comScore Reports March 04 U.S. Smartphone Subscriber Market Share

02/05/2014

comScore Reports March 2014 U.S. Smartphone Subscriber Market Share Google Claims Five of Top Seven Smartphone Apps

RESTON, VA, May 2, 2014 - comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from comScore MobiLens and comScore Mobile Metrix , reporting key trends in the U.S. smartphone industry for March 2014. Apple ranked as the top smartphone manufacturer with 41.4 percent OEM market share, while Google Android led as the #1 smartphone platform with 52.2 percent platform market share. Facebook ranked as the top individual smartphone app.

Smartphone OEM Market Share

166 million people in the U.S. owned smartphones (68.8 percent mobile market penetration) during the three months ending in March, up 6 percent since December. Apple ranked as the top OEM with 41.4 percent of U.S. smartphone subscribers. Samsung ranked second with 27 percent market share (up 0.9 percentage points from December), followed by LG with 6.7 percent (up 0.1 percentage points), Motorola with 6.4 percent and HTC with 5.4 percent.

Top Smartphone OEMs

3 Month Avg. Ending Mar. 2014 vs. 3 Month Avg. Ending Dec. 2013

Total U.S. Smartphone Subscribers Age 13

Source: comScore MobiLens

Share (%) of Smartphone Subscribers

Dec-13 Mar-14 Point Change

Total Smartphone Subscribers 100.0% 100.0% N/A

Apple 41.8% 41.4% -0.4

Samsung 26.1% 27.0% 0.9

LG 6.6% 6.7% 0.1

Motorola 6.7% 6.4% -0.3

HTC 5.7% 5.4% -0.3

Smartphone Platform Market Share

Android ranked as the top smartphone platform in March with 52.2 percent market share (up 0.7 percentage points from December), followed by Apple with 41.4 percent, BlackBerry with 2.7 percent, Microsoft with 3.3 percent (up 0.2 percentage points) and Symbian with 0.2 percent.

Top Smartphone Platforms

3 Month Avg. Ending Mar. 2014 vs. 3 Month Avg. Ending Dec. 2013

Total U.S. Smartphone Subscribers Age 13

Source: comScore MobiLens

Share (%) of Smartphone Subscribers

Dec-13 Mar-14 Point Change

Total Smartphone Subscribers 100.0% 100.0% N/A

Android 51.5% 52.2% 0.7

Apple 41.8% 41.4% -0.4

BlackBerry 3.4% 2.7% -0.7

Microsoft 3.1% 3.3% 0.2

Symbian 0.2% 0.2% 0.0

Top Smartphone Apps

Facebook ranked as the top smartphone app, reaching 75 percent of the app audience, followed by Google Play (51.8 percent), Google Search (49 percent) and YouTube (48.8 percent).

Top 15 Smartphone Apps

March 2014

Total U.S. Smartphone Mobile Media Users, Age 18 (iOS and Android Platforms)

Source: comScore Mobile Metrix

Top 15 Apps % Reach

Smartphone App Audience 100.0%

1 Facebook (Mobile App) 75.0%

2 Google Play (Mobile App) 51.8%

3 Google Search (Mobile App) 49.0%

4 YouTube (Mobile App) 48.8%

5 Pandora Radio (Mobile App) 45.2%

6 Google Maps (Mobile App) 42.5%

7 Gmail (Mobile App) 42.5%

8 Yahoo Stocks (Mobile App) 30.5%

9 Instagram (Mobile App) 28.1%

10 Yahoo Weather Widget (Mobile App) 27.6%

11 Facebook Messenger (Mobile App) 25.3%

12 Apple Maps (Mobile App) 24.8%

13 iTunes Radio/iCloud (Mobile App) 23.6%

14 Twitter (Mobile App) 21.9%

15 Google (Mobile App) 21.3%

About Mobile Metrix

comScore Mobile Metrix provides mobile audience measurement across smartphones and tablets. Using a combination of panel and census-based measurement methods, Mobile Metrix offers an unduplicated view of mobile browsing and app audiences at the media property, website and individual app level.

About MobiLens

MobiLens data is derived from an intelligent online survey of a nationally representative sample of mobile subscribers age 13 and older. Data on mobile phone usage refers to a respondent's primary mobile phone and does not include data related to a respondent's secondary device.

LINK:	http://www.comscore.com/Insights/Press_Releases/2014/5/comScore_Report...
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