CNN LAUNCHES NEW EDITORIAL SEGMENT STAYING INFORMED' SPONSORED BY ACCORHOTELS Monday, September 4, 2017
Share:
Share on facebook
Share on Twitter
Email this article
Download:
Download PDF
As the leading multiplatform international news destination, CNN is more relevant today than it has ever been with both audiences and commercial clients. A new editorial segment, Staying Informed' launches on all of CNN International's feeds in Asia Pacific to give audiences, especially business travellers, fast and easy access to the top stories of the day. Staying Informed' demonstrates CNN's dedication to bringing trusted, transparent and reliable news to the world.
Staying Informed' is sponsored by leading multinational hospitality group AccorHotels and features 30-second headline summaries that will be updated in real-time throughout morning and evening primetime hours. The highlights will cover all topics, including current affairs, business, finance, lifestyle and sports. The campaign aligns AccorHotels' commitment to Asia Pacific with CNN's commitment to helping its viewers stay on top of the latest developments in global news.
We are delighted to be partnering with AccorHotels, who cater to the same affluent and globally minded travelers who rely on CNN for the news. Through Staying Informed', we showcase CNN's best-in-class multiplatform offerings by combining the scale of our TV network's reach with the precision and targeting enabled by digital and data, says Sunita Rajan, Senior Vice President, Advertising Sales, Asia Pacific, CNNIC.
We are thrilled with this new sponsorship with CNN because it gives us great visibility across one of the region's most respected news sources, said Michael Parsons, VP Marketing and Strategic Partnerships AccorHotels Asia Pacific. We know our guests are very busy and want to get the latest news delivered quickly and efficiently when they are on the road and this allows us to deliver that service to them.
Asia Pacific is the most dynamic region for AccorHotels globally with a robust development pipeline of more than 400 hotels and an existing portfolio of more than 780 hotels and resorts across the region. By sponsoring CNN's multiplatform campaign, Staying Informed' AccorHotels can better engage with its affluent business-traveler customer base. The on-air sponsorship of Staying Informed' will also be supported by a high-impact digital component.
- Ends-
CNN Media Contact
Bipasha Bhattacharya / Penelope Heath
Tel: +852 3128 3568 / +852 3128 3538
Email: bipasha.bhattacharya@turner.com / penelope.heath@cnn.com
AccorHotels Media Contact
Gaynor Reid, Vice President Communications & CSR Asia Pacific
Tel: +65 9108 3577
Email: gaynor.reid@accor.com
About CNN International Commercial
CNNI Commercial (CNNIC) is responsible for CNNs intercontinental commercial operations, spanning a diverse multiplatform portfolio across five continents. Its strategy is to grow CNN's dominance in the pan-regional TV market while accelerating growth through digital and data capabilities. This includes monetising and growing linear and digital news brands such as CNN International, CNN en Espa ol, CNN Arabic, Great Big Story, CNN Style and CNN Money, and a number of other verticals and local properties. CNNI Commercial delivers best-in-class, award-winning cross-platform ad sales, brand and marketing solutions underpinned by advanced digital expertise and data insight. It operates a Content Sales and Licensing business called CNN Access, which offers a suite of consultancy, content and CNN-branded initiatives around the globe as well as establishing strategic partnerships to serve new audiences. The organisation's branded content studio, Create, has been producing award-winning multiplatform content for clients for over ten years. CNNI Commercial is part of Turner, a Time Warner company. For more information, visit http://commercial.cnn.com
About AccorHotels
AccorHotels is a world-leading travel & lifestyle group and digital innovator offering unique experiences in more than 4,200 hotels, resorts and residences, as well as in over 10,000 of the finest private homes around the globe. Benefiting from dual expertise as an investor and operator, AccorHotels operates in 95 countries. Its portfolio comprises internationally acclaimed luxury brands including Raffles, Sofitel Legend, SO Sofitel, Sofitel, Fairmont, onefinestay, MGallery bySofitel, Pullman, and Swiss tel; as well as the popular midscale and boutique brands of 25hours, Novotel, Mercure, Mama Shelter and Adagio; the much-prized economy brands including JO&JOE, ibis, ibis Styles, ibis budget and the regional brands Grand Mercure, The Sebel and hotelF1.AccorHotels provides innovative end-to-end services across the entire traveler experience, notably through the recent acquisition of John Paul, world leader in concierge services. With an unmatched collection of brands and rich history spanning close to five decades, AccorHotels, along with its global team of more than 250,000 dedicated women and men, has a purposeful and heartfelt mission: to make every guest Feel Welcome. Guests enjoy access to one of the world's most rewarding hotel loyalty programs - Le Club AccorHotels. AccorHotels is active in its local communities and committed to sustainable development and solidarity through PLANET 21, a comprehensive program that brings together employees, guests and partners to drive sustainable growth. Accor SA is publicly listed with shares trading on the Euronext Paris exchange (ISIN code:FR0000120404) and the OTC marketplace (Code: ACRFY) in the United States. For more information and reservations visit accorhotels.group or accorhotels.com. Or become a fan and follow us on Twitter and Facebook.
Most recent headlines
04/08/2024
Dalet, a leading technology and service provider for media-rich organizations, is excited to announce Santiago Solanas as its new Chief Executive Officer (CEO)....
03/06/2024
Dalet, a leading technology and service provider for media-rich organizations, a...
08/05/2024
NEEDHAM, Mass. The International Data Corporation is predicting that worldwide spending on telecom services and pay TV services will increase by 1.4% in 2024 to...
08/05/2024
CUPERTINO, Calif. In a notable development for news and live video production, Apple has unveiled a number of significant upgrades to its Final Cut Pro software...
08/05/2024
Pliant Technologies has announced that it will be presenting its new SmartBoom LITE Headset at InfoComm 2024 (Booth C5116). The latest updates include enhanceme...
08/05/2024
SAN FRANCISCO Fox's ad-supported streaming service Tubi has launched Stubios, a fan-fueled studio for aspiring filmmakers and their fans that the company sa...
08/05/2024
SAN ANTONIO, Texas Five more stations have launched NextGen TV service, bringing to nine the number of local TV services on-air with ATSC 3.0....
08/05/2024
TYSONS, Va. Tegna Inc. has announced that Greg Retsinas has been named president and general manager at KGW, Tegna's NBC affiliate serving the Portland area...
08/05/2024
08 05 2024 - Media release Olivia Colman and John Lithgow Star in Sophie Hyde's New Project JIMPA
Olivia Coleman and John Lithgow in JIMPA. Photo credit: ...
08/05/2024
OpenDrives Joins AWS Partner Network
Brie Clayton May 7, 2024
0 Comments
Atlas software-defined platform now available via AWS trusted partner network...
08/05/2024
Animate AI Matte Paintings in After Effects
Graham Quince May 7, 2024
0 Comments
Arguably the best video use for AI generated images is Matte Painting...
08/05/2024
Throw Expression in Adobe After Effects
Andy Ford May 7, 2024
0 Comments
The Throw expression is a time-saver in After Effects. It allows you to mov...
08/05/2024
Join FilmLight in Toronto: Baselight 6.1, Nara and more
Brie Clayton May 7, 2024
0 Comments
Thursday 30th May, from 2:30PM, Hosted by Alter Ego 488 ...
08/05/2024
Gray Television reported a first-quarter profit as advertising revenues rebounded to above pre-COVID-19 levels....
08/05/2024
The Today show shared the performers on its summer concert series, which feature...
08/05/2024
Lewis Dodley, longtime anchor for Spectrum News NY1, will retire at the end of May. He's been on the air at the Charter Communications-owned local news chan...
08/05/2024
Scripps Sports said it plans to air a new studio show when a new season of WNBA Friday Night Spotlight starts May 24....
08/05/2024
Advertisers are looking to reach the right audiences and tell their stories inside compelling content, Karen Kovacs, president of client partnerships at NBCUniv...
08/05/2024
Professor emeritus John (Jack) Johnson elected to the National Academy of Sciences Johnson's multi-disciplinary research has been instrumental in shaping ou...
08/05/2024
zweiB updates to latest version of R&S CLIPSTER Specialist in deliverables for cinema, events and trade shows
Rohde & Schwarz, a global leader in broadcast...
07/05/2024
NAB Show 2024
Utah Scientific rocked the 2024 NAB Show in Las Vegas, unveiling two new game-changers in video signal management.
Our primary focus this yea...
07/05/2024
7th May 2024 The nations favourite comedy channel Gold has teamed up with the ma...
07/05/2024
There's something special about summer. We're not sure whether it's the warmer weather, the longer days, or something else a bit more magical, but s...
07/05/2024
NITV appoints Michael Rennie as Presenter and Senior Producer for NITV News
Media releases
NITV has announced the appointment of Michael Rennie as Presenter...
07/05/2024
The ability for line-of-site tactical voice and data networks to seamlessly traverse over Satellite Communications is an emerging requirement to assure warfight...
07/05/2024
On April 5, 2024, the L3Harris Avionics Products Repair Station (NN2R037L) in Gr...
07/05/2024
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({ content_source:......
07/05/2024
Share this article
width=32 height=32 loading=lazy data-lazy-src=https://apogeedigital.com/app/themes/juniper-theme/src/img/icons/facebook-purple.svg />
wid...
07/05/2024
BURBANK, Calif. The Walt Disney Company has finally delivered some from profits from its hefty streaming investments, with the second quarter of its fiscal year...
07/05/2024
Bonnie Hammer, vice chair of NBCUniversal, and Jen Psaki, MSNBC host, read from their new books at the 92nd Street Y in Manhattan Wednesday, May 8. Hammer's...
07/05/2024
Paramount Plus has ordered the series Crutch, a comedy that is a spinoff of CBS comedy The Neighborhood. Tracy Morgan stars....
07/05/2024
Edward J. and Melody Thomas Scott and Lidia Bastianich will receive Lifetime Achievement honors at the 51st annual Daytime Emmy Awards in June, the National Aca...
07/05/2024
The 2024 Giants of Broadcasting & Electronic Arts luncheon and awards ceremony happens in New York November 12, and the honorees are Al Roker, weather and featu...
07/05/2024
Dabl Network has added The Wayans Bros., The Jamie Foxx Show, Living Single and Everybody Hates Chris to its weekday and weekend lineups. Those shows join the l...
07/05/2024
After winning a proxy fight, The Walt Disney Co. said its entertainment business turned a profit and added subscribers in its fiscal second quarter....
07/05/2024
NBA Entertainment is closing out the second season of its series Pass the Rock with a look at Victor Wembanyama of the San Antonio Spurs, the league's rooki...
07/05/2024
Syncbak, which provides stations with streaming capabilities, said it is rebranding as Zeam Media....
07/05/2024
Samsung has made a deal with Magnolia Pictures that will bring titles from Magnolia to the Samsung TV Plus free streaming platform....
07/05/2024
Amazon, which has added commercials to Amazon Prime Video, is rolling out new interactive ad formats that will enable advertisers to engage streamers and sell s...
07/05/2024
Syncbak, a 15 year-old provider of streaming tech for local broadcast stations has rebranded itself, adopting the name of its streaming service launched in Febr...
07/05/2024
POST Luxembourgs journey with TAG Video underscores how finding a vendor who und...
07/05/2024
PORTSMOUTH, N.H. New findings from Hub Entertainment Research provides extensive data showing that the majority of consumers will opt for lower cost ad-supporte...
07/05/2024
NEW YORK The Library of American Broadcasting Foundation (LABF) has announced th...
07/05/2024
CBS News has named Lindsey Reiser an anchor and correspondent for CBS News 24/7, the network's live, streaming news service. Reiser, who was most recently a...
07/05/2024
NEEDHAM, Mass. After more than two years of decline, worldwide tablet shipments posted modest year-over-year growth of 0.5% in the first quarter of 2024 (1Q24),...
07/05/2024
ESPN is reporting that April was a record-setting month as the network delivered its best April prime time audience on record, dating back more than 30 years....
07/05/2024
WASHINGTON, D.C. The National Association of Broadcasters (NAB) has announced that Kirsten Donaldson has joined NAB as vice president of public policy. Donaldso...
07/05/2024
The Bulls are back home again this week from May 7-12! Don't miss out on any...
07/05/2024
Tonight on House of Zwide: Mampho cautions Maria against making a move on IsaacDon't miss Tuesday, 7 May's riveting episode of South African soapie Hous...
CNN LAUNCHES NEW EDITORIAL SEGMENT STAYING INFORMED' SPONSORED BY ACCORHOTELS Monday, September 4, 2017 
