Hitachi Kokusai Electric America has taken a leadership stance on High Dynamic Range (HDR) by adding this innovative, cutting-edge imaging capability to its high-quality Ultra High Definition (UHD) 4K and HDTV broadcast cameras. Hitachi's HDR upgraded cameras will be unveiled at the upcoming Telemundo Cine Video Television Expo - an annual international video equipment trade show - taking place at the Mexico City World Trade Center today through July 1.
Showgoers will be able to see demonstrations of select HDR-upgraded Hitachi cameras - including the Hitachi Z-Series, SK-Series and DK-Series product lines - at two Telemundo Cine Video Show booths run by the company's Mexican distribution partners, Escape Audio Video and Comtelsat. As part of a special, limited-time promotion, any new Hitachi camera purchase made before September 30, 2016 will include the HDR feature at no additional charge.
We're excited to offer High Dynamic Range capability on our UHD and HDTV broadcast cameras because we're confident that TV viewers will appreciate the increased contrast, richer color and dynamic lighting of the video it captures, says Sean Moran, Vice President of Sales for Hitachi Broadcast & Professional Products.
With the way we've designed and implemented HDR in our cameras, broadcasters, and other video professionals will be able to produce significantly superior HDR imagery without having to upgrade their existing infrastructure or transmission systems, Moran added. HDR - which will be part of the emerging ATSC 3.0 standard - produces brighter, crisper, more luminous imagery, including UHD 4K video, resulting in a more immersive and engaging viewer experience.
At the high-end of the product line, HDR has been added to the Hitachi SK-UHD4000 UHD studio/field camera. With its industry standard B4 2/3-inch bayonet mount and 2/3-inch sensors, operators can still make use of their existing HDTV lenses. The camera delivers the depth of field and high sensitivity needed for traditional TV studio and sports production with UHD quality.
HDR has also been added to the Hitachi Z-HD6000 HDTV studio/field production cameras system, which captures 1920 1080 resolution video. This native 2K camera utilizes 2.6 megapixels and 2/3-inch MOS sensors and offers F12 standard sensitivity with >60 dB of video headroom and real-time lens aberration correction (RLAC).
At the Telemundo Cine Video Television Expo, Escape Audio Video will be showing several Hitachi cameras upgraded with the HDR feature, including the Z-HD5000 and SK-HD1000, as part of its product demos. The Z-HD5000 HDTV studio/field production camera has long-been a popular acquisition tool due to its high price performance. With 2/3-inch IT-CCDs, this lightweight unit offers high-resolution imagery and low noise.
With its support for HDR, Hitachi has once again solidified its position at the vanguard of broadcast camera technology, says Fernando Riestra, marketing director for Escape Audio Video.
As a multi-standard, low-noise portable HD Studio and EFP camera, Hitachi's SK-HD1000 acquires outstanding images with its three (R,G,B) 2.3 megapixel UAIT (Ultra-Advanced) CCD sensors and now enhanced by HDR.
At its booth, Comtelsat plans to show the Hitachi SK-HD1300, Hitachi's new, top-of-the-line progressive scan HD studio and EFP camera, which captures outstanding 1080P images with its three 2/3-inch, 2.3 megapixel progressive scan MOS imagers, also upgraded with the HDR feature.
Escape Audio Video and Comtelsat will use these Hitachi cameras as acquisition systems as part of a bigger video/IT workflow demonstration that encompasses third-party products by such top video vendors as: Avid, SAM (Snell Advanced Media), Riddell, PrimeStream, and Editshare. During the four-day expo, Hitachi's Sales Manager for Latin America, Tyke Manalang, will be on-hand to meet with customers and support the partners' Hitachi HDR/camera demos.
According to Israel Gomez, Comtelsat's marketing director, The Mexican broadcast market is one that demands uncompromised quality at affordable prices. With its current HDR promotion, Hitachi cameras will be especially hard to beat.
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Hitachi Kokusai Electric America has taken a leadership stance on High Dynamic Range (HDR) by adding this innovative, cutting-edge imaging capability to its high-quality Ultra High Definition (UHD) 4K and HDTV broadcast cameras. Hitachi's HDR upgraded cameras will be unveiled at the upcoming Telemundo Cine Video Television Expo - an annual international video equipment trade show - taking place at the Mexico City World Trade Center today through July 1. 
