Sony Profeional Solutions Latin America will offer a license of AIMILATE SCRATCH Lab with the purchase of the F5, F55 and F65 Digital Cinema Cameras

Wednesday, June 5th, 2013. Mexico City, Mexico. Sony Professional Solutions Latin America (PSLA) announced today that it would begin offering a FREE license of ASSIMILATE's award-winning SCRATCH Lab Advanced Dailies software to their customers who purchase either of their high-end F5 and F55 CineAlta cameras, together with the AXS-R5 Raw Recorder. The offer will also be extended to buyers of Sony's F65 camera. The license of SCRATCH Lab is fully functional, and offers users a powerful, widely adopted software solution to process, color-correct, sync audio and transcode the stunning images from the entire range of Sony CineAlta cameras. Each customer will have access to one (1) license of SCRATCH Lab software free of charge through ASSIMILATE. (Please contact local Sony PSLA Representatives for the availability of this offer).

SCRATCH Lab provides filmmakers and on-set professionals an ACES-compliant toolset to playback, in real-time, 4K/2K RAW, while taking full advantage of the F55's ultra-wide color gamut. In addition to RAW, artists can play back Sony's XAVC in HD, 2K and 4K, as well as XDCAM 50Mbps in 4:2:2 mode. SCRATCH Lab also allows cinematographers to process the 6K and 8K images from the F65 sensor.

Our new high end CineAlta cameras have been very well received in Latin America, and so has SCRATCH Lab , stated Andrew Nelles Senior Marketing Manager at Sony PSLA. This powerful new combination will offer our customers outstanding media processing and color-correction capabilities, while allowing them to transcode Raw and XAVC 2K / 4K files to virtually any other industry standard format.

ASSIMILATE's SCRATCH Lab has quickly become the go-to system for DIT's and DP's to process images from advanced digital cinematic cameras because it features the power to handle virtually any format, colorspace or resolution you can throw at it - at a price that is many times less than its competitors, commented Nacho Mazzini, VP of Sales at ASSIMILATE. We're excited about Sony's decision to provide the power of SCRATCH Lab for FREE for their CineAlta camera customers, so they can maximize the potential of these amazing cameras.

Salvador De la Serna Marketing Manager for Cinema Cameras at SONY PSLA added the unparalleled color space of the F55 and F65 coupled with the SCRATCH software will allow for much more creative freedom then was previously available in the Post Production Process.

About ASSIMILATE

A member of the Sony SRMASTER Alliance program and partner at Sonys Digital Motion Picture Center (DMPC), ASSIMILATE has a long tradition of being among the first to support new Sony technologies and initiatives including:

The CineAlta F65. SCRATCH and Lab were among the first to fully support the playback and processing of the F65 RAW and SR formats and the SLog2 gamma curve.

SCRATCH was used to produce the dailies and the Digital Intermediate for Fuerza Bruta: Wayra (2012) the worlds first natural light production to shoot with F65 (http://digital.copcomm.com/i/82522/21). The trailer for Fuerza Bruta: Wayra debuted at Sonys DMPC in Culver City, Ca in July 2012.

ACES. Shipping since November of 2012 ASSIMILATE was one of the worlds first dailies and DI software vendors to implement the ACES specification including the file format, color space and device and rendering transforms.

About Sony

Sony Latin America Inc. (SOLA), Sony Professional Solutions Latin America Division (PSLA), headquartered in Miami, Florida, is the leading provider of advanced technology equipment to broadcasters and other professional users. As part of SOLA, Sony PSLA is dedicated to the sale, marketing and customer service of a wide range of professional products that are distributed throughout Latin America and the Caribbean.

Sony Latin America Inc. reserves the right to change products or specifications without notice. The availability of products and services may vary from one country to another. The product images displayed are examples only and may vary from products actual products sold. Product color may vary.

For more information please contact: Felicia Travaillot, Marketing Communications, Sony Professional Solutions Latin America, felicia.travaillot@am.sony.com, Web: http://www.sonypro-latin.com/

LINK:	http://www.assimilateinc.com/media/news-press/sony-professional-soluti...
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