
Visit Ross Video in the South Hall, Booth SL2005, to see how the company unlocks live video production through their Hyperconverged, XR Graphics and Cloud solutions.
Las Vegas, United States - April 14, 2024 - Today, Ross Video celebrates its 50th anniversary on the opening day of 2024 NAB Show by showcasing its latest innovations in hyperconverged infrastructure, cloud technology, extended reality (XR) solutions, graphics, production switchers, and newsroom production workflows. The company's theme, From idea to audience, let's make it real, has crystalized into Ross' biggest presence ever at NAB Show, with over 10,000 square feet at booth #SL2005 in the South Hall.
NAB Show Highlights This year, Ross Video will highlight its live video production capabilities by demonstrating a range of solutions on its booth and surrounding activities, including:
Over 40 real-time end-to-end solution demonstrations
The first look at the products and solutions launched at NAB Show, including a new free-roaming robotics system, a data-driven weather graphics solution, and a software-based production switcher
A live virtual production studio featuring augmented reality (AR), virtual reality (VR), and trackless virtual production demonstrations
The newest developments in Production Control Room (PCS) and LED Content Management (CMS) solutions for Sports and Live Events
Special edition Keynote Presentation featuring CEO David Ross
Announcements & Product Announcements Among these demonstrations will be an extensive list of product launches and updates announced at 2024 NAB Show, including:
Live Production
NEW: Artimo, a free-roaming camera robotics system
NEW: Smart Shell, extended XY Limits for CamBot
NEW: VisionAIry AI talent tracking adds body-tracking
NEW: Furio barcoded rail technology
NEW: PTZ 12G+ robotic camera adds genlock
NEW: Spidercam Cable Heatmap Application, Smart Shell Control Support, SpiderSIM Beta - Spidercam 3D visual simulator for Unreal engine.
NEW: Carbonite Code, a software-based production switcher with NDI I/O
NEW: TouchDrive TDx3 and TDx4, production switcher control panels
NEW: Ultrix Acuity v13 software
NEW: ULtrix Acuity SDxE cross-compute card with 3D DVEs and Warp
NEW: Carbonite Ultra v9 with TSL Tally and Ross Platform Manager flexible licensing
NEW: Carbonite Ultra 60 v9 with 800GB HD/UHD Clip Player
NEW: Graphite v6.2
NEW: Graphite CPC (Cloud Production Center), v1.6
NEW: Mosaic Ultra: high-res video image processing for large displays
NEW: Video Servers & Replay, Kiva, Tria, Mira v9.3
Graphics Solutions
NEW: Acquires Bannister Lake software to add HTML 5 to graphics solution
NEW: Raiden, a data-driven weather graphics solution
NEW: XPression FX - spot box replacement
NEW: XPression Version 12, latest updates to the industry leading real-time motion graphics system
NEW: XPression M9 high performance rendering engine
NEW: XPression Maps 4.0 cloud support
NEW: Piero production features, multi-layered effects
NEW: Voyager & Voyager Trackless & Lucid Studio 7.0
Hyperconverged Solutions
Ultristream, Ultrix NDI Multiviewer license
NEW: Ultirproc, Ultrix Proc Amp and color corrector license
NEW: UltriLUT, Ultrix 3D LUT Conversion license
NEW: Fiber I/O CWDM Support
NEW: IPX-IO ST2110 Enhancements 16xUHD I/O, 1 to many routing, 1mS audio packet timing, NMOS-IS10 Support
NEW: Ultricore significant programming enhancements
NEW: DANTE audio support
NEW: MC1 Master Control Automated Failover
Workflow Solutions
NEW: CX-D Director's control panel for OverDrive
NEW: OverDrive QuickShot rundown coding automation
NEW: Quorum 2.0 with multi-room support
NEW: Media I/O v10 with new Aura UI
NEW: Inception v17 + Mobile app 2.1
NEW: StreamlinePro MAM Video Editor
NEW: Ross Platform v3.6 flexible licensing & visual workflow
NEW: Ross Production Cloud, numerous feature & technology enhancements
Events & Technology Tours The company will be offering various opportunities to experience their innovative solutions, including:
Ross Video's special edition 50th anniversary NAB Show Keynote presentation (click here to watch)
Exclusive behind-the-scenes technology tour of Allegiant Stadium, home of Super Bowl LVIII (in partnership with WJHW and Forecast Consoles)
HyperX ESports arena tour at the Luxor Hotel featuring their state-of-the-art Production Control Room and Broadcast Center
Additional Information: Product Launches & Announcements Live Production Solutions NEW: Artimo, Free-Roaming Robotic Camera System
Today, Ross Video announced the launch of Artimo (pronounced art-e-mo), a new studio robotic camera solution that delivers flexibility, creativity and practicality by blending innovative robotics with the elegance of free-flowing motion. Effortlessly gliding across virtually any studio flooring, Artimo offers the freedom of a free-roaming pedestal with the fluid, dynamic movement characteristics of a dolly or jib. View more information here.
NEW: Carbonite Code, A Software-Based Production Switcher with NDI I/O
Carbonite Code is a groundbreaking software-based production switcher optimized for NDI workflows. Designed to meet the demands of a growing community of live production professionals, Carbonite Code combines the reliability of Ross Video's Carbonite range with the efficiency and low latency of NDI video transport technology. View more information here.
NEW: TouchDrive TDx3 and TDx4 - Production Switcher Control Panels
Building on the success of last year's TD3 and TD4 panels, the TouchDrive control panel range expands with the introduction of the TDx panels. Engineered to deliver maximum efficiency in fast-paced, high-pressure environments, both the TouchDrive TDx4 and TDx3 panels feature even more control options with an additional row of buttons for Key/Aux Bus Source assignment or
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