Any media company looking for ways to increase profitability of streaming services should visit Imagine Communications at the 2024 NAB Show (April 14-17, Las Vegas Convention Center, booth W2467) for a hands-on demo of the latest advances in the company's groundbreaking SureFire video ad server a premium ad decisioning solution that helps make connected TV (CTV) and free ad-supported streaming TV (FAST) more profitable.
For broadcasters, SureFire integrates seamlessly into an existing ad tech stack to help drive additional revenue on digital platforms via linear-like placement of direct-sold CTV ads. For FAST service providers, SureFire now offers a direct ad sales user interface (UI) that enables increased revenue through direct sales placements with no need to add a full traffic or ad sales system.
The future that Imagine sees for a sustainable and profitable advertising business is to sell premium CTV and FAST inventory more like linear, said Rob Malcolm, general manager, ad tech, at Imagine Communications. By enabling premium value streaming inventory to be sold like linear with broadcast-quality rules, spot level control and brand protection SureFire strengthens our customers' ability to sell this inventory in a direct, controlled and automated way, which is the key to maximizing streaming revenue.
Following are highlights of the SureFire enhancements broadcasters and FAST channels can experience at the 2024 NAB Show.
New for Broadcasters
At NAB, Imagine will demonstrate new ad routing functionality in SureFire, which enables direct sales and programmatic redirect through standard connectivity to supply-side and demand-side platforms (SSP/DSP), including Google Ad Manager. Offering open APIs that integrate seamlessly with any existing ad tech stack regardless of the sales, order management, and traffic solutions that a TV operator may prefer SureFire enables broadcasters to sell ads more effectively across their entire footprint by adding linear control to their programmatic capabilities.
SureFire linear control capabilities enable broadcasters to drive additional ad revenue on their digital platforms without disrupting the revenue from their programmatic sales. Using SureFire linear control capabilities, broadcasters can book elements of their ad-served output just like linear; link commitments to specific ad break placements across linear and streaming; and combine linear control spots with addressable, targeted ads in broadcast-quality ad breaks.
What linear control does is bring the power of the traditional television spot where I can dictate the placement of an individual ad that a broad audience is going to see to the dynamic ad insertion world, said Malcolm. This capability drives unparalleled reach, which in turn drives more revenue through higher CPMs.
New for FAST Channel Networks
In another NAB Show debut, Imagine will unveil SureFire Ad Hub, an intuitive direct ad sales UI that enables FAST service providers to drive revenue by easily establishing direct sales operations. Designed for FAST providers or smaller media operations who don't require the size and scale of a full-blown ad sales system, Ad Hub provides a lightweight solution that enables customers to sell and manage direct, addressable campaigns.
Ad Hub offers simplified workflows for targeted ad campaigns and user-friendly tracking dashboards, catering to both buy and sell-side users. With direct-sold ads placed on channels using broadcast-quality standards, connectivity to programmatic demand sources remains unaltered.
Malcolm added, If you're a small, independent FAST channel network looking to add some direct sales to drive profitability via a lightweight ad tech solution, SureFire Ad Hub is the answer.
At the 2024 NAB Show, Imagine will showcase its full portfolio of innovative Monetize TV solutions, which enable customers to reaggregate their audiences, maximize CTV yields, and accelerate the transition to revenue-driving new business models from linear addressable, FAST, programmatic and direct-sold all the way to Total TV trading.
For more information about Imagine Communications' presence at the 2024 NAB Show, please visit https://imaginecommunications.com/nab-show-2024/
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
09/10/2026
September 10 2026, 06:00 (PDT) Dolby Expands Dolby OptiView Platform with New Capabilities at IBC 2026
New Sports Intelligence helps providers better unders...
08/10/2026
Modern venues have come a long way since the tinny, echoing audio of the mid 20t...
08/10/2026
ESPN's first Super Bowl production will stream in English and Spanish on Disney+, while the ESPN App carries the full slate of game, ManningCast, studio, an...
08/10/2026
From high-school videoboards to War Eagle Productions, the Opelika native is learning how to lead shows and capture big moments
The future of live sports produ...
08/10/2026
The Television Academy and Prime Video have announced a six-year agreement making Prime Video the exclusive global home of the Emmy Awards beginning with the 20...
08/10/2026
Techex will exhibit at NAB Show New York 2026 (Booth 623, Javits Center, October...
08/10/2026
X Games has announced the appointment of Steve Rogers as Chief Operating Officer. Rogers previously served as COO of World Supercross and spent nearly a decade ...
08/10/2026
Fonn Group has appointed Trevor Spielmann as Sales Director for Germany, Austria, and Switzerland. Spielmann joins from EVS, where he held sales and business de...
08/10/2026
The flagship program will originate from major PG events with a four-camera production, live distribution across PGTV, social platforms
Perfect Game is bringin...
08/10/2026
Innovation rarely happens in a vacuum. More often, it happens at the point of collision: when worlds that have run on separate tracks begin to converge. That is...
08/10/2026
For decades, the production and broadcast services business has run on a familia...
08/10/2026
Uplynk, Zixi, BroadView Software, and Grass Valley have published The IP Converg...
08/10/2026
The NFL has announced the return of the Big Data Bowl, the league's analytics competition, now in its ninth year and again powered by AWS. Registration is o...
08/10/2026
Eutelsat has renewed its partnership with T l diffusion d'Alg rie (TDA), Algeria's national broadcasting network operator, for continued distribution of...
08/10/2026
Disney will livestream Super Bowl LXI on February 14, 2027, alongside the game's broadcast on ESPN and ABC. All Disney subscribers in the United States wi...
08/10/2026
RHStv and Red House Streaming have announced an expansion of their partnership w...
08/10/2026
Gray Media has announced a distribution agreement with TEGNA and DAZN to simulca...
08/10/2026
SVG readers can save 10% on registration and receive a complimentary Solutions H...
08/10/2026
PROTON Camera Innovations GmbH has been named a recipient of a 2026 Technology a...
08/10/2026
Industry leaders discuss real-world cloud workflows for live game production, pl...
08/10/2026
The next-gen audio technology joins Dolby Vision as part of Apple TV's immersive F1 experience...
08/10/2026
David France, Jesse Short Bull, Mato Wayuhi, N. Bird Runningwater, Jodi Archambau, Jhane Myers, Paul McGuire, Amber Morning Star Byars, Holly Macarro, Nick Tils...
08/10/2026
Dynamic panning plug-ins get an upgrade
Sound Particles have just announced major updates for two of their popular dynamic panning plug-ins. Energy Panner 2...
08/10/2026
New expandable instrument boasts full DMNO engine
UDO Audio have just announced the upcoming release of a new, expandable synth that packs the power of the ...
08/10/2026
Two new subwoofers added to monitoring line-up
ADAM Audio's monitoring range has just been expanded with two new DSP-equipped subwoofers, the Sub8 PRO a...
08/10/2026
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({ content_source:......
08/10/2026
Calrec gives broadcasters freedom of choice at NAB Show New York We're looking forward to meeting up with you all at NAB New York on 21st-22nd October.
Cal...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Globecast, a leading provider of broadcast, media and entertainment managed services, will showcase its next generation of media orchestration services at NAB S...
08/10/2026
Clear-Com played a critical role in the production communications infrastructure for Rock in Rio 2026, one of the world's largest and most recognized music...
08/10/2026
Sohonet Launches ClearView Rush: A Leap Forward in Studio Review, Built for Crea...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Ikegami announces a major expansion to its range of broadcast-quality live production cameras. Scheduled for introduction on Ikegami booth 708 at NAB New York, ...
08/10/2026
Calrec will be located at Booth 444.
Freedom to choose
The media landscape is evolving quickly, and the broadcasters best placed for what comes next will be...
08/10/2026
LiveU has announced that CRD Audiovisuel relied on LiveUs LU900Q intelligent production unit, with built-in native LiveU IQ (LIQ ) connectivity, to deliver live...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Marshall Electronics, a globally recognized provider of high-performance video solutions for broadcast, streaming, AV and professional production, will exhibit ...
08/10/2026
14-hour package also includes A Remarkable Place to Die season 2 as well as libr...
Any media company looking for ways to increase profitability of streaming services should visit Imagine Communications at the 2024 NAB Show (April 14-17, Las Vegas Convention Center, booth W2467) for a hands-on demo of the latest advances in the company's groundbreaking SureFire video ad server a premium ad decisioning solution that helps make connected TV (CTV) and free ad-supported streaming TV (FAST) more profitable. 
