
Today the conversation gets a little more lively as we launch the first episode of Spotify Talks in Pakistan.
Spotify Talks is a quarterly series of hour-long conversations hosted here that give Pakistani listeners the inside scoop on what's going on in the local entertainment, music, and tech scenes. From how to keep the music industry growing to the latest trends in advertising, discussions each episode will feature a diverse panel of industry leaders, tastemakers, and creators.
The first season kicks off with a bang as the host, actress and VJ Anoushey Ashraf, brings together artists and EQUAL Ambassadors Natasha Baig, Momina Mustehsan, and Zoha Zuberi along with Spotify Music Manager Rutaba Yaqub for a lively discussion on the ups and downs that come with being a woman in the music industry.
For the Record sat down with Rutaba Yaqub-Spotify's Music Manager for Bangladesh, Sri Lanka, and Pakistan-to learn more about what listeners can expect from Spotify Talks.
Why are you launching Spotify Talks? Culture is close to our heart at Spotify-and by culture, we're talking about Pakistan's rich music scene, its talented creators, and the fans who make it possible for artists to reach new heights every day. Spotify Talks is all about that.
Through Spotify Talks, we are leveraging our platform to bring together key industry players, tastemakers, and experts to have conversations about the latest movements across music, technology, and entertainment in Pakistan. Each episode of the digital series will cover a new topic, and we hope that our viewers leave feeling inspired by the amazing stories our guests will share.
What should we expect from Spotify Talks? You can expect candid and engaging conversations among experts with varying backgrounds. Each episode touches on hard-hitting topics important to Pakistan, such as women in music, piracy, cultivating local talent, the latest trends in advertising, authenticity in the digital age, and more.
Our first episode is a celebration of women in music, reflecting on their triumphs and challenges and looking at how EQUAL Pakistan contributed to the discovery of women's voices around the globe.
What have been the major milestones for EQUAL Pakistan in the last six months? On International Women's Day this year, we launched the EQUAL Pakistan playlist to highlight the importance of equity for women in music. It is already challenging to pursue a career in music in Pakistan, let alone embark on this journey as a woman where platforms never existed to amplify the music careers of Pakistani women.
Every year on Women's Day in March, we hear a lot of noise about giving equal rights to women, but this noise is time-bound. Therefore, keeping this in mind, our goal is to make that noise throughout the year, giving the opportunity to all women in music from singers to producers.
Since the launch of EQUAL Pakistan six months ago, the program's dedicated playlist has seen a 63% increase in streams by listeners in Pakistan. And fans from all over the globe are streaming Pakistani women artists at full volume, from the U.S. and Saudi Arabia to Canada.
We are proud to say that women artists added to the EQUAL Pakistan playlist are about 20 times more likely to be discovered by new fans.
What are your hopes for Pakistani women artists in years to come? We hope that Pakistani women artists keep creating music and have their work seen and heard-not just in Pakistan, but all over the globe. Seeing more women in music will motivate more women to pursue careers in the field, without hesitation.
As Pakistan's music industry continues to evolve, providing a nurturing environment for women artists and supporting them will be crucial. We have plenty of phenomenal talent coming out of the country, and with EQUAL, we will continue inspiring and encouraging our listeners to play their music at full volume.
This is just the beginning.
See what everybody's talking about by tuning in to the EQUAL Pakistan playlist:
Most recent headlines
26/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
26/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
25/12/2025
Holiday lights are twinkling, hot cocoa's on the stove and gamers are settling in for a well-earned break.
Whether staying in or heading on a winter getawa...
24/12/2025
What is AI good for? Posted by MTI Film on December 24, 2025
What is AI good for?
What is AI good for?
It's been three years since ChatGPT first cap...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Back to All News
The Boyfriend' Season 2 Unveils Heartwarming Trailer, Key...
24/12/2025
Back to All News
Love, Fights, and Everything in Between: Badly in Love' Returns for Season 2
Entertainment
24 December 2025
GlobalJapan
Link copied t...
24/12/2025
Scripps Research study links sleep variability with sleep apnea and hypertension How consumers' digital activity trackers could enable personalized health s...
23/12/2025
How guilas Cibae as Dominican Winter League Games Are Locally Produced for Glob...
23/12/2025
BitFire's Jim Akimchuk on Supplying Scalability and Customization in the Clo...
23/12/2025
CAMB.AI Enables European Athletics to Offer Multi-Language SupportPlan is to eventually offer translation into all languages spoken in EuropeBy Ken Kerschbaumer...
23/12/2025
Analysis: As sports media values trend negative, scarcity and quality are king By Callum McCarthy, Editor-at-Large
Monday, December 22, 2025 - 14:08
Print ...
23/12/2025
ESPN, Disney, and NBA Return to the Animated Altcast Fray With Second Edition of...
23/12/2025
End the Year on a High Note and Donate to the Sports Broadcasting Fund Today! By Ken Kerschbaumer, Editorial Director
Tuesday, December 23, 2025 - 12:25 pm
...
23/12/2025
The year is winding down, the weather outside is frightful, and it's the perfect time to escape into a story that warms the heart. For listeners looking for...
23/12/2025
A Zeus motor is hot fire tested at L3Harris' Camden, Arkansas, solid rocket ...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Lightware will exhibit several major product innovations at ISE 2026, including the new USB-C BOOSTER-V1, Google Meet. integration for various Taurus UCX models...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Taking the Stage at Carnegie Hall-On a Global Scale Boston Conservatory Orchestra students reflect on their epic concert marking the 80th session of the UN Gene...
23/12/2025
Back to All News
Netflix's The Great Flood and Culinary Class Wars 2 Top Gl...
23/12/2025
Back to All News
Stranger Things By the Numbers: How the Global Phenomenon Shap...
23/12/2025
Experience the power of WO Automation for Radio's newest service, the System Effectiveness Review. Designed to help you achieve more, a System Effectiveness...
23/12/2025
23 Dec 2025
VEON's Beeline Kazakhstan and Rakuten Symphony Collaborate to A...
23/12/2025
Back to All News
How Steamy Can It Get? Single's Inferno' Season 5 Pre...
23/12/2025
Back to All News
33 Million Global Viewers on Netflix Watched Jake Paul vs. Ant...
23/12/2025
New technique lights up where drugs go in the body, cell by cell Scripps Research scientists developed a technique that maps drug binding in individual cells th...
22/12/2025
SVG New Sponsor Spotlight: Presidio's Neerav Shah on the Role of Its Captiva...
22/12/2025
Hitting the bullseye: Sky Sports readies itself for the biggest PDC World Darts ...
22/12/2025
Unique skillset: Bringing new directors to the world of darts at The Worlds with...
22/12/2025
Gravity Media prepares for a flight of fancy with the PDC World Darts Championsh...
22/12/2025
One hundred and eighty: Gravity Media on hitting the production bullseye at the ...
22/12/2025
The Famous Group's Jon Slusser on Fascinating Fans Through Immersive Content...
22/12/2025
ESPN's Meg Aronowitz on Continuing High-Quality Broadcasts of Collegiate Spo...
22/12/2025
ESPN Takes Data-Driven Storytelling to New Heights with MNF Playbook with Next ...
22/12/2025
For a decade, popular German podcast Fest & Flauschig has hosted an annual Chris...
22/12/2025
Paramount Scores Largest Share Increase Among Distributors as Paramount and CBS...
22/12/2025
New multi-year deal integrates Roku's data to fuel Nielsen's measurement suite
Roku gains access to Nielsen's streaming ratings, showing The Roku C...
22/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...