MLB Media Rights Shakeup: NBC Inks Three-Year Deal for Sunday Night Baseball, Peacock Exclusive Game, and MoreAgreement also includes a Sunday afternoon whip-around show, an exclusive Opening Day primetime game (March 26), a new Labor Day primetime tradition, and the entire Wild Card round of the Postseason.By SVG Staff
Wednesday, November 19, 2025 - 3:38 pm
Print This Story | Subscribe
Story Highlights
Major League Baseball and NBCUniversal have announced a three-year media rights agreement that returns baseball to NBC and Peacock with a showcase package of exclusive games and events. NBCUniversal's new MLB agreement is headlined by exclusive packages across NBC, NBCSN and Peacock, including primetime's Sunday Night Baseball, a Peacock-exclusive MLB Sunday Leadoff package of games followed by a Sunday afternoon whip-around show, an exclusive Opening Day primetime game (March 26), a new Labor Day primetime tradition, and the entire Wild Card round of the Postseason.
Sunday Night Baseball on NBC/Peacock now joins NBC Sports' presentations of Sunday Night Football (NFL) and Sunday Night Basketball (NBA) to deliver year-round primetime sports programming on the same night each week - a broadcast network first.
The package opens on March 26, 2026 - the first full day of games in the 2026 MLB season with the Los Angeles Dodgers' home opener, which bill be the only primetime MLB game on Opening Day.
We are excited to reignite NBC Sports' storied Major League Baseball history through this comprehensive and innovative partnership that will honor the past and create new traditions, says Rick Cordella, President, NBC Sports. With the Sunday Night Baseball package, NBC and Peacock are now the year-round platforms for premier Sunday night sports programming. We can't wait to focus our award-winning production, promotion, and storytelling on MLB's iconic stars, teams, and rivalries to spotlight beginning on March 26. Play ball!
NBC has demonstrated an outstanding combination of high production value and powerful athlete storytelling that makes MLB's return to the network an exciting opportunity to continue the sport's growth, says Baseball Commissioner Robert D. Manfred, Jr. With NBCUniversal showing great enthusiasm for baseball, we are looking forward to working together to continue the sport's momentum by telling the stories of today's talented players and capturing the excitement of our great game.
Following is a breakdown of NBCUniversal's new MLB package:
Beginning with the 2026 season, Sunday Night Baseball will feature MLB's most iconic stars, teams, and matchups. It will consist of 25 primetime games per year, a mixture of games on NBC/Peacock (in all available Sunday night broadcast windows) and Peacock/NBCSN exclusives. NBC Sports will bring the same production and promotional assets and philosophies to this franchise as it does for Sunday Night Football and Sunday Night Basketball.
The Postseason road to the World Series begins exclusively on NBC, NBCSN and Peacock, which will present the entire Wild Card round, ranging from 8-12 games each season.
MLB Sunday Leadoff returns and will feature 18 games with late-morning starts - 17 Peacock/NBCSN exclusives and one Peacock/NBC simulcast - over the course of the season. The package debuted on Peacock for the 2022 and 2023 seasons and created a new and popular window of exclusive baseball action to fans nationwide.
Following each MLB Sunday Leadoff game, Peacock will stream a Sunday afternoon whip-around show with look-ins at all the live action around Major League Baseball.
A special Sunday, July 5 Roadblock will feature all 15 MLB games that day exclusively presented on Peacock and NBC, beginning with MLB Sunday Leadoff on NBC/Peacock, every afternoon game exclusively on Peacock, and culminating with Sunday Night Baseball on NBC/Peacock.
Regular season and Postseason Peacock-exclusive MLB games will be available on the newly launched NBCSN sports cable network.
Telemundo Deportes will present all NBCUniversal-produced MLB games in Spanish, with Universo televising all games broadcast on NBC.
The agreement creates two new traditions - exclusive Opening Day and Labor Day primetime games. NBC and Peacock will be the exclusive home of the primetime game on the first full day of games (March 26, 2026, in the first year of the agreement). In a first for MLB, there will be an exclusive Labor Day primetime game on NBC/Peacock. No other game will be played at that time.
In 2027 and 2028, NBCU will be the home of Game 2,430 - the most consequential game on the final day of regular season. Prior to the final game, Peacock's Sunday afternoon whip-around show will be a can't miss destination for baseball fans on the season's final day.
Peacock will live stream one out-of-market game every day of the season.
In 2027 and 2028, NBC/Peacock will showcase one of MLB's popular special event games.
NBC, NBCSN and Peacock will present live coverage of the MLB Draft (July 11, 2026)
NBC and Peacock will present the All-Star Futures Game (July 12, 2026)
Peacock will stream MLB highlights, short-form content, and documentaries.
Sky Sports, a Comcast-owned sports media company servicing the United Kingdom and Ireland, will largely receive all rights to the aforementioned NBC and Peacock games for its territories as well.
NBC and Peacock are now the homes to year-round premier Sunday night sports. Sunday Night Football and the NFL playoffs are showcased from September through January. Sunday Night Basketball and the NBA playoffs run from February through May. Sunday Night Baseball will overlap with the NBA but will generally be shown from April through August.
Peacock's expansive sports programming features live coverage including Sunday Night Football
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
15/06/2026
Detach from Direct-Attached: How Remote Editing with EVO Keeps Creative Teams Mo...
14/06/2026
Library captures 1960s R&B/pop drum sound
Following on from their recent wave of plug-in effects, Iconic Instruments have just launched an all-new virtual d...
14/06/2026
HBO Comedy Rooster Shot with URSA Cine 17K 65
Brie Clayton June 14, 2026
0 Comments
Large format brings viewers intimately close to characters.
Black...
13/06/2026
Latest expansion pack includes 252 presets
Devious Machines have recently introduced another expansion for their powerful multi-effects plug-in, Infiltrator...
13/06/2026
Create custom DAW/plug-in controllers using prompts
MetaGrid have recently introduced an all-new AI Builder function to their touchscreen-based control surf...
13/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
YES Network and The Gotham Sports App will air seven Athletes Unlimited Softball...
12/06/2026
The United Football League will host its FAST Innovation Suite at the 2026 United Bowl presented by Credit One Bank on Saturday, June 13 at 3:00 p.m. ET at Audi...
12/06/2026
PTZOptics and LayerJot will present live demonstrations at InfoComm 2026 showing how natural-language AI prompting, robotic camera control, and on-device comput...
12/06/2026
MultiDyne Video and Fiber Optic Systems will exhibit at InfoComm 2026, featuring...
12/06/2026
Ateme has announced that Eurovision Services is using Ateme's software-based frame-rate conversion technology for international live event workflows. The de...
12/06/2026
Bitmovin and Simplestream have announced a partnership with Xperi to simplify the launch of OTT streaming services on TiVo OS smart TVs and devices. The collabo...
12/06/2026
Net Insight has announced that a multinational technology company is deploying a...
12/06/2026
MLB Players Inc., the business arm of the MLB Players Association, has announced a partnership with Athletes First to develop and sell brand partnerships across...
12/06/2026
Guntermann and Drunck (G&D) and VuWall have announced the CommandKeyboard-Advanc...
12/06/2026
Comcast Smart Solutions announces a new smart technology deployment with Major L...
12/06/2026
Elevation Worship completed the initial leg of its Elevation Nights 2026 tour ...
12/06/2026
AJA Video Systems has announced KONA IP25 support for Colorfront Transkoder and ...
12/06/2026
Audinate Group Limited (ASX: AD8) will exhibit at InfoComm 2026 (Booth C7321, Ce...
12/06/2026
Pac-12 Commissioner Teresa Gould has announced the appointment of Scott Adametz as Chief Technology Officer. The Pac-12 describes the hire as the first CTO appo...
12/06/2026
Grass Valley has announced AMPP Edge Live, a production system combining Grass Valley hardware, NVIDIA Blackwell GPU acceleration, and AMPP OS in a single platf...
12/06/2026
At one time a trailblazer with the launch of the Longhorn Network, the Universit...
12/06/2026
Ratings Roundup is a rundown of recent rating news and is derived from press rel...
12/06/2026
Chyron has announced PAINT 10.4, an update to its illustrated replay and sports ...
12/06/2026
SVP, Production, Mark Gross: With the new schedule, with not having every Sunday night, it has given us an opportunity to take a step back and reimagine what o...
12/06/2026
For Televisa Technical Engineering Manager Roberto N nez Ibarra and the small team of 12 technicians and two production personnel at the IBC things are already ...
12/06/2026
Simple Steps to Better Acoustics - Taming The Small Room
Most of us mix in spare rooms and small spaces, where the acoustics fight us at every turn. At Gear...
12/06/2026
Latest addition expands vintage-inspired effects palette
Meris' Ottobit pedal range draws its inspiration from vintage gaming consoles, and the latest a...
12/06/2026
Soundbox-based chamber strings series expanded
Sonora Cinematic have just announced the launch of the second instalment in their Soundbox-based chamber stri...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
AJA Announces KONA IP25 Integration with Colorfront Software
Brie Clayton June 12, 2026
0 Comments
Collaboration enables uncompressed SMPTE ST 2110 I/O ...
12/06/2026
URSA Cine 12K LF Used to Create Visuals for STUTS' K-Arena Concert
Brie Clayton June 12, 2026
0 Comments
Organic visuals projected on a giant scre...
12/06/2026
MTI FILM Acquires Mango New Edit, Expanding its Global Post-Production Services ...
12/06/2026
AI Point Tracking Speeds Up Complex VFX Tracks in Mocha Pro
Jessie Electa Petrov June 12, 2026
0 Comments
The 2026.5 release adds automatic point trac...
12/06/2026
Bitmovin, a provider of video streaming solutions, has partnered with Simplestream, a provider of OTT and broadcast solutions, and technology provider Xperi, to...
12/06/2026
Leostream Corporation, creator of the world-leading Leostream Remote Desktop Access Platform, today announced Jigsaw24, a leading B2B IT solutions provider wit...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
How Aussie indie games and screen are levelling up with IP 11 June 2026
Ari Harrison, Pro Jank Footy
Head of Games Joey Egger and Ari Harrison of Umbrella sha...
12/06/2026
AgentPerf from Artificial Analysis, the industry's first agentic AI benchmark, gives developers, enterprises and infrastructure providers a clear way to com...
MLB Media Rights Shakeup: NBC Inks Three-Year Deal for Sunday Night Baseball, Peacock Exclusive Game, and MoreAgreement also includes a Sunday afternoon whip-around show, an exclusive Opening Day primetime game (March 26), a new Labor Day primetime tradition, and the entire Wild Card round of the Postseason.By SVG Staff 
