Support the team with gifts while enjoying AR games in the stadium
KDDI CORPORATION
February 21,2024
-- Tokyo, February 21, 2024 KDDI is pleased to announce that it will collaborate with Kyoto Purple Sanga Co., Ltd. to hold a demonstration test during the match between Kyoto Sanga F.C. and Shonan Bellmare on March 2, 2024 for Meiji Yasuda J1 League MW 2 (Sanga Stadium by Kyocera). This test will focus on the fan engagement service AR Support Challenge Beta that allows fans to enjoy a smartphone game in the stadium using AR technology while supporting the team with gifts. The purpose of this test is to ascertain the level of demand for the concept of this service.
Before the test, KDDI will exhibit the service at a hands-on demo booth from February 26 to 29, 2024 at MWC Barcelona 2024, the worlds largest mobile technology exhibition and conference, to be held in Spain.
2006 KYOTO.P.S.
KYOTO.P.S.
About the service 1. Background and purpose In recent years, there has been an influx of attention within the entertainment and sports industries toward services that allow people to support their favorite pop stars, artists, sports teams, athletes, and other notable individuals by giving them various gifts through smartphone apps.
The aim of the AR Support Challenge is to build a model in which fans and supporters of players and clubs can have fun with a smartphone game using AR technology while giving gifts, thereby helping to bolster teams and local communities.
2. Service model On match days, fans in the stadium seats use the app for this service to purchase gifts and give gifts to the team of their choice before the match, at half-time, or in their own free time. This act of giving gifts is accompanied by a fun game with AR elements and the gifts can help bolster the team and contribute to local communities. In return for their gifts, fans can receive merchandise, exclusive digital content, and other rewards based around their favorite players.
This is a conceptual representation of the service, and may differ from the actual experience.
About the test People visiting the venue can experience this service free of charge. People in the stadium can point their smartphones at the pitch from their seats to take part in a game for supporting players while enjoying AR elements. Participants are divided into teams and compete in a goal-scoring game.
1. Date and location
Date
: March 2, 2024 from the opening of the venue up to the start of the match between Kyoto Sanga F.C. and Shonan Bellmare for Meiji Yasuda J1 League MW 2
Location
: Sanga Stadium by Kyocera
2. Participation fee Free of charge
3. How to participate
(1)
Access the
service page (in Japanese only)
The service page is scheduled to open on February 27, 2024.
(2)
Download the SATCH X powered by STYLY app via the service page
(3)
Register for an Engate ID via the service page
(4)
Exchange support points for gifts
(5)
Enjoy the AR experience
You cannot participate in this test using an Engage ID obtained in a way that is not related to this service.
After the experience is over, we may ask you to respond to a questionnaire.
A 5G-capable smartphone with iOS 11.0 or later, or Android 8.0 or later, is recommended for using this service.
4. Supporting companies
STYLY, Inc. : Worked on service production
Engate, Inc. : Provided the platform for the point system
About the KDDI booth at MWC Barcelona 2024 MWC Barcelona 2024 will be held from February 26 to 29, 2024 in Spain. KDDIs booth at this event will include this service as one use case of business collaboration using APIs. The booth will include a table that resembles a soccer field, which visitors can point their smartphones at to experience this service with AR-enabled content.
The information contained in the news releases is current at the time of publication. Products, service fees,service content and specifications, contact information, and other details are subject to change without notice.
Asia, Australia & Oceanic Stories
25/07/2024
Julia Zemiro, Gina Chick and Susie Youssef team up to explore more Great Austral...
24/07/2024
NITV to share the culture, ceremony and critical conversations of the Garma Fest...
24/07/2024
More than 5.7 million viewers tune into SBS's coverage as Slovenian Tadej Po...
22/07/2024
Medical Misogyny: Unpacking Gender Bias in Healthcare with SBS News Hysterical&...
17/07/2024
17 07 2024 - Media release Screen Australia and YouTube Australia announce Onlin...
15/07/2024
Tour de France 2024: Viewership reach on SBS surpasses 5 million Australians
15 July, 2024
Media releases
More than 5 million Australians have tuned into t...
12/07/2024
12 07 2024 - Media release Screen Australia and ABC announce new comedy series Optics
Optics. Photo credit: Joel Pratley
ABC and Screen Australia have annou...
11/07/2024
Australia's beloved journalist takes a deep dive into one of the nation'...
10/07/2024
10 07 2024 - Media release Shipwreck Hunters Australia back on the water for Season 2
Shipwreck Hunters Australia
Screen Australia and The Walt Disney Compan...
09/07/2024
Three new ground-breaking dramas coming to screens with fresh collection of Digi...
09/07/2024
Tour de France 2024 captivates Australians with almost 4 million viewers tuning ...
09/07/2024
09 07 2024 - Media release Applications Open for Digital Originals, and three new dramas coming to screens
(L-R) Moonbird director, co-creator and co-writer N...
05/07/2024
New NITV Radio podcast: Ngiyang. Meet the people reclaiming the Wiradyuri langua...
27/06/2024
SBS produced Arabic and Mandarin news bulletins move to regular digital news vid...
25/06/2024
SBS and SBS On Demand will simulcast the CNN Presidential Debate LIVE this Frida...
20/06/2024
New podcast Grand Gestures is the nonna bear hug we all need
20 June, 2024
Media releases
**INTERVIEWS AVAILABLE**
IMAGES HERE
Get to the heart of our de...
20/06/2024
SBS to air special program to commemorate the life of Dr Michael Mosley
20 June, 2024
Media releases
Michael Mosley: The Doctor Who Changed Britain premier...
20/06/2024
(Sydney, Australia, 20th June 2024) Techtel, the creators of inflo , today announced the release of a comprehensive Dashboard module that will form part of the ...
17/06/2024
Explore the strength and vitality of Aboriginal and Torres Strait Islander cultu...
17/06/2024
SBS News named Australia's most trusted news brand
17 June, 2024
Media releases
University of Canberra's preeminent annual report on trust in the n...
14/06/2024
NITV and SBS announce extensive line-up of music, news, entertainment, comedy an...
11/06/2024
Little J & Big Cuz returns for season four this July
11 June, 2024
Media releases
*First look here*
Award-winning animated children's series Little J ...
06/06/2024
Alone Australia confirms its place as one of 2024's biggest TV hits
6 June, 2024
Media releases
More than 4.3 million Australians tuned into Alone Aust...
05/06/2024
The pure drama of the world's biggest annual sporting event is set to be unl...
30/05/2024
After 64 days, the winner of Alone Australia has been revealed
29 May, 2024
Media releases
*Contains Spoilers*
After 64 days alone in the extreme and wild...
30/05/2024
Alone Australia finale delivers strongly as SBS confirms it will join VOZ stream...
30/05/2024
Alone Australia finale delivers strongly for national broadcaster SBS with 4.2m ...
30/05/2024
30 05 2024 - Media release Screen Australia, Australians in Film and VicScreen announce FUTURE VISION
Lee Sung Jin and Joanna Calo
Australians in Film, Scree...
24/05/2024
Alone Australia continues to build as it moves towards finale
23 May, 2024
Media releases
The program continues to deliver for SBS with significant uplifts...
23/05/2024
Alone Australia continues to build as it movies towards finale
23 May, 2024
Media releases
The program continues to deliver for SBS with significant uplift...
20/05/2024
Hamish Blake to host Alone Australia Season 2: The Reunion on 29 May
20 May, 2024
Media releases
As the season nears its end, SBS's hit series cements ...
16/05/2024
ABC and SBS bring digital radio (DAB ) services to the Gold Coast
15 May, 2024
Media releases
ABC and SBS today announced that audiences on the Gold Coast ...
15/05/2024
SBS Audio marketing campaign tells the stories of new Australians, with multilin...
13/05/2024
Eurovision delivers strong Total TV audiences for SBS, with more than 2.2 millio...
10/05/2024
SBS announces Voyager lead singer Danny Estrin as Australia's spokesperson f...
09/05/2024
Join Costa Georgiadis, Melissa Leong & Samuel Johnson For New Ground-breaking Se...
09/05/2024
Alone Australia audience continues to grow
9 May, 2024
Media releases
The program continues to deliver for SBS with significant uplifts in digital BVOD vie...
08/05/2024
The results are in from Malm Arena as Semi Final 1 participants move through to...
08/05/2024
Powerful NITV documentary Kindred to premiere during Reconciliation Week
8 May, 2024
Media releases
A journey of family, friendship and home *Watch the tr...
08/05/2024
08 05 2024 - Media release Olivia Colman and John Lithgow Star in Sophie Hyde's New Project JIMPA
Olivia Colman and John Lithgow in JIMPA. Photo credit: M...
07/05/2024
NITV appoints Michael Rennie as Presenter and Senior Producer for NITV News
7 May, 2024
Media releases
NITV has announced the appointment of Michael Rennie...
06/05/2024
Get Ready to join Dan Hong as he hits the streets in his ultimate culinary journ...
02/05/2024
Gear up for the 2024 Cycling Grand Tours on Australia's Home of Cycling, SBS
11 April, 2024
Media releases
All of the rivalry begins with the Giro d...
02/05/2024
New SBS documentary dives into one of Australia's greatest underdog stories ...
02/05/2024
Alone Australia cements its place as one of Australia's biggest hits of 2024
2 May, 2024
Media releases
Alone Australia has cemented its place as one o...
30/04/2024
Launch of SBS South Asian channel and SBS Spice, a new English language offering...
29/04/2024
29 04 2024 - Media release Screen Australia announces James J. Robinson's debut feature First Light
First Light
Principal Photography is underway on Firs...