UKTV spearheads digital innovation with new social media team

UKTV, the award-winning network of 10 channels owned by BBC Worldwide and Scripps Networks Interactive Inc., has created a new social media team to help drive the company's digital innovation strategy.

Steve Hornby has been promoted to the new role of Head of Digital and Social Media and he is currently recruiting for a Digital and Social Media Manager to join his team. He is responsible for editorial across all of UKTV's digital and social media platforms and reports into Emma Tennant, Controller, and Simon Michaelides, Marketing Director.

Tennant said; This role has been created to sit across both editorial and marketing to ensure that we have a cohesive approach to digital and social media and maximise opportunities across the network. Steve has proved that he has the vision and leadership to drive UKTV's digital and social media output and we are delighted to have him in the role.

Hornby added; I am very excited about the year ahead. The project to refresh all of the current channel websites is well underway and puts social media at their heart. The new responsive designs will allow us to drive our commercial and creative ambitions by exploring new content, social and second screen experiences reflecting the quality of UKTV's upcoming programming.

Hornby, whose previous role at UKTV was Senior Multiplatform Producer, takes up his new post immediately and has a wealth of digital media experience having held positions at the BBC, Sky and Flextech.

-ENDS-

For more information contact:

Kerry Parker

Senior Corporate Communications Manager, UKTV

0207 745 3036 / kerry.parker@uktv.co.uk

About UKTV (www.uktv.co.uk)

UKTV is a major industry player and one of the most important and successful multichannel providers in the UK. Formed in 1997, it is an independent commercial joint venture between BBC Worldwide, the commercial arm of the BBC, and Scripps Networks Interactive Inc. (NYSE: SNI) .

Attracting over 41 million viewers each month, the network consists of 10 distinctive channel brands Watch, Gold, Dave, alibi, Yesterday, Blighty, Eden, Home, Really and Good Food offering a broad range of quality programming across entertainment, lifestyle and factual. UKTV currently operates 25 broadcast streams when its eight multiplexes and five HD channels are taken into account, and 11 highly successful websites. The network also runs video on demand (VOD) services on Sky and BT Vision and is part of TalkTalk on YouView. In addition, UKTV recently launched its own On Demand' services with Dave On Demand and Yesterday On Demand.

UKTV's successful programming strategy combines high profile original commissions and key acquisitions with quality content from the BBC.

All UKTV channels are distributed on Sky and Virgin Media. Dave, Really and Yesterday are also available on Freeview.

LINK:	http://uktv.co.uk/network/item/aid/655823...
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