Intelligent Automation: Tackling In-Venue Graphic Design Without The Staff Burnout BallerFX founder Justin Peterson shares how templating in Dataclays Templater solution empowers entire organizations to create By SVG Staff
Wednesday, March 26, 2025 - 11:58 am
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Story Highlights
Live sports is an environment that requires an intense amount of preparation, and yet, it demands you be nimble when the event goes live.
For graphic designers, a ton of work can get left on the cutting room floor as designs that are made in a matter of minutes will be distributed, while art that had months of work put into it will remain in a folder on a computer desktop. From colors to logos, imagery, names, numbers, and positions, the list of deliverables in massive and that's true for just designing for the in-stadium/in-arena displays.
In this exclusive presentation, BallerFX, Founder Justin Peterson shares how Dataclay's Templater allows him to focus his effort and energy into building top-notch assets, rig it up to a spreadsheet, and have the solution tackle the rest. This workflow empowers creators and even leaves confidence in handing templates off to marketing teams or other staff members to create, personalize, and render from a bot.
Watch Now on SVG PLAY:
This session was hosted at the 2025 SVG GFX Forum in New York City on February 20.
SVG PLAY is your home for all Sports Video Group live-event and long-form video content. SVG members and sponsors have simple access to all SVG event panels, case studies, keynotes, and more - all in one place. To visit SVG PLAY, CLICK HERE.
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Intelligent Automation: Tackling In-Venue Graphic Design Without The Staff Burnout BallerFX founder Justin Peterson shares how templating in Dataclays Templater solution empowers entire organizations to create By SVG Staff 
