Today the conversation gets a little more lively as we launch the first episode of Spotify Talks in Pakistan.
Spotify Talks is a quarterly series of hour-long conversations hosted here that give Pakistani listeners the inside scoop on what's going on in the local entertainment, music, and tech scenes. From how to keep the music industry growing to the latest trends in advertising, discussions each episode will feature a diverse panel of industry leaders, tastemakers, and creators.
The first season kicks off with a bang as the host, actress and VJ Anoushey Ashraf, brings together artists and EQUAL Ambassadors Natasha Baig, Momina Mustehsan, and Zoha Zuberi along with Spotify Music Manager Rutaba Yaqub for a lively discussion on the ups and downs that come with being a woman in the music industry.
For the Record sat down with Rutaba Yaqub-Spotify's Music Manager for Bangladesh, Sri Lanka, and Pakistan-to learn more about what listeners can expect from Spotify Talks.
Why are you launching Spotify Talks? Culture is close to our heart at Spotify-and by culture, we're talking about Pakistan's rich music scene, its talented creators, and the fans who make it possible for artists to reach new heights every day. Spotify Talks is all about that.
Through Spotify Talks, we are leveraging our platform to bring together key industry players, tastemakers, and experts to have conversations about the latest movements across music, technology, and entertainment in Pakistan. Each episode of the digital series will cover a new topic, and we hope that our viewers leave feeling inspired by the amazing stories our guests will share.
What should we expect from Spotify Talks? You can expect candid and engaging conversations among experts with varying backgrounds. Each episode touches on hard-hitting topics important to Pakistan, such as women in music, piracy, cultivating local talent, the latest trends in advertising, authenticity in the digital age, and more.
Our first episode is a celebration of women in music, reflecting on their triumphs and challenges and looking at how EQUAL Pakistan contributed to the discovery of women's voices around the globe.
What have been the major milestones for EQUAL Pakistan in the last six months? On International Women's Day this year, we launched the EQUAL Pakistan playlist to highlight the importance of equity for women in music. It is already challenging to pursue a career in music in Pakistan, let alone embark on this journey as a woman where platforms never existed to amplify the music careers of Pakistani women.
Every year on Women's Day in March, we hear a lot of noise about giving equal rights to women, but this noise is time-bound. Therefore, keeping this in mind, our goal is to make that noise throughout the year, giving the opportunity to all women in music from singers to producers.
Since the launch of EQUAL Pakistan six months ago, the program's dedicated playlist has seen a 63% increase in streams by listeners in Pakistan. And fans from all over the globe are streaming Pakistani women artists at full volume, from the U.S. and Saudi Arabia to Canada.
We are proud to say that women artists added to the EQUAL Pakistan playlist are about 20 times more likely to be discovered by new fans.
What are your hopes for Pakistani women artists in years to come? We hope that Pakistani women artists keep creating music and have their work seen and heard-not just in Pakistan, but all over the globe. Seeing more women in music will motivate more women to pursue careers in the field, without hesitation.
As Pakistan's music industry continues to evolve, providing a nurturing environment for women artists and supporting them will be crucial. We have plenty of phenomenal talent coming out of the country, and with EQUAL, we will continue inspiring and encouraging our listeners to play their music at full volume.
This is just the beginning.
See what everybody's talking about by tuning in to the EQUAL Pakistan playlist:
Europe Stories
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
07/07/2026
Applications are now open for the Validation Booster, a six-month acceleration programme supporting journalists, media organisations, content creators, media in...
07/07/2026
New mixer aimed squarely at instrument-level sources
Heritage Audio have clearly been busy recently, as alongside their all-new Tubestrip, they've also ...
07/07/2026
New channel strip combines popular hardware designs
The latest arrival to the Heritage Audio line-up brings together a selection of their praised hardware d...
07/07/2026
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({ content_source:......
07/07/2026
UKTV commission with BritBox and Sony Pictures Television and inspired by Deborah Cadbury's book, Chocolate Wars
The six-part series is produced by Fable P...
07/07/2026
Tuesday 7 July 2026
Record audiences tune into the ICC Women's T20 World Cup 2026 on Sky Sports
The ICC Women's T20 World Cup 2026 was the most watche...
07/07/2026
Tuesday 7 July 2026
Official trailer released for Fightland, a revenge drama fr...
07/07/2026
Wuppertal July 7, 2026
Riedel and ARRI Bring Cinematic Live Production to the Eurovision Song ContestRiedel Communications and ARRI played a key role in one o...
07/07/2026
To Whom It Concerns RT today confirmed that Patrick Kielty is to extend his contract as host of The Late Late Show.
Last season, the world's longest-runn...
06/07/2026
Bundle gains 100 new synths & more
Synth Anthology 5 the largest and most feature-packed edition of UVI's hardware synth emulation bundle, bringing toge...
06/07/2026
Available now via free firmware update
MOTU have just announced that three of their popular audio interfaces now boast official Milan Certification. The 16A...
06/07/2026
Rohde & Schwarz completes Hunter Preliminary Design Review for the Integrated Co...
06/07/2026
The R&S IMAGER from Rohde & Schwarz uses millimeter wave imaging to inspect the ...
06/07/2026
Monday 6 July 2026
Sky Kids unveils new slate for 2026 including Paris Hilton&#...
06/07/2026
Monday 6 July 2026
Sky agrees to acquire ITV Media & Entertainment, creating a ...
06/07/2026
Fresh from his World Cup heroics with Cabo Verde, Roberto Pico' Lopes will join the RT panel for Argentina v Egypt tomorrow and for the England v Norway q...
06/07/2026
A death can be unsuspicious, but it has to be explained
What happened to Ke...
05/07/2026
Browser-based and desktop apps available
Digital Sunset Studios have been busy working on an interesting project: a free software tool that provides compute...
04/07/2026
Celebrates company's 80th anniversary
Rhodes have recently revealed that they will be producing a limited run of electric pianos in celebration of their...
04/07/2026
** MEDIA ALERT **
BLEACH: THOUSAND-YEAR BLOOD WAR THE CALAMITY Continues I...
04/07/2026
** MEDIA ALERT **
VIZ Media Unveils New Anime Slate at Anime Expo 2026 with ...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
03/07/2026
New bundle & three Single Packs
Continuing to expand their already sizeable orchestral collection, VSL's latest release introduces three new Single Pack...
03/07/2026
Venue installs new ATC-equipped control room
LSO St Luke's, a unique music venue that also serves as the home of the London Symphony Orchestra, have rec...
03/07/2026
1 February 2023
SHARE Facebook Twitter Linkedin Email
Munich, Germany, 1st February 2023: Cinegy GmbH, the premier provider of software technology for digit...
03/07/2026
** MEDIA ALERT **
VIZ Media Celebrates Anime Expo 2026 with BLACK TORCH Worl...
02/07/2026
Stammering, stuttering, strangulated tones
The Crow Hill Company's latest creation promises to be the most original sound set they've produced to d...
02/07/2026
A new era in unmixing and spectral editing
The latest version of Steinberg's spectral audio-editing software has just arrived, building on the strength...
02/07/2026
Aims to simplify additive synthesis
Sine Machine is the debut launch from Melatonin, a Vienna-based developer who have spent the past six years creating wha...
02/07/2026
Products to remain fully active & supported
Following the news of Native Instruments joining the inMusic brand line-up, Academy and Emmy Award-winning visua...
02/07/2026
What you missed!
Last weekend, Saturday 27 June 2026, saw the debut of Sound On Sounds new GearExpo UK event, the largest dedicated pro-audio event to take ...
02/07/2026
Thursday 2 July 2026
Tea with Judi Dench returns to Sky Arts with legendary guest, Sir Ian McKellen
Sky today confirms Tea with Judi Dench will return this su...
01/07/2026
New AI Assistant, Multi-channel Audio, ARA2 improvements & more
Tracktion's DAW software has just received its latest major update, gaining a selection ...
01/07/2026
Stammering, stuttering, strangulated tones
The Crow Hill Company's latest creation promises to be the most original sound set they've produced to d...
01/07/2026
Exclusive run of limited-edition modelling pedals
Sweetwater and Andertons M...
01/07/2026
Our SD10T was an absolutely rock-solid, stable console and the Quantum 338T has been the perfect upgrade, Hurley says. Having multiple screens is a big advant...
01/07/2026
LEXINGTON, Kentucky - July 2026 -Tyler Childers' seventh and latest studio record, Snipe Hunter, is an adventurously sprawling collection of tunes that span...
01/07/2026
** MEDIA ALERT **
BLEACH Comes to Life in Los Angeles with First-of-Its-Kind...
01/07/2026
UKTV has today announced the appointment of Matt Berry to the newly created role of General Manager - Marketing, effective 1 July.
Matt will take on this senio...
01/07/2026
Sky Zero Footprint Fund-backed TV campaign featuring Deborah Meaden challenges consumers to rethink everyday bathroom wasteWednesday 1 July 2026
Fussy asks Bri...
01/07/2026
Constituency-level analysis reveals where girls miss out most on sport - and where targeted action could unlock more than £640 million in economic and health be...
01/07/2026
Wuppertal July 1, 2026
Riedel and SKAARHOJ Expand Collaboration With SimplyLive IntegrationRiedel Communications today announced an expanded collaboration wit...
01/07/2026
Apple today introduced power-packed updates to Apple Creator Studio, a groundbre...
01/07/2026
Nectar360, the Retail Media, Loyalty and Insights business of the Sainsburys Gro...
01/07/2026
9.2 million streams on RT Player between 11 and 28 June
Reach of 2.9 million viewers during Group stages of FIFA World Cup on RT 2
23 million video views acr...
Today the conversation gets a little more lively as we launch the first episode of Spotify Talks in Pakistan.
