Live From Super Bowl LVII: ESPN Embraces the Western Theme With Studio in Old Town Scottsdale

Live From Super Bowl LVII: ESPN Embraces the Western Theme With Studio in Old Town Scottsdale The broadcaster will also have an on-field set at State Farm Stadium By Kristian Hern ndez, Senior Editor

Sunday, February 12, 2023 - 8:00 am

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Despite not having broadcast rights to the Super Bowl, ESPN always makes a concerted effort to construct a large studio presence in the host city. The broadcaster is leading into Super Bowl LVII with an on-field desk at State Farm Stadium and providing viewers content from its main setup in the heart of Old Town Scottsdale, a highly popular, Western-themed area 28 miles east of the venue.

The city of Scottsdale has been gracious hosts and extremely easy to work with throughout this entire process, says Mark Mignini, senior operations manager, remote operations, ESPN. We've been pleasantly surprised by the turnout of fans for all our studio shows, and we've had a great time being here.

ESPN Main Street Tailgate in historic Old Town Scottsdale is hosting the broadcaster's onsite studio coverage.

The Right Spot: Crew Makes Multiple Trips to Find Ideal Studio Site As with previous Super Bowls, the broadcaster's operations team checked out potential homes for its week-long studio programming. Prior to Super Bowl XLIX in the Phoenix metropolitan area in 2015, ESPN set up shop at Scottsdale Fashion Square, which is located a mile north of this year's position. The broadcaster could have repeated that activation and leveraged that background, but the location was unavailable this year. And, opting for a much smaller footprint, the team decided to go in a different direction.

The Old Town Scottsdale site showcases Arizona's eclectic culture with cacti and Old West storefronts.

We wanted a smaller show, so we built a 32- by 32-ft. stage that suited our needs without a demo field and side set, says Mignini. We feel like we're a lot more of the town here with a mixture of locals and the swarms of Chiefs and Eagles fans.

Site surveys began in May 2022, and, after subsequent trips, Mignini and his crew set their sights on the intimate vibe that Old Town Scottsdale offers. Ultimately, the main goal was a tourist destination that people can visit and interact with.

The main desk can accommodate up to six talent simultaneously.

We wanted a tailgate for people to hang out and come to, and, once we saw this location, we knew that this was the one, says Mignini. The city worked with us to close some streets as well as work with the local businesses to install our cabling. We built this set during two overnights to allow the businesses to stay open during the day. After our equipment was set to go, we got under way with First Take at 8 a.m. ET on Wednesday.

On Old Town Road: Tourist Spot Offers Packed Crowds, High Energy In addition to establishing a central hub of activity, another priority is showcasing what makes Arizona unique. The state and some of its major cities conjure up images of desert, Wild West, and dry climate. Capitalizing on such images called for a bountiful number of cacti, which the city uprooted to make room for the studio set and replanted in other areas of the strip, and Old West storefronts that mimic the origins of what became Scottsdale.

Packed crowds have supported all of ESPN's onsite programming.

[This area] brings you back to what the Southwest used to look like, says Mignini. We could have worked from a parking lot, but there's nothing exciting to see from a parking lot.

To maintain the integrity of the area's nod to humble roots, the crew worked to maintain a balance between constructing an eye-popping fixture and working with the height of the surrounding buildings. Through a continued partnership with stage manufacturer MB Pro Sound and Staging, ESPN was able to figure out a sweet spot.

We generally go 6 ft. off the ground, Mignini explains, but we had to double-check because we didn't want to have store awnings at eye level. We were able to get our platform to the correct height and knew that we'd have a nice window for crowds [in the background].

The main structure features a desk that was built by Creative Dimensions to accommodate six talent and has been used on other NFL properties. Illumination Dynamics has once again been tapped for lighting and power. Shows are captured by eight cameras: two jib cameras (one traditional, one for augmented-reality graphics), an RF Steadicam, and five hard cameras. Drone shots have also been featured on all studio programming, which was either captured on Friday, Feb. 3 or repurposed from the Week 14 matchup between the Arizona Cardinals and New England Patriots on Monday Night Football.

On the set in Old Town Scottsdale, Mark Mignini is part of ESPN's six-person remote-operations team onsite.

As for content, the weekday slate featured Get Up at 8-10 a.m. ET with Mike Greenberg, Ryan Clark, Dan Orlovsky, and Dan Graziano; First Take at 10 a.m. to noon with Stephen A. Smith, Molly Qerim, and such guests as Detroit Lions running back Jamaal Williams, Miami Dolphins' wide receiver Tyreek Hill, Pro Football Hall of Famer Michael Irving, Jacksonville Jaguars quarterback Trevor Lawrence, and Washington Commanders defensive linemen Chase Young; multiple editions of SportsCenter with Steve Levy; and NFL Live at 4-5 p.m. with Laura Rutledge, Marcus Spears, Mina Kimes, Clark, and Orlovsky. Reporters Diana Russini, assigned to the Kansas City Chiefs, and Sal Paolantonio, assigned to the Philadelphia Eagles, also joined multiple shows. Other daily shows were This Just In at 2-3 p.m., Pardon the Interruption at 5:30-6 p.m., and Daily Wager at 6-6:30 p.m.

ESPN has an eight-camera complement, including this traditional jib, for its presence at Super Bowl LVII.

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