InterDigital publishes white paper on the importance of sustainability as the energy footprint of the video entertainment industry grows
Sponsored Content
Published: January 20, 2021
InterDigital publishes white paper on the importance of sustainability as the energy footprint of the video entertainment industry grows
target=_blank title=Share on LinkedIn class=share-linkedin> InterDigital publishes white paper on the importance of sustainability as the energy footprint of the video entertainment industry grows
https://www.tvbeurope.com/media-delivery/how-sustainable-is-the-future-of-video-entertainment title=Share via Email class=share-email>
By 2022, video viewing is projected to account for 82 per cent of all internet traffic, according to Cisco's Visual Network Index. Since internet use accounts for up to 4 per cent of all greenhouse gas emissions (and quickly rising), that places a considerable amount of responsibility on the video entertainment industry to move to more sustainable practices. InterDigital's new white paper, The Sustainable Future of Video Entertainment, breaks down the most significant contributing factors to the video ecosystem's carbon footprint and highlights the moves businesses can make to reduce their environmental impact.
Created in partnership with Futuresource Consulting, the report analyses the entire video value chain, from production to broadcast and consumption. Among the major considerations are data centres, whose combined power amounts to 416 Terawatts, equivalent to around 3 per cent of all electricity generated annually. While corporations such as Amazon, Facebook, Google and Microsoft have committed to transitioning to 100 per cent renewable energy, efforts to improve the mechanical and electrical infrastructure of data centres are shown to only produce marginal improvements. Real measures to mitigate environmental harm must focus on the move towards IT, explains the InterDigital white paper, by increasing server utilisation and the use of virtualisation for multi-tenancy in data centres.
In the streaming sector, sustainability initiatives should emphasise CDN efficiency, server workloads and optimised network usage, as the white paper makes clear. Hulu employs Amazon Web Services' (AWS) CloudFront CDN to deliver over 75,000 VoD programmes to 32 million subscribers, relocating its video data storage facility to a data centre in Las Vegas running on 100 per cent renewable energy. Meanwhile Netflix invests in carbon offsetting programmes, as its energy consumption far outpaced its user growth in 2019, illustrating the impact of video streaming on the environment. The report notes the importance of transparency in the sector for curtailing this consumption.
On the consumer end, the white paper describes that as devices grow in resolution, so to does their energy consumption; for the 30 million 8K TVs expected to be installed by 2023, energy consumption for video streaming will be 50 per cent higher than the 343 million tablets used worldwide. Initiatives such as Energy Star from the Environmental Protection Agency (EPA) are designed to educate consumers on energy efficiency and could see further acceleration in the post-Trump era.
Looking to the future, 5G presents opportunities for broadcasters to relay live video directly to production studios. A live event that would have previously required eight fixed cameras could instead be covered by four 5G cameras, while production engineers can work from remote studios rather than travelling across the country, thereby offering ample possibilities for increased sustainability. Machine learning and AI provide further potential in their application during video encoding, reducing file sizes and bit rates without sacrificing visual quality, resulting in energy savings in both the data centre and the receiving device.
InterDigital details these emerging solutions and many more in its white paper, outlining an end-to-end approach to sustainability that can make the video entertainment industry a driving force in protecting the planet for future generations.
Download The Sustainable Future of Video Entertainment white paper today.
SubscribeFor more stories like this, and to keep up to date with all our market leading news, features and analysis, sign up to our newsletter here.
Europe Stories
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
14/05/2026
At Spotify, we're focused on making every listening experience feel intentio...
14/05/2026
Spotify recently welcomed songwriters, artists, executives, and music students t...
14/05/2026
New articulations, ostinatos, Motion Scoring Articulation Sets & more
Sonuscore's flagship cinematic string library has just been treated to a significa...
14/05/2026
World-class studio opens on T rkiye's Aegean coast
P r Recording & Residence have announced their official opening, introducing a new world-class reside...
14/05/2026
Now supports channel layouts up to 9.1.6
Nugen Audio have just released an update for their AI-powered dialogue intelligibility and compliance tool. Set to ...
14/05/2026
New recordings & one-key chord tool
UVI have just announced the release of Orchestral Suite 2, a ground-up redesign of their all-in-one symphonic orchestra ...
14/05/2026
Two new arrivals & expanded factory content
Rob Papen's all-encompassing plug-in and virtual instrument collection has just been treated to another upda...
14/05/2026
Embed QR codes into DAW sessions
FSK Audio's latest plug-in doesn't process audio, but serves as an organisational tool that allows QR codes to be e...
14/05/2026
Rohde & Schwarz transforms spectrum complexity into situational awareness and ef...
14/05/2026
Rohde & Schwarz and Quantum Systems join forces to redefine EW and C-UAS-enabled...
14/05/2026
Rohde & Schwarz showcases STANAG aligned ARDRONIS Counter UAS capability at NATO...
14/05/2026
Code of Silence has won the BAFTA for Best Drama Series at Sunday night's ceremony at the Royal Festival Hall.
The series, starring Rose Ayling-Ellis and w...
14/05/2026
Vivid Broadcast was embracing remote production long before it became the industry norm. Now, with Calrec's True Control 2.0-enabled Argo M and Type R conso...
14/05/2026
RT is today publishing the earnings of its top 10 highest-earning presenters for 2025, ahead of the publication of RT 's Annual Report 2025 later this year...
14/05/2026
What can I watch on UKTV and stream on U this week?
This week on UKTV and the free streaming service U, viewers can watch a range of new and returning programm...
14/05/2026
The high-stakes chase thriller from Oscar- and BAFTA-nominated writer Matt Charm...
14/05/2026
Back From The Brink airs Sunday 17 May and Sunday 24 May at 6.30pm on RT One an...
13/05/2026
13 May 2026
VEON Delivers Strong Start to 2026 1Q26: Revenue 17.0%, EBITDA 17...
13/05/2026
Thousands of props donated from Skys longest-running original seriesWednesday 13 May 2026
How a neon windmill from A League of Their Own ended up in a dogs'...
13/05/2026
SAN JOSE, Calif. - May 13, 2026 - Harmonic (NASDAQ: HLIT) today announced that I...
13/05/2026
A definitive portrait of one of Ireland's most influential musicians
New TV documentary airs Monday 18 May on RT One and RT Player at 9.35pm
Watch the...
12/05/2026
Spotify is where fans and artists come together, turning discovery into somethin...
12/05/2026
Features patented Marco-MMC clocking technology
Black Lion Audio's latest release combines the company's expertise in clocking with their renowned p...
12/05/2026
New Track Panel, sequencer upgrades & more
Following their recent public beta release, Reason Studios have announced the full release of Reason 14. With the...
12/05/2026
Rohde & Schwarz presents its advanced solutions for power electronics testing at...
12/05/2026
aconnic AG (ISIN: DE000A0LBKW6), Munich, has developed a modified fund raising p...
12/05/2026
FOX Announces Schedule for 2026-27 Season FOX'S POWERFUL NEW SERIES PIPELINE FUELS A BREAKOUT SEASON WITH RETURNING HITS AND BOLD NEW STORYTELLING ACROSS ...
12/05/2026
Customer demand for data continues to grow in the first quarter of 2026 at Magya...
12/05/2026
The latest drama underscores Sky's continued investment in regional production and Welsh creative talent.Tuesday 12 May 2026
Wales takes the spotlight in S...
11/05/2026
As Eurovision fans gear up to celebrate the 70th anniversary of the iconic song ...
11/05/2026
Pela primeira vez na hist ria, o Brasil figura entre os oito maiores mercados de...
11/05/2026
New desktop instrument focused on tactile performance
Bastl Instruments have announced the Kalimba, a new desktop instrument that combines physical modellin...
11/05/2026
Compact sampling workstation gains new features
1010music have announced the blackbox 2, a new version of their compact standalone sampler designed for DAWl...
11/05/2026
Performance-focused sequencer with microtonal control
Berlin-based KOMA Elektronik have announced Monoplex, a new 42HP Eurorack sequencer designed for hands...
11/05/2026
Boasts wireless control from mobile devices
The latest iteration of IK Multimedia's compact amp and effects modelling pedal expands on the capabilities ...
11/05/2026
Spans traditional orchestral and experimental sounds
Sonora Cinematic have recently released the third instalment in their Transfigured Orchestra series, de...
11/05/2026
Our exhibition coverage
Watch all our SUPERBOOTH 2026 video coverage in one place. Check back to this page regularly as we will be updating with more video ...
11/05/2026
aconnic AG (ISIN: DE000A0LBKW6), Munich, is participating in the Equity Forum Ge...
11/05/2026
Bounteous Acquires Cartesian to Accelerate Enterprise AI
May 11, 2026
Business Assurance
News
Acquisition enhances deep data and analytics capabil...
11/05/2026
11 May 2026
VEON Shareholders Re-elect Board and Chairman, Reaffirming Confiden...
11/05/2026
Fox Corporation Reports Third Quarter Fiscal 2026 Financial Results NEW YORK, NY, May 11, 2026 - Fox Corporation (Nasdaq: FOXA, FOX; FOX or the Company ) t...
11/05/2026
Arvato Systems Becomes a Member of InsurLab Germany
Collaboration in the insurance industrys leading innovation network
G tersloh - Arvato Systems has joine...
11/05/2026
Pirate Predator uncovers new information from victims and survivors of abuse on ...
10/05/2026
RT ALL-IRELAND DRAMA FESTIVAL WINNERS ANNOUNCED DURING GALA AWARDS STREAMED LIVE ON RTE.IE/CULTURE
Kilmeen Drama Group hailing from Rossmore, Co. Cork Scoops ...
09/05/2026
New desktop instrument focused on tactile performance
Bastl Instruments have announced Kalimba, a new desktop instrument that combines physical modelling, F...
InterDigital publishes white paper on the importance of sustainability as the energy footprint of the video entertainment industry grows
