
Editor's note: This post is part of the AI Decoded series, which demystifies AI by making the technology more accessible, and showcases new hardware, software, tools and accelerations for RTX PC users.
Adobe Creative Cloud applications, which tap NVIDIA RTX GPUs, are designed to enhance the creativity of users, empowering them to work faster and focus on their craft.
These tools seamlessly integrate into existing creator workflows, enabling greater productivity and delivering power and precision.
Look to the Light Generative AI creates new data in forms such as images or text by learning from existing data. It effectively visualizes and generates content to match what a user describes and helps open up fresh avenues for creativity.
Adobe Firefly is Adobe's family of creative generative AI models that offer new ways to ideate and create while assisting creative workflows using generative AI. They're designed to be safe for commercial use and were trained, using NVIDIA GPUs, on licensed content, like Adobe Stock Images, and public domain content where copyright has expired.
Firefly features are integrated in Adobe's most popular creative apps.
Adobe Photoshop features the Generative Fill tool, which uses simple description prompts to easily add content from images. With the latest Reference Image feature currently in beta, users can also upload a sample image to get image results closer to their desired output.
Use Generative Fill to add content and Reference Image to refine it. Generative Expand allows artists to extend the border of their image with the Crop tool, filling in bigger canvases with new content that automatically blends in with the existing image.
Bigger canvas? Not a problem. RTX-accelerated Neural Filters, such as Photo Restoration, enable complex adjustments such as colorizing black-and-white photos and performing style transfers using AI. The Smart Portrait filter, which allows non-destructive editing with filters, is based on work from NVIDIA Research.
The brand-new Generative Shape Fill (beta) in Adobe Illustrator, powered by the latest Adobe Firefly Vector Model, allows users to accelerate design workflows by quickly filling shapes with detail and color in their own styles. With Generative Shape Fill, designers can easily match the style and color of their own artwork to create a wide variety of editable and scalable vector graphic options.
Generative AI. Adobe Illustrator's Generative Recolor feature lets creators type in a text prompt to explore custom color palettes and themes for their vector artwork in seconds.
Color us impressed. NVIDIA will continue working with Adobe to support advanced generative AI models, with a focus on deep integration into the apps the world's leading creators use.
Making Moves on Video Adobe Premiere Pro is one of the most popular and powerful video editing solutions.
Its Enhance Speech tool, accelerated by RTX, uses AI to remove unwanted noise and improve the quality of dialogue clips so they sound professionally recorded. It's up to 4.5x faster on RTX PCs.
Adobe Premiere Pro's AI-powered Enhance Speech tool removes unwanted noise and improves dialogue quality. Auto Reframe, another Adobe Premiere feature, uses GPU acceleration to identify and track the most relevant elements in a video, and intelligently reframes video content for different aspect ratios. Scene Edit Detection automatically finds the original edit points in a video, a necessary step before the video editing stage begins.
Visual Effects Separating a foreground object from a background is a crucial step in many visual effects and compositing workflows.
Adobe After Effects has a new feature that uses a matte to isolate an object, enabling capabilities including background replacement and the selective application of effects to the foreground.
Using the Roto Brush tool, artists can draw strokes on representative areas of the foreground and background elements. After Effects uses that information to create a segmentation boundary between the foreground and background elements, delivering cleaner cutouts with fewer clicks.
Creating 3D Product Shots The Substance 3D Collection is Adobe's solution for 3D material authoring, texturing and rendering, enabling users to rapidly create stunningly photorealistic 3D content, including models, materials and lighting.
Visualizing products and designs in the context of a space is compelling, but it can be time-consuming to find the right environment for the objects to live in. Substance 3D Stager's Generative Background feature, powered by Adobe Firefly, solves this issue by letting artists quickly explore generated backgrounds to composite 3D models.
Once an environment is selected, Stager can automatically match the perspective and lighting to the generated background.
Material Authoring With AI Adobe Substance 3D Sampler, also part of the Substance 3D Collection, is designed to transform images of surfaces and objects into photorealistic physically based rendering (PBR) materials, 3D models and high-dynamic range environment lights. With the recent introduction of new generative workflows powered by Adobe Firefly, Sampler is making it easier than ever for artists to explore variations when creating materials for everything from product visualization projects to the latest AAA games.
Sampler's Text-to-Texture feature allows users to generate tiled images from detailed text prompts. These generated images can then be edited and transformed into photorealistic PBR materials using the machine learning-powered Image-to-Material feature or any Sampler filter.
Image-to-Texture similarly enables the creation of tiled textures from reference images, providing an alternate way to prompt and generate variations from existing visual content.
Adobe 3D Sampler's Image-to-Texture
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
18/06/2026
The average daily TV screen time in May was 3 hours and 36 minutes, marking a clear decrease of 15 minutes compared to April. This trend proved to be much stron...
18/06/2026
Integration embeds Gracenote content intelligence, including contextual segments...
18/06/2026
AJA Video Systems unveiled Io Xpand, a high-performance Thunderbolt 5-enabled PCIe expansion chassis for AJA KONA and Corvid video and audio I/O cards. As dema...
18/06/2026
New NVRT-driven workflow enables on-demand traffic mirroring and guided troubleshooting for AV teams, integrators, and support organizations ahead of InfoComm 2...
18/06/2026
At InfoComm 2026, Mavis announced a major update to Mavis Studio, its live production app for the iPad, with new features designed to make professional AV produ...
18/06/2026
Transaction Positions Harmonic as a Pure-Play Broadband Company
Harmonic Inc. (NASDAQ: HLIT), the worldwide leader in virtualized broadband solutions, today a...
18/06/2026
ACT Entertainment and NETGEAR have announced a strategic partnership that establishes verified interoperability between NETGEAR Switches and key technologies fr...
18/06/2026
IBC2026 is set to bring the global media, entertainment and technology community together at the RAI Amsterdam from 11 14 September, enabling industry players f...
18/06/2026
Pliant Technologies is proud to introduce CrewCom Flex , the world's first frameless matrix intercom system and the only complete matrix IP-based intercom s...
18/06/2026
The XR Sports Alliance (XRSA) has announced that a new cohort of members has joined the strategic initiative: ActionStreamer, Antigravity, Creative Artists Agen...
18/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
18/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
18/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
18/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
18/06/2026
Linda May Han Oh Receives Guggenheim Fellowship The Berklee professor, bassist, and composer will use the fellowship to debut Dreams of Knowing, an interdisci...
18/06/2026
FOX Advertising and Toonstar Team to Create New Opportunities for Brands in Digi...
18/06/2026
Arqiva's Crawley Court and Chalfont Grove teleports re-certified at highest World Teleport Association standard
18 June 2026, Winchester, UK - Arqiva, the ...
18/06/2026
Apple today announced changes impacting iOS apps in Brazil that reflect a recent agreement with Brazil's competition regulator, the Conselho Administrativo ...
18/06/2026
Play favorite titles from popular game libraries, keep progress synced and jump ...
18/06/2026
The digital era gave the advertising and marketing industry speed; the AI era is giving it autonomous operations.
For companies building next-generation techn...
17/06/2026
EVS has announced it has received the EcoVadis Gold Medal for sustainability performance, ranking among the top 5% of companies globally in the Technology/Mid-S...
17/06/2026
Chyron has released Weather 2.4, an update to its weather suite for broadcasters and meteorologists. The release focuses on enhancements to the DataFlow module,...
17/06/2026
VSiN, The Sports Betting Network, has announced the launch of Best Bets TV, a free ad-supported streaming TV (FAST) channel. The 24/7 channel is currently avail...
17/06/2026
DAZN's Team Whistle and Snap Inc. have announced a creator program centered ...
17/06/2026
LiveU is providing video transmission technology for broadcasters, production companies, and public safety agencies across North America's busy Summer of So...
17/06/2026
The National Academy of Television Arts and Sciences (NATAS) has announced that Laurens Grant and Jacob Ullman have joined its Board of Directors. Chief of Staf...
17/06/2026
Akta, the AI-First SaaS video platform for modern broadcast and streaming operations, today announced that its video platform is now generally available on Orac...
17/06/2026
This recent graduate from Houston found inspiration in technical directing and now eyes a future career in sports production...
17/06/2026
Audio-Technica (booth C7959) arrives at InfoComm 2026 in Las Vegas with a slate ...
17/06/2026
SNS has published a guide addressing growing demand for AI-powered video indexing, transcription, facial recognition, and searchable metadata across media libra...
17/06/2026
Providius has announced Providius Direct, a workflow for investigating network i...
17/06/2026
NEP Group has announced the commercial availability of NEP Platform, a software ...
17/06/2026
A new white paper examining Secure Reliable Transport (SRT) and Reliable Interne...
17/06/2026
New research from subscription bundling platform Bango finds that younger sports fans are increasingly consuming sport through highlights, clips, and social med...
17/06/2026
SMPTE has announced that its complete Standards catalog is now freely available to the global media technology community, including all published SMPTE Standard...
17/06/2026
Harmonic has completed the sale of its Video Business to MediaKind for $145 mill...
17/06/2026
Omaha Productions will produce the 2026 World Series of Poker (WSOP) in Las Vega...
17/06/2026
New features, changes & bug fixes
SoundBridge have just released another update for their remote collaboration-focused DAW - reviewed here in SOS March 2026...
17/06/2026
Valve-based front end for digital & modelling rigs
The latest addition to Fryette's product range delivers a packed-down, pedalboard-friendly version of...
17/06/2026
GearExpo UK - 27 June 2026
Sound On Sound are proud to announce GearExpo UK, a major new recording and music technology exhibition in London! This is the bi...
17/06/2026
SAM monitoring line-up gains Dante and AES67 support
The latest expansion of Genelec's UNIO monitoring ecosystem introduces a new device that provides D...
17/06/2026
The R&S PR300 portable receiver from Rohde & Schwarz sets new standards in spect...
17/06/2026
Elt Group and Rohde & Schwarz sign a cooperation agreement to explore commercial...
17/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
17/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
17/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...