Srividhya Srinivasan, co-founder and chief customer success & innovation Officer at Amagi, tells TVBEurope how staying ahead of the latest trends is essential for an industry in transformation
By Matthew Corrigan
Published: March 13, 2025
Srividhya Srinivasan, co-founder and chief customer success & innovation Officer at Amagi, tells TVBEurope how staying ahead of the latest trends is essential for an industry in transformation
target=_blank title=Share on LinkedIn class=share-linkedin>
Talk us through an average day in your role. As the chief customer success and innovation officer at Amagi my day is a dynamic mix of strategy, collaboration, and problem-solving. A typical morning starts with reviewing key customer insights and engagement metrics to ensure we're delivering value. I spend a significant portion of my day working closely with our teams-whether it's customer success, product, or engineering-to address challenges, identify opportunities for innovation, and refine our offerings. Given the rapidly evolving nature of the media and entertainment industry, I also dedicate time to staying ahead of trends, speaking with customers, and aligning our solutions to their future needs. At the core of everything I do is ensuring our customers thrive in an increasingly digital-first, cloud-driven world.
Srividhya Srinivasan, co-founder and chief customer success & innovation Officer at Amagi
How did you get started in the media industry? I entered the media industry when I co-founded Amagi. My background was originally in software engineering, and before Amagi I was deeply involved in building embedded systems-working on Bluetooth-based audio headsets, controllers, and protocol stacks. While my expertise was in technology, what excited me was the potential to apply cloud and software-driven innovation to improve the media industry. That led to the inception of Amagi, which is reimagining content distribution and monetisation through cloud technology. It was a leap into a new domain that has been incredibly rewarding.
What training did you have before entering the industry? I am a software engineer by training. In my previous venture, I worked on embedded systems, which gave me a strong foundation in problem-solving and system-level thinking. One of the most valuable skills that engineering teaches you is how to learn and adapt quickly-whether it's new technologies, industries, or business challenges. That adaptability was my true training. When we started Amagi, I had to immerse myself in the media and broadcasting space, understand the challenges content owners faced, and find innovative ways to address them using cloud-based solutions. It was a continuous learning process, and that remains true even today.
Why do you enjoy working in the industry? The media and entertainment industry is transforming, and I am excited to be at the forefront of this change. The shift toward cloud-based content distribution, FAST (Free Ad-Supported Streaming TV), and data-driven decision-making has unlocked new possibilities for content owners, broadcasters, and streaming platforms. Collaborating with some of the most innovative minds in the industry and help our customers navigate this evolution is incredibly rewarding. Ultimately, it's about enabling great storytelling to reach the right audiences in the most efficient and impactful way possible.
What piece of advice would you offer someone looking to explore a role similar to yours? Customer success and innovation are about more than just delivering good service-they require a deep understanding of technology, a customer-first mindset, and the ability to anticipate industry shifts before they happen. I advise anyone looking to step into this role to develop a strong foundation in the industry's business and technical aspects. Learn to think strategically while staying hands-on with customers. Empathy is key-understanding customer challenges at a fundamental level will help you drive meaningful innovation. And finally, always stay curious. The media landscape constantly evolves, and the ability to adapt and innovate sets great leaders apart.
Europe Stories
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
24/08/2026
Human-played drum fills on demand
Sample library developers Yurt Rock have announced the launch of a new plug-in that's dedicated to creating drum fill...
24/08/2026
Debut plug-in in new Professional Series
Black Rooster Audio's latest plug-in delivers an all-in-one vocal-processing tool, and is the debut release in ...
24/08/2026
Rohde & Schwarz addresses operational efficiency and infrastructure resilience a...
24/08/2026
The Handel Scandal and Dangerous Debussy will both air on Sky Arts this AutumnMo...
24/08/2026
Dalet, a leading technology and service provider for media-rich organizations, w...
24/08/2026
Arvato Systems Becomes a Service Partner of HANDELSVERBAND.swiss
Zurich - Arvato Systems Switzerland has been a service partner of HANDELSVERBAND.swiss since ...
24/08/2026
We Only Want the Earth: The Life & Ideas of James Connolly airs
Wednesday 26 August on RT One and RT Player at 9.35pm
RT is to air the compelling documenta...
23/08/2026
Offers up to 10 bands of compression
Parish Audio's latest release allows users to place individual compressors anywhere in the frequency range, but tak...
21/08/2026
Hardware-style timing shifts for software instruments
Following on from the release of Omniclock, Rapid Flow have launched a new sequencer plug-in that can ...
21/08/2026
Highly anticipated synthesizer ships in October 2026
Iceland-based Love Synthesizers have announced that their highly anticipated synthesizer is now availab...
21/08/2026
Masterpiece PBS The Forsytes has expanded its cast as its begins production in ...
21/08/2026
The BBC has unveiled first-look pictures from The Witch Farm, a new ghost story and mystery set in the Welsh countryside, coming soon to BBC iPlayer and BBC One...
21/08/2026
The BBC and BritBox have revealed the first look of Edward Bluemel as Hercule Poirot in the forthcoming six-part series Hercule from Mammoth Screen and Agatha C...
21/08/2026
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({ content_source:......
21/08/2026
** MEDIA ALERT **
VIZ Media Takes Over Anime NYC with BLEACH, BLACK TORCH, M...
21/08/2026
Tell us a little bit about your job I'm a Marketing Manager and work across a mix of clients and projects. No two days are ever quite the same, which defini...
21/08/2026
Beat The Lotto dives into the plot behind the 1980s National Lottery scandal
24 August 2026 at 9:35pm on RT One and RT Player
Beat The Lotto is the story o...
21/08/2026
The countdown to the most wonderful night of the year has officially begun!
Host Patrick Kielty is gearing up for another unforgettable Late Late Toy Show nig...
21/08/2026
Meet puppet duo Bellie and Whizz, who are about to explore all the big feelings ...
20/08/2026
Set up your own private remote collaboration infrastructure
SoundBridge have recently put together a tutorial video that provides users with a step-by-step ...
20/08/2026
New V-Control Pro features restore basic functionality
Neyrinck's V-Control software has long been keeping older Avid control surfaces compatible with n...
20/08/2026
TV, BritBox and Mammoth Screen have announced that filming is now underway on th...
20/08/2026
Thursday 20 August 2026
Nina Sosanya, Rizzle Kicks, Roman Kemp and Paul Whiteho...
20/08/2026
Wuppertal August 20, 2026
Transformation Church Elevates Production Communicat...
20/08/2026
The music between the notes Coming together In the middle of 2026, as conversations around artificial intelligence continue to raise questions about how musi...
20/08/2026
Arvato Systems Brings Together Digital Transformation Leaders in the Manufacturi...
19/08/2026
Studio owners invited to have their say on rates cuts
The Music Producers Guild (MPG) are inviting UK-based studios to take part in an in-depth survey that ...
19/08/2026
Vintage-inspired desktop interface revealed
Harrison's latest hardware offering sees them head back into the world of audio interfaces, delivering a 10-...
19/08/2026
Granular effect remains locked to scale and tempo
Described as your dream granular effect , Minimal Audio's latest creation is capable of turning any s...
19/08/2026
First polyphonic SWAM instrument incoming
Audio Modeling's latest physical-modelling orchestral instrument is just around the corner, and is now availab...
19/08/2026
There's an early Christmas gift for Bookish fans, as UKTV confirms the re-commission of the hit U&alibi drama, created by and starring Mark Gatiss. Viewers ...
19/08/2026
Wednesday 19 August 2026
Sky gives sports fans the chance to watch multiple liv...
19/08/2026
On Saturday September 5 Katie Taylor will step into the ring for the fight of her life against Flora Pili in front of 80,000 fans in Croke Park. A legendary fig...
18/08/2026
Company launch with stereo-imaging tool
Panoramic is the debut release from Panorama Labs, a new company formed by mastering engineer Nicholas Di Lorenzo. C...
18/08/2026
Control software now available for older interfaces
Focusrite have just announced the launch of an update that extends Control 2 software support for their ...
18/08/2026
Tuesday 18 August 2026
Sky Sports and The Fast and the Curious announce new partnership
Sky Sports and The Fast and the Curious have announced a new long-term...
18/08/2026
Wuppertal August 18, 2026
Riedel Brings Professional Live Production Into the Classrooms of ECURiedel Communications today announced that Edith Cowan Universi...
18/08/2026
Apple today announced changes to its business terms for apps in the European Uni...
18/08/2026
THE HEALY RAES: BLOOD, SWEAT & TEARS AIRS WEDNESDAY AUGUST 19 ON RT ONE AT 9:35PM
A new documentary The Healy-Raes: Blood, Sweat & Tears airs on RT One and ...
18/08/2026
Stunning Irish performances at European Athletics and Swimming Championships rea...
18/08/2026
The two-part series begins Sunday 23 August at 6.30pm on RT One and RT Player
...
17/08/2026
New MIDI processor & macro controller revealed
SHIK have announced that they have opened pre-orders for the S32, a standalone MIDI processor and macro contr...
17/08/2026
Cover extended on innovative motorised pot system
Melbourne Instruments have just revealed that the innovative motorised pot system used in their synths and...
17/08/2026
Latest firmware version now available
1010music have just released a free firmware update that brings some nice new features to their renowned Bluebox digit...
17/08/2026
Rohde & Schwarz showcases integrated defense and test solutions at DALO Industry...
17/08/2026
Calrec's ImPulseV Virtualised Audio Mixing Engine joins NEP Platform, the industry's largest ecosystem of trusted production software, bringing scalable...
Srividhya Srinivasan, co-founder and chief customer success & innovation Officer at Amagi, tells TVBEurope how staying ahead of the latest trends is essential for an industry in transformation
