
Editor's note: This post is part of the AI Decoded series, which demystifies AI by making the technology more accessible, and showcases new hardware, software, tools and accelerations for RTX PC users.
Adobe Creative Cloud applications, which tap NVIDIA RTX GPUs, are designed to enhance the creativity of users, empowering them to work faster and focus on their craft.
These tools seamlessly integrate into existing creator workflows, enabling greater productivity and delivering power and precision.
Look to the Light Generative AI creates new data in forms such as images or text by learning from existing data. It effectively visualizes and generates content to match what a user describes and helps open up fresh avenues for creativity.
Adobe Firefly is Adobe's family of creative generative AI models that offer new ways to ideate and create while assisting creative workflows using generative AI. They're designed to be safe for commercial use and were trained, using NVIDIA GPUs, on licensed content, like Adobe Stock Images, and public domain content where copyright has expired.
Firefly features are integrated in Adobe's most popular creative apps.
Adobe Photoshop features the Generative Fill tool, which uses simple description prompts to easily add content from images. With the latest Reference Image feature currently in beta, users can also upload a sample image to get image results closer to their desired output.
Use Generative Fill to add content and Reference Image to refine it. Generative Expand allows artists to extend the border of their image with the Crop tool, filling in bigger canvases with new content that automatically blends in with the existing image.
Bigger canvas? Not a problem. RTX-accelerated Neural Filters, such as Photo Restoration, enable complex adjustments such as colorizing black-and-white photos and performing style transfers using AI. The Smart Portrait filter, which allows non-destructive editing with filters, is based on work from NVIDIA Research.
The brand-new Generative Shape Fill (beta) in Adobe Illustrator, powered by the latest Adobe Firefly Vector Model, allows users to accelerate design workflows by quickly filling shapes with detail and color in their own styles. With Generative Shape Fill, designers can easily match the style and color of their own artwork to create a wide variety of editable and scalable vector graphic options.
Generative AI. Adobe Illustrator's Generative Recolor feature lets creators type in a text prompt to explore custom color palettes and themes for their vector artwork in seconds.
Color us impressed. NVIDIA will continue working with Adobe to support advanced generative AI models, with a focus on deep integration into the apps the world's leading creators use.
Making Moves on Video Adobe Premiere Pro is one of the most popular and powerful video editing solutions.
Its Enhance Speech tool, accelerated by RTX, uses AI to remove unwanted noise and improve the quality of dialogue clips so they sound professionally recorded. It's up to 4.5x faster on RTX PCs.
Adobe Premiere Pro's AI-powered Enhance Speech tool removes unwanted noise and improves dialogue quality. Auto Reframe, another Adobe Premiere feature, uses GPU acceleration to identify and track the most relevant elements in a video, and intelligently reframes video content for different aspect ratios. Scene Edit Detection automatically finds the original edit points in a video, a necessary step before the video editing stage begins.
Visual Effects Separating a foreground object from a background is a crucial step in many visual effects and compositing workflows.
Adobe After Effects has a new feature that uses a matte to isolate an object, enabling capabilities including background replacement and the selective application of effects to the foreground.
Using the Roto Brush tool, artists can draw strokes on representative areas of the foreground and background elements. After Effects uses that information to create a segmentation boundary between the foreground and background elements, delivering cleaner cutouts with fewer clicks.
Creating 3D Product Shots The Substance 3D Collection is Adobe's solution for 3D material authoring, texturing and rendering, enabling users to rapidly create stunningly photorealistic 3D content, including models, materials and lighting.
Visualizing products and designs in the context of a space is compelling, but it can be time-consuming to find the right environment for the objects to live in. Substance 3D Stager's Generative Background feature, powered by Adobe Firefly, solves this issue by letting artists quickly explore generated backgrounds to composite 3D models.
Once an environment is selected, Stager can automatically match the perspective and lighting to the generated background.
Material Authoring With AI Adobe Substance 3D Sampler, also part of the Substance 3D Collection, is designed to transform images of surfaces and objects into photorealistic physically based rendering (PBR) materials, 3D models and high-dynamic range environment lights. With the recent introduction of new generative workflows powered by Adobe Firefly, Sampler is making it easier than ever for artists to explore variations when creating materials for everything from product visualization projects to the latest AAA games.
Sampler's Text-to-Texture feature allows users to generate tiled images from detailed text prompts. These generated images can then be edited and transformed into photorealistic PBR materials using the machine learning-powered Image-to-Material feature or any Sampler filter.
Image-to-Texture similarly enables the creation of tiled textures from reference images, providing an alternate way to prompt and generate variations from existing visual content.
Adobe 3D Sampler's Image-to-Texture
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
08/09/2026
Comcast Technology Solutions (CTS) has announced a multi-year agreement with A E...
08/09/2026
Spectra Logic today announced the availability of Media Insight, a new capabilit...
08/09/2026
Rogers Communications and Quebecor have announced a 12-year sublicensing agreement for French-language national NHL games beginning with the 2026-27 season. TVA...
08/09/2026
Skyline Communications and Bridge Technologies will demonstrate two integrations...
08/09/2026
Boland Communications will make the European debut of its 4K55HDR7SNB 55-inch super-narrow-bezel monitor at IBC2026 (Stand 12.C57, RAI Amsterdam, September 11-1...
08/09/2026
Ateme and Comcast Technology Solutions (CTS) have announced a collaboration comb...
08/09/2026
Haivision has joined the IBC Accelerator Media Innovation Programme as part of t...
08/09/2026
Blackmagic Design has announced price reductions on its PYXIS 6K and Cinema Camera 6K models, effective immediately through Blackmagic Design resellers worldwid...
08/09/2026
AI-Media will demonstrate its LEXI Suite at IBC2026 (Booth 5.C34, September 11-1...
08/09/2026
Bitmovin and Ad Insertion Platform (AIP) have announced the first live deploymen...
08/09/2026
Grass Valley will demonstrate story-centric media workflows at IBC2026 (Booth 9.A01, RAI Amsterdam, September 11-14), connecting newsroom production, content ma...
08/09/2026
M2A Media and Ateme have announced a partnership integrating Ateme's video processing solutions into M2A Media's MediaToAnywhere platform for live sport...
08/09/2026
Ikegami will exhibit at IBC2026 (Stand 12.A31, RAI Amsterdam, September 11-14), including a Day 1 introduction of new cameras in the UNICAM XE series. Additiona...
08/09/2026
Broadcast industry analysts will be gathering plenty of insights at the 2026 IBC Show this weekend in Amsterdam, but Caretta Research has offered up some though...
08/09/2026
SENSHI and DAZN have announced a global broadcast partnership that will bring SENSHI's live events free to viewers in more than 200 markets. The partnership...
08/09/2026
New architecture built with Evertz will bring 4K HDR to Monday Night Football, N...
08/09/2026
Built for rap producers, by rap producers
Sauceware Audio, the independent plug-in company founded by Grammy-nominated producer Jacob (Travis Scott, 21 Sava...
08/09/2026
Classic Sound Techniques design revived
Warm Audio's latest release delivers a meticulous recreation of the preamp circuitry employed by the Sound Techn...
08/09/2026
Latest soft synth inspired by the Memorymoog
XILS Lab have just launched a software instrument that draws its inspiration from Moog's iconic Memorymoog,...
08/09/2026
The Airport Chaplain takes off as SBS's biggest launch of 2026
8 September, 2026
Media releases
1.67 million viewers on National Total TV to date
Best...
08/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/09/2026
Mo-Sys, the world-leading developer of virtual production, camera robotics and image tracking technology, has completed a business restructuring, which has incl...
08/09/2026
New York, September 8, 2026 The TSAmediaHUB audiovisual contribution and distribution infrastructure developed by Telef nica's Audiovisual Services area re...
08/09/2026
Expanded Riyadh operation brings Asharq and Thmanyah services together on a resilient on-premises Pebble platform.
Pebble, the leading automation, content mana...
08/09/2026
Techex, a pioneering leader in live video workflows, will showcase its broadest software feature set to date at IBC 2026 (Stand 2.B45), extending its lead in so...
08/09/2026
Visitors to Grass Valley's booth at IBC2026 will be introduced to new Framelight X capabilities that connect content acquisition, management, editing and pu...
08/09/2026
BCNEXXT will showcase the latest evolution of Vipe at IBC2026 (Stand 2.B09), introducing a series of innovations designed to deliver higher-quality audience exp...
08/09/2026
Bitmovin, a provider of video streaming solutions, has partnered with Ad Insertion Platform (AIP), a leading innovator in advanced ad insertion technologies, to...
08/09/2026
Brainstorm, a leading manufacturer of real-time graphics and augmented and virtual production, is announcing a major package of enhancements to its Suite 7 soft...
08/09/2026
Big Blue Marble is supporting TDF, French infrastructure and network operator, broadcasting Digital Terrestrial Television (DTT) and radio services, as a techno...
08/09/2026
Agents work inside a single production environment, from incoming wire copy to a live studio show...
08/09/2026
Building on their strategic partnership, Ceeblue and Layercake make the unthinkable possible: scalable sub-second streaming over standard DRM, SSAI, and CDN wor...
08/09/2026
Brainstorm, a leading manufacturer of real-time graphics, augmented and virtual production, is completing the environment for fast-paced broadcast production wi...
08/09/2026
A SaaS portfolio built to work together, helping operators grow audiences, monetise smarter and run leaner, on their own terms
At IBC 2026 (stand 1.B49) Synam...
08/09/2026
Accedo, global provider of video streaming software and services, has been selected by PlayOn Sports, a national leader in high school sports technology, to exp...
08/09/2026
LiveU, the leader in live IP-video solutions, is enabling The Associated Press to take global newsgathering to the next stage with intelligent connectivity and ...
08/09/2026
Mediagenix, a global leader in smart content solutions to profitably connect the right content to the right audience, today announced the latest evolution of it...
08/09/2026
Compact, power-efficient X Platform performance brings broadcast-grade reliability and ultra-low latency to space-constrained remote production (REMI) workflows...
08/09/2026
Zixi, the leader in live video delivery and workflow orchestration, and Kiloview, a leading provider of professional IP video encoding and decoding solutions, t...
08/09/2026
Collaboration gives content owners scalable CDN capacity and broadcasters enhanced flexibility, including for C-band transition planning
Quortex today announce...
08/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/09/2026
Telos Alliance and Pluxbox Announce Dynamic Media Facility Integration Partnersh...
08/09/2026
J nger Audio Showcases Industry-First S-ADM Cloud Workflow at IBC 2026
Search
Dolby, MainConcept, Techex and J nger Audio will showcase the industry's ...
08/09/2026
Tuesday 8 September 2026
Sky Go gets a major upgrade for Sky Glass and Sky Stream customers
Today, Sky launches a new version of the Sky Go app for Sky Glass ...
08/09/2026
Documentary thriller simulating a Russian attack on UK soil will culminate in a live final episode reuniting the playersTuesday 8 September 2026
Trailer releas...
08/09/2026
Tuesday 8 September 2026
Jamie Demetriou and Amelia Dimoldenberg to host next t...
08/09/2026
Wuppertal September 8, 2026
Riedel Introduces New OnAir Headset PlatformRiedel Communications today announced the launch of its new OnAir headset platform, a...