
As one of the fastest-growing genres worldwide, M sica Mexicana has emerged as an unstoppable cultural force in recent years. In fact, between 2018 and 2023, M sica Mexicana streams on Spotify shot up by more than 440% globally, with artists like Peso Pluma, Natanael Cano, Fuerza Regida, and Grupo Frontera rising to the top of the charts. Younger fans are particularly captivated by the genre: Gen Z streams climbed nearly 60% over the last year.
And it's not just a single sound that's responsible for such a meteoric rise. The M sica Mexicana umbrella encompasses a rich tapestry of styles and genres, including corridos, banda, norte o, sierre o, grupero, and mariachi. A number of M sica Mexicana subgenres have experienced significant growth on Spotify, as new waves of artists put their stamp on long-established musical traditions.
To celebrate the diverse landscape of Mexican music, Spotify is launching La Tierra de M sica Mexicana, a new campaign spotlighting three of today's hottest subgenres: electro corridos, norte o sax, and sad sierre o. We'll showcase these sounds with a series of Spotify Singles launching throughout the month of August, each representing a unique facet of M sica Mexicana.
Electro corridos Electro corridos are a modern take on corridos, a style of music steeped in history, tradition, and storytelling. This subgenre fuses the electronic sounds of dance and house music, as well as dembow and urban beats, with the lyrics and storytelling of a corrido.
Debuting August 7, the first of the three Spotify Singles is LIV by brothers Sebastian and Eugenio Esquivel and producer-DJ Deorro. The forthcoming release captures the essence of electro corridos, which have seen remarkable growth on Spotify in the past year. They've experienced a 644% rise in consumption in the U.S. and a 590% rise in consumption in Mexico.
Stream our Electro Corridos playlist to hear some of the best the genre has to offer.
Norte o sax Up next, Beso by Los Primos del Este, which showcases the norte o sax sound, will drop on August 21. Norte o sax blends the traditions of northern Mexican music with the distinct melodies and sonic textures of the saxophone. On Spotify, consumption of norte o sax has grown by 39% in both the U.S. and Mexico over the past year.
Discover the genre's hottest hits on our Norte o Sax playlist.
Sad sierre o Last but not least, Cielo Eterno, the sad sierre o single by DannyLux and Jasiel Nu ez, will arrive on August 28. Sad sierre o is a Gen Z twist on sierre o, a style of Mexican folk music best known for nostalgic ballads performed with acoustic guitars. Infused with emotive and introspective songwriting, sad sierre o has seen a 48% increase in consumption in both the U.S. and Mexico over the past year on Spotify, with Gen Z accounting for more than 40% of the genre's streams.
Dive into our Sad Sierre o playlist to hear tracks that'll get you in your feels.
Spotify has been proud to support M sica Mexicana's rise into a global powerhouse. La Tierra de M sica Mexicana follows last year's La Tierra del Corrido campaign, which included a special showcase featuring performances from top artists like Chino Pacas and Esteban Gabriel. We also celebrated La Tierra de Texas earlier this year, bringing live M sica Mexicana performances to the iconic Houston Rodeo.
Head over to our M sica Mexicana hub to explore the genre in all its glory, with everything from new releases to classic favorites.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
16/04/2026
Appear ASA (OSE: APR) will announce three additions to its X Platform at NAB Sho...
16/04/2026
Harmonic has announced that CentralCast, a centralized master control facility for U.S. public media, has deployed Harmonic's XOS Advanced Media Processor t...
16/04/2026
Interra Systems has announced that Encompass Digital Media has integrated its BA...
16/04/2026
Grass Valley will demonstrate its Media Infrastructure capabilities at NAB Show 2026 (Booth C2408, Central Hall), bringing routing, signal processing, and orche...
16/04/2026
As preparations ramp up for the FIFA World Cup 2026, Verizon has outlined a sweeping connectivity and infrastructure initiative that will underpin broadcast ope...
16/04/2026
Advanced Image Robotics (AIR) has announced its selection for the 2026 MLS Innovation Lab. AIR will work with MLS clubs, players, and executives on automated vi...
16/04/2026
JWX has announced the acquisition of True Anthem, an AI-powered social publishin...
16/04/2026
Jomboy Media and FuboTV Inc. have launched the Jomboy Media Channel, a 24/7 channel available to FuboTV base plan subscribers. The channel, timed to the start o...
16/04/2026
Wave Central, a Domo Broadcast Company (Booth C2820), and EVS Broadcast Equipmen...
16/04/2026
Tata Communications and Formula 1 have released Race Before the Race, the firs...
16/04/2026
DPA Microphones has released a firmware update for its N-Series Digital Wireless...
16/04/2026
Sony's Live Stage at NAB Show 2026 is the place to hear directly from the content creators, end users, and technology experts who are pushing boundaries in ...
16/04/2026
Perfect Game and Youth Prospects have announced a partnership covering broadcast...
16/04/2026
National Collegiate Rugby (NCR) has announced a media rights partnership with Al...
16/04/2026
Audio-Technica has announced two new mid-side (MS) stereo broadcast microphones:...
16/04/2026
PSSI Global Services has announced the acquisition of Beagle Networks, a provider of IT infrastructure and onsite technical support for media and enterprise cus...
16/04/2026
Blackmagic Design has released Blackmagic Camera for iOS 3.3, a free update available now from the Apple App Store. The update will be demonstrated at NAB Show ...
16/04/2026
As live sports production continues to expand across linear, digital, and in-ven...
16/04/2026
Part of an infrastructure upgrade, the recently constructed spaces accommodate n...
16/04/2026
NBC has added NEP's Supershooter 11, which only just came online in time for...
16/04/2026
At Spotify, we want your experience to feel intuitive and personal across every moment of the day. Whether you're streaming your favorite playlist while you...
16/04/2026
Vintage broadcast experts release second plug-in
Telsie T is the second plug-in to be released by SonicWorld, a German audio company who specialise in servi...
16/04/2026
Compact unit offers hands-on plug-in control
Softube have just announced the launch of their latest hardware unit, the Flow Studio. Housed in a compact desk...
16/04/2026
Use any VST3 plug-in on immersive audio
Fiedler Audio have just released a powerful new plug-in wrapper that brings full VST3 processing to Dolby Atmos and ...
16/04/2026
Analysis plug-in gains enhanced frequency readouts
Nugen Audio's real-time analysis plug-in has just received a significant update that introduces some ...
16/04/2026
Recording & Music Technology Show
Sound On Sound are pleased to announce a new recording and music technology exhibition taking place in London on Saturday ...
16/04/2026
SBS reveals all-star alumni team to celebrate 70 years of the Eurovision Song Co...
16/04/2026
For decades, understanding the physical world from space has required a trade-of...
16/04/2026
The integration accelerates demographic audience delivery across local markets a...
16/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/04/2026
Telestream Cloud Services, including Vantage Cloud, UP, and SENTRY monitoring tools, are now optimized for OCI, powering flexible multi-cloud media orchestratio...
16/04/2026
Fox Corporation (Nasdaq: FOXA, FOX; FOX or the Company ) today announced a strategic collaboration with Amazon Web Services (AWS), naming AWS as its preferre...
16/04/2026
Triveni Digital, a trusted leader in ATSC 1.0 and 3.0 service delivery, data broadcasting, and quality assurance solutions, today announced an ISDB-Tb capabilit...
16/04/2026
Synamedia and SoFast announce strategic go-to-market partnership to accelerate FAST, pay-TV, and VOD
At the NAB Show 2026, Synamedia and SoFast are announcing ...
16/04/2026
Showcases New, Open-Standard IP Solutions Across Its Portfolio, From Production to Playout
Imagine Communications is marking a decade of leadership in ST 2110 ...
16/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/04/2026
Sportway Media Group, a world leading AI-automated sports production company and Broadcast Solutions, a leading system integrator and provider of innovative sol...
16/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/04/2026
AJA Enters into Agreement to Acquire Video Encoding Software Company Comprimato
Brie Clayton April 15, 2026
0 Comments
Deal will expand AJA's video ...
16/04/2026
Deity Announces PR-4 Compact Field Recorder with Pre-Orders Launching April 14
Brie Clayton April 15, 2026
0 Comments
Deity Microphones today announce...