
Srividhya Srinivasan, co-founder and chief customer success & innovation Officer at Amagi, tells TVBEurope how staying ahead of the latest trends is essential for an industry in transformation
By Matthew Corrigan
Published: March 13, 2025
Srividhya Srinivasan, co-founder and chief customer success & innovation Officer at Amagi, tells TVBEurope how staying ahead of the latest trends is essential for an industry in transformation
target=_blank title=Share on LinkedIn class=share-linkedin>
Talk us through an average day in your role. As the chief customer success and innovation officer at Amagi my day is a dynamic mix of strategy, collaboration, and problem-solving. A typical morning starts with reviewing key customer insights and engagement metrics to ensure we're delivering value. I spend a significant portion of my day working closely with our teams-whether it's customer success, product, or engineering-to address challenges, identify opportunities for innovation, and refine our offerings. Given the rapidly evolving nature of the media and entertainment industry, I also dedicate time to staying ahead of trends, speaking with customers, and aligning our solutions to their future needs. At the core of everything I do is ensuring our customers thrive in an increasingly digital-first, cloud-driven world.
Srividhya Srinivasan, co-founder and chief customer success & innovation Officer at Amagi
How did you get started in the media industry? I entered the media industry when I co-founded Amagi. My background was originally in software engineering, and before Amagi I was deeply involved in building embedded systems-working on Bluetooth-based audio headsets, controllers, and protocol stacks. While my expertise was in technology, what excited me was the potential to apply cloud and software-driven innovation to improve the media industry. That led to the inception of Amagi, which is reimagining content distribution and monetisation through cloud technology. It was a leap into a new domain that has been incredibly rewarding.
What training did you have before entering the industry? I am a software engineer by training. In my previous venture, I worked on embedded systems, which gave me a strong foundation in problem-solving and system-level thinking. One of the most valuable skills that engineering teaches you is how to learn and adapt quickly-whether it's new technologies, industries, or business challenges. That adaptability was my true training. When we started Amagi, I had to immerse myself in the media and broadcasting space, understand the challenges content owners faced, and find innovative ways to address them using cloud-based solutions. It was a continuous learning process, and that remains true even today.
Why do you enjoy working in the industry? The media and entertainment industry is transforming, and I am excited to be at the forefront of this change. The shift toward cloud-based content distribution, FAST (Free Ad-Supported Streaming TV), and data-driven decision-making has unlocked new possibilities for content owners, broadcasters, and streaming platforms. Collaborating with some of the most innovative minds in the industry and help our customers navigate this evolution is incredibly rewarding. Ultimately, it's about enabling great storytelling to reach the right audiences in the most efficient and impactful way possible.
What piece of advice would you offer someone looking to explore a role similar to yours? Customer success and innovation are about more than just delivering good service-they require a deep understanding of technology, a customer-first mindset, and the ability to anticipate industry shifts before they happen. I advise anyone looking to step into this role to develop a strong foundation in the industry's business and technical aspects. Learn to think strategically while staying hands-on with customers. Empathy is key-understanding customer challenges at a fundamental level will help you drive meaningful innovation. And finally, always stay curious. The media landscape constantly evolves, and the ability to adapt and innovate sets great leaders apart.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
20/05/2026
True to the Music City theme, the Tennessee Titans plan to make live music a prominent fixture on game days at the new venue
Reflecting the continuing converge...
20/05/2026
The long-term goal is innovation for the next generation of hockey rinks at both the professional and the community level
The National Hockey League (NHL) toda...
20/05/2026
End-users and vendors alike work toward cost-effective yet high-quality solution...
20/05/2026
The National Football League has announced that Nashville will host Super Bowl LXIV in 2030 at the new Nissan Stadium. The announcement was made at the NFL Spri...
20/05/2026
The NFL has announced that the 2028 NFL Draft presented by Bud Light will take place in Minnesota, uniting fans from around the world to celebrate one of the mo...
20/05/2026
As professional AV workflows continue to evolve, expectations around audio, video, networking, and control are rising rapidly. At InfoComm 2026 in Las Vegas, La...
20/05/2026
Haivision will showcase its latest innovations at InfoComm 2026, taking place fr...
20/05/2026
For the seventh year, Spotify is returning to CMA Fest with Spotify House, the festival's premiere destination for fans. We're taking over downtown Nash...
20/05/2026
Amp-simulation software expanded
Acustica Audio's latest release greatly expands on their amp-simulation platform, turning it into a complete amplifica...
20/05/2026
MainStage integration, Analog Lab improvements & more
Arturia have just announced the release of an update that brings an assortment of new features to thei...
20/05/2026
At the Annual General Meeting held on May 20, 2026, the shareholders of SGL Carb...
20/05/2026
From Gulkula to the nation: Yothu Yindi Foundation and NITV deepen national acce...
20/05/2026
SBS appoints David Fernandez as National Manager, Digital & TV Sales
20 May, 2026
Media releases
SBS has appointed David Fernandez as National Manager, Dig...
20/05/2026
Rohde & Schwarz and INFOZAHYST: A strategic alliance set to redefine modern defe...
20/05/2026
A Rotating Detonation Engine being hot fire tested at Purdue University's Zu...
20/05/2026
A U.S. Army VAMPIRE system, assigned to Bravo Battery, 1st Battalion, 51st Air Defense Artillery Regiment, 7th Infantry Division/Multi-Domain Command - Pacific ...
20/05/2026
Cable Captures Only Monthly Increase Among Viewing Categories in March, Earns it...
20/05/2026
April brought a symbolic decrease in the overall time spent in front of television screens. On average, Poles watched video content for 3 hours and 51 minutes a...
20/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/05/2026
The Royal Television Society Technology Centre today announces the launch of the RTS Technology Awards 2026, celebrating excellence, innovation and achievement ...
20/05/2026
In the heart of London's financial district, the new purpose-built Troubadour Canary Wharf Theatre invites audiences to experience Suzanne Collins' inte...
20/05/2026
LiveU, the leader in live IP-video solutions, today announced that production powerhouse BCC Live successfully deployed the new LU900Q intelligent production un...
20/05/2026
Nella Mente di Narciso Docuseries Uses Blackmagic Design Workflow
Brie Clayton May 19, 2026
0 Comments
PYXIS 6K full frame camera and DaVinci Resolve ...
20/05/2026
Beeble launches Canvas, a node-based AI compositor for VFX and Virtual Productio...
20/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/05/2026
First Nations Factual Co-production Development Fund launched to elevate Indigen...
20/05/2026
TLC Announces All-Star Comedy Line-Up for Mock the Week: Summer Specials' o...
20/05/2026
Back to All News
One Hundred Years of Solitude Concludes This August, With Part...
20/05/2026
Back to All News
Beloved NHK Dramas to Stream on Netflix Worldwide Starting June 22
Entertainment
20 May 2026
GlobalJapan
Link copied to clipboard
Netflix...
20/05/2026
May 20 2026, 06:00 (PDT) Dolby Recognized as 2025 Supplier of the Year and Over...
20/05/2026
Mayo's Dee Freney and Margaret Leahy from Galway have reached the final of RT Today's TV Home Cook competition.
Both contestants will cook again live...
20/05/2026
RT IN FULL BLOOM AT BORD BIA BLOOM 2026 WITH LIVE BROADCASTS, MUSIC, CHAT AND M...
19/05/2026
The winner of Thomson Foundation's Young Journalist of the Year 2025, Tracy Bonareri Onchoke, and runner up Wangu Kanuri enjoyed a three-day trip to London ...
19/05/2026
Cisco and the USGA have announced a multiyear extension of their partnership, which began in 2018. Cisco serves as the Official Technology Partner of the USGA, ...
19/05/2026
Urban Edge Network (UEN), a streaming platform for NAIA sports, has announced a partnership with Spiideo to provide streaming and production tools to UEN's ...
19/05/2026
Warner Bros. Discovery (WBD) will provide live coverage of all 900 Roland-Garros matches across its platforms beginning with qualifiers on May 18. In Europe, 21...
19/05/2026
Tubi, Fox Corporation's free streaming service, has announced the launch of the FIFA World Cup 2026 FOX Hub, a dedicated destination for World Cup programmi...
19/05/2026
Telef nica, in collaboration with Sony, has conducted a 5G connectivity trial at the Movistar Arena in Spain using the 26 GHz millimetre wave (mmWave) band. The...
19/05/2026
Ross Production Services (RPS) has installed a Calrec Argo M console into its new Hypermax-1 remote production truck, replacing one of three Argo S consoles pre...
19/05/2026
Panasonic Projector and Display Corporation has announced the acquisition of 100% of the shares of UK-based media technology company Hive Media Control Ltd. (HI...
19/05/2026
Globecast has announced the completion of a nine-month renovation of its Singapore facility, converting it from a traditional linear broadcast operation into a ...
19/05/2026
Grass Valley has announced a three-year enterprise agreement with Phoenix Broadc...
19/05/2026
Bitmovin has announced that Watch Brasil, a streaming platform operating across Brazil and Europe since 2018, has replaced its legacy systems with Bitmovin'...
19/05/2026
Ateme has announced the migration of Dish Home Nepal's Nepal Premier League (NPL) streaming infrastructure to Ateme's TITAN Live solution deployed on Ak...