85% of industry leaders believe that rights owners are not actively addressing the changing needs of their media partners, according to Altman Solon's 2023 Global Sports Media Survey. The survey of more than 2,500 sports fans and 150 top executives from eight major global markets reveals that four out of the five major European football leagues have had relatively flat levels of domestic media rights revenue since 2017.
European football rights owners have focused on shorter-term (3-5 year) domestic deals with mainly traditional broadcast networks with the values of these deals plateauing due to a combination of cord-cutting, competition from other sports, and domestic market saturation.
Unlike their North American counterparts, European sports organisations are facing a potential devaluation of media rights which have historically been a primary source of income, said Altman Solon Director David Dellea. Simultaneous shifts in the media landscape, including reduced content spending and increased collaboration are depressing media rights wholesale value. To mitigate these risks and continue to successfully compete in an increasingly fragmented sports rights market, sports organisations will need to enhance their understanding of existing and new media partners and drive new commercialisation models.
Other key findings of the consumer portion of the survey include:
Execs are split on whether rights owners should prioritise direct-to-consumer DTC via internal offerings (47%) or rights licensing/supporting existing partners (53%)
Execs are also split on whether rights owners should foster development of pure streamers/tech groups (54%) vs. empowering traditional broadcasters and their transition to streaming (46%)
Fans of tier 1 sports leagues (European football, US major leagues) are willing to pay $20-25 per month to pay for access to live games
58% of surveyed rights owners prefer to improve and innovate core product over optimising media and commercial models
This year's survey, for the first time, included a poll of more than 150 global sports media executives to understand the priorities and solutions for a changing industry. In October, Altman Solon released data on global sports fans' changing viewing habits.
To access the full report, please visit: https://www.altmansolon.com/global-sports-survey/
North America Stories
15/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
15/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
15/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
14/01/2026
Tech Focus: Audio Consoles, Part 2 - New Options for Virtual MixingA variety of solutions offer both technical and economic benefitsBy Dan Daley, Audio Editor
...
14/01/2026
Tech Focus: Audio Consoles, Part 1 - Key Component Evolves Toward the Totally Vi...
14/01/2026
SVG Summit 2025: Audio from Monday Workshops Now AvailableListen to sessions from Live Production Innovation, AI Production Tools, Cloud Production, Content Wor...
14/01/2026
The L3Harris large T7 robotic systems will provide U.S. Navy and U.S. Marines wi...
14/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
14/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
14/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
14/01/2026
January 14th, 2026
TRIBECA ANNOUNCES BEST NEW YORK SHORT AWARD FOR 25TH ANNIVERSARY FESTIVAL
In Celebration of Its 25th Anniversary, Tribeca Introduces a N...
14/01/2026
Back to All News
State of Fear, The First Spin-Off of a Netflix Brazil Producti...
13/01/2026
NHL Situation Room 2.0: How Sony Hawk-Eye Powers Centralized Officiating, Player...
13/01/2026
NBC Sports Ices the Audio for the 2026 Prevagen U.S. Figure Skating Championship...
13/01/2026
DMF and MXL in practice: Which vendors are adopting it, and how fast is the ecos...
13/01/2026
CES 2026: Five Important Sports-Tech BuzzwordsThe terms highlight innovations for sports production at the showBy Daniel Frankel, SVG Contributor
Tuesday, Jan...
13/01/2026
For TGL Season 2, Unity 6 Boosts Virtual-Graphic Quality; COSM 360 Cameras Impro...
13/01/2026
Resetting Expectations? The State of the Sports Industry with Devoncroft's J...
13/01/2026
Top Row L-R: Ana Katz, Natalia Almada, Bao Nguyen, Tatiana Maslany, A.V. Rockwell, Dr. Heather Berlin
Second Row L-R: Sophie Barthes, Azazel Jacobs, Janicza Br...
13/01/2026
DoW to invest $1B in planned independently traded Missile Solutions business...
13/01/2026
L3Harris Chairman and CEO Christopher Kubasik and Under Secretary of War for Acq...
13/01/2026
Singapore - January 13, 2026 - Nielsen today announced the appointment of Matty Lin to its Commercial Organization as APAC regional sales leader.
Based in Sing...
13/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
13/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
13/01/2026
Nine-week performance series brings music, dance, theatre, and storytelling to downtown Durham, January - March 2026 (Durham, NC) The Chamber Orchestra of the T...
13/01/2026
Berklee Launches AIMS, an Artist-Centered Summit on Music and AI Hosted by the Berklee Emerging Artistic Technology Lab (BEATL), the event will focus on the i...
13/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
13/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
13/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
13/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
13/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
13/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
13/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
13/01/2026
Back to All News
Netflix Confirms Production of The Dealer,' a High-Stakes...
13/01/2026
Back to All News
Nick Cave & Warren Ellis to Compose Original Score for Jo Nesb...
13/01/2026
NVIDIA and Lilly are putting together a blueprint for what is possible in the f...
13/01/2026
viztrick AiDi, Provided by Nippon TV and FOR-A, Powers Automatic 9:16 Cropping with Auto-Tracking and Intuitive Operation for Dynamic Streaming Content
Targ...
12/01/2026
Sports and Music Unite: A Look Back at the Operationally Ambitious FIFA Club Wor...
12/01/2026
Nielsen Panel Discussion Highlights World Cup Impact for FOX, Telemundo, MetLife...
12/01/2026
FIFA President Infantino Highlights How AI Will Impact 2026 FIFA World Cup and B...
12/01/2026
Baltimore Ravens' Jack Dana on Telling a Better Story With Media Management ...
12/01/2026
FOX Sports' Brad Cheney on Spectrum Debate's Impact on the Sports-Produc...
12/01/2026
Australia and New Zealand VP Alan Clements shares L3Harris' leadership insig...
12/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
12/01/2026
Berklee International Folk Festival Celebrates 40 Years Featuring Grammy-winning alumna Arooj Aftab, the milestone concert and weeklong festival marks four de...
12/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
12/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
12/01/2026
Back to All News
Kento Nakajima To Star in Netflix Manga Adaptation S&X', ...
12/01/2026
Back to All News
Netflix Celebrates Partnership and Progress at Fort Monmouth Closing Ceremony
Governor Phil Murphy, Netflix co-CEO, and Governor-elect Mikie ...
85% of industry leaders believe that rights owners are not actively addressing the changing needs of their media partners, according to Altman Solon's 2023 Global Sports Media Survey. The survey of more than 2,500 sports fans and 150 top executives from eight major global markets reveals that four out of the five major European football leagues have had relatively flat levels of domestic media rights revenue since 2017.
