Sony Pixel Power calrec Sony

Magnifi and Linius Fuse Live and Archive Content to Redef...

08/05/2024

Magnifi by VideoVerse an AI-driven video technology company and powerful video-editing SaaS platform is pleased to announce a strategic partnership with Linius Technologies Limited (ASX:LNU) , the only cloud-based solution that unlocks the value of video archives with immersive and deeply personalized viewer experiences, to revolutionize personalized video streaming experiences by integrating cutting-edge AI-driven video technology with innovative video virtualization capabilities.

This transformative collaboration introduces groundbreaking solutions that seamlessly merge live and historical archive content, delivering automated, personalized highlights and highly tailored video streams. By combining Magnifi s expertise in AI-driven video editing and Linius advanced video virtualization platform, users will benefit from a new level of interactivity and customization in their video consumption.

The automated highlights market is a well-established market with both Magnifi and Linius seeking to disrupt that market with our technologies, stated Linius CEO, James Brennan Together, the companies will accelerate that disruption and bring even greater value and innovation to customers. I am excited to be working with the Magnifi team on several near-term opportunities and to further integrate our technologies into highly differentiated offerings.

The collaboration enables Magnifi and Linius to enhance value to customers through bundled offerings that provide control over preferred content directly to the fans.

Key benefits:

Monetizing Archives: By adding Linius Whizzard Portal archive product to their portfolio, Magnifi extends their market-leading solution for live content to their clients' vast archives. With Magnifi's AI integrated into Linius, AI-generated highlights from large historical archives can be combined with live content. These are then transformed into multiple mobile-friendly aspect ratios through Magnifi's ball & player tracking AI offering unique automated fan engagement solutions with personalized video streams.

Viewer Engagement through Personalisation: Customers can create new revenue streams and monetize data in ground-breaking ways. By leveraging Linius' Whizzard Captivate product along with Magnifi's AI-generated metadata, personalized highlights can be generated in milliseconds based on user preferences, enabling broadcasters/OTTs, federations and teams to forge deeper connections with audiences and capitalize on their engagement.

Cost Savings and Efficiency: Using the Linius platform to create virtual highlights reduces the need for processing and storage of actual video files. Linius's just-in-time approach to rendering and distribution of video streams combined with Magnifi's automated publishing workflows provide customers with enormous operational efficiencies and substantial cost benefits.

Our new partnership with Linius will allow us to bring greater capability to our customers, unlocking the full value of their live and archived content, said Vinayak Shrivastav, CEO, Magnifi. We are excited to be creating the world's first truly personalized AI-driven automated highlights solution for our customers and their viewers. This unique capability will change the way viewers consume content.

The joint solution was demonstrated at the recent NAB Show in Las Vegas in April 2024. Both companies will continue to target broadcasters, sporting federations, leagues and rights holders globally. Magnifi and Linius will combine sales efforts in certain markets to target accelerated growth.
LINK: https://kitplus.com/news/magnifi-and-linius-fuse-live-and-archive-cont...
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