Sony Pixel Power calrec Sony

Sony cooperates in smart city trial project in Rome using intelligent vision sensors to reduce traffic, optimise public transportation and support pedestrian safety

27/05/2021

Three trials to start in June to reduce gridlock and pollution from parking; to cut pedestrian accidents; and to minimise crowding on city's buses

Sony's IMX500 is the first image sensor with embedded AI processing functionality, on chip processing addresses privacy concerns, and allows it to be rolled out utilising existing infrastructure

Sony Europe has announced its IMX500 image sensors with AI processing functionality are at the core of three smart city trials being run by Envision in the municipality of Rome. These are intended to cut the city's transport-related pollution and accidents at pedestrian crossings.

The trial's primary objective is to evaluate and deliver a smart parking system using IMX500 to reduce pollution and gridlock from those cruising to find a parking space. For this, the trial seeks to evaluate the effectiveness of such a system, with drivers alerted via a smartphone app before being directed to the free parking space closest to the driver's destination.

In addition to this, the test also includes a study of smart city systems that will optimise capacity and increase the use of its public transport network by implementing smart bus shelters, counting those getting on and off each bus - identifying overloading to ensure better provisioning of buses and costs optimisation.

Finally, an alert system at pedestrian crossings will be progressively activated to alert drivers when pedestrians are crossing, using low-latency smart lighting on the road to make them more visible with the aim of reducing the city's accidents on pedestrian crossings.

The trial is set to commence in June.

The IMX500 is the first image sensor to integrate an AI processing functionality. The configuration used for this trial allows to extract real time metadata related to information of a free parking space, the presence of a pedestrian about to cross a street, or the number of people getting on / off a bus. No images are stored, nor leave the sensor, in line with privacy requirements.

This allows the city to reduce the bandwidth required, to scale it easily using existing networks, and to cut power and communication costs. And furthermore, this system allows citizens' privacy concerns to be addressed.

Sony Europe is committed to supporting the development and implementation of smart city projects with a view to help cities to solve their different issues through a Sensing as a Service (SeaaS) business model.

Problems facing big cities: traffic, congestion and pedestrian safety

Traffic caused by those seeking to park is seen by the city as a key contributor to congestion, with the trial seeking to quantify the scale of the problem. Leveraging Sony's imaging and sensing technology to serve social causes in the cities demonstrates how IMX500 sensors can alleviate some of the problems faced by busy cities.

The average distance between pedestrians and vehicles is a key metric used to measure pedestrian safety. The trial is aiming to deliver a quantitative analysis of this and prevent pedestrian accidents through signalling mechanisms installed at the crossings.

Antonio Avitabile, Managing Director of Corporate Alliance and Investment at Sony comments: This is a clear and concrete example where Sony's smart vision solution can serve our customer's purpose while respecting people's privacy.

We have a vision of achieving more sustainable and liveable cities, and through the IMX500 scalable platform we can substantially accelerate this process.

The technology being implemented

Genius version smart tips have been installed in Rome's city centre. A preliminary phase was undertaken to train a neural network to identify available parking spaces as well as the number of people waiting at the bus stops, entering / leaving the bus and waiting to cross or crossing the road.

Every Genius smart tip consists of two sensors looking over the roads around and the parking spaces. The sensors send real-time data elaborated by neural networks on the exact location of a free space, the pedestrians' presence and the number of people queuing at bus shelters.

Free parking space application

The exact location of the free parking space data is streamed in real time through the smart tip. The data is then immediately processed by the sensor integrated in the smart tip, using neural networks, and the sent to the cloud software platform of the partner company, Envision. The coordinates of the free parking space's location are overlaid in real-time on a map that is displayed on a mobile device used by the driver who is heading towards the area.

Pedestrian safety

Pedestrians' presence is measured and compared across different locations. The neural network system detects pedestrians at the zebra crossing and a lighting signal is sent to the drivers to alert them.

Smart bus shelters

Data of queue length and people getting on and off the bus are processed by the sensor in the smart tip through the neural network and sent to the Envision software platform which aggregates them and make them available to personnel managing the public bus network in order to enhance the planning and scheduling of the bus transportation network. A crowded figure of merit is provided to signal when the bus is running at over capacity to avoid overcrowded buses, better manage the transportation network and improve citizens' journey experience.

The trial is conducted in the City of Rome collaboratively by a number of start-up companies in the Italian ecosystem and with the support of Sony Europe.

** TTM Group (DP Control) - responsible for installing the IMX500 image sensor in the smart tip

** Envision - responsible for the development of the smart tips. Envision designs and develops End2End as a service infrastructures for smart cities and IoT, managed through t
LINK: https://presscentre.sony.eu/pressreleases/sony-cooperates-in-smart-cit...
See more stories from sony

Most recent headlines

04/09/2025

Monumental Sports & Entertainment and Dalet Win Prestigious 2025 NAB Show Project of the Year Award

Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...

01/05/2025

Fired CPB Board Members Sue Trump Administration

WASHINGTON The Corporation for Public Broadcasting has filed a lawsuit to stop the Trump administration from firing three of its board members, claiming the pre...

01/05/2025

Riedel Opens Hong Kong Office

HONG KONG Riedel Communications today said it has opened a new office in Hong Kong, enhancing its presence in the Asia-Pacific region....

01/05/2025

NextGen TV: Sinclair Applauds New ATSC 3.0 D2M Phones

MUMBAI, India & BALTIMORE In a development that could advance efforts to bring NextGen TV to cellphones, FreeStream Technologies, Lava International and HMD hav...

01/05/2025

Screen Australia empowers 100+ distinctive Australian narratives

01 05 2025 - Media release Screen Australia empowers 100 distinctive Australian narratives All The Boys Are Here writer/director Goran Stolevski and It s All...

01/05/2025

How PFX Delivered 750 VFX Shots in Just Four Months For Anthony Hopkins Thriller Locked

How PFX Delivered 750 VFX Shots in Just Four Months For Anthony Hopkins Thriller...

01/05/2025

Careline's New Wave Makeup Commercial Shot With URSA Cine 12K LF

Careline's New Wave Makeup Commercial Shot With URSA Cine 12K LF Brie Clayton May 1, 2025 0 Comments CAD Studios relies on large format, full fram...

30/04/2025

Inside the Archives: Preserving and Saving At-Risk Films Takes a Village

Film elements held at the Deluxe warehouse in March of 2015. Photo by Luis Silva...

30/04/2025

Spotify and EA SPORTS Team Up To Pilot a New Kind of Audio Experience

EA SPORTS FC 25 fans in Australia and Saudi Arabia, get ready to immerse yourselves in the beautiful game like never before. Spotify is excited to announce a n...

30/04/2025

Tucker Wetmore Celebrates His Debut Album Release With an Intimate Performance for Fans

The past year has been nothing short of a whirlwind for Tucker Wetmore. After th...

30/04/2025

Spotify Celebrates Mexico's Booming Podcast Scene With First-Ever Podcast Awards

Mexico's love for podcasts is no longer a trend-it's a lifestyle. With m...

30/04/2025

Slam poet Huda the Goddess wins 2025 Les Murray Award

Slam poet Huda the Goddess wins 2025 Les Murray Award 30 April, 2025 Media releases Australia for UNHCR and SBS are proud to announce that Huda Fadlelmawla...

30/04/2025

SBS, NITV and NIDA partner to empower the next generation of screen creatives

SBS, NITV and NIDA partner to empower the next generation of screen creatives 30 April, 2025 Media releases SBS, National Indigenous Television (NITV) and ...

30/04/2025

Why Now is the Perfect Time to Join HPA

By Joyce JC Cataldo The media and entertainment industry is evolving faster than ever. Technology is shifting the way we create, distribute, and experience c...

30/04/2025

On-Demand Imagery: Enhancing Monitoring and Analysis with Advanced Streaming Platforms

An image of Valencia, Spain, in the OneAtlas Living Library...

30/04/2025

WPSD-TV Taps Bitcentral To Modernize Playout

NEWPORT BEACH, Calif. WPSD-TV, the NBC affiliate in Paducah, Ky., has selected Bitcentral's Central Control playout system to upgrade the station's mast...

30/04/2025

Baris Zavaroglu Appointed CEO of Zero Density

AMSTERDAM Zero Density, a global provider of virtual studio productions and on-air graphics, has appointed Baris Zavaroglu as its new CEO. Zavaroglu succeeds Of...

30/04/2025

The Avit Group Elevates Audio-visual Experiences with Mar...

The Avit Group, a forward-thinking audio-visual technology company, is bringing over 50 years of combined experience in delivering audio-visual design and insta...

30/04/2025

NXTGENbps brings portable, sustainable battery solutions...

NXTGENbps will be showcasing its latest sustainable battery power solutions at this year's Media Production & Technology Show (MPTS), appearing alongside pa...

30/04/2025

Van Dyke Scores Hit with Hockey Comedy Shoresy Shot on Ze...

Van Dyke skates and operates on Shoresy | photo by Dave Ferguson Toronto-based Cinematographer Brett Van Dyke (Heartland, Jann, Carter) stepped into the rink...

30/04/2025

PlayBox Neo presents Next-Generation Smart Media Solution...

Leading provider of media playout solutions PlayBox Neo will exhibit a vast array of significant upgrades to its range of smart media innovations at CABSAT from...

30/04/2025

QuickLink StudioEdge Transforms Remote Contributions for...

ITV Studios is renowned for its award-winning productions, including the reality TV phenomenon I'm a Celebrity Get Me Out of Here! Produced by Lifted Ente...

30/04/2025

UK Pavilion exhibitors continue to impact at CABSAT and S...

The UK's presence at this year's CABSAT brings together 20 innovative companies under the GREAT Britain and Northern Ireland banner. From advanced infra...

30/04/2025

Lightware Reinforces ESG Commitment with Participation in...

Lightware continues to strengthen its Environmental, Social, and Governance (ESG) initiatives by fostering diversity, inclusion, and community engagement within...

30/04/2025

LiveU to Demonstrate LiveU IQ in UK For The First Time at...

LiveU is demonstrating for the first time in the UK, its revolutionary technological breakthrough in IP-video transport, LiveU IQ (LIQ ) and bringing its expand...

30/04/2025

Calrec MPTS 2025 Preview

Stand: A40 Calrec has been putting sound in the picture for more than six decades and is still pushing the boundaries of audio broadcasting with a full range o...

30/04/2025

Buckinghamshire New University opens advanced virtual pro...

Buckinghamshire New University (BNU) has opened its new virtual production studio, designed and integrated by CJP Broadcast. The installation equips students wi...

30/04/2025

Collective Newsroom chooses nxtedition for seamless workf...

Independent news producer in India focuses on delivering stories nxtedition has supplied a complete newsroom system to Collective Newsroom, based in New Delhi,...

30/04/2025

FOR-A Showcases Next-Generation Broadcast Solutions at CA...

Connecting the present, building the future FOR-A, a cutting-edge video broadcast technology company backed by more than 50 years experience, will showcase it...

30/04/2025

DAD by NTP Technology Highlights Upcoming Expansion Optio...

DAD by NTP Technology reports a successful NAB Show in Las Vegas where the company focused on upcoming expansion options in development for its Thunder | Core a...

30/04/2025

CVP and Canon unveil 2025 Canon Stories in Motion Young F...

CVP and Canon UK & Ireland are proud to announce the winning projects from the third annual Stories in Motion Young Filmmakers Awards, which took place on the e...

30/04/2025

beIN scores world first with new beIN STREAM using Syname...

Leading video software provider, Synamedia, today announced that beIN MEDIA GROUP ( beIN'), one of the foremost global sports and entertainment broadcasters...

30/04/2025

The Canadian Premier League launches new digital experien...

The Canadian Premier League (CPL) today launched a new-look website and app, offering supporters of Canada's men's domestic professional soccer league a...

30/04/2025

FCC's Carr Says Regulator Wants to Empower Local Broadcasters'

WASHINGTON In a wide-ranging press conference, Federal Communications Commission Chair Brendan Carr had both good and bad news for broadcasters, stressing that ...

30/04/2025

Filipino Sports Streamer Leverages Quickplay Shorts for Video Prep

TORONTO Cignal TV is relying on Quickplay's Shorts tool for its recently launched Pilipinas Live Shorts service, available to millions of users of Pilipinas...

30/04/2025

TVB President and CEO Steve Lanzano to Retire

NEW YORK Steve Lanzano will retire as president and CEO of the Television Bureau of Advertising at year-end, the group said....

30/04/2025

Collective Newsroom Deploys Nxteditions Newsroom System

The news production tech provider nxtedition is reporting that it supplied a complete newsroom system to Collective Newsroom, an independent news producer based...

30/04/2025

IAB Double-Clicks on AI Efforts

NEW YORK As part of a major push to advance the role that artificial intelligence (AI) plays in the advertising industry, the Interactive Advertising Bureau has...

30/04/2025

SES Open Orbits Selected by Two National Carriers to Equip their Fleets with Truly Seamless Connectivity Services

Uzbekistan Airways is the latest airline to choose SES's network, while Thai...

30/04/2025

Loaded Uses Blackmagic Design for shroud Subathon Live Streams

Loaded Uses Blackmagic Design for shroud Subathon Live Streams Brie Clayton April 29, 2025 0 Comments Blackmagic Studio Cameras and Micro Studio Camer...

30/04/2025

Help shape the future of video creator tools with MIDiA

Help shape the future of video creator tools with MIDiA Brie Clayton April 29, 2025 0 Comments After a successful debut in 2024, MIDiA is calling once...

30/04/2025

Tania Len and Kelli O'Hara to be Honored at Boston Conservatory at Berklee's Commencement Ceremony

Tania Le n and Kelli O'Hara to be Honored at Boston Conservatory at Berklee&...

30/04/2025

Andr 3000 and Sara Bareilles to Receive Honorary Doctorates at Berklee College of Music 2025 Commencement

Andr 3000 and Sara Bareilles to Receive Honorary Doctorates at Berklee College ...

30/04/2025

Re-imagined series of Bergerac set to return to U and U&DRAMA in 2026

Damien Molony will head back to Jersey for a second series of Bergerac, written by Toby Whithouse alongside Ashley Sanders, Emilie Robson and Faebian Averies D...

30/04/2025

Advancing multi-domain EW operations: Rohde & Schwarz unveils latest innovations at AOC Europe

Advancing multi-domain EW operations: Rohde & Schwarz unveils latest innovations...

30/04/2025

Rohde & Schwarz pioneers the future of automotive Ethernet using Analog Devices' 10BASE-T1S solutions

Rohde & Schwarz pioneers the future of automotive Ethernet using Analog Devices&...

30/04/2025

Riedel Communications Expands Asia-Pacific Presence with New Office in Hong Kong

Wuppertal April 30, 2025 Riedel Communications Expands Asia-Pacific Presence with New Office in Hong KongRiedel Communications, a global leader in real-time v...

30/04/2025

Mad Unicorn' Trailer Reveals a Riveting Rags-to-Riches Saga Inspired by Thailand's First Unicorn Startup

Back to All News Mad Unicorn' Trailer Reveals a Riveting Rags-to-Riches Sa...

30/04/2025

Get Ready to Get Wild: Netflix Announces 'Mating Season', a New Adult Animated Rom-Com from the Horny Minds of 'Big Mouth'

Back to All News Get Ready to Get Wild: Netflix Announces Mating Season, a New ...

30/04/2025

Flamingo TV Bonaire B.V. Takes a Bold Step Forward in Network Transformation with Harmonic

SAN JOSE, Calif. - April 30, 2025 - Harmonic (NASDAQ: HLIT) today announced that...