Sony Pixel Power calrec Sony

Sony cooperates in smart city trial project in Rome using intelligent vision sensors to reduce traffic, optimise public transportation and support pedestrian safety

27/05/2021

Three trials to start in June to reduce gridlock and pollution from parking; to cut pedestrian accidents; and to minimise crowding on city's buses

Sony's IMX500 is the first image sensor with embedded AI processing functionality, on chip processing addresses privacy concerns, and allows it to be rolled out utilising existing infrastructure

Sony Europe has announced its IMX500 image sensors with AI processing functionality are at the core of three smart city trials being run by Envision in the municipality of Rome. These are intended to cut the city's transport-related pollution and accidents at pedestrian crossings.

The trial's primary objective is to evaluate and deliver a smart parking system using IMX500 to reduce pollution and gridlock from those cruising to find a parking space. For this, the trial seeks to evaluate the effectiveness of such a system, with drivers alerted via a smartphone app before being directed to the free parking space closest to the driver's destination.

In addition to this, the test also includes a study of smart city systems that will optimise capacity and increase the use of its public transport network by implementing smart bus shelters, counting those getting on and off each bus - identifying overloading to ensure better provisioning of buses and costs optimisation.

Finally, an alert system at pedestrian crossings will be progressively activated to alert drivers when pedestrians are crossing, using low-latency smart lighting on the road to make them more visible with the aim of reducing the city's accidents on pedestrian crossings.

The trial is set to commence in June.

The IMX500 is the first image sensor to integrate an AI processing functionality. The configuration used for this trial allows to extract real time metadata related to information of a free parking space, the presence of a pedestrian about to cross a street, or the number of people getting on / off a bus. No images are stored, nor leave the sensor, in line with privacy requirements.

This allows the city to reduce the bandwidth required, to scale it easily using existing networks, and to cut power and communication costs. And furthermore, this system allows citizens' privacy concerns to be addressed.

Sony Europe is committed to supporting the development and implementation of smart city projects with a view to help cities to solve their different issues through a Sensing as a Service (SeaaS) business model.

Problems facing big cities: traffic, congestion and pedestrian safety

Traffic caused by those seeking to park is seen by the city as a key contributor to congestion, with the trial seeking to quantify the scale of the problem. Leveraging Sony's imaging and sensing technology to serve social causes in the cities demonstrates how IMX500 sensors can alleviate some of the problems faced by busy cities.

The average distance between pedestrians and vehicles is a key metric used to measure pedestrian safety. The trial is aiming to deliver a quantitative analysis of this and prevent pedestrian accidents through signalling mechanisms installed at the crossings.

Antonio Avitabile, Managing Director of Corporate Alliance and Investment at Sony comments: This is a clear and concrete example where Sony's smart vision solution can serve our customer's purpose while respecting people's privacy.

We have a vision of achieving more sustainable and liveable cities, and through the IMX500 scalable platform we can substantially accelerate this process.

The technology being implemented

Genius version smart tips have been installed in Rome's city centre. A preliminary phase was undertaken to train a neural network to identify available parking spaces as well as the number of people waiting at the bus stops, entering / leaving the bus and waiting to cross or crossing the road.

Every Genius smart tip consists of two sensors looking over the roads around and the parking spaces. The sensors send real-time data elaborated by neural networks on the exact location of a free space, the pedestrians' presence and the number of people queuing at bus shelters.

Free parking space application

The exact location of the free parking space data is streamed in real time through the smart tip. The data is then immediately processed by the sensor integrated in the smart tip, using neural networks, and the sent to the cloud software platform of the partner company, Envision. The coordinates of the free parking space's location are overlaid in real-time on a map that is displayed on a mobile device used by the driver who is heading towards the area.

Pedestrian safety

Pedestrians' presence is measured and compared across different locations. The neural network system detects pedestrians at the zebra crossing and a lighting signal is sent to the drivers to alert them.

Smart bus shelters

Data of queue length and people getting on and off the bus are processed by the sensor in the smart tip through the neural network and sent to the Envision software platform which aggregates them and make them available to personnel managing the public bus network in order to enhance the planning and scheduling of the bus transportation network. A crowded figure of merit is provided to signal when the bus is running at over capacity to avoid overcrowded buses, better manage the transportation network and improve citizens' journey experience.

The trial is conducted in the City of Rome collaboratively by a number of start-up companies in the Italian ecosystem and with the support of Sony Europe.

** TTM Group (DP Control) - responsible for installing the IMX500 image sensor in the smart tip

** Envision - responsible for the development of the smart tips. Envision designs and develops End2End as a service infrastructures for smart cities and IoT, managed through t
LINK: https://presscentre.sony.eu/pressreleases/sony-cooperates-in-smart-cit...
See more stories from sony

Most recent headlines

15/12/2025

Harlem Globetrotters Celebrate 100th Anniversary With New Brand Campaign From The Famous Group

Harlem Globetrotters Celebrate 100th Anniversary With New Brand Campaign From Th...

15/12/2025

2026 Sundance Film Festival Reveals 54 Titles Selected for Short Film Program Presented by Ketel One Vodka

Top L-R: La Tierra Del Valor (The Home of the Brave), Mangittatuarjuk (The Gnawe...

15/12/2025

L3Harris to Provide Assured Communications for US Air Force's Survivable Airborne Operations Center Program

L3Harris will leverage 15 years of experience supporting the E-4B Nightwatch and...

15/12/2025

Arkansas TV Ends PBS Affiliation Amid Funding Cuts

CONWAY, Ark. In a notable example of how the loss of federal funding is forcing public stations to make massive cuts and operational changes, the statewide pub...

15/12/2025

PMVG Acquires WBPA-LD for WQED Pittsburgh

BOULDER, Colo. Public Media Venture Group (PMVG), Venture Technologies Group (VTG), and WQED have completed a multipart agreement that they say will significant...

15/12/2025

SES and WPDI Win Changing Lives Award, Connecting Youth to Digital Education in South Sudan and Uganda

Cape Town, November 13, 2025 - SES and International artist and humanitarian, Fo...

15/12/2025

SES, Abra Group Launch Multi-Orbit Inflight Connectivity

Luxembourg, December 15, 2025 - SES, a leading space solutions company, and Abra Group launched fast and reliable multi-orbit inflight connectivity service on t...

15/12/2025

Space42 and Cobham Satcom Redefine L-band Performance with New Portfolio of Thuraya-4 Terminals

Space42 and Cobham Satcom completed the full range of advanced terminals for the...

15/12/2025

VEON's Beeline Kazakhstan Delivers First Starlink Direct to Cell Call in Central Asia

15 Dec 2025 VEON's Beeline Kazakhstan Delivers First Starlink Direct to Cel...

15/12/2025

U&GOLD Reveals Top 10 Topical Christmas Cracker Jokes for 2025!

Andrew Mountbatten-Windsor finds himself the topic of year's cracker jokes Oasis, David Harbour, Celebrity Traitors and Angela Rayner all feature in this y...

15/12/2025

Comscore Expands Cross-Platform Campaign Measurement to Include Audio and Social

Comscore Expands Cross-Platform Campaign Measurement to Include Audio and Social New capabilities strengthen cross-platform campaign reporting suite; CCR rebran...

15/12/2025

NVIDIA Acquires Open-Source Workload Management Provider SchedMD

NVIDIA today announced it has acquired SchedMD - the leading developer of Slurm, an open-source workload management system for high-performance computing (HPC) ...

15/12/2025

RT.ie Achieves Major Milestone: One Billion Page Views in 2025

RT .ie has reached one billion page views this year and is on track to finish 2025 2% ahead of last year. Average time spent on the site is up 3% on 2024, with ...

15/12/2025

How to Fine-Tune an LLM on NVIDIA GPUs With Unsloth

Modern workflows showcase the endless possibilities of generative and agentic AI on PCs. Of many, some examples include tuning a chatbot to handle product-supp...

13/12/2025

YouTube TV to Launch Genre Packages

In a move that will help it offer more flexible and less costly programming options, YouTube TV has announced that it will be launching YouTube TV Plans with mo...

13/12/2025

Magna Systems Finishes UHD, IP-based OB Truck For Singapore Network

SINGAPORE Magna Systems has designed, built and completed what is believed to be the first full UHD and IP-based OB truck in Southeast Asia for a Singapore medi...

12/12/2025

SVG Summit 2025 Preview: Everything You Need to Know for Next Week's Big Show in NYC

SVG Summit 2025 Preview: Everything You Need to Know for Next Week's Big Sho...

12/12/2025

Hailey Gates and Alia Shawkat Welcome You to the Village of Atropia

Hailey Gates at the Atropia premiere (photo by George Pimentel / Shutterstock for Sundance Film Festival)...

12/12/2025

Spotify and ATP Tour Launch First Episode of New Video Series

Last month, Spotify announced a new collaboration with the ATP Tour, the global governing body of men's professional tennis, aimed at bringing the next gene...

12/12/2025

Arkansas TV Drops PBS Affiliation Amid Funding Cuts

CONWAY, Ark. In a notable example of how the elimination of Federal federal funding is forcing public stations to make massive cuts and changes in the way they...

12/12/2025

Wisycom and DPA Microphones Appoint Rene Moerch as Group...

Wisycom and DPA Microphones announce the appointment of Ren Moerch as Group Product Director, Wireless, a strategic leadership role that will guide the combine...

12/12/2025

SMPTE Releases Updated Engineering Report on Artificial I...

SMPTE , the home of media professionals, technologists, and engineers, in conjuncture with the European Broadcasting Union (EBU) and the Entertainment Technolog...

12/12/2025

Keepit and Ingram Micro form strategic relationship in Po...

Keepit, the vendor-independent, cloud-native data protection provider, today announced a strategic go-to-market relationship in Poland with Ingram Micro, a lead...

12/12/2025

Atomos Enhances FUJIFILM GFX ETERNA 55 with RAW Capabilit...

Atomos announced the immediate availability of a new firmware update for its Ninja TX GO and Ninja TX monitor-recorders, unlocking Open Gate 48P RAW recording w...

12/12/2025

Professional Wireless Systems Provides Comprehensive RF S...

Professional Wireless Systems (PWS) once again played a critical role in delivering flawless wireless coordination and support at the 2025 Latin Grammy Awards a...

12/12/2025

AIMS Announces Inaugural IPMX Product Testing and Certifi...

The Alliance for IP Media Solutions (AIMS), together with the Video Services Forum (VSF), the Advanced Media Workflow Association (AMWA) and the European Broadc...

12/12/2025

DHD Gears for Hamburg Open 2026 with Latest Audio Product...

DHD audio will demonstrate the latest additions to its range of digital audio production solutions on Booth 321 in Hall B6 at Hamburg Open 2026. The show will b...

12/12/2025

Chaos Brings macOS Support and AI Tools to V-Ray for Blen...

Chaos today announces the release of V-Ray for Blender, update 2, bringing its award-winning rendering technology to even more Blender users by adding support f...

12/12/2025

UltraLEDs Launches Precision LED Tape for Professional Fi...

Lighting specialist UltraLEDs has launched Precision LED Tape, a high-CRI lighting solution designed specifically for professional film, TV, and studio use. P...

12/12/2025

Zixi Appoints Roi Sasson as Vice President Engineering

Zixi, the Emmy Award-winning leader in live broadcast-quality video over IP, today announced that Roi Sasson has joined the company as Vice President, Engineer...

12/12/2025

BitFire and Appear Partner to Advance Cloud and Edge Work...

BitFire (bitfire.tv), the leader in software-defined live production and IP transmission, today announced a strategic partnership with Appear, a leader in high-...

12/12/2025

HPA Announces Tech 2026 Retreat Agenda

LOS ANGELES The Hollywood Professional Association (HPA) today said futurist Robert Tercek, creative technologist Jessie Hughes from Leonardo.AI and Emmy-winnin...

12/12/2025

BitFire, Appear Form Strategic Partnership Integrating IP-Based Solutions

HUDSON, Mass. BitFire and Appear have struck a strategic partnership aimed at offering broadcasters, sports leagues and streaming platforms a faster, more flexi...

12/12/2025

TV Tech, TVBEurope to Explore MXLs Impact on Media Production

The broadcast industry is evolving faster than ever. #IPWorkflows #remoteproduction, and next-gen audio systems are reshaping how teams design, deliver, and sca...

12/12/2025

Wrapbook Acquires TV and Film Production Scheduling Platform Cinapse

LOS ANGELES The payroll and production accounting platform Wrapbook has announced the acquisition of Cinapse, a modern scheduling platform for film and televisi...

12/12/2025

Ross Video Expands South Asian Operations

DEHLI Ross Video has announced that it is expanding and restructuring its commercial and technical teams in the South Asian Association for Regional Cooperation...

12/12/2025

Rise AV Launches Asia Pacific Council and Mentoring Program

LONDON Following the success of its UK launch in January 2025, Rise AV, the global not-for-profit initiative dedicated to supporting and advancing women in the ...

12/12/2025

Tubi To Introduce Matter Casting For Fire TV

SAN FRANCISCO Ad-supported streaming service Tubi next week will launch Matter Casting, a new casting standard that will enable seamless mobile-to-TV viewing di...

12/12/2025

HPA Announces Tech Retreat Highlights

LOS ANGELES The Hollywood Professional Association (HPA) today said futurist Robert Tercek, creative technologist Jessie Hughes from Leonardo.AI and Emmy-winnin...

12/12/2025

Cheers to AI: ADAM Robot Bartender Makes Drinks at Vegas Golden Knights Game

In Las Vegas's T-Mobile Arena, fans of the Golden Knights are getting more than just hockey - they're getting a taste of the future. ADAM, a robot devel...

12/12/2025

President of Ireland Catherine Connolly visit to RT Raidi na Gaeltachta in Casla, Connemara

Uachtar n na h ireann, Catherine Connolly visited RT Raidi na Gaeltachta's...

12/12/2025

TV Host and social media sensation Eric Roberts revealed as sixth contestant for Dancing with the Stars 2026

Ireland AM host Eric Roberts has been revealed as the sixth contestant taking to...

12/12/2025

December 11, 2025

Scripps Research team pioneers an efficient way to stereoselectively add fluorine to drug-like molecules A new method uses a novel catalyst and inexpensive fluo...

11/12/2025

AI for Sustainability: Lessons from Sarajevo

Thomson and the Center for News, Technology and Innovation (CNTI) convened a two-day workshop in Sarajevo bringing together more than 35 journalists, editors, p...

11/12/2025

ESPN's Aims for Spectacular With Heisman Trophy Show

ESPN's Aims for Spectacular With Heisman Trophy ShowEvent firsts include 1080p HDR production airing on both national broadcast and cableBy Dan Daley, Audio...

11/12/2025

SVG Students To Watch: Frankie Patton, University of Colorado

SVG Students To Watch: Frankie Patton, University of ColoradoThe 2025 grad is hitting the ground running as a PA on national broadcastsBy Brandon Costa, Directo...

11/12/2025

SVG Summit 2025 Technology Exhibits Preview, Part 3

SVG Summit 2025 Technology Exhibits Preview, Part 3By SVG Staff Thursday, December 11, 2025 - 7:24 am Print This Story | Subscribe Story Highlights The 2...

11/12/2025

SVG Sit-Down: What Makes Gen Z, X, and Y Fans Tick? Dave Gavant of WSC Sports Goes Inside the 2025 Fan Engagement Survey

SVG Sit-Down: What Makes Gen Z, X, and Y Fans Tick? Dave Gavant of WSC Sports Go...