
Editor's note: This post is part of the AI Decoded series, which demystifies AI by making the technology more accessible, and showcases new hardware, software, tools and accelerations for RTX PC users.
Adobe Creative Cloud applications, which tap NVIDIA RTX GPUs, are designed to enhance the creativity of users, empowering them to work faster and focus on their craft.
These tools seamlessly integrate into existing creator workflows, enabling greater productivity and delivering power and precision.
Look to the Light Generative AI creates new data in forms such as images or text by learning from existing data. It effectively visualizes and generates content to match what a user describes and helps open up fresh avenues for creativity.
Adobe Firefly is Adobe's family of creative generative AI models that offer new ways to ideate and create while assisting creative workflows using generative AI. They're designed to be safe for commercial use and were trained, using NVIDIA GPUs, on licensed content, like Adobe Stock Images, and public domain content where copyright has expired.
Firefly features are integrated in Adobe's most popular creative apps.
Adobe Photoshop features the Generative Fill tool, which uses simple description prompts to easily add content from images. With the latest Reference Image feature currently in beta, users can also upload a sample image to get image results closer to their desired output.
Use Generative Fill to add content and Reference Image to refine it. Generative Expand allows artists to extend the border of their image with the Crop tool, filling in bigger canvases with new content that automatically blends in with the existing image.
Bigger canvas? Not a problem. RTX-accelerated Neural Filters, such as Photo Restoration, enable complex adjustments such as colorizing black-and-white photos and performing style transfers using AI. The Smart Portrait filter, which allows non-destructive editing with filters, is based on work from NVIDIA Research.
The brand-new Generative Shape Fill (beta) in Adobe Illustrator, powered by the latest Adobe Firefly Vector Model, allows users to accelerate design workflows by quickly filling shapes with detail and color in their own styles. With Generative Shape Fill, designers can easily match the style and color of their own artwork to create a wide variety of editable and scalable vector graphic options.
Generative AI. Adobe Illustrator's Generative Recolor feature lets creators type in a text prompt to explore custom color palettes and themes for their vector artwork in seconds.
Color us impressed. NVIDIA will continue working with Adobe to support advanced generative AI models, with a focus on deep integration into the apps the world's leading creators use.
Making Moves on Video Adobe Premiere Pro is one of the most popular and powerful video editing solutions.
Its Enhance Speech tool, accelerated by RTX, uses AI to remove unwanted noise and improve the quality of dialogue clips so they sound professionally recorded. It's up to 4.5x faster on RTX PCs.
Adobe Premiere Pro's AI-powered Enhance Speech tool removes unwanted noise and improves dialogue quality. Auto Reframe, another Adobe Premiere feature, uses GPU acceleration to identify and track the most relevant elements in a video, and intelligently reframes video content for different aspect ratios. Scene Edit Detection automatically finds the original edit points in a video, a necessary step before the video editing stage begins.
Visual Effects Separating a foreground object from a background is a crucial step in many visual effects and compositing workflows.
Adobe After Effects has a new feature that uses a matte to isolate an object, enabling capabilities including background replacement and the selective application of effects to the foreground.
Using the Roto Brush tool, artists can draw strokes on representative areas of the foreground and background elements. After Effects uses that information to create a segmentation boundary between the foreground and background elements, delivering cleaner cutouts with fewer clicks.
Creating 3D Product Shots The Substance 3D Collection is Adobe's solution for 3D material authoring, texturing and rendering, enabling users to rapidly create stunningly photorealistic 3D content, including models, materials and lighting.
Visualizing products and designs in the context of a space is compelling, but it can be time-consuming to find the right environment for the objects to live in. Substance 3D Stager's Generative Background feature, powered by Adobe Firefly, solves this issue by letting artists quickly explore generated backgrounds to composite 3D models.
Once an environment is selected, Stager can automatically match the perspective and lighting to the generated background.
Material Authoring With AI Adobe Substance 3D Sampler, also part of the Substance 3D Collection, is designed to transform images of surfaces and objects into photorealistic physically based rendering (PBR) materials, 3D models and high-dynamic range environment lights. With the recent introduction of new generative workflows powered by Adobe Firefly, Sampler is making it easier than ever for artists to explore variations when creating materials for everything from product visualization projects to the latest AAA games.
Sampler's Text-to-Texture feature allows users to generate tiled images from detailed text prompts. These generated images can then be edited and transformed into photorealistic PBR materials using the machine learning-powered Image-to-Material feature or any Sampler filter.
Image-to-Texture similarly enables the creation of tiled textures from reference images, providing an alternate way to prompt and generate variations from existing visual content.
Adobe 3D Sampler's Image-to-Texture
Most recent headlines
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
01/05/2025
WASHINGTON The Corporation for Public Broadcasting has filed a lawsuit to stop the Trump administration from firing three of its board members, claiming the pre...
01/05/2025
HONG KONG Riedel Communications today said it has opened a new office in Hong Kong, enhancing its presence in the Asia-Pacific region....
01/05/2025
MUMBAI, India & BALTIMORE In a development that could advance efforts to bring NextGen TV to cellphones, FreeStream Technologies, Lava International and HMD hav...
01/05/2025
01 05 2025 - Media release Screen Australia empowers 100 distinctive Australian narratives
All The Boys Are Here writer/director Goran Stolevski and It s All...
01/05/2025
How PFX Delivered 750 VFX Shots in Just Four Months For Anthony Hopkins Thriller...
01/05/2025
Careline's New Wave Makeup Commercial Shot With URSA Cine 12K LF
Brie Clayton May 1, 2025
0 Comments
CAD Studios relies on large format, full fram...
30/04/2025
Film elements held at the Deluxe warehouse in March of 2015. Photo by Luis Silva...
30/04/2025
EA SPORTS FC 25 fans in Australia and Saudi Arabia, get ready to immerse yourselves in the beautiful game like never before. Spotify is excited to announce a n...
30/04/2025
The past year has been nothing short of a whirlwind for Tucker Wetmore. After th...
30/04/2025
Mexico's love for podcasts is no longer a trend-it's a lifestyle. With m...
30/04/2025
Slam poet Huda the Goddess wins 2025 Les Murray Award
30 April, 2025
Media releases
Australia for UNHCR and SBS are proud to announce that Huda Fadlelmawla...
30/04/2025
SBS, NITV and NIDA partner to empower the next generation of screen creatives
30 April, 2025
Media releases
SBS, National Indigenous Television (NITV) and ...
30/04/2025
By Joyce JC Cataldo
The media and entertainment industry is evolving faster than ever. Technology is shifting the way we create, distribute, and experience c...
30/04/2025
An image of Valencia, Spain, in the OneAtlas Living Library...
30/04/2025
NEWPORT BEACH, Calif. WPSD-TV, the NBC affiliate in Paducah, Ky., has selected Bitcentral's Central Control playout system to upgrade the station's mast...
30/04/2025
AMSTERDAM Zero Density, a global provider of virtual studio productions and on-air graphics, has appointed Baris Zavaroglu as its new CEO. Zavaroglu succeeds Of...
30/04/2025
The Avit Group, a forward-thinking audio-visual technology company, is bringing over 50 years of combined experience in delivering audio-visual design and insta...
30/04/2025
NXTGENbps will be showcasing its latest sustainable battery power solutions at this year's Media Production & Technology Show (MPTS), appearing alongside pa...
30/04/2025
Van Dyke skates and operates on Shoresy | photo by Dave Ferguson
Toronto-based Cinematographer Brett Van Dyke (Heartland, Jann, Carter) stepped into the rink...
30/04/2025
Leading provider of media playout solutions PlayBox Neo will exhibit a vast array of significant upgrades to its range of smart media innovations at CABSAT from...
30/04/2025
ITV Studios is renowned for its award-winning productions, including the reality TV phenomenon I'm a Celebrity Get Me Out of Here! Produced by Lifted Ente...
30/04/2025
The UK's presence at this year's CABSAT brings together 20 innovative companies under the GREAT Britain and Northern Ireland banner. From advanced infra...
30/04/2025
Lightware continues to strengthen its Environmental, Social, and Governance (ESG) initiatives by fostering diversity, inclusion, and community engagement within...
30/04/2025
LiveU is demonstrating for the first time in the UK, its revolutionary technological breakthrough in IP-video transport, LiveU IQ (LIQ ) and bringing its expand...
30/04/2025
Stand: A40
Calrec has been putting sound in the picture for more than six decades and is still pushing the boundaries of audio broadcasting with a full range o...
30/04/2025
Buckinghamshire New University (BNU) has opened its new virtual production studio, designed and integrated by CJP Broadcast. The installation equips students wi...
30/04/2025
Independent news producer in India focuses on delivering stories
nxtedition has supplied a complete newsroom system to Collective Newsroom, based in New Delhi,...
30/04/2025
Connecting the present, building the future
FOR-A, a cutting-edge video broadcast technology company backed by more than 50 years experience, will showcase it...
30/04/2025
DAD by NTP Technology reports a successful NAB Show in Las Vegas where the company focused on upcoming expansion options in development for its Thunder | Core a...
30/04/2025
CVP and Canon UK & Ireland are proud to announce the winning projects from the third annual Stories in Motion Young Filmmakers Awards, which took place on the e...
30/04/2025
Leading video software provider, Synamedia, today announced that beIN MEDIA GROUP ( beIN'), one of the foremost global sports and entertainment broadcasters...
30/04/2025
The Canadian Premier League (CPL) today launched a new-look website and app, offering supporters of Canada's men's domestic professional soccer league a...
30/04/2025
WASHINGTON In a wide-ranging press conference, Federal Communications Commission Chair Brendan Carr had both good and bad news for broadcasters, stressing that ...
30/04/2025
TORONTO Cignal TV is relying on Quickplay's Shorts tool for its recently launched Pilipinas Live Shorts service, available to millions of users of Pilipinas...
30/04/2025
NEW YORK Steve Lanzano will retire as president and CEO of the Television Bureau of Advertising at year-end, the group said....
30/04/2025
The news production tech provider nxtedition is reporting that it supplied a complete newsroom system to Collective Newsroom, an independent news producer based...
30/04/2025
NEW YORK As part of a major push to advance the role that artificial intelligence (AI) plays in the advertising industry, the Interactive Advertising Bureau has...
30/04/2025
Uzbekistan Airways is the latest airline to choose SES's network, while Thai...
30/04/2025
Loaded Uses Blackmagic Design for shroud Subathon Live Streams
Brie Clayton April 29, 2025
0 Comments
Blackmagic Studio Cameras and Micro Studio Camer...
30/04/2025
Help shape the future of video creator tools with MIDiA
Brie Clayton April 29, 2025
0 Comments
After a successful debut in 2024, MIDiA is calling once...
30/04/2025
Tania Le n and Kelli O'Hara to be Honored at Boston Conservatory at Berklee&...
30/04/2025
Andr 3000 and Sara Bareilles to Receive Honorary Doctorates at Berklee College ...
30/04/2025
Damien Molony will head back to Jersey for a second series of Bergerac, written by Toby Whithouse alongside Ashley Sanders, Emilie Robson and Faebian Averies
D...
30/04/2025
Advancing multi-domain EW operations: Rohde & Schwarz unveils latest innovations...
30/04/2025
Rohde & Schwarz pioneers the future of automotive Ethernet using Analog Devices&...
30/04/2025
Wuppertal April 30, 2025
Riedel Communications Expands Asia-Pacific Presence with New Office in Hong KongRiedel Communications, a global leader in real-time v...
30/04/2025
Back to All News
Mad Unicorn' Trailer Reveals a Riveting Rags-to-Riches Sa...
30/04/2025
Back to All News
Get Ready to Get Wild: Netflix Announces Mating Season, a New ...
30/04/2025
SAN JOSE, Calif. - April 30, 2025 - Harmonic (NASDAQ: HLIT) today announced that...