An onscreen Boost: Netco Sports delivers extensive graphics and data package for Lega Serie A By Roberto Landini, Italian Correspondent
Monday, October 11, 2021 - 16:19
Print This Story
The OB trucks have been upgraded to 1080p/UHD technology
EMG subsidiary Netco Sports has been a Lega Serie A partner for nine years, delivering a wide range of services, including data, statistics, reporting, tracking, a virtual coach application, content enrichment and more. It is currently in the process of being incorporated into a new international brand, Boost Graphics, which will unite the graphics capabilities of all of EMG's European subsidiaries.
The move has led the Italian company to rebrand its OBs with the new Boost logo and upgrade to 1080p UHD technology.
Those OBs and their operators are regularly on site at Serie A matches, handling graphics and data processing and maintaining contact with the on-site production and direction staff. Additional staff are present at Netco Sports headquarters in Milan via Deruta, inside 3Zero2 Studios and in the league's new production centre in Lissone where the technical equipment that makes it possible to play out the graphics is also installed.
Dario Marra, head of operations at Netco Sports, says: The commitment is really large because we reach up to six signals distributed for each game, including sponsored international ones and unilateral ones for broadcasters such as Sky and Dazn who own the rights. They also have the option of activating a unilateral graphics package that includes customised content different to that provided for in the multilateral signal.
For the multilateral signal, standard graphics are provided as per the running order, but for the broadcasters who can take advantage of pre-game moments, studio and intervals with different needs, additional content is made available. This is always synchronised with all the statistics that are part of the Lega Serie A database.
Dario Marra, head of operations at Netco Sports
Marra continues: This information comes from Stats Perform and deals with the provision of data from the event side, the advanced tracking information that will be arriving from Hawk-Eye, and the data from the algorithms of the virtual coach which is an application promoted by Lega Serie A.
All this data flows into Netco Sports databases and from there it is made available to multiple outputs, including graphics.
An overview of the process
In the field, operators use a client developed and owned by Netco Sports which allows them to broadcast the graphics content requested by the Lega Serie A central control room in Lissone. This content is provided in preview mode in the field so it is possible to monitor what will actually be broadcast.
Once these commands are sent from the field via fibre connectivity provided by Lega Serie A, they arrive in Lissone and trigger the actual graphics on the servers within the facility.
Marra adds: In practice, the operator on the playing field selects a graphic input and this is broadcast by multiple servers - as many as there are Lega Serie A distribution lines - as television graphics. All of this takes place only thanks to multiple supervision and control figures.
The statistics of the match and all the graphics that may be requested are provided in the live broadcast and in accordance with the director. Even the wipe curtain that airs between one replay and another is broadcast directly by Netco Sports to give Lega Serie A the ability to customise that type of content as well.
From the stadium up to Lissone only a clean feed signal arrives, on which no graphics are inserted; thus, once received by Netco Sports, it can be differentiated with graphic contents, even in different languages and with different sponsors. This allows Lega Serie A to distribute content according to multiple options.
A long season
For each game, Netco engages about 50 professionals who are involved as operational staff every weekend, plus a dozen people focused on quality and operational technical development as well as the personnel responsible for project management, booking and so on.
Each game involves a Netco Sports mobile vehicle. There are 380 Serie A matches plus Coppa Italia games, bringing the total to over 420 in a season. This is the first year of the third three-year cycle in which Netco Sports has been providing graphics services to Lega Serie A. All graphics are delivered in progressive 1080p and also in UHD as required.
The rebranded OB trucks are on site for Serie A matches
Netco Sports also manages all of the data coming from different providers into its database systems and makes it available to all third parties. This includes the Lega Serie A website and app.
Marra concludes: In addition to all this, Netco Sports also provides Hawk-Eye and Stats Perform with technical personnel for tracking services. Thanks to this service it is possible to know, in real time, the position on the field of each player, his average speed and peak, the km travelled and more generally gain a complete analysis of the athletic and positional performances of the players.
Netco Sports also provides operational staff for the tactical camera service, based on a camera that frames the block of 22 players on the field so as to give coaching staff the ability to see what is happening on the pitch in real time.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
21/04/2026
Cloud-based production isnt going anywhere, and BitFire is doubling down by prov...
21/04/2026
The topic of artificial intelligence has a stranglehold on the sports-video-prod...
21/04/2026
5G is still a hot topic in live event production, and this workflow continues to...
21/04/2026
At the 2026 NAB Show, Ed McGivern, GM and President of Appear US, discusses the ...
21/04/2026
Studio Network Solutions (SNS) has announced an on-premise AI suite designed for...
21/04/2026
Suite Studios has integrated its file-streaming technology into the newly announced Frame.io Drive, a desktop application from Adobe company Frame.io. The colla...
21/04/2026
Net Insight has integrated InSync Technology's FrameFormer into the Nimbra E...
21/04/2026
Fox Sports has selected Appear as a technology partner to support the next phase...
21/04/2026
Diversified has appointed Tyler Affolter as Chief Revenue Officer (CRO) to lead the company's commercial organisation. The appointment follows the firm'...
21/04/2026
Layercake has formalised the integration of Bitmovin's video streaming infra...
21/04/2026
The International Judo Federation (IJF) has extended its distribution partnershi...
21/04/2026
Glookast has launched the Cinnafilm Tachyon plugin for its Media Producer and Me...
21/04/2026
Eutelsat has entered into an agreement with Cadena Tres, a division of Grupo Ima...
21/04/2026
Dolby Laboratories and TV Azteca have partnered to introduce Dolby Atmos immersive audio to free-to-air television broadcasts. The implementation utilises the A...
21/04/2026
FOX Entertainment partnered with Verizon to overcome significant production hurd...
21/04/2026
Osprey Video has announced its technology showcase for the NAB Show 2026, highli...
21/04/2026
Riedel Communications (Booth C4908) introduced a range of new solutions at NAB S...
21/04/2026
The NAB Show is in full swing, and the SVG and SVG Europe editorial teams are chasing down the hottest stories from all over the Las Vegas Convention Center. He...
21/04/2026
Blackmagic Design has announced the URSA Cine Immersive 100G, an immersive cinem...
21/04/2026
Clark Wire & Cable is continuing its evolution from cable supplier to full-scale solutions partner for broadcast and live production. At the 2026 NAB Show, we s...
21/04/2026
Rashad Frett attends the 2025 Sundance Film Festival premiere of Ricky at Eccles Theatre on January 24, 2025, in Park City, UT. (Photo by George Pimentel/Shut...
21/04/2026
Five years ago, Spotify arrived in Pakistan, opening a new chapter in the country's music scene. Since then, local listeners have explored across genres, ge...
21/04/2026
Since its launch in 2020, RADAR has been our program for spotlighting emerging artists around the world. This year marks the sixth edition of RADAR Spain, our o...
21/04/2026
Offers compact wireless solution for pedalboards
Taiwanese audio brand Cloudvocal have announced the availability of a new pedalboard-friendly wireless syst...
21/04/2026
Latest hybrid sampling/synthesis instrument arrives
Arturia's Augmented series offerings rely on a mixture of sampling and synthesis, allowing users to ...
21/04/2026
Rohde & Schwarz to host Power Electronics Online Conference From Design to Vali...
21/04/2026
MAS and Lockheed Martin partner to establish an F-35 depot in Canada, enabling in-country sustainment and creating high-skilled aerospace jobs....
21/04/2026
Advertising strategies shift as competition grows for a large, active and qualit...
21/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/04/2026
Layercake Deepens Bitmovin Integration to Power End-to-End Media Orchestration w...
21/04/2026
Cobalt Digital Announces Launch of blueCORE at NAB Show 2026: Compact Powerhouse...
21/04/2026
On-Premise AI Suite from Studio Network Solutions Debuts at NAB Show 2026
Melanie Ciotti April 21, 2026
0 Comments
Unlimited processing, no cloud depe...
21/04/2026
London, 21 April 2026 IBC today announced the appointment of Tim Banham as its first Chief Commercial Officer (CCO), a newly created role that reflects the or...
21/04/2026
Motion Design Tools - April 2026
Roland Kahlenberg April 21, 2026
0 Comments
Within 2 days, Maxon and Canva announced pro-level motion design apps - A...
21/04/2026
Chaos and Zero Density to Showcase Real-Time Ray Tracing for Virtual Studios and...
21/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
An onscreen Boost: Netco Sports delivers extensive graphics and data package for Lega Serie A By Roberto Landini, Italian Correspondent 
