
Sky Sports has today announced a new multi-year broadcast partnership with W Series, the international single-seater motor racing championship for women.
W Series will include ten races across eight Formula 1 Grand Prix weekends in 2022, and Sky Sports will broadcast live coverage of every qualifying and race session. The three-year partnership - through to the end of W Series' fifth on track season in 2024 - represents W Series' largest media investment to date and will include distribution of W Series content across Sky's channels, including linear, digital, and social.
The deal also increases the footprint of W Series coverage across Sky's global platforms. As well as the UK, W Series will begin a new partnership with Sky Italia this season, adding to the series' existing agreement with Sky Deutschland.
Sky is committed to the marketing and promotion of W Series coverage through its network of channels, as well as joint initiatives to promote women in motorsport. W Series will sit alongside Sky's premium sports portfolio, including elite women's sport such as the FA Women's Super League.
The W Series broadcast talent team for the 2022 season - which begins with a double-header in Miami, USA, on 6-8 May - will be announced in due course.
Jonathan Licht, Managing Director of Sky Sports said: In addition to Sky Italia and Sky Deutschland, Sky Sports are delighted to be growing our motorsport portfolio with this recently established elite women's series. It feels like Sky Sports is a natural home for W Series, given we have such a dedicated motorsport audience and a dedicated motorsport genre channel.
We pride ourselves in being a good partner to sport and it's been a privilege to work alongside Catherine and her team to come up with a broadcast offering that works for everyone. It is clearly a very exciting time to be a part of this journey.
At Sky Sports we are committed to making sport more inclusive and I can now proudly say that with the addition of W Series, every genre channel at Sky Sports now has both men's and women's sports coverage.
We look forward to sharing the excitement of this upcoming season with our viewers.
Catherine Bond Muir, Chief Executive Officer, W Series said: "Im delighted to announce our landmark broadcast partnership with Sky Sports, which is another significant step in W Series' continued rapid expansion. Throughout our conversations with Sky, I've been impressed by their commitment to women's sport and plans to amplify coverage of W Series across their vast portfolio of distribution channels, which will add real weight to our offering across broadcast, digital, and social platforms.
This partnership enables W Series to continue to expand its viewership within the UK. Alongside Sky, Channel 4 will continue its free-to-air coverage of the entire W Series season with highlights of every race and will also broadcast live our home race at the British Grand Prix at Silverstone in July. With this broad broadcast offering, we have the perfect mix of coverage across our UK audience.
W Series is an increasingly international series - more than half of the races during the 2022 season will take place outside Europe, including our first-ever race in Asia in support of the Japanese Grand Prix at Suzuka. Our broadcast partnership with Sky Sports reflects this, giving us great breadth of coverage across Sky's global platforms and we're excited to showcase incredibly exciting racing through fantastic content, direct to our fans.
Motorsports fans can tune in to watch coverage of every race of the W Series championship live on Sky Sports F1 as well as qualifying, weekly preview shows and everything else W Series across Sky Sports' linear and digital platforms.
In addition, Channel 4 will broadcast live and free-to-air coverage of the fourth race of the 2022 W Series season, the British Grand Prix at Silverstone, UK, and show highlights of the other nine races from season three.
Notes to editors
W Series is a free-to-enter motor racing championship, which provides equal opportunities for women and eliminates the financial barriers that have historically prevented them from progressing to the upper tiers of motorsport.
All W Series cars and corresponding equipment are the same specification and managed by the series, ensuring that our races and championships are won by the most talented drivers, rather than those with the wealthiest backers or the fastest cars. W Series was the second most-watched women's sport in the UK behind football during its inaugural season in 2019, and since then the series has created the greatest number of professional women racing drivers of all time.
W Series aims to create a pathway for women racing drivers, encouraging more girls into junior karting and more sponsors to support women racing drivers as they progress into the upper tiers of motorsport. The more high-profile role models it can create, the more W Series believes it will inspire young girls to go karting - if you can see it, you can be it.
About Sky:
Sky is Europe's leading media and entertainment company and is proud to be part of the Comcast group. Across six countries, we connect our 23 million customers to the best entertainment, sports, news, arts and to our own award-winning original content.
Our technology, including the market leading Sky Q, connects people to everything they love - with entertainment from Sky TV, Netflix, Disney+ and Amazon Prime Video, and apps like Spotify, YouTube, ROXi, Highbrow, Fiit, and more, in one place, easy. Our streaming service, NOW, brings viewers all the enjoyment of Sky with the flexibility of a contract-free service.
Building on the success of Sky Originals like Chernobyl, Bulletproof and Brassic, we are doubling our inve
More from BskyB
30/06/2022
Including Little Simz, It's A Sin, We Are Lady Parts, Cabaret, Boiling Point, Opera North's Rigoletto & Many More
30 June, London, UK. The South Bank ...
28/06/2022
Darkly comic romantic drama begins filming in Belfast at the end of the month
W...
27/06/2022
Sky has launched a new campaign to encourage sport fans to take action against the climate crisis that is affecting the sports they love. Fans attending some of...
23/06/2022
New research from Sky Mobile unveils the importance of tuning into uplifting pos...
22/06/2022
It's time to roll out the red carpet for a mountain of entertainment. On 22 June, Paramount makes its big debut in the UK and Sky Cinema customers on Sky p...
20/06/2022
Sky has announced a £1m partnership with newly launched civil rights group, the ...
14/06/2022
The destination for fans of science fiction and fantasy genres, Syfy, will be re-branding to Sky Sci-Fi from Tuesday 26 July. The channel has been revamped and ...
08/06/2022
Primary school aged children should be spending an average of 65 minutes a day dedicated to the arts, including reading, painting and dance, new research reveal...
08/06/2022
Sky Studios, Sky's original programming arm across Europe, today announces the appointment of Meghan Lyvers to the role of Director of Original Drama, UK&I ...
06/06/2022
Sky Sports, the home of live golf in the UK and Ireland, has today announced an ...
06/06/2022
Today Bisha K. Ali, Netflix and Sky reveal the cohort of six outstanding screenw...
01/06/2022
Sky Sports fans were treated to another breathtaking weekend of live sport, lead...
27/05/2022
On Sunday 5 June, everyone in the UK will be able to watch Wales take on either ...
26/05/2022
May 25th 2022
Head of Sky News, John Ryley, gave the keynote address at the annual MHP 30 to Watch Young Journalist Awards in London.
Speaking as what might ...
26/05/2022
Research from Sky Glass has identified the interior looks and motivations shaping our homes in 2022
Socially inspired: 50% of people admit they are influenced ...
25/05/2022
Sky Documentaries, the home of world-class, real-life stories from award-winning and emerging filmmakers, has today launched its first documentary shorts fund i...
25/05/2022
From Saturday 2nd July, Tom Heap will host new weekend editions of The Daily Climate Show on Sky News. The 30 minute programmes will be broadcast on TV and acro...
25/05/2022
Sky's main commentary box at Lord's to be renamed after leg-spin great
...
20/05/2022
Sky News has announced its coverage plans for The Queen's Platinum Jubilee, when the country will come together to celebrate 70 years of service by Her Maje...
19/05/2022
Sky today announced that Noel Tovey has been appointed to the role of Managing Director at Sky Studios Elstree, Sky's brand-new state of the art film and TV...
19/05/2022
In the latest instalment of Beth Rigby Interviews the show will be talking to three individuals from across the globe, from music royalty, to influential figur...
18/05/2022
Following Sky's successful Up Next showcase event at the Theatre Royal, Drur...
18/05/2022
Sky have today revealed a first look teaser for This England (formerly This Scep...
18/05/2022
Sky today releases the official trailer for the second series of the BAFTA winning, Gangs of London.
One year after the death of Sean Wallace and the violent ...
17/05/2022
Football fan? Music lover? Or just fancy a laugh? Sky have got you covered with ...
17/05/2022
After 18 years off our screens, Sky are bringing back Fantasy Football League, t...
17/05/2022
Sky Arts today announces a raft of documentaries uncovering brand new stories of...
17/05/2022
Sky has today announced its largest ever slate of new programming to be shown through 2022 and beyond, including a raft of new commissions across drama, comedy ...
16/05/2022
Sky today unveils three new titles for Sky Documentaries and a series each for Sky Crime, Sky Nature and Sky HISTORY. The six new commissions, which will also a...
16/05/2022
Sky today releases the official first look trailer for brand new series ONCE UPO...
13/05/2022
Sky News is taking its breakfast programme to Wigan and presenter Kay Burley will be taking the temperature of a part of the North West that has proved to be a ...
12/05/2022
Sky Sports will welcome television and radio presenter Mark Chapman to its Carabao Cup on-screen line-up for the 2022/23 competition starting this summer.
Mark...
12/05/2022
Award-winning filmmaker and executive producer, Vesna Cudic has been appointed H...
12/05/2022
Emmy Award-winning THE LATE LATE SHOW WITH JAMES CORDEN is returning to London t...
10/05/2022
Sky is kicking off the summer with unforgettable performances and interviews from the one and only Liam Gallagher in 60-minute special Liam Gallagher 48 Hours a...
10/05/2022
To celebrate the launch of season 2 of The Flight Attendant, streaming service N...
10/05/2022
Sky has appointed Tom Barry in the role of Commissioning Editor in Documentaries and Factual commissioning. Tom will start in the position in June.
In his new ...
10/05/2022
Sky have today revealed a first look teaser for the highly anticipated return of...
08/05/2022
Tonight, Sky Sports celebrates a BAFTA win for its Formula One coverage of the Abu Dhabi Grand Prix at the 2022 British Academy Television Awards.
Sky Sports ...
06/05/2022
Nothing will ever be the same again. Everything is divided into before and now.
These are the chilling words of Evelina Bondarenko, a 28-year-old Ukrainian w...
05/05/2022
A new teaser trailer has been released for House of the Dragon. The series will ...
04/05/2022
On Thursday 5th May many voters in England, Wales, Scotland and Northern Ireland will head to the polls to elect their new local representatives.
With a vast ...
03/05/2022
Sky Studios Elstree has announced 12 new roles aimed at launching young people i...
03/05/2022
This year's Footprint Fund judging panel welcomes insight and expertise from...
27/04/2022
Sky today release the official trailer for brand new Sky Original Blocco 181 from Sky Italia, coming soon to Sky Atlantic and NOW in the UK on 22nd June.
Blocc...
25/04/2022
Sky Sports has today announced a new multi-year broadcast partnership with W Series, the international single-seater motor racing championship for women.
W Se...
21/04/2022
Six-episode drama series The Time Traveler's Wife will be available exclusiv...