore Ad Focus Rankings (U.S.)

July 2013

Total U.S. - Home, Work and University Locations

Source: comScore MMX

Top 30 Syndicated Ad Focus Entities Top 20 Ad Networks/Buy Side Networks

Rank Property Unique Visitors (000) % Reach Rank Property Unique Visitors (000) % Reach

Total Internet : Total Audience 225,359 100.0

1 Yahoo! Sites 196,564 87.2 1 Google Ad Network** 211,485 93.8

2 ShareThis 196,348 87.1 2 AT&T AdWorks** 192,581 85.5

3 Outbrain 192,825 85.6 3 AOL Advertising** 192,421 85.4

4 Google 181,529 80.6 4 Real Media Group - 24/7 Access** 187,234 83.1

5 FACEBOOK.COM 138,927 61.6 5 Casale Media - MediaNet** 181,410 80.5

6 YOUTUBE.COM* 136,344 60.5 6 Criteo** 180,493 80.1

7 AOL, Inc. 117,395 52.1 7 ValueClick Networks** 179,950 79.9

8 MSN 116,201 51.6 8 Genome from Yahoo!** 176,310 78.2

9 AMAZON.COM* 94,639 42.0 9 Federated Media Publisher Network** 176,141 78.2

10 Bing 92,801 41.2 10 RadiumOne** 173,483 77.0

11 Glam Media 90,067 40.0 11 Collective Display** 172,853 76.7

12 Ask Network 75,166 33.4 12 Microsoft Media Network US** 171,143 75.9

13 Windows Live 62,055 27.5 13 PulsePoint** 168,968 75.0

14 Blogger 61,151 27.1 14 Exponential - Tribal Fusion** 167,267 74.2

15 About 58,313 25.9 15 Cox Digital Solutions - Network** 164,604 73.0

16 Demand Media 57,436 25.5 16 Burst Media** 163,828 72.7

17 Gannett Sites 54,249 24.1 17 Specific Media** 162,614 72.2

18 Linkedin 52,900 23.5 18 Vibrant Media** 154,076 68.4

19 MTV Music Group 48,195 21.4 19 Rocket Fuel** 137,185 60.9

20 Weather Channel, The 45,024 20.0 20 Technorati Media** 125,895 55.9

21 CNN 44,380 19.7

22 RockYou 44,267 19.6 Top DSP/SSP/Ad Exchange Entities

23 5min Media Platform 43,990 19.5 1 Rubicon Project REVV Platform** 213,660 94.8

24 YELP.COM 41,880 18.6 2 Fulcrum5** 180,501 80.1

25 Answers.com Sites 40,838 18.1 3 engage:BDR** 150,365 66.7

26 APPLE.COM 40,773 18.1

27 IMDb 40,548 18.0

28 WALMART.COM 39,775 17.6

29 YP Local Media Network 38,394 17.0

30 TUMBLR.COM* 38,367 17.0

Reach % denotes the percentage of the total Internet population that viewed a particular entity

LINK:	http://www.comscore.com/Insights/Press_Releases/2013/8/comScore_Media_...
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