
An onscreen Boost: Netco Sports delivers extensive graphics and data package for Lega Serie A By Roberto Landini, Italian Correspondent
Monday, October 11, 2021 - 16:19
Print This Story
The OB trucks have been upgraded to 1080p/UHD technology
EMG subsidiary Netco Sports has been a Lega Serie A partner for nine years, delivering a wide range of services, including data, statistics, reporting, tracking, a virtual coach application, content enrichment and more. It is currently in the process of being incorporated into a new international brand, Boost Graphics, which will unite the graphics capabilities of all of EMG's European subsidiaries.
The move has led the Italian company to rebrand its OBs with the new Boost logo and upgrade to 1080p UHD technology.
Those OBs and their operators are regularly on site at Serie A matches, handling graphics and data processing and maintaining contact with the on-site production and direction staff. Additional staff are present at Netco Sports headquarters in Milan via Deruta, inside 3Zero2 Studios and in the league's new production centre in Lissone where the technical equipment that makes it possible to play out the graphics is also installed.
Dario Marra, head of operations at Netco Sports, says: The commitment is really large because we reach up to six signals distributed for each game, including sponsored international ones and unilateral ones for broadcasters such as Sky and Dazn who own the rights. They also have the option of activating a unilateral graphics package that includes customised content different to that provided for in the multilateral signal.
For the multilateral signal, standard graphics are provided as per the running order, but for the broadcasters who can take advantage of pre-game moments, studio and intervals with different needs, additional content is made available. This is always synchronised with all the statistics that are part of the Lega Serie A database.
Dario Marra, head of operations at Netco Sports
Marra continues: This information comes from Stats Perform and deals with the provision of data from the event side, the advanced tracking information that will be arriving from Hawk-Eye, and the data from the algorithms of the virtual coach which is an application promoted by Lega Serie A.
All this data flows into Netco Sports databases and from there it is made available to multiple outputs, including graphics.
An overview of the process
In the field, operators use a client developed and owned by Netco Sports which allows them to broadcast the graphics content requested by the Lega Serie A central control room in Lissone. This content is provided in preview mode in the field so it is possible to monitor what will actually be broadcast.
Once these commands are sent from the field via fibre connectivity provided by Lega Serie A, they arrive in Lissone and trigger the actual graphics on the servers within the facility.
Marra adds: In practice, the operator on the playing field selects a graphic input and this is broadcast by multiple servers - as many as there are Lega Serie A distribution lines - as television graphics. All of this takes place only thanks to multiple supervision and control figures.
The statistics of the match and all the graphics that may be requested are provided in the live broadcast and in accordance with the director. Even the wipe curtain that airs between one replay and another is broadcast directly by Netco Sports to give Lega Serie A the ability to customise that type of content as well.
From the stadium up to Lissone only a clean feed signal arrives, on which no graphics are inserted; thus, once received by Netco Sports, it can be differentiated with graphic contents, even in different languages and with different sponsors. This allows Lega Serie A to distribute content according to multiple options.
A long season
For each game, Netco engages about 50 professionals who are involved as operational staff every weekend, plus a dozen people focused on quality and operational technical development as well as the personnel responsible for project management, booking and so on.
Each game involves a Netco Sports mobile vehicle. There are 380 Serie A matches plus Coppa Italia games, bringing the total to over 420 in a season. This is the first year of the third three-year cycle in which Netco Sports has been providing graphics services to Lega Serie A. All graphics are delivered in progressive 1080p and also in UHD as required.
The rebranded OB trucks are on site for Serie A matches
Netco Sports also manages all of the data coming from different providers into its database systems and makes it available to all third parties. This includes the Lega Serie A website and app.
Marra concludes: In addition to all this, Netco Sports also provides Hawk-Eye and Stats Perform with technical personnel for tracking services. Thanks to this service it is possible to know, in real time, the position on the field of each player, his average speed and peak, the km travelled and more generally gain a complete analysis of the athletic and positional performances of the players.
Netco Sports also provides operational staff for the tactical camera service, based on a camera that frames the block of 22 players on the field so as to give coaching staff the ability to see what is happening on the pitch in real time.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
12/08/2026
Traditional live sports production has focused on creating the best possible pro...
12/08/2026
FOR-A will showcase a range of broadcast and production products at IBC2026 (Stand 2.B53, Amsterdam RAI, September 11-14), including software-based switching, A...
12/08/2026
The Advanced Media Workflow Association (AMWA) and EBU will host live demonstrations of NMOS BCP-008 Minimum Status Reporting at IBC2026 (September 11-14) on th...
12/08/2026
Dalet has announced Dalet Solution Suites, a portfolio of cloud-native solutions...
12/08/2026
Net Insight has announced that DMC Production Norway has selected its Open Live ...
12/08/2026
Zixi has appointed Alyson Stewart as Senior Director of Sales. Stewart will be responsible for direct sales and partnerships, with a focus on broadcasters, medi...
12/08/2026
LiveU's LU900Q intelligent production unit was deployed as part of the host broadcast operation for the Games in Glasgow (July 23-August 2, 2026). Host broa...
12/08/2026
Disney , ESPN, and Formula E have announced a multi-year deal bringing all Formula E races to Disney and ESPN in the U.S. and to Disney in most international...
12/08/2026
PSSI has launched X-LIVE, a managed service offering dedicated engineering resources and Appear encoding infrastructure for live event signal processing and tra...
12/08/2026
The inaugural MoonPay X Games League Summer Season reached 18.3 million unique live viewers across three stops on ABC and ESPN, a 78.5% increase compared to the...
12/08/2026
BBright will showcase an expanded IP-Gateway at IBC2026, adding support for all RIST profiles to its existing support for MPEG Transport Stream over IP with SMP...
12/08/2026
BBright will demonstrate EBU OGraf animated graphics support in its software-bas...
12/08/2026
Interra Systems will demonstrate its ORION, BATON, BATON Captions, and VEGA solutions at SET Expo 2026 (August 17-20, Distrito Anhembi, S o Paulo) at partner Li...
12/08/2026
DPA Microphones has appointed Raul Contreras as West Coast Regional Sales Manager. In the role, Contreras will oversee sales and customer relationships througho...
12/08/2026
Live spectacles ranging from the Super Bowl and FIFA World Cup to the Oscars and...
12/08/2026
Writer-Director Andrius Bla evi ius and crew attend the premiere of How to Divorce During the War at The Ray Theatre on January 26, 2026, in Park City, UT. (P...
12/08/2026
Enhanced DAW & plug-in control for the UC1, UF8 and UF1
The software that powers SSL's range of control surfaces has just received a major update that d...
12/08/2026
In-line preamp features one-knob EQ
In addition to their range of in-line preamps, Triton Audio recently managed to squeeze a compressor into an enclosure t...
12/08/2026
Captures system audio with or without a DAW
Depending on your setup, capturing system audio in a DAW can be a tedious process, so much so that Arvital Audio...
12/08/2026
2026 NATIONAL NAIDOC AWARDS TO BROADCAST ON NITV LIVE AND DIRECT FROM MPARNTWE
12 August, 2026
Media releases
First Nations excellence will be celebrated l...
12/08/2026
More than six million sports fans stay with SBS for Tour de France and Tour de F...
12/08/2026
Nielsen is cementing Digital Ad Intel as the new go-to currency for digital ad intelligence in Brazil-now with streaming monitoring in the mix.
S o Paulo, Augu...
12/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/08/2026
As Matrox Video celebrates 50 years of trusted innovation, the company will showcase its portfolio of interoperable IP technologies and software-defined innovat...
12/08/2026
SMPTE, the home of media professionals, technologists and engineers, today announced a program of expert-led sessions, professional workshops and networking eve...
12/08/2026
Berklee Announces Full Details for Inaugural Block Party, a Music Festival Next ...
12/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/08/2026
Matthews Studio Equipment introduces T-Go Mounting Solutions extreme camera rigging systems, engineered for the most demanding environments in motion picture pr...
12/08/2026
Anton/Bauer, a Videndum brand and the industry leader in mobile power solutions for broadcast and cinematic production, announces that the EDEN Mobile Power Sta...
12/08/2026
TAG Video Systems, the global leader in software-based IP monitoring and multiviewer solutions, today announced a memory usage optimization that lowers the tota...
12/08/2026
Unified Streaming announces Trusted Media, a new solution that enables broadcasters, streaming platforms, and premium content owners to attach verifiable authen...
12/08/2026
Combining intelligent automation, composable business services and user-centric experiences
The media industry is entering a new phase where AI intelligence is...
12/08/2026
DPA Microphones welcomes Raul Contreras as its new West Coast Regional Sales Manager. In this role, Contreras will oversee sales and customer relationships thro...
12/08/2026
Marshall Electronics' first all-weather, all-IP 4K POV camera, the CV574-WP, makes its European debut at IBC 2026 (Stand 10.C11). Built for the elements, th...
12/08/2026
LA JOLLA, CA-Scientists at Scripps Research have discovered that two seemingly unrelated cellular enzymes become locked together during times of stress, simulta...
12/08/2026
NEW BOOKSHOP OPENING IN LONDON THAT OFFERS NEW IDENTITIES, NOT BOOKS, WITH FREE ...
12/08/2026
Brand-new trailer unveiled as Sky announces SNL UK ticket ballot will open on 14...
12/08/2026
Wednesday 12 August 2026
Sky Sports agrees deal to show Laver Cup from London's O2
Sky Sports has agreed a deal with Trident8 to show all three days of th...
12/08/2026
Wednesday 12 August 2026
Pre-order the new Google Pixel 11 range from today and...
12/08/2026
NVIDIA founder and CEO Jensen Huang is ranked No. 1 on Glassdoor's Best CEOs list for 2026.
In the just-released ranking, recognition is earned directly fr...
11/08/2026
Weekly immersive broadcasts will feature 8K 3D video, a 180-degree field of view...
11/08/2026
By Briana Brady, Social Media Manager, Production Hub
Sports content is having ...
11/08/2026
She addresses why media organizations need more than asset storage, how sports t...