SIXTY to Demonstrate Enhanced Ease Live Tools for Understanding Consumer Behaviour at IBC

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TV experience company Sixty will be exhibiting at IBC (Stand 14.C20) and will showcase newly-extended functionality for Ease Live, the companys interactive graphics solution, which now features user/viewer behaviour tracking. All user activity and interaction with Ease Live's graphics can now be logged for subsequent analysis, giving broadcasters and advertisers valuable feedback.

Ease Live integrates with existing broadcast graphics systems and enables interactive, clickable on-air graphics to be delivered by the broadcaster to tablets and other smart devices, increasing viewer engagement with multiple layers of interaction.

The massive interest and valuable feedback that we received at NAB 2016 from our customers led us to introduce this new functionality, said Kjetil Horneland, CEO at Sixty. The enhancement will provide our customers with extensive knowledge about their audiences and how they interact.

This enhancement to Ease Live enables broadcasters not only to determine the location and language of users, but also to obtain in-depth information about user patterns of behaviour. It provides insight into which clickable on-air graphics are most used, providing broadcasters with an understanding of what metadata is most interesting to users. Additionally, it can provide valuable engagement feedback to advertisers.

Further information on Sixty and its products is available at http://www.sixty.no or by phone at +47 91 72 56 01.

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About Sixty

Sixty (www.sixty.no) empowers broadcasters, operators and content owners to stand out in the rapidly changing, competitive world of multi-platform TV with solutions that make TV look good and feel right to demanding global audiences. Developed by teams of graphic, broadcast design professionals and developers - a talent pool unique to our industry - Sixty wraps content in a compelling look and feel to drive viewers to broadcasters' programming. Sixty enables easy implementation of interactive TV, and allows users to quickly design and launch television experiences across any platform or device including linear, web, mobile phones, and tablets. Based in Norway, Sixty innovation creates the Future of Television by delivering rich TV Experiences that make a critical first impression on all-important viewers.

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