6/12/2013
Nelvana begins production on three new BEYBLADE series
Thrilling new era in the BEYBLADE universe attracts new licensees
Nelvana Enterprises and d-rights, Inc. are proud to announce production on three brand new series of BEYBLADE that will not only introduce new fans to the series, but take the story in an exciting new direction. Beginning this fall, BEYBLADE: Shogun Steel will launch with 26 x half-hour episodes. BeyRaiderz Shogun (working title) with 13 x half hours will launch in spring 2014 and BeyWarriors Cyborg (working title) will follow in fall 2014 with 26 x half-hour episodes and two one-hour specials.
A new set of characters and a very different and treacherous Beyblade universe set the scene for the new BEYBLADE series. Taking place seven years after the events depicted in the previous Metal Saga series, BEYBLADE: Shogun Steel finds the WBBA rebuilding the Beyblade world by introducing a new Bey system, as well as training the next generation of Bladers. Gargantuan Spirit Warrior battles will be reflected in an exhilarating and innovative new direction for the brand in both the series and the upcoming new toy line from Hasbro, which will introduce new play patterns including figural battling.
Shogun Steel begins the most unique and fantastical vision of the BEYBLADE universe we have seen yet and continues to offer an exciting world of interaction between the TV series, toys and games, said Colin Bohm, Managing Director, Nelvana. The series' fresh new storylines will reignite interest from current BEYBLADE fans as well as invite new fans of the franchise.
Along with BEYBLADE's continuing new series, new licensing partners are lining up to sign deals that tie-in with the brand including Paris Geneve in Canada (boys sleepwear, underwear and T-shirts), Mad Dog Concepts in the US (sleepwear and socks), Eugene Textiles in the US and Canada (craft kits and fleece throws) and Black & White Shoes, which renewed its license for footwear in Canada and will be expanding into the U.S. Other licensees include Ferrero (chocolate eggs) and Fipotex (apparel and accessories) both in Europe and Unilever (Signal) in Germany (tooth brushes and tooth paste).
BEYBLADE is a modern spinning top toy system based on the traditional Japanese battling tops called bei-goma , and an extremely popular manga series of the same name. Since the triumphant re-launch of the TV series and toy line in 2009, BEYBLADE has established an astronomical following and active fan base and has sold 165 million toys worldwide. The top-rated animated TV series is seen in over 80 countries, including Canada (YTV), U.S (Cartoon Network), U.K (NickToons), France (Gulli), Germany (Nickelodeon) and Latin America (Disney XD).
For more information on BEYBLADE at Licensing Expo visit Nelvana Enterprises at booth #B121
About Nelvana
Founded in 1971 as a small independent studio, Nelvana is now one of the worlds leading international producers and distributors of children's animated and live-action content. Nelvana is comprised of Nelvana Studio and its distribution arm Nelvana Enterprises and owned by Corus Entertainment Inc. Nelvana Studio is a globally recognized studio that produces a stable of award-winning and globally renowned brands that focus on comedies, preschool, boys and live action. Leading boys action brands include anime series BEYBLADE: Metal Fury, BEYBLADE: Shogun Steel and Bakugan. Nelvana's content airs on Corus Entertainment's kids channels in Canada and in over 160 countries around the world. The Nelvana library has well over 3,800 episodes of programming and has received over 70 major international program awards including Emmys and Geminis. Visit the Nelvana website at www.nelvana.com.
About d-rights
d-rights Inc. is a 100% owned subsidiary of Mitsubishi Corporation, one of the world's biggest trading card companies. It is known for producing the leading boys action brand BEYBLADE, which has become a worldwide phenomenon. d-rights offers services in every aspect of content business and handles production, rights management, financing and merchandising/licensing. Its catalogue has about 50 animation titles which have been distributed in the global market. Facing the Japanese domestic market, d-rights is the exclusive licensing agent for Japanese professional basketball league bj League , and also has a Media Technology department that provides MAM (Media Asset Management) system. Check our properties at http://www.d-rights.com
-30-
For further information, please contact:
Kate Calder
Publicist, Corus Entertainment
416.479.6319
kate.calder@corusent.com
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
When Canada qualified for the FIFA World Cup 2026, OneSoccer knew this wasn'...
04/07/2026
Celebrates company's 80th anniversary
Rhodes have recently revealed that they will be producing a limited run of electric pianos in celebration of their...
04/07/2026
Blackmagic Design Cameras Empower Youth Broadcasting Program
Brie Clayton July 3, 2026
0 Comments
Blackmagic Pocket Cinema Camera 6K Pro and Blackmagi...
04/07/2026
iZotope Joins Boris FX
Boris Yamnitsky July 3, 2026
0 Comments
iZotope, the team behind RX and Ozone, is joining Boris FX. A letter from founder Boris...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
03/07/2026
New bundle & three Single Packs
Continuing to expand their already sizeable orchestral collection, VSL's latest release introduces three new Single Pack...
03/07/2026
Venue installs new ATC-equipped control room
LSO St Luke's, a unique music venue that also serves as the home of the London Symphony Orchestra, have rec...
03/07/2026
Caden Pearson appointed new Commissioning Editor for NITV
3 July, 2026
Media releases
National Indigenous Television (NITV) has strengthened its commitment...
03/07/2026
1 February 2023
SHARE Facebook Twitter Linkedin Email
Munich, Germany, 1st February 2023: Cinegy GmbH, the premier provider of software technology for digit...
03/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/07/2026
Death Star
Andy Marken July 2, 2026
0 Comments
Look, I can't get involved. I've got work to do. It's not that I like the Empire; I hate i...
03/07/2026
Berklee's New Visual Identity: Honoring Our History, Building for What's...
03/07/2026
Scripps Research scientists awarded $2M to advance global disease surveillance Two Gates Foundation grants will expand wastewater surveillance and AI-driven dis...
03/07/2026
Joan Pulupa joins Scripps Research faculty to study the organization of DNA in brain cells and its links to neurodegeneration Using smell-sensing neurons and ad...
02/07/2026
Entering her senior year, this hometown girl is paving a career in live sports production gaining experience in replay and audio and as a TD
In the live-sports...
02/07/2026
In-venue and creative video staffers at the professional and collegiate level ha...
02/07/2026
BLAST, a competitive entertainment company focused on esports, has announced more than $133 million in revenue for 2025, representing more than 40% year-over-ye...
02/07/2026
Riedel Communications has announced official SKAARHOJ panel support for SimplyLive production workflows, enabled through the SimplyLive 2.1 release. The integra...
02/07/2026
The Fire Rescue Service of the Czech Republic has deployed LiveU video-over-bond...
02/07/2026
Gravity Media USA has announced the appointment of Brittney Boston as Head of Business Development, effective July 1, 2026. Based in Nashville, Tennessee, Bosto...
02/07/2026
TwelveLabs, a video intelligence company, has announced $100 million in Series B funding co-led by NEA and NAVER Ventures, with participation from Amazon, Radic...
02/07/2026
The Pro Padel League (PPL) has announced a broadcast partnership with USA Sports that will air five PPL championship matches on CNBC during the 2026 season, the...
02/07/2026
LiveLike, a digital fan engagement platform, has announced eight confirmed FIFA ...
02/07/2026
Cobalt Digital has received Future's Best of Show Award, presented by AV Technology at InfoComm 2026, for its blueCORE family of standalone signal processor...
02/07/2026
Synamedia has announced the appointment of Dr. Tzvi Gerstl as Chief Executive Officer. Paul Segre, who has served as CEO for the past six years, will transition...
02/07/2026
The Esports Foundation (EF) and Sony Group Corporation have announced an expanded collaboration for the Esports World Cup 2026 (EWC), taking place in Paris, Fra...
02/07/2026
Zee Entertainment Enterprises Ltd. ( Z') has announced exclusive broadcast and digital rights for the Bundesliga in India for five years, beginning with the...
02/07/2026
An effort uniting News, Sports, Local, and Telemundo, the 50+-camera live produc...
02/07/2026
Zoey Deutch, John Slattery, Ken Marino, Miles Gutierrez-Riley, and Ben Wang appe...
02/07/2026
Stammering, stuttering, strangulated tones
The Crow Hill Company's latest creation promises to be the most original sound set they've produced to d...
02/07/2026
A new era in unmixing and spectral editing
The latest version of Steinberg's spectral audio-editing software has just arrived, building on the strength...
02/07/2026
Aims to simplify additive synthesis
Sine Machine is the debut launch from Melatonin, a Vienna-based developer who have spent the past six years creating wha...
02/07/2026
Products to remain fully active & supported
Following the news of Native Instruments joining the inMusic brand line-up, Academy and Emmy Award-winning visua...
02/07/2026
What you missed!
Last weekend, Saturday 27 June 2026, saw the debut of Sound On Sounds new GearExpo UK event, the largest dedicated pro-audio event to take ...
02/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/07/2026
Following the successful launch of its inaugural APAC Mentoring Programme last month, the Rise AV APAC Regional Council will bring the conversation around mento...
02/07/2026
Blackmagic PYXIS 6K Used to Shoot Director Takahisa Zeze's Cry Out
Brie Clayton July 2, 2026
0 Comments
Highly mobile camera supports tense and de...
02/07/2026
Broadcast Solutions acquires BFE, expanding its lead in European broadcast, medi...
02/07/2026
Berklee Alum and Faculty Perform at Boston Public Library's 250th Anniversar...
02/07/2026
Broadcast Solutions GmbH, a leading systems integrator and provider of innovative solutions for the broadcast media industry, is acquiring BFE Studio und Medien...
02/07/2026
Cinegy GmbH, the premier provider of software-defined television technology, has extended the ingest facility at leading Brazilian sports company LiveMode, work...
02/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/07/2026
Standalone processors acknowledged for the innovation and value they bring to Pro AV
Cobalt Digital, a leading designer and manufacturer of signal processing ...
02/07/2026
Synamedia announced today the appointment of Dr Tzvi Gerstl as Chief Executive Officer. Paul Segre, who has served as CEO for the past six years, will transitio...
6/12/2013
