
Editor's note: This post is part of the AI Decoded series, which demystifies AI by making the technology more accessible, and showcases new hardware, software, tools and accelerations for RTX PC users.
Adobe Creative Cloud applications, which tap NVIDIA RTX GPUs, are designed to enhance the creativity of users, empowering them to work faster and focus on their craft.
These tools seamlessly integrate into existing creator workflows, enabling greater productivity and delivering power and precision.
Look to the Light Generative AI creates new data in forms such as images or text by learning from existing data. It effectively visualizes and generates content to match what a user describes and helps open up fresh avenues for creativity.
Adobe Firefly is Adobe's family of creative generative AI models that offer new ways to ideate and create while assisting creative workflows using generative AI. They're designed to be safe for commercial use and were trained, using NVIDIA GPUs, on licensed content, like Adobe Stock Images, and public domain content where copyright has expired.
Firefly features are integrated in Adobe's most popular creative apps.
Adobe Photoshop features the Generative Fill tool, which uses simple description prompts to easily add content from images. With the latest Reference Image feature currently in beta, users can also upload a sample image to get image results closer to their desired output.
Use Generative Fill to add content and Reference Image to refine it. Generative Expand allows artists to extend the border of their image with the Crop tool, filling in bigger canvases with new content that automatically blends in with the existing image.
Bigger canvas? Not a problem. RTX-accelerated Neural Filters, such as Photo Restoration, enable complex adjustments such as colorizing black-and-white photos and performing style transfers using AI. The Smart Portrait filter, which allows non-destructive editing with filters, is based on work from NVIDIA Research.
The brand-new Generative Shape Fill (beta) in Adobe Illustrator, powered by the latest Adobe Firefly Vector Model, allows users to accelerate design workflows by quickly filling shapes with detail and color in their own styles. With Generative Shape Fill, designers can easily match the style and color of their own artwork to create a wide variety of editable and scalable vector graphic options.
Generative AI. Adobe Illustrator's Generative Recolor feature lets creators type in a text prompt to explore custom color palettes and themes for their vector artwork in seconds.
Color us impressed. NVIDIA will continue working with Adobe to support advanced generative AI models, with a focus on deep integration into the apps the world's leading creators use.
Making Moves on Video Adobe Premiere Pro is one of the most popular and powerful video editing solutions.
Its Enhance Speech tool, accelerated by RTX, uses AI to remove unwanted noise and improve the quality of dialogue clips so they sound professionally recorded. It's up to 4.5x faster on RTX PCs.
Adobe Premiere Pro's AI-powered Enhance Speech tool removes unwanted noise and improves dialogue quality. Auto Reframe, another Adobe Premiere feature, uses GPU acceleration to identify and track the most relevant elements in a video, and intelligently reframes video content for different aspect ratios. Scene Edit Detection automatically finds the original edit points in a video, a necessary step before the video editing stage begins.
Visual Effects Separating a foreground object from a background is a crucial step in many visual effects and compositing workflows.
Adobe After Effects has a new feature that uses a matte to isolate an object, enabling capabilities including background replacement and the selective application of effects to the foreground.
Using the Roto Brush tool, artists can draw strokes on representative areas of the foreground and background elements. After Effects uses that information to create a segmentation boundary between the foreground and background elements, delivering cleaner cutouts with fewer clicks.
Creating 3D Product Shots The Substance 3D Collection is Adobe's solution for 3D material authoring, texturing and rendering, enabling users to rapidly create stunningly photorealistic 3D content, including models, materials and lighting.
Visualizing products and designs in the context of a space is compelling, but it can be time-consuming to find the right environment for the objects to live in. Substance 3D Stager's Generative Background feature, powered by Adobe Firefly, solves this issue by letting artists quickly explore generated backgrounds to composite 3D models.
Once an environment is selected, Stager can automatically match the perspective and lighting to the generated background.
Material Authoring With AI Adobe Substance 3D Sampler, also part of the Substance 3D Collection, is designed to transform images of surfaces and objects into photorealistic physically based rendering (PBR) materials, 3D models and high-dynamic range environment lights. With the recent introduction of new generative workflows powered by Adobe Firefly, Sampler is making it easier than ever for artists to explore variations when creating materials for everything from product visualization projects to the latest AAA games.
Sampler's Text-to-Texture feature allows users to generate tiled images from detailed text prompts. These generated images can then be edited and transformed into photorealistic PBR materials using the machine learning-powered Image-to-Material feature or any Sampler filter.
Image-to-Texture similarly enables the creation of tiled textures from reference images, providing an alternate way to prompt and generate variations from existing visual content.
Adobe 3D Sampler's Image-to-Texture
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
01/04/2026
January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION
Douyin Users Can Now Create And Share Videos With Stun...
17/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
17/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
17/03/2026
3D streaming infrastructure provider Miris today announced the launch of a public beta for its new 3D asset streaming platform. Miris is building the infrastruc...
17/03/2026
As media organizations face mounting pressure to produce more content, faster, while maximizing value and operational efficiency, Tedial, a leading provider of ...
17/03/2026
Brainstorm, a leading manufacturer of real-time graphics, augmented and virtual production, is launching the newest version of its platform, Brainstorm Suite 7,...
17/03/2026
Limecraft today announces the release of Limecraft 2026.2, the second platform update in its 2026 release cycle. Limecraft is an AI-powered production platform ...
17/03/2026
Broadcast Solutions, a leading system integrator and provider of innovative solutions for the broadcast and media industry, showcased its latest broadcast and V...
17/03/2026
THIS ANNOUNCEMENT RELATES TO THE DISCLOSURE OF INFORMATION THAT QUALIFIED OR MAY HAVE QUALIFIED AS INSIDE INFORMATION WITHIN THE MEANING OF ARTICLE 7(1) OF THE ...
17/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
17/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
17/03/2026
QuickLink's Latest StudioEdge Models to Make North American Debut at NAB 202
Brie Clayton March 16, 2026
0 Comments
The Multi-platform Remote Gues...
17/03/2026
Frankenstein Graded with DaVinci Resolve Studio
Brie Clayton March 16, 2026
0 Comments
Sonnenfeld enhances the controlled interplay between warm and c...
17/03/2026
New Voyavox from Link Electronics with Real-Time Speech-to-Text Captioning to be...
17/03/2026
Berklee City Music Stewards META Fellowship Supporting Massachusetts Music Educa...
17/03/2026
The features on social media apps like Snapchat evolve nearly as fast as what...
17/03/2026
The paradigm of consumer computing has revolved around the concept of a personal...
16/03/2026
DAZN will allow fans in select international territories to watch the NCAA men...
16/03/2026
IDM and The Skate Board Association (SBA) have announced a partnership with Coop...
16/03/2026
Solid State Logic (SSL) will debut the Net I/O ST 2110 Bridge at NAB 2026 (booth C6907), a standalone unit that converts between ST 2110 and Dante audio formats...
16/03/2026
Marshall Electronics (Booth C8339) is introducing its first all-IP 4K POV camera, the CV574-WP, at NAB 2026. The camera carries an IP67 weatherproof rating for ...
16/03/2026
Sony Electronics' Camera Verify (beta), a feature of its Camera Authenticity Solution which enables news organizations to share content authenticity informa...
16/03/2026
FloSports has announced a partnership with Storied Sports, a content and IP studio founded by former espnW and The Players' Tribune executives, to develop s...
16/03/2026
Montreux Jazz Festival has announced a multi-year collaboration with Gravity Media, who will become the Festival's Audio Visual Production Provider followin...
16/03/2026
USSI Global, a provider of customized network, broadcast and digital signage systems and services, has announced Ralph Annunziata joined the company on Jan. 5 a...
16/03/2026
Boland Communications (booth C3519) will exhibit at NAB Show 2026 in Las Vegas, ...
16/03/2026
Built in partnership with Diversified, the system
As the sports broadcast indus...
16/03/2026
Global FAST (Free Ad-supported Streaming TV) viewership grew 21% year-over-year ...
16/03/2026
Behind The Mic provides a roundup of recent news regarding on-air talent, includ...
16/03/2026
A still from Mr. Nobody Against Putin by David Borestein and Pavel Talankin, a...
16/03/2026
Promises studio-grade fidelity for the stage
Cloudvocal have announced the launch of a new instrument mic designed for professional live performers and engi...
16/03/2026
Popular MIDI/CV converter & interface overhauled
Kenton have announced the launch of the USB Solo Mk2, a new and improved version of their compact MIDI to C...
16/03/2026
Running from 16-29 March 2026
Starting from today (16 March) and running until 29 March 2026, Sonarworks are offering discounts of up to 40% across their ra...
16/03/2026
Dr. Robert H. Goddard and a liquid oxygen-gasoline rocket in the frame from which it was fired on March 16, 1926, at Auburn, Massachusetts. Credit: NASA....
16/03/2026
Precision-guided munitions shown in production illustrate one of many operational systems benefiting from modernized M-Code GPS, supporting assured positioning,...
16/03/2026
NEW YORK - March 16, 2026 - A E Global Media and Nielsen today announced a new,...
16/03/2026
aconnic AG (ISIN: DE000A0LBKW6), Munich, is delivering the first commercial 100-Gigabit systems following successful validation and certification for customer n...
16/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/03/2026
Shotoku USA, Shotoku Broadcast Systems' North American operation, will unveil significant additions to its platform at NAB 2026. Topping the list is the wor...
16/03/2026
Ikegami USA will demonstrate the latest additions to its wide range of broadcast-quality cameras, controllers and monitors on Central Hall booth C3819 during th...
16/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/03/2026
ELEMENTS launches GRID at NAB Show 2026
Brie Clayton March 15, 2026
0 Comments
North Hall, Booth N1717
ELEMENTS returns to NAB Show 2026, with an exp...
16/03/2026
Blackmagic Design Cameras Capture Artist Salavat Fidai's Micro Sculptures
Brie Clayton March 15, 2026
0 Comments
6K sensor and open gate capabilit...
16/03/2026
DHD to Introduce Latest Generation Broadcast Audio Mixers at NAB 2026, Las Vegas
Brie Clayton March 15, 2026
0 Comments
Hero image: Front of DHD RM1 P...