Object Matrix Appoints Playbox Technology in Sou East Asia

Object Matrix, leading provider of integrated object-based nearline storage solutions, today announces the appointment of Playbox Technology Asia Pacific to represent the Object Matrix portfolio of broadcast and post-production solutions in the South East Asia region.

This appointment highlights Object Matrix's strategy for measured global expansion via strategic partnerships and alliances.

Playbox Technology (APAC) is a known and trusted provider of highly innovative broadcast technology solutions within the South East Asia region and beyond. We are very pleased to welcome Playbox Technology to our growing partner community. The partnership enables us promote Object Matrix solutions into new territories whilst benefiting from their extensive network and undoubted technical expertise. stated Nick Pearce, Sales Director & Co-founder, Object Matrix.

The countries covered by the agreement fall within the South East Asia region but also includes Australia, New Zealand and Hong Kong. A support and service hub will be hosted in Kuala Lumpur to ensure that a local, rapid and expert response will be experienced by customers in the territory.

Playbox Technology AP has been focused on delivering the best broadcast technology to our client base and the wider region. Our customers require tightly integrated solutions that ensure the workflow is seamless and easy to use. With integrated solutions from Masstech, Venera Technology, and now Object Matrix, we are well placed to fulfil our customer's strategic visions . Pavlin Rahnev, CEO, Playbox Technology Asia Pacific. MatrixStore is a proven and trusted object storage platform that is integrated tightly into multiple media and file based workflows which makes Object Matrix the perfect strategic partner for us as we continue to grow Pavlin added.

MatrixStore is a highly resilient, object based nearline storage platform designed to protect digital assets in file-based workflows. MatrixStore fits into various workflows protecting your digital assets and metadata with the minimum effort. It is the intelligent nearline hub that is shared amongst workflows, departments and clients.

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