AI - A Very Useful Video Entertainment Tool Kit
Andy Marken December 14, 2023
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Hero image A.I. Artificial Intelligence, Warner Brothers
To the logical conclusion that Blue Fairy is part of the great human flaw to wish for things that don't exist, or to the greatest single human gift the ability to chase down our dreams. Professor Hobby, A.I. Artificial Intelligence, Warner Bros., 2001
Money has been important in the WGA/SAG-AFTRA strike and you name it strike; but that's a discussion for a later discussion.
Money was a skirmish the long-term battle/discussion is intuitive/generative AI and the benefits it is going to deliver for studios, creators, audiences.
It's the pitch all of the AI experts - Greg Brockman (OpenAI), Clement Delangue (Hugging Face), Sundar Pichai (Alphabet/Google), Satya Nadella (Microsoft), Aidan Gomez (Cohere) and hundreds of other VC-funded start-ups around the globe - have given that resonate with bosses better, faster, cheaper products, services, solutions.
Even Elon Musk, who is an expert in just everything, is in the mix to deliver the definitive AI solution.
At the same time, they're releasing and promoting the brave new world, 350 experts (including the above) issued a joint statement, Mitigating the risk of extinction from A.I., should be a global priority alongside other societal-scale risks such as pandemics and nuclear war.
Oh, that's freakin' great!
First of all, these better solutions are built on algorithms - a process/set of rules to be followed in problem solving operations by a computer.
Okay, that's the basic premise and they seem to do what you expect them to do sorta, kinda.
But have you ever written out the objectives/goals of the algorithms you've used?
Have you ever written/coded your own algorithm?
We haven't either but then we don't understand how to build/fly a plane. We're comfortable that others did/do their jobs properly.
However, AI is a whole different thing because we've seen the movies! 200l: A Space odyssey, Colossus, Westworld, Alien, Blade Runner, War Games, Star Trek, Ghost in the Shell, Matrix, Resident Evil, M3gan, MI: DR and probably 100s created/produced around the globe.
While it's not technically about AI, we also viewed/enjoyed the start of it all, Metropolis, with Maria's robot double. Gotta' tell you, not once did things end up well for the characters that breath, eat, sleep, love/hate, desire/feel.
Okay, maybe Transcendence turned things around a little by uploading the soon-to-die scientist's consciousness into the system, which is really throwing yourself into your work.
Uploading the wrong consciousness might have led to a whole different ending.
Of course, the reviewers largely panned it because of superhuman leaps of logic, pretensions of prescience, pretentious with plot craters and other modest critiques.
That naturally meant that folks who actually paid to watch the film gave it an average to A+ grade.
But what does the ordinary man/woman/kid know?
Of course, those were all in our collective creative fantasy world and in the real world, it's going to be different/better. Every generational AI company (and tool) has a different goal that their approach will help business and society achieve but they all boil down to the same goals as the 70s TV show.
We have the technology. We have the capability. We can make him (it?) better than before. Better, stronger, faster.
And thanks to our advances in science and technology major improvements would only cost $460K compared to the actual cost back then of about $31.5M, according to Fox News analysis several years ago.
So why should creatives or society care if it's going to do so much for us?
It depends on which AI technology developer/seller or market research firm you buy into.
According to one developer, it will inform users about the impact of their processes and point out the specific aspect(s) that are affected.
It can pinpoint the impacts and implications of profit centers and the organization's overall success.
NVIDIA, producers of the platform's generative AI solutions, has noted that the technology can be used for almost any application/requirement/objective.
D*** that's cool!
TechTarget did a very good job of explaining the benefits and dangers to the film/show industry when they wrote What is generative AI? Everything you need to know. They predicted it would be able to create new, original content, such as images, videos, and text, that's indistinguishable from content created by humans.
They added that generative AI algorithms are trained on large datasets of existing content and can then use this data to create new content that is similar to the content it was trained on.
How AI does it and why was explained by the fact that AI is trained on large datasets of existing content and can then use this data to create new content.
Well, it's not really new stuff because it's like the old stuff. Or, to put it in programmers' terms, GIGO (garbage in, garbage out).
Of course, that can only lead to a sorry end for people who like to be entertained even with a good film regurgitated in a new way; but no matter how you hide it, it's the same old good film.
Logical - AI may provide the local solution and content but people don't respond/react to logic, they respond to their feelings and emotions.
We end up with monocultural content for a monocultural world.
Nothing to hate, nothing to love. Just more cookie-cutter horror, drama, action, western, comedy, adventure, fantasy, sci fi and superhero films/shows.
That's one of the key reasons the WGA/SAG-AFTA wants to put some guiderails on how, when and where it is used and assurances that it doesn't replace creation/produc
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AI - A Very Useful Video Entertainment Tool Kit 
