Comcast Advertising said it made a deal with Comscore that will enable the measurement firm's clients to use Comcast Advertising's Signal Authentication product to increase the accuracy of their measurement and attribution calculations.
Comscore Clients Get Access to Comcast's Signal Authentication
01/08/2024
Comcast Advertising said it made a deal with Comscore that will enable the measurement firm's clients to use Comcast Advertising's Signal Authentication product to increase the accuracy of their measurement and attribution calculations.
| LINK: | https://www.nexttv.com/news/comscore-clients-get-access-to-comcast-sig... |
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