NEW YORK Yahoo Advertising has conducted a new survey that highlights the importance of finding measurement and analytical tools that would help advertisers combine addressable linear campaigns with digital campaigns.
Survey: Marketers Report Obstacles to Managing Linear and Digital Campaigns
01/05/2023
NEW YORK Yahoo Advertising has conducted a new survey that highlights the importance of finding measurement and analytical tools that would help advertisers combine addressable linear campaigns with digital campaigns.
| LINK: | https://www.tvtechnology.com/news/survey-marketers-report-obstacles-to... |
| See more stories from tvtechnology |
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet Flex LTS Delivers Smarter Media Operations from Ingest to Distribution
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
09/09/2026
Studio Technologies Expands StudioComm Monitoring With In...
Studio Technologies, a leading manufacturer of high-quality audio, video, and fiber-optic solutions, introduces its new Model 791 Control Console at IBC 2026 (N...
09/09/2026
Maxon Brings Exclusive Preview of Fall Innovations to IBC...
Maxon, maker of powerful, approachable software solutions for creators working in 2D and 3D design, motion graphics, visual effects and visualization, is headin...
09/09/2026
NUGEN Audio Leads the Dialog Intelligibility Conversation...
NUGEN Audio unveils DialogCheck v1.2, the latest evolution of its intelligent dialog intelligibility and compliance tool, at IBC 2026 (Pod P27). With a sharpene...
09/09/2026
Trusted Partner Network Launches Fix It or Risk It to Hel...
Trusted Partner Network Launches Fix It or Risk It to Help the Entertainment Industry Tackle Everyday Security Risks Industry-Wide Campaign Launches at IBC2...
09/09/2026
FCC to Vote on Opening Up Spectrum for Satellite, IoT
Share Copy link Facebook X Linkedin Bluesky Email...
09/09/2026
NDI, NVIDIA Collaborate On Real-Time AI Multilingual Content
Share Copy link Facebook X Linkedin Bluesky Email...
09/09/2026
83 percent of UK advertisers are using AI but speed and n...
AI has moved firmly beyond experimentation in UK advertising, with more than eight in ten marketers (83%) now actively using or piloting AI in production, accor...
09/09/2026
Pixitmedia by DataCore to showcase cloud and connected pr...
IBC2026 - Stand 7.D22 At IBC2026, Pixitmedia by DataCore will showcase its latest capabilities designed to simplify distributed production, accelerate workflow...
09/09/2026
Net Insight Showcases Open Live Media for Controlled Live...
Stockholm, Sweden September 9th, 2026 At IBC2026, on booth 1.B47, Net Insight will showcase Open Live Media, its architecture for delivering resilient live ...
09/09/2026
Net Insight and DMC expand repeatable remote production m...
Net Insight today announced that DMC Production Norway is continuing the use of its Open Live Media technology for premium European football, deploying Nimbra 5...
09/09/2026
Amagi to Showcase Four AI-Native Innovations Built to Pow...
Amagi, the media industry cloud platform for unified broadcast, streaming, and monetization, will showcase four new AI-native capabilities at IBC2026, Hall 5, S...
09/09/2026
Limecraft Brings Connected Automated and Intelligent Medi...
Limecraft today announces version 2026.6 of its AI-powered production platform, extending capabilities for connected media operations. An AI-assisted approach t...
09/09/2026
Telestream Advances Practical AI from Content Understandi...
Telestream, a global leader in media workflow technologies, today announced the next evolution of its Practical AI strategy, evolving its comprehensive portfoli...
09/09/2026
Dalet Appoints Brian Doheny as Chief Executive Officer
Dalet, a leading technology and service provider for media-rich organizations, today announced the appointment of Brian Doheny as Chief Executive Officer (CEO)....
09/09/2026
LiveU Offers Starlink for News and Sports Broadcast as Cl...
LiveU is now a Clarus Integrated Reseller, bringing Starlink's fast, reliable broadband directly into LiveU's cellular bonding EcoSystem through a singl...
09/09/2026
Study: New Streaming TV Series Orders Plumet
Share Copy link Facebook X Linkedin Bluesky Email...
09/09/2026
G&D, VuWall To Introduce vsNEO KVM Platform At IBC2026
Share Copy link Facebook X Linkedin Bluesky Email...
09/09/2026
FCC May Ramp Up Regulation of How Broadcasters Cover Polls
Share Copy link Facebook X Linkedin Bluesky Email...
09/09/2026
Avid to Demo New Avid Content Core Features at IBC2026
Share Copy link Facebook X Linkedin Bluesky Email...
09/09/2026
Wisycom Showcases Latest Innovations at IBC 2026
Wisycom is showcasing the latest additions to its ecosystem of professional RF technologies at IBC 2026 (Stand 8.D60). This includes its new MATF Wideband Anten...
09/09/2026
VisualOn and Cires21 Cut Delivery Bitrate Up to 76 Percen...
AMSTERDAM, IBC2026 VisualOn, Inc. and Cires21 today released an updated joint whitepaper at IBC 2026 demonstrating measurable, high-impact improvements in visu...
09/09/2026
Sony Electronics Introduces Its First Fisheye Zoom G Lens
Sony Electronics Introduces Its First Fisheye Zoom G Lens Brie Clayton September 8, 2026 0 Comments Compact, lightweight SEL814G Full-frame lens deliv...
09/09/2026
Blackmagic Design Announces DaVinci Resolve 21.1
Blackmagic Design Announces DaVinci Resolve 21.1 Brie Clayton September 8, 2026 0 Comments Major update adds AI assistant integration, expanded camera...
09/09/2026
Cuez Integrates AI into a Unified Broadcast Production Workflow
Cuez Integrates AI into a Unified Broadcast Production Workflow Brie Clayton September 8, 2026 0 Comments Cuez announces the expansion of its cloud-ba...
09/09/2026
NVIDIA Brings Real-Time AI to Broadcast, Sports and Global Streaming at IBC
At the IBC conference, running Sept. 11-14 in Amsterdam, the creative, technology and business communities are coming together to turn ideas into action and dis...
09/09/2026
Rain, hay or shine, RT is heading to The Ploughing
RT brings three packed days of live radio, entertainment, news, weather and fun Join RT Radio 1: Morning Ireland, Oliver Callan, Today with David McCullagh,...
08/09/2026
Comcast Technology Solutions Signs Multi-Year VOD Distribution Agreement with A+E Global Media
Comcast Technology Solutions (CTS) has announced a multi-year agreement with A E...
08/09/2026
Spectra Logic Introduces Media Insight for Faster Discovery, Preview, and Retrieval of Archived Media
Spectra Logic today announced the availability of Media Insight, a new capabilit...
08/09/2026
Rogers and Quebecor Announce 12-Year French-Language NHL Sublicensing Deal
Rogers Communications and Quebecor have announced a 12-year sublicensing agreement for French-language national NHL games beginning with the 2026-27 season. TVA...
08/09/2026
IBC 2026: Skyline Communications and Bridge Technologies to Demonstrate Automated Broadcast Workflows
Skyline Communications and Bridge Technologies will demonstrate two integrations...
08/09/2026
IBC 2026: Boland Communications Makes European Debut of 4K55HDR7SNB
Boland Communications will make the European debut of its 4K55HDR7SNB 55-inch super-narrow-bezel monitor at IBC2026 (Stand 12.C57, RAI Amsterdam, September 11-1...
08/09/2026
Ateme and Comcast Technology Solutions Announce Collaboration for Live Video Delivery
Ateme and Comcast Technology Solutions (CTS) have announced a collaboration comb...
08/09/2026
IBC 2026: Haivision Joins IBC Accelerator Programme on 5G Network Control for Live Production
Haivision has joined the IBC Accelerator Media Innovation Programme as part of t...
08/09/2026
Blackmagic Design Cuts Prices on PYXIS 6K and Cinema Camera 6K
Blackmagic Design has announced price reductions on its PYXIS 6K and Cinema Camera 6K models, effective immediately through Blackmagic Design resellers worldwid...
08/09/2026
IBC 2026: AI-Media to Showcase Multilingual AI Captioning and Translation Platform
AI-Media will demonstrate its LEXI Suite at IBC2026 (Booth 5.C34, September 11-1...
08/09/2026
Bitmovin and Ad Insertion Platform Deploy SGAI Solution for Belgian Broadcaster RTBF
Bitmovin and Ad Insertion Platform (AIP) have announced the first live deploymen...
08/09/2026
IBC 2026: Grass Valley to Demonstrate Story-Centric Newsroom Workflows
Grass Valley will demonstrate story-centric media workflows at IBC2026 (Booth 9.A01, RAI Amsterdam, September 11-14), connecting newsroom production, content ma...
08/09/2026
M2A Media and Ateme Partner to Scale Live Sports Video Delivery
M2A Media and Ateme have announced a partnership integrating Ateme's video processing solutions into M2A Media's MediaToAnywhere platform for live sport...
08/09/2026
IBC 2026: Ikegami to Introduce New UNICAM XE Cameras and Viewfinders
Ikegami will exhibit at IBC2026 (Stand 12.A31, RAI Amsterdam, September 11-14), including a Day 1 introduction of new cameras in the UNICAM XE series. Additiona...
08/09/2026
Caretta Research Shares Top Trends to Watch at IBC 2026
Broadcast industry analysts will be gathering plenty of insights at the 2026 IBC Show this weekend in Amsterdam, but Caretta Research has offered up some though...
08/09/2026
SENSHI and DAZN Announce Global Broadcast Partnership
SENSHI and DAZN have announced a global broadcast partnership that will bring SENSHI's live events free to viewers in more than 200 markets. The partnership...
08/09/2026
ESPN, ESPN2 Begin 4K HDR Rollout in the U.S. with New IP-Based Distribution Pipeline
New architecture built with Evertz will bring 4K HDR to Monday Night Football, N...
08/09/2026
Sauceware Audio release Scorch 2
Built for rap producers, by rap producers Sauceware Audio, the independent plug-in company founded by Grammy-nominated producer Jacob (Travis Scott, 21 Sava...
08/09/2026
Warm Audio unveil the Jude preamps
Classic Sound Techniques design revived Warm Audio's latest release delivers a meticulous recreation of the preamp circuitry employed by the Sound Techn...
08/09/2026
XILS Lab introduce MemoryTone
Latest soft synth inspired by the Memorymoog XILS Lab have just launched a software instrument that draws its inspiration from Moog's iconic Memorymoog,...
08/09/2026
The Airport Chaplain takes off as SBS's biggest launch of 2026
The Airport Chaplain takes off as SBS's biggest launch of 2026 8 September, 2026 Media releases 1.67 million viewers on National Total TV to date Best...
08/09/2026
IBC2026: Haivision Integrates Chyron LIVE into its Workflow
Share Copy link Facebook X Linkedin Bluesky Email...
