An onscreen Boost: Netco Sports delivers extensive graphics and data package for Lega Serie A By Roberto Landini, Italian Correspondent
Monday, October 11, 2021 - 16:19
Print This Story
The OB trucks have been upgraded to 1080p/UHD technology
EMG subsidiary Netco Sports has been a Lega Serie A partner for nine years, delivering a wide range of services, including data, statistics, reporting, tracking, a virtual coach application, content enrichment and more. It is currently in the process of being incorporated into a new international brand, Boost Graphics, which will unite the graphics capabilities of all of EMG's European subsidiaries.
The move has led the Italian company to rebrand its OBs with the new Boost logo and upgrade to 1080p UHD technology.
Those OBs and their operators are regularly on site at Serie A matches, handling graphics and data processing and maintaining contact with the on-site production and direction staff. Additional staff are present at Netco Sports headquarters in Milan via Deruta, inside 3Zero2 Studios and in the league's new production centre in Lissone where the technical equipment that makes it possible to play out the graphics is also installed.
Dario Marra, head of operations at Netco Sports, says: The commitment is really large because we reach up to six signals distributed for each game, including sponsored international ones and unilateral ones for broadcasters such as Sky and Dazn who own the rights. They also have the option of activating a unilateral graphics package that includes customised content different to that provided for in the multilateral signal.
For the multilateral signal, standard graphics are provided as per the running order, but for the broadcasters who can take advantage of pre-game moments, studio and intervals with different needs, additional content is made available. This is always synchronised with all the statistics that are part of the Lega Serie A database.
Dario Marra, head of operations at Netco Sports
Marra continues: This information comes from Stats Perform and deals with the provision of data from the event side, the advanced tracking information that will be arriving from Hawk-Eye, and the data from the algorithms of the virtual coach which is an application promoted by Lega Serie A.
All this data flows into Netco Sports databases and from there it is made available to multiple outputs, including graphics.
An overview of the process
In the field, operators use a client developed and owned by Netco Sports which allows them to broadcast the graphics content requested by the Lega Serie A central control room in Lissone. This content is provided in preview mode in the field so it is possible to monitor what will actually be broadcast.
Once these commands are sent from the field via fibre connectivity provided by Lega Serie A, they arrive in Lissone and trigger the actual graphics on the servers within the facility.
Marra adds: In practice, the operator on the playing field selects a graphic input and this is broadcast by multiple servers - as many as there are Lega Serie A distribution lines - as television graphics. All of this takes place only thanks to multiple supervision and control figures.
The statistics of the match and all the graphics that may be requested are provided in the live broadcast and in accordance with the director. Even the wipe curtain that airs between one replay and another is broadcast directly by Netco Sports to give Lega Serie A the ability to customise that type of content as well.
From the stadium up to Lissone only a clean feed signal arrives, on which no graphics are inserted; thus, once received by Netco Sports, it can be differentiated with graphic contents, even in different languages and with different sponsors. This allows Lega Serie A to distribute content according to multiple options.
A long season
For each game, Netco engages about 50 professionals who are involved as operational staff every weekend, plus a dozen people focused on quality and operational technical development as well as the personnel responsible for project management, booking and so on.
Each game involves a Netco Sports mobile vehicle. There are 380 Serie A matches plus Coppa Italia games, bringing the total to over 420 in a season. This is the first year of the third three-year cycle in which Netco Sports has been providing graphics services to Lega Serie A. All graphics are delivered in progressive 1080p and also in UHD as required.
The rebranded OB trucks are on site for Serie A matches
Netco Sports also manages all of the data coming from different providers into its database systems and makes it available to all third parties. This includes the Lega Serie A website and app.
Marra concludes: In addition to all this, Netco Sports also provides Hawk-Eye and Stats Perform with technical personnel for tracking services. Thanks to this service it is possible to know, in real time, the position on the field of each player, his average speed and peak, the km travelled and more generally gain a complete analysis of the athletic and positional performances of the players.
Netco Sports also provides operational staff for the tactical camera service, based on a camera that frames the block of 22 players on the field so as to give coaching staff the ability to see what is happening on the pitch in real time.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Henry joins BCE as the company accelerates its commercial strategy and expands its international presence across the media, broadcast and technology markets. He...
19/08/2026
iWedia, a leading provider of software solutions for connected TV devices, today announced a major milestone in Android platform optimization with the successfu...
19/08/2026
NTP Technology announces that ST 2110-30 audio-over-IP connectivity with AES67 and RAVENNA capabilities is now available for the brand's world-class audio i...
19/08/2026
Net Insight has been selected to provide its Nimbra platform by the service provider Big Blue Marble, formerly ORS Group, as the core media transport solution f...
19/08/2026
LiveU has supported Coventry City FC and several other top-flight UK football clubs through one of their most demanding live production challenges of the year, ...
19/08/2026
Nature Seekers Documentary Shot with Blackmagic URSA Cine 12K LF
Brie Clayton August 18, 2026
0 Comments
Filming endangered turtles required camera...
19/08/2026
Neyrinck Brings D-Control Consoles Back to Life on Apple Silicon with D-Control ...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Riedel Communications today announced that Edith Cowan University (ECU) in Perth, Australia, implemented a comprehensive communications infrastructure that brin...
19/08/2026
QuickLink, a leading provider of award-winning video production and remote guest contribution solutions, will spotlight a major leap forward in remote guest con...
19/08/2026
Integrated platform melds media asset management, playout automation and newsroom workflows
EMAM, PlayBox Neo and SNEWS have officially launched Nuvex, a conne...
19/08/2026
Screen Australia releases the Private Investment Toolkit to strengthen screen in...
19/08/2026
Do Aussies truly value local content? Unpacking Screen Currency 2026 with Deirdr...
19/08/2026
On Saturday September 5 Katie Taylor will step into the ring for the fight of her life against Flora Pili in front of 80,000 fans in Croke Park. A legendary fig...
18/08/2026
SportStream 2026, a free three-day virtual event, will take place September 15-17. One registration provides access to all three days of live programming and on...
18/08/2026
BeckTV will introduce BeckFlow to the European market at IBC2026, demonstrated on the Providius stand (10.F53).
BeckFlow is a web-based schematic documentation...
18/08/2026
Boland Communications will introduce a SMPTE ST 2110 input option for its 4K monitors at IBC2026, along with a new 55-inch super-narrow bezel display for video ...
18/08/2026
Dolby Laboratories and the Seattle Seahawks have announced a partnership integrating Dolby OptiView into the Seahawks' live streaming coverage, making the S...
18/08/2026
For BMG Executive Producer of Sports Production, Graham Taylor, producing live s...
18/08/2026
TMRW Sports has appointed Rufus Hack as President of Golf, a newly created role in which he will lead the company's golf businesses including TGL presented ...
18/08/2026
SMT will provide race technology for FOX Sports' coverage of the Freedom 250 Grand Prix of Washington, D.C. on August 23, when the NTT INDYCAR SERIES races ...
18/08/2026
The live, YouTube-native roundtables combine fan voices, credentialed reporters,...
18/08/2026
Behind The Mic provides a roundup of recent news regarding on-air talent, includ...
18/08/2026
The industry legend sounds off on replacing the Heat's iconic Medusa score...
18/08/2026
William F. Rasmussen, the sports fan-turned broadcaster and entrepreneur whose out-of-the-box idea of a 24-hour cable sports network, ESPN, changed forever the ...
18/08/2026
DAZN Group has completed its acquisition of ViewLift, a provider of streaming and digital solutions for sports content owners. The acquisition was first announc...
18/08/2026
The American Association of Professional Baseball (AAPB) has added SI TV, Sports Illustrated's 24/7 streaming channel, as a broadcast partner for the remain...
18/08/2026
The Esports Foundation has announced that the inaugural Esports Nations Cup (ENC), originally scheduled for November 2026 in Riyadh, will be postponed to Novemb...
18/08/2026
Diversified has announced a new Global Managed Services Practice, consolidating the company's managed services capabilities into one organization. Rob Mello...
18/08/2026
Appear has completed a proof of concept with Thoroughbred Racing Productions (TRP), demonstrating multi-camera remote live production over bonded 5G cellular an...
18/08/2026
Riedel Communications has announced that Edith Cowan University (ECU) in Perth, ...
18/08/2026
Company launch with stereo-imaging tool
Panoramic is the debut release from Panorama Labs, a new company formed by mastering engineer Nicholas Di Lorenzo. C...
18/08/2026
Control software now available for older interfaces
Focusrite have just announced the launch of an update that extends Control 2 software support their Scar...
18/08/2026
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
18/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
18/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
18/08/2026
Lightware announces an integration with SpectralBot that helps system integrators and AV operators troubleshoot faster using augmented reality (AR), AI-assisted...
18/08/2026
Command Frame for After Effects
Scott Black August 18, 2026
0 Comments
Free download, demonstrations, hands-on tests, and creator resources
Want to t...
18/08/2026
At Stand 14.A57, the data company will demonstrate GreenDot and IBM Aspera together, giving media and entertainment businesses real-time visibility of what thei...
18/08/2026
New tool provides a robust audit of operational workflows, calculating the tangible value each delivers today, and informing business decisions for tomorrow.
W...
18/08/2026
Media Utilities is integrating its activities into DigiNet and will maintain a recognisable presence in the market under the name: Media Utilities, a DigiNet br...
An onscreen Boost: Netco Sports delivers extensive graphics and data package for Lega Serie A By Roberto Landini, Italian Correspondent 
