
For the past few years, House of Moves has been developing proprietary technology for use at its motion-capture facility. Called Helibug, the pipeline contains a real-time render engine for on-set motion-capture visualization using final assets.
In addition to the on-set use, Helibug provides House of Moves with the ability to light scenes in real time as well as render in a fraction of the time it would take a typical render pipeline. House of Moves now uses Helibug's different elements to rapidly generate high-quality animated content at speeds that were previously unattainable and budgets lower than industry standard.
Here, CGW Chief Editor Karen Moltenbrey talks to House of Moves CEO Brian Rausch about this new technology.
What is Helibug?
Helibug is a technology that radically rethinks the production of both linear and interactive content creation, resulting in improved time and cost efficiencies. Additionally, the technology gives users the ability to redistribute content across multiple mediums, including feature films, viral videos, advertisements, games, virtual reality, and more.
How does it work?
Until now, all the animation done has had a very long lead-time. Helibug has closed that gap. IP owners and directors can see their characters in their final worlds full with effects, cloth, and lighting in real time. It allows IP owners to maintain control of their characters rather than sending them over the fence' and hoping that the characters and animation come back (weeks or months) later looking as they had expected.
Why is it so groundbreaking?
Helibug allows teams to direct characters and performance in real time. Not just an approximation of final characters, but the final characters themselves. The technology makes it possible to shoot like it's theater, edit like TV , and animate like it's film. Helibug provides true CG dailies, so story tweaks can be made immediately and beats can be shared with the client within hours , not weeks or months.
When will it be introduced?
Helibug has already been used in various House of Moves projects, from the Barbie Vlog to full-game cinematics - and we intend to implement it moving forward across various productions.
Is Helibug just a codename at this point?
It is. We can't seem to agree on a cooler name yet, so we are sticking with Helibug
What is the significance to that name?
It is a match for our logo, the helicopter dragonfly (Heli-bug). It is a nice mix between organics and technology.
How did you come up with it? Why?
I heard a guy refer to our logo as a Heli-bug (I wish the answer was cooler than that). We developed this suite of tools and process, and we needed to name it. Calling it a pipeline would be selling it very short.
Is Helibug a concept, workflow, or tool?
It is a combination of workflows and tools. To be fair, it was born of a concept to dramatically increase the throughput of animated content. The workflow and tools grew from that.
How will it be offered?
It is offered as a service solution and internal IP generation toolset.
Is creating solutions a new step for House of Moves?
It is something that HOM hasn't done for a few years. Back in the beginning of House of Moves, it used to make production tools that were very motion capture centric. Once HOM was purchased by Vicon, it because primarily a production wing for the company. We have moved it back over to an IP-creation house. We are involved in so many pipelines, from film to VR production, that it just makes sense to use our knowledge to help our clients bridge creative gaps and help them solve their production challenges.
Do you consider HOM more than a service provider?
Absolutely. While the service industry has been absolutely amazing to us, we have started to partner with studios and IP developers to take a deeper role in content creation with them.
What is your vision for HOM?
This is a three-part answer. First, HOM has become known to be a rock-solid service provider of high-end animation and motion capture. We need to continue that. There is a lot to be learned from our clients and the challenges that they face. Second, as I mentioned above, we have started partnering with specific studios to help them bring their content to market. This relationship looks different than a service relationship. This is more of a well-thought-out partnership. Third, ride the Heli-bug wave. We have been receiving tremendous feedback from our clients, and our Helibug toolset has opened many doors and formed many relationships that HOM didn't have in the past. We were always seen as a motion-capture-only partner. Most of our work now is coming from studios that are turning to us for our end-to-end production.
Why do you see HOM as a step above other mocap service providers?
We have a solid core group of people. We aren't like most studios where we live and die by a single person. We have been together for years now and know how one another work. We are more of a family (arguments and all) than co-workers. We also bring to bear some of the most powerful hardware and software technology available today. Because we as a group work end to end in production, we also know what our clients face, and can more readily help them overcome their challenges.
Editor's Note: Be sure to see the motion-capture feature in the September.October 2015 issue of CGW , along with information from House of Moves about Helibug and more.
Most recent headlines
09/11/2025
Dalet today announced a transformative leap forward for media operations: Agentic Artificial Intelligence (AI) that unifies the Dalet ecosystem under one natura...
15/10/2025
Across the world, early-career reporters are interrogating systems that shape daily life, from mortuaries and classrooms to the corridors of legal education and...
15/10/2025
St. Louis Blues Pay Tribute to Ozzy Osbourne in New Pregame Open VideoThe NHL franchise worked with production firms 2WEI and 4th Floor CreativeBy Mark J Burns,...
15/10/2025
Cobalt Digital, G3DVu, Proxima Vision, and Telos Alliance Renew Premier Sponsors...
15/10/2025
By Paige Bethmann
Before my grandmother passed away in 2019, I went to visit her in the hospital where she'd been for a few weeks. When I arrived, the nurs...
15/10/2025
Two years ago, Spotify set out to grow the entire publishing industry by making ...
15/10/2025
People turn to DJ for a listening experience that feels personal, dynamic, and j...
15/10/2025
Las personas recurren a DJ para vivir una experiencia de escucha personal, din m...
15/10/2025
Rock legend Bruce Springsteen and luminary actor Jeremy Allen White came togethe...
15/10/2025
At Spotify, we're all about supporting rising talent and helping them connec...
15/10/2025
New SBS Documentary Series THE CANCER KILLERS Premieres 4 November on SBS & SBS ...
15/10/2025
SBS celebrates the Festivals of Lights with bold, illuminating stories across th...
15/10/2025
One of humanity's most profound questions continues: Is there any place in our galaxy suitable for life beyond Earth? NASA intends to find out, with the hel...
15/10/2025
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({ content_source:......
15/10/2025
Scality, a global leader in cyber-resilient storage software for the AI era, today announced the advancement of its comprehensive AI ecosystem certification pro...
15/10/2025
The Hollywood Professional Association (HPA) today unveiled key highlights of the 2026 HPA Tech Retreat, scheduled for Feb. 15 19 at the Westin Rancho Mirage Go...
15/10/2025
At NAB Show New York 2025 (Stand 244), Interra Systems will showcase the future of media QC, monitoring, and captioning, highlighting its award-winning, AI- and...
15/10/2025
Grass Valley today announced that RMC BFM, part of the CMA-CGM Group and France's third-largest private media group, has chosen Grass Valley's productio...
15/10/2025
Appear, the global leader in live production technology, will demonstrate how its powerful hardware and software innovations are shaping the future of hybrid, s...
15/10/2025
Rakim to Join Berklee's Hip-Hop Hall of Fame at Signature Series Concert The rap icon becomes the latest inductee, following luminaries such as Roxanne Sh...
15/10/2025
Berklee Brings Live Music to the Head of the Charles Student artists will perform on multiple riverfront stages during the 60th anniversary of the world's...
15/10/2025
CobbTV, the government access television channel for Cobb County, Ga. recently acquired an automated playout system from Pebble, a global provider of automation...
15/10/2025
OSLO, Norway Appear, the global leader in live production technology, will demonstrate how its powerful hardware and software innovations are shaping the future...
15/10/2025
NEW YORK The NBA is making major changes to the NBA App and NBA TV as it takes control of them from TNT Sports, which has long managed the league's digital ...
15/10/2025
SAN MATEO, Calif. In what promises to be a major expansion of interactive features and personalized content on the DirecTV platform, the operator and Glance hav...
15/10/2025
SAN JOSE, Calif. Roku has launched changes to its user interface (UI) that the streaming platform says will better showcase original programming on the platform...
15/10/2025
LOS ANGELES Software-defined data storage and data services provider OpenDrives has elevated Alex Dunfey to chief technology officer, responsible for driving th...
15/10/2025
Abu Dhabi, UAE October 15, 2025: Space42 (ADX: SPACE42), the UAE-based AI-powe...
15/10/2025
Sheldon Nichols and Will Trickett to find and prepare more classic cars for budget conscious would-be owners from Wiser Films
UKTV have recommissioned the clas...
15/10/2025
Wednesday 15 October 2025
Nick Cave
JPEG (275 KB)
Explore the creative univer...
15/10/2025
Wednesday 15 October 2025
From breaking up with your partner to quitting your job - new polling shows some messages are just too scary to send
Over a fifth (...
15/10/2025
Rohde & Schwarz unveils compact MXO 3 oscilloscopes with 4 and 8 channels: Advan...
15/10/2025
Back to All News
Revenge Series The Resurrected' Captivates Audiences Across Asia
Entertainment
15 October 2025
GlobalTaiwan
Link copied to clipboard
...
15/10/2025
Back to All News
Bringing the Best in VFX and Virtual Production Together as Eyeline
Jeffrey Shapiro
CEO, Eyeline
Business
15 October 2025
GlobalCanadaInd...
15/10/2025
Deployed by Astound Business Solutions, Harmonic's Primary Distribution Solution Ensures Outstanding Video Quality and Seamless Ad Insertion at the Edge
SA...
15/10/2025
Collaboration extends a trusted relationship as RMC BFM invests in scalable, fut...
15/10/2025
Series coming in 2026 stars Tom Vaughan-Lawlor, Justine Mitchell and Jason O'Mara released today
RT today released first look images of new comedy-drama ...
14/10/2025
SVG Europe Summit 2025: All Sessions Now Available to Watch on SVG PLAYNetworking event that preceded IBC2025 shone a light on elite live sports innovation acro...
14/10/2025
SVG Sit-Down: Author Rich Podolsky on Writing Madden & Summerall: How They Revo...
14/10/2025
SVG All-Stars: Michael Reiners, Coordinating Producer, FloRacingThe Illinois State grad steers a vast schedule of motorsports events at tracks across the countr...
14/10/2025
Content protection: Getting the right management for your DRM By Neal Romanek
Friday, October 10, 2025 - 10:11
Print This Story
Eluvio power the EPCR'...
14/10/2025
As League Takes Over Ops, NBA TV and NBA App Add 60 Games, Weekday Studio Show, ...
14/10/2025
Time and effort: World's largest student-led broadcast prepares to go On Air...
14/10/2025
(L-R) Guest, Kimberly Robinson Jones, Geeta Gandbhir, Pamela Dias, and Takema Ro...
14/10/2025
Lossless ist jetzt mit Spotify Premium verf gbar.
Verlustfreies Audio war eine...
14/10/2025
La qualit Lossless est disponible sur Spotify Premium.
Le format sans perte de...
14/10/2025
For the seventh edition of Spotify and FC Barcelona's artist jersey series, ...
14/10/2025
Spotify is committed to bringing the best listening experience to all our users, and that includes parents and families. That's why we're expanding mana...
14/10/2025
Since its debut, the Spotify Original podcast Caso 63 has been more than just a story; it's been a cultural sensation. The science fiction thriller captivat...