AT&T and WarnerMedia Announce $7M Commitment to Combat and Confront Anti-Asian Hate
WarnerMedia
Launches Multi-platform Campaign to Raise Awareness and Offer Opportunities for the Public to Get Involved with Text-To-Donate Message
Los Angeles (March 26, 2021) - In support of #StopAsianHate - A Day of Action, a national day of mourning and remembrance of the lives lost and impacted by racism and hatred, AT&T and WarnerMedia are committing $7 million in contributions to help the fight for social justice. This includes a multi-platform campaign to raise awareness around the escalating violence towards the AAPI community and to give the public an opportunity to show their support and stand in solidarity. This campaign continues the company's ongoing commitment in response to racial and social injustice.
The campaign, which includes four public service announcements (PSAs) focused on our ongoing commitment to empowering the AAPI communityand aim to educate, inform and inspire others to take action. They include talent and executives from WarnerMedia and AT&T such as: Amara Walker(correspondent, CNN), Anne Chow(CEO, AT&T Business), Jon M. Chu(director, IN THE HEIGHTS, CRAZY RICH ASIANS), Jim Lee(Chief Creative Officer and Publisher, DC), Lisa Ling(correspondent, CNN), Ludi Lin(MORTAL KOMBAT), Olivia Cheng(WARRIOR), Olivia Liang (KUNG FU), and Tzi Ma(KUNG FU). Additionally, Jamie Chung(LOVECRAFT COUNTRY) is taking over HBO Max's social channels, where she will share her experiences as a member of the AAPI community, talk about how her heritage influences her work, and share information on resources and how to take action.
At the end of each PSA, viewers will be given the opportunity to make a $10 donation: text AAPI to 20222 to support Asian American Chamber of Commerce, to assist Asian American businesses suffering from the COVID-19 pandemic; and text AAJC to 20222 to support Asian Americans Advancing Justice | AAJC, an organization advocating for the civil and human rights of Asian Americans.The PSAs will be shared throughout the day and, for several months thereafter, via the company's cable, digital, streaming and social platforms such as Turner (TBS, TNT, truTV), HBO, CNN, Xandr, Rooster Teeth, Crunchyroll, and AT&T TV / DirecTV, as well as WarnerMedia's Instagram, Twitter, Facebook, LinkedIn, and YouTube channels.
These additions follow ongoing commitments we have previously made to Asian Americans Advancing Justice | AAJC,AsianAmerican Legal Defense and Education Fund,Center for Asian American Media,andtheAtlanta affiliate of Asian Americans Advancing Justice's victims' fund.Employee contributions to these organizations supporting the AAPI community nationwide, and in some cases other valid charities, will also have their donation matched by WarnerMedia and AT&T up to $1K per eligible employee.
Internationally, AT&T and WarnerMedia are donating to Southeast and East Asian Centre (SEEAC)in the U.K., European Network Against Racism, and Australians Against Racism.
Hate and discrimination have no place in our society. I am saddened by the recent incidents and my heart goes out to the AAPI community, said Corey Anthony, Senior Vice President - Chief Diversity and Development Officer. AT&T has a responsibility to address equality issues that impact our employees and the communities we serve. We will continue to work on meeting the needs of those affected.
As a company, WarnerMedia unequivocally stands with the AAPI community and all marginalized communities. We acknowledge that racism and sexism often provide the foundation for hatred, inequality and violence-and these are systemic issues we must all fight, said Christy Haubegger, WarnerMedia's EVP Communications and Chief Inclusion Officer. We are creators and thinkers, and we understand our responsibility to help foster greater understanding and awareness, in both the content we create, and through our words and actions.
For more information on ways to support, visit the AT&T AAPI Stand for Equality website att.com/StopAsianHate.
About WarnerMedia
WarnerMedia is a leading media and entertainment company that creates and distributes premium and popular content from a diverse array of talented storytellers and journalists to global audiences through its consumer brands including: HBO, HBO Now, HBO Max, Warner Bros., TNT, TBS, truTV, CNN, DC Entertainment, New Line, Cartoon Network, Adult Swim, Turner Classic Movies and others.
About AT&T Communications
We help family, friends and neighbors connect in meaningful ways every day. From the first phone call 140+ years ago to mobile video streaming, we @ATT innovate to improve lives. AT&T Communications is part of AT&T Inc. (NYSE:T). For more information, please visit us at att.com.
Most recent headlines
06/10/2025
France T l visions, France's leading broadcaster, has received the 2025 EBU ...
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
30/08/2025
WASHINGTON The Federal Communications Commission has adopted its FY 2025 Regulatory Fees Order that establishes the regulatory fee rates for the broadcast stati...
29/08/2025
Australian Red Cross and SBS launch training to help workplaces in the fight aga...
29/08/2025
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
29/08/2025
L3Harris Technologies has concentrated decades of expertise across the entire enterprise to develop affordable and reliable best-of-breed solutions to rapidly c...
29/08/2025
BURBANK, Calif. The CW Network and the Pac-12 Conference have announced a new media rights deal that will extend their broadcast partnership beginning with the ...
29/08/2025
NEW YORK Gracenote has released a new analysis of its global video dataset showing that the number of FAST channels grew nearly 14% from Q1 2025 and 76% since 2...
29/08/2025
SAN JOSE, Calif. Harmonic has announced a series of improvements to its live sports streaming solution that the company said will improve fan engagement, protec...
29/08/2025
NEW YORK and LOS ANGELES Fox Corp. and YouTube TV last night announced a renewal of the full portfolio of Fox networks, including Fox News Channel, Fox Business...
29/08/2025
Budapest, Hungary, August 2025 - The integration of Microsoft Teams Rooms (MTR) with Lightware's Taurus universal matrix switchers delivers a new level of f...
29/08/2025
Frequency, the engine behind many of the world's best-known streaming television channels, today announced it will launch Studio Live, a next-generation uni...
29/08/2025
In an era when AI and cyber resilience are essential, Scality will mark the 10th anniversary of Scality Day on October 16, 2025 in Paris. This flagship global e...
29/08/2025
Disguise's In-House Creative and Technical Teams Pre-Visualised, Programmed and Delivered Content for the Experience, All Powered by EX 3+
Technology solu...
29/08/2025
Disguise will be demonstrating the latest workflows for TV, film and live events on a number of partner booths at the show
Disguise, the industry-leading tech...
29/08/2025
STOCKHOLM, Sweden Accedo will showcase Accedo Compose, its AI agent-powered modular orchestration layer that assists streaming providers in transitioning client...
29/08/2025
LOS ANGELES Cineverse has announced that it is working with Xperi to bring four of its streaming channels to automobiles for the first time as part of the DTS A...
29/08/2025
DALLAS & ATLANTA Gray Media has announced an agreement with the sports streaming service Victory+ to simulcast 17 Dallas Stars NHL games in 15 television market...
29/08/2025
NEW YORK AND CULVER CITY Comcast NBCUniversal and Amazon have announced new and extended distribution agreements that will expand the content available on their...
29/08/2025
FOOTHILL RANCH, Calif. RED Digital Cinema will feature its Cine-Broadcast Module supporting live broadcast workflows during IBC2025, Sept. 12-15, at the RAI Ams...
29/08/2025
29 Aug 2025
Kyivstar Rings Opening Bell at Nasdaq Marking Landmark Listing and ...
29/08/2025
More than half of all NFL games live on Sky for the first timeFriday 29 August 2025
Sky Sports has announced a new three-year deal with the NFL, extending its ...
29/08/2025
Back to All News
RIV4LRIES: The Trailer of the New Series With Samuele Carrino ...
29/08/2025
Get ready for an inspiring and emotional insight into the world of competitive Irish dancing with My Story: Tomi Champion of the World airing on RT 2 this monda...
29/08/2025
RT has today announced that David McCullagh is to be the new presenter of RT Radio 1's flagship Today programme, which airs every weekday at 10am, replaci...
28/08/2025
By Kristin Feeley, Director, Documentary Film & Artist Programs
If you want to tell untold stories, if you want to give voice to the voiceless, you've got ...
28/08/2025
Directed by Steven Bognar and Julia Reichert, Sundance Institute-supported Amer...
28/08/2025
Corridos have been a cornerstone of M sica Mexicana for generations, telling stories rooted in everyday life. Now, a new chapter is taking shape: motivational c...
28/08/2025
Los corridos han sido un pilar de la M sica Mexicana durante generaciones, contando historias enraizadas en la vida cotidiana. Ahora, un nuevo cap tulo est tom...
28/08/2025
Earlier this month, we promised our Verano Forever party would bring the heat, a...
28/08/2025
L3Harris will provide the Polish F-16V fleet with the Viper Shield electronic warfare system as part of an upgrade program....
28/08/2025
Bilbao, August 26, 2025 - AgileTV, an international television and video technol...
28/08/2025
Ken Wilkinson is an Emmy Awards nominated New York audio engineer who specialises in production sound mixing for film, commercial, episodic and documentary work...
28/08/2025
NEW YORK FuboTV today announced that it will launch Fubo Sports, a skinny bundle that focuses on sports with a subscription price of $56 monthly....
28/08/2025
NEVADA City, Calif. At IBC2025, Sept. 12-15 at the RAI Amsterdam, Telestream will debut its new Global Ingest strategy, introducing a next-generation ingest arc...
28/08/2025
Dr. Rhoda Bernard Releases Groundbreaking Debut Book on Accessible Arts Educatio...
28/08/2025
TAG Video Systems, the leader in software-based IP end-to-end workflow monitoring, deep probing, and real-time visualization, has named Oliver Gappa as Sales Di...
28/08/2025
AI-based voice enhancement will be among a series of innovations making their IBC 2025 debut on the DHD stand B46 in Hall 8 at the RAI Amsterdam Convention Cent...
28/08/2025
Telef nica Servicios Audiovisuales (TSA), the leading system integrator and service provider in the media sector in Spain, with the support of Appear, the globa...
28/08/2025
To fully immerse sailing fans in the world's biggest offshore yacht race, production company, Optical Media turned to LiveU's On-site Production solutio...
28/08/2025
Working with Calrec on its most recent overhaul, radio and television broadcaster, WNED has migrated to a fully IP infrastructure with multiple Type R consoles,...
28/08/2025
Cleeng, the Subscriber Retention Management (SRM ) inventor, has unveiled Cleeng Pro, the first-ever direct-to-consumer (D2C) subscription management platform t...
28/08/2025
Zixi, the industry leader in live broadcast-quality video over IP, today announced that French media distribution platform OKAST has selected Zixi to enable rel...
28/08/2025
Solution offers a streamlined, speaker-free architecture to optimize integration with premium external loudspeakers and advanced loudness metering
Nixer Pro Au...
28/08/2025
Cinegy, the premier provider of software-defined television technology, has announced a strategic partnership with Vision One Touch Film Production Services L.L...
28/08/2025
Telestream, a global leader in media workflow technologies, will debut its new Global Ingest strategy at IBC2025, introducing a next-generation ingest architect...
28/08/2025
Tier 1 operator selects Broadpeak to power high-performance, unified CDN solution across Norway, Sweden and Finland
Broadpeak, a leader in streaming and moneti...
28/08/2025
Leading video software provider, Synamedia, today announced that 24 Frames Digital, one of India's leading live event streaming service providers, has chose...
28/08/2025
Meet VisualOn at IBC2025: See What's Next in AI-Powered Video Streaming Join VisualOn at IBC2025 and discover how our AI-driven Optimizer and advanced media...
AT&T and WarnerMedia Announce $7M Commitment to Combat and Confront Anti-Asian Hate 
