Comcast Technology Solutions Delivers Comcast Innovations to Sports Industry

Comcast Technology Solutions Delivers Comcast Innovations to Sports Industry By SVG Staff

Friday, December 14, 2018 - 1:45 pm

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The Sports Video Group is pleased to welcome Comcast Technology Solutions as a corporate sponsor. Comcast Technology Solutions brings innovations from Comcast to the advertiser, content provider, global operator, and technology industries - providing solutions to the company's collective challenges and helping forge a shared vision for the future.

Built on Comcast's know-how, proven facilities, platforms, and infrastructure, Comcast Technology Solutions offers more than 20 years of real-world broadcast and digital experience. The company delivers technology beyond expectations to help customers develop new business models and transform the customer experience.

Earlier this year, Comcast Technology Solutions launched its new video player, Player Development Kit 6 (PDK 6), developed exclusively for its mpx Video Management System. Offering a complete re-imagination of video-player technology, PDK 6 is built from the ground up to optimize time-to-first-frame on browsers, enhancing the viewer experience and speeding ad loads.

Built for modern web and mobile browsing standards, PDK 6 was developed purely in HTML5 for resilient, fast performance and quicker ad loads. The video player delivers load times of less than one second during controlled conditions, providing a key competitive advantage in user experience. The user interface has also been dramatically improved, offering a single player across all four major browsers on both desktop and mobile devices. Rebuilt to run against a native browser ecosystem, PDK 6 reduces the need for third-party intermediaries, reducing complexity and improving video-player performance.

Because PDK 6 renders ads natively, ads load faster, and interoperability with ad systems is improved. PDK 6 supports both client and server-side ad insertion out-of-the-box and integrates with ad-serving platforms. Combining cutting-edge video-player technology with mpx enables content creators to achieve streamlined workflows and minimize the overall cost of deployment, while syndicating their video through one of the industry's fastest video players.

The video-deployment ecosystem has changed dramatically in recent years, and PDK 6 is designed to take advantage of those changes for an optimal user experience, says VP/GM Bart Spriester. In addition to offering a simpler user interface and faster time-to-first-frame, PDK 6 offers the easiest and most efficient opportunities for ad-supported monetization.

LINK:	https://www.sportsvideo.org/2018/12/14/comcast-technology-solutions-de...
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