File-based audio: Remote working for the new and unpredictable future webinar replay
28/05/2020
Welcome, everybody, to the Emotion Systems webinar on file-based audio, remote working for the new and unpredictable future.
So over the last few weeks, work practices have changed, and our customers have been asking us to work with them in new ways. And we're going to get into that. And I'm here with MC Patel.
MC Patel:
Hi everybody. Thank you for attending this webinar. It's the first one for me. So, you might find a bit of humming and ahhing, but hopefully, I'll impart some useful information.
Cindy:
So today MC, let me just tee up what we're going to talk about, and then I'm going to throw it over to you, of course.
So, we're going to look at three things today. We're going to look at; how you can deal with short term scaling and MC has got a really great story about a facility we worked with and how they conquered their lack of live content.
And secondly, we're going to look at on-prem SAS licensing. And how you can use that for processing archival material and other things as well.
And thirdly, we're going to get into cloud because got to talk about cloud, right? And how it can help product launch quickly and how you might use it.
So MC, let's get right into it and talk about short term scaling.
MC Patel:
So, basically the short term scaling, it sounds dramatic in a way. But essentially, what happened is when the lockdown started occurring in various parts of Europe, we were chatting to our customers saying, Hey guys. First of all, just to say, Are you okay? How are you coping? And so on. And we had a major playout centre in France. And they were playing up 16 channels. And they have an engine already.
And one of their issues was that clearly a lot, some of those channels were live. And they said we have no more live content at the moment. So, we are being asked to process files. And the engine that they had got from us was man enough to do the files they needed on a regular basis. But having literally got twice the amount of content or process through, they needed a solution.
And obviously, when the call came, they needed a solution like now. And so, we always have the ability to offer trial licenses; which didn't help in this instance because, the server itself that they had, was the production server, which will set up an additional workstation, wouldn't have helped them. Because they would have then had to work and man differently. So, they needed to scale up the existing engine.
They had the capacity to process three files at a time. They wanted to go to six files at a time. Now, normally, and this is all commercial and licensing stuff, and so on; we can actually do that quickly, but there was a commercial arrangement that needed to become through because they weren't sure how long they need it for and they wouldn't show anything. So, what we did basically, is we went ahead and just said, Right, we're going to double the processing speed. In the meantime, we will do a bit of arm wrestling on the commercials, and then you go and reach up your purchasing department and get the purchase order from that.
Now the drivers for this were obviously the customer had an urgent need. We, as a business, pride ourselves on being small and agile at a technical level. Generally, normally you'd get a call like this and say, I have a file that doesn't work. Or I have a requirement that I can't do with you. And we would respond. And what we did in this instance was responding to the commercial side. We got them up and running literally the day we had the conversation. They started processing the file. A few days later, the purchase order came through. And they're all happy.
Now, that really is the short term scalability now, because it's a software product. The licensing is flexible. It's not hardware dongle or anything. If I press the go button on in, all these things are possible. Clearly, the licenses are designed for perpetual use, but in this instance, we scaled up. And when they said, Right, we've done our stuff, we're back to normal again. They would under license. So it's a simple process, but really an example of saying, the flexibility exists certainly in our organization to be able to help customers.
And really Cindy, that was the scaling and the short term nature of it.
Cindy:
I like that story about the scaling. And I'm just looking through the folks on the call, and some of you are familiar with Emotion Systems. And I see some new names as well. So maybe just give us a little background about Emotion Systems MC, before we dig into the second topic.
MC Patel:
Yes. So it's interesting. Why would we be able to help if your live content goes away? And that's because we process file-based content. So anything that's preplanned, pre-processed, that requires formatting or processing, for example, loudness compliance. Prior to you putting it to air or online, we do that processing. And what we do that is different, is two bits.
The first one is, we will process the audio in a media file. We will take the audio out; we'll process it, put it back in again and give you a new file. So there is no, I've broken the file.
That's my timer.
The other thing that we do is, we provide this in automated or automatable manner. So we can have watch folders. You just drop the files in the watch folder, assign a workflow through that and process it. Or we can have a Telestream vantage connector, or we can have a MAM, or we can have all of them at once as some customers have.
So basically, it's file-based for your processing. What we offer effectively is, there's an awful lot of manual tasks. That boring, repetitive tasks that take up editorial time. Take up people's time. We offer to do that in an automated manner. So
LINK: | https://emotion-systems.com/file-based-audio-remote-working-for-the-ne... |
See more stories from emotionsystems |
Most recent headlines
04/08/2024
Dalet Appoints Santiago Solanas as CEO to Lead Next Era of Growth and Innovation
Dalet, a leading technology and service provider for media-rich organizations, is excited to announce Santiago Solanas as its new Chief Executive Officer (CEO)....
03/06/2024
Dalet and Veritone Reach Agreement to Distribute, Transact and Monetize Media Archives
Dalet, a leading technology and service provider for media-rich organizations, a...
28/04/2024
Mediahaus delivers the first SRT live-streaming sports production over 5G with URSA Broadcast G2
Mediahaus delivers the first SRT live-streaming sports production over 5G with U...
25/04/2024
Inside the Archives: Highlighting the Importance of Preservation for the Festival's 40th Edition
Sundance Institute Founder Robert Redford during a press conference at the 1996 ...
25/04/2024
SNS Dealer Of The Year Awards: See The Full List Of Winners
alt= class=wp-image-12361 data-lazy-src=/wp-content/uploads/2024/04/NAB-booth-2024-960x540-1.jpg/> Set against a vibrant backdrop of innovation and collaboratio...
25/04/2024
Trends And Takeaways From NAB Show 2024
alt= class=wp-image-12356 data-lazy-src=/wp-content/uploads/2024/04/NAB-mod-win-960x540-1.jpg/>NAB's Eric Trabb (right) awards SNS with two NAB Show Product...
25/04/2024
Peacock Subs Jump 55% YoY to 34M in Q1 2024
PHILADELPHIA Comcast beat earnings estimates in its Q1 2024 financial report, as streaming losses continued to decline and Peacock's paid subscribers spiked...
25/04/2024
Seattle Kraken Inks Deals with Tegna and Prime Video
SEATTLE The Seattle Kraken have inked new multi-year agreements with Tegna and Prime Video that will expand access to their games over broadcast stations and st...
25/04/2024
Opinion: charting a cloud driven future
M2A Medias Matt Hughes asks, is it time for news broadcasting to shift to the cloud? By Contributor Published: April 25, 2024 M2A Media's Matt Hughes ...
25/04/2024
Cintel Scanner G3 HDR+ Restores Egypt's Cinema Treasures to Their Former Glory
Cintel Scanner G3 HDR Restores Egypt's Cinema Treasures to Their Former Glo...
25/04/2024
Sinclair Names Kevin Coskren Chief Meteorologist at KTUL Tulsa
Sinclair Broadcast Group said it named Kevin Coskren chief meteorologist at KTUL, its ABC affiliate in Tulsa, Oklahoma....
25/04/2024
Attend The Business of TV News Event in D.C. on May 2
The Business of TV News, a new one-day event featuring Martha Raddatz, Shannon Bream, Glenn Kirschner and other major figures in television news, happens at Hot...
25/04/2024
Problematic FCC Conditions On Station Sale Could Create Detroit Drama
Conditions put on the proposed sale of WADL Detroit, to Mission Broadcasting have created a potential drama in the Motor City....
25/04/2024
TelevisaUnivision 1Q Loss Widens But DTC Business Expected To Turn Profit in Second Half
TelevisaUnivision reported a $52 million loss in the first quarter, up from $3 m...
25/04/2024
Comcast Earnings Flat As Video, Broadband Sub Losses Continue
Comcast reported flat first-quarter earnings as it reduced the red ink at Peacock but continued to lose video and broadband customers....
25/04/2024
Vevo Brings Music Videos To Telly's Dual Screen TVs
Music-video network Vevo said it launched its app on Telly, the company offering consumers free dual-screen TVs in return for data about what they're watchi...
25/04/2024
Future Today Redesigns Streaming App Interfaces
Future Today said it has introduced a redesigned user interface for about half of its 300 streaming apps, including Fawesome, HappyKids and iFood.TV....
25/04/2024
Czech mates
The writer and director of a hit Czech series tell Robert Shepherd about their approach to portraying real-life Pakistani kidnappings on the small screen, while...
25/04/2024
Molinaire Creative Group opens new Liverpool facility
Notorious DIT will work with the Liverpool Film Office to increase opportunities for regional talent By Matthew Corrigan Published: April 25, 2024 Notorio...
25/04/2024
Deutsche Telekom Powers New MagentaTV Service With Broadp...
Broadpeak , a leading provider of content delivery network (CDN) and video streaming solutions for content providers and pay-TV operators worldwide, announced t...
25/04/2024
Lightware Enhances Microsoft Teams Rooms with Powerful BY...
Lightware Visual Engineering, a leading manufacturer of connectivity solutions for the professional integrated systems market and a pioneer in signal management...
25/04/2024
Net Insight secures collaboration with DMC Production to...
Net Insight has entered into a collaboration with DMC Production that positions Net Insight at the forefront of sports broadcasting in the Nordics. Net Insight ...
25/04/2024
GlobalM and scoopa announce strategic partnership to faci...
GlobalM has announced a strategic partnership with scoopa, the specialists in broadcast-quality content distribution, offering a complementary service for live ...
25/04/2024
DDish TV LLC Chooses PlayBox Neo Channel-in-a-Box for Bro...
PlayBox Neo announces the completion of a new multichannel playout system for the DDish direct-to-home satellite television network in Mongolia. Based in the na...
25/04/2024
Legendary Producer Garth Richardson Chooses PMC Monitors...
Canadian music producer and engineer Garth Richardson also known as Gggarth due to his stutter - has embraced immersive audio by installing a PMC monitoring s...
25/04/2024
Televisa transforms its broadcast ecosystem with proven t...
Leading video software provider Synamedia today announced that Televisa, the Mexican telecommunications and broadcasting company, has chosen Synamedia as its pa...
25/04/2024
OTTera partners with ThinkAnalytics to enhance personaliz...
OTTera, a leading provider of end-to-end OTT and FAST channel solutions, proudly announces its strategic partnership with ThinkAnalytics, a global leader in adv...
25/04/2024
Perfect Weather Forecast for American Tobacco Events Tonight and Saturday
The American Tobacco Campus will be hopping with activity tonight and this weekend with two fun events! Durham Night Market At last! The Durham Night Market i...
25/04/2024
Qurate Launches The Big Dish on The Roku Channel
WEST CHESTER, Pa. Video commerce provider Qurate Retail Group has launched The Big Dish, a new culinary-themed FAST channel on The Roku Channel....
25/04/2024
HPA Opens Submissions for 2024 HPA Engineering Excellence Awards
LOS ANGELES The Hollywood Professional Association has announced that submissions for the 2024 HPA Engineering Excellence Awards are now being accepted. This re...
25/04/2024
DV Earns MRC Accreditation for CTV Viewability
NEW YORK The digital media measurement and analytics firm DoubleVerify has announced that it has received Media Rating Council (MRC) accreditation for Video Vie...
25/04/2024
DAZN FAST Channels to Launch on Tubi
SAN FRANCISCO Fox Corp.'s ad-supported streaming service Tubi has announced a licensing agreement with the sports platform DAZN that will see DAZN Ringside ...
25/04/2024
IAB Makes Three Appointments to Its Leadership Team
NEW YORK In the runup to the 2024 IAB NewFronts, the IAB has announced three key appointments to its leadership team....
25/04/2024
Epic Games releases Unreal Engine 5.4 with new Motion Design Mode, Unreal VCam for Android, and more
Epic Games releases Unreal Engine 5.4 with new Motion Design Mode, Unreal VCam f...
25/04/2024
Content Creation, Production, Distribution Is In a State of Flux
Content Creation, Production, Distribution Is In a State of Flux Andy Marken April 24, 2024 0 Comments My empathy is creeping towards what I would de...
25/04/2024
Capitol Broadcasting Company to Air Carolina Panthers Games on Triangle's Strongest Broadcast Signal
The Carolina Panthers and Capitol Broadcasting Company (CBC) announced they have...
25/04/2024
Berklee Student Riko Sasaski Named 2024 Yamaha Young Performing Artist
Berklee Student Riko Sasaski Named 2024 Yamaha Young Performing Artist The accomplished saxophonist secured a spot among the elite winners of this year's ...
25/04/2024
Local News Close-Up: St. Louis Born and Bred
Stations everywhere take pride in having a main anchor who comes from the market they represent. That applies in St. Louis, too, but it also pertains to general...
25/04/2024
Edward Moody Joins WBTW Myrtle Beach Anchor Team
Edward Moody is joining the WBTW Myrtle Beach, South Carolina, anchor crew, and will anchor the 5, 6 and 11 p.m. newscasts alongside Trish Williford. He comes f...
25/04/2024
MTV Moving VMAs To New UBS Arena in New York
MTV said the 2024 Video Music Awards will return to New York and take place at the new UBS Arena....
25/04/2024
Offbeat Comedy The Outlaws' Returns to Prime Video Next Month
Season three of comedy The Outlaws premieres on Prime Video May 31. Stephen Merchant co-created the show, and stars. There are five episodes....
25/04/2024
Bidders Interested in Buying Bounce, Says Scripps CEO Adam Symson
The E.W. Scripps Co. is evaluating offers for Bounce, its multicast channel for African-American viewers, according to a report from CNBC....
25/04/2024
Paramount Plus Renews Dora'
Paramount Plus has ordered a second season for Dora, the animated preschool show based on Dora the Explorer. The show, featuring Dora on a rainforest adventure ...
25/04/2024
Bayanat and Yahsat Shareholders Approve Merger to Create SPACE42
Bayanat AI PLC (ADX: BAYANAT), a leading AI-powered geospatial solutions provider, and Al Yah Satellite Communications Company P.J.S.C. (ADX: YAHSAT), the UAE...
25/04/2024
Tribeca Festival 2024 Announces Audio Storytelling and Games Lineup
April 25th, 2024 Press Materials Available Here TRIBECA FESTIVAL 2024 ANNOUNCES AUDIO STORYTELLING AND GAMES LINEUP Audio Storytelling Program Features 10th ...
25/04/2024
NFL Draft 2024: Verizon Expands Broadband Capacity To Handle the Spike in Demand
NFL Draft 2024: Verizon Expands Broadband Capacity To Handle the Spike in Demand Mobile cells will help accommodate first responders, social media, sports betti...
25/04/2024
NFL Draft 2024: NFL Media Teams With The Fantasy Footballers on Hybrid, REMI Production of Post-First-Round Draft Show on NFL+
NFL Draft 2024: NFL Media Teams With The Fantasy Footballers on Hybrid, REMI Pro...
25/04/2024
NFL Draft 2024: ESPN Motors Into Detroit With Trio of Simultaneous Live Presentations
NFL Draft 2024: ESPN Motors Into Detroit With Trio of Simultaneous Live Presenta...
25/04/2024
Unlock the potential of automated node-based and no-code media workflows at MPTS 2024
Published On: April 25th, 2024 data-orig-src=https://www.sgo.es/wp-content/upl...