Any media company looking for ways to increase profitability of streaming services should visit Imagine Communications at the 2024 NAB Show (April 14-17, Las Vegas Convention Center, booth W2467) for a hands-on demo of the latest advances in the company's groundbreaking SureFire video ad server a premium ad decisioning solution that helps make connected TV (CTV) and free ad-supported streaming TV (FAST) more profitable.
For broadcasters, SureFire integrates seamlessly into an existing ad tech stack to help drive additional revenue on digital platforms via linear-like placement of direct-sold CTV ads. For FAST service providers, SureFire now offers a direct ad sales user interface (UI) that enables increased revenue through direct sales placements with no need to add a full traffic or ad sales system.
The future that Imagine sees for a sustainable and profitable advertising business is to sell premium CTV and FAST inventory more like linear, said Rob Malcolm, general manager, ad tech, at Imagine Communications. By enabling premium value streaming inventory to be sold like linear with broadcast-quality rules, spot level control and brand protection SureFire strengthens our customers' ability to sell this inventory in a direct, controlled and automated way, which is the key to maximizing streaming revenue.
Following are highlights of the SureFire enhancements broadcasters and FAST channels can experience at the 2024 NAB Show.
New for Broadcasters
At NAB, Imagine will demonstrate new ad routing functionality in SureFire, which enables direct sales and programmatic redirect through standard connectivity to supply-side and demand-side platforms (SSP/DSP), including Google Ad Manager. Offering open APIs that integrate seamlessly with any existing ad tech stack regardless of the sales, order management, and traffic solutions that a TV operator may prefer SureFire enables broadcasters to sell ads more effectively across their entire footprint by adding linear control to their programmatic capabilities.
SureFire linear control capabilities enable broadcasters to drive additional ad revenue on their digital platforms without disrupting the revenue from their programmatic sales. Using SureFire linear control capabilities, broadcasters can book elements of their ad-served output just like linear; link commitments to specific ad break placements across linear and streaming; and combine linear control spots with addressable, targeted ads in broadcast-quality ad breaks.
What linear control does is bring the power of the traditional television spot where I can dictate the placement of an individual ad that a broad audience is going to see to the dynamic ad insertion world, said Malcolm. This capability drives unparalleled reach, which in turn drives more revenue through higher CPMs.
New for FAST Channel Networks
In another NAB Show debut, Imagine will unveil SureFire Ad Hub, an intuitive direct ad sales UI that enables FAST service providers to drive revenue by easily establishing direct sales operations. Designed for FAST providers or smaller media operations who don't require the size and scale of a full-blown ad sales system, Ad Hub provides a lightweight solution that enables customers to sell and manage direct, addressable campaigns.
Ad Hub offers simplified workflows for targeted ad campaigns and user-friendly tracking dashboards, catering to both buy and sell-side users. With direct-sold ads placed on channels using broadcast-quality standards, connectivity to programmatic demand sources remains unaltered.
Malcolm added, If you're a small, independent FAST channel network looking to add some direct sales to drive profitability via a lightweight ad tech solution, SureFire Ad Hub is the answer.
At the 2024 NAB Show, Imagine will showcase its full portfolio of innovative Monetize TV solutions, which enable customers to reaggregate their audiences, maximize CTV yields, and accelerate the transition to revenue-driving new business models from linear addressable, FAST, programmatic and direct-sold all the way to Total TV trading.
For more information about Imagine Communications' presence at the 2024 NAB Show, please visit https://imaginecommunications.com/nab-show-2024/
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
23/07/2026
Evergent (5.A86) will showcase its Agentic Revenue Orchestration Platform for streaming services, sports leagues, pay-TV operators at IBC2026 (RAI Amsterdam, 11...
23/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
23/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
23/07/2026
David Dvir, 2D founder (left), Sundeep Reddy (center), and Jean-Marc Bouchut (right), both of Zeiss...
23/07/2026
Screen Australia announces new national documentary accelerator program 23 July 2026
Screen Australia has today announced the Above the Line Documentary Accel...
23/07/2026
RT Commercial today announced Honda as sponsor of Today with David McCullagh RT Radio 1, weekdays 9am 11am.
Broadcasting directly after Morning Ireland in ...
23/07/2026
RT News is pleased to announce Barry Gallagher has been assigned as the new journalist covering news from Cork, Kerry and the wider Southern region
Working al...
23/07/2026
Lock in and load up the cloud. GFN Thursday brings fresh updates and new adventu...
22/07/2026
Among other tweaks to coverage, the broadcaster added announce positions in the ...
22/07/2026
The Australian Sports Technologies Network (ASTN) has reported a sharp acceleration in Australia's sportstech sector, with revenue growth rising from 10% in...
22/07/2026
From a retrofitted broadcast bus to packed Match Day Live! events, Bennett detai...
22/07/2026
TMRW Sports has named Brendan Donohue as President, Flag Football, where he will lead the company's professional flag football business in partnership with ...
22/07/2026
Stephen Arnold Music (SAM) designed and produced soundtracks for nine projection...
22/07/2026
Harmonic has announced a $25,000 donation to Global Empowerment Mission (GEM) fo...
22/07/2026
Telemundo has announced it has acquired from UC3 exclusive U.S. Spanish-language...
22/07/2026
The Rest Is Football, hosted by Gary Lineker, Alan Shearer, and Micah Richards, ...
22/07/2026
Sports Studio has announced a partnership with TheSoul Group to distribute Free ...
22/07/2026
Daktronics has concluded its 2026 High School Video Summit, a two-day hybrid event combining virtual sessions with hands-on host school visits across the countr...
22/07/2026
FOR-A America will exhibit at the MMCA Show in Pensacola, Florida (July 21-24), marking the company's first appearance at the house of worship AV event. FOR...
22/07/2026
The New York Yankees have selected Lumen Technologies (NYSE: LUMN) to connect Ya...
22/07/2026
Calrec will exhibit at IBC 2026 (Stand 8.C47) with demonstrations of its IP-native audio ecosystem built around the Argo console range, and will announce two ne...
22/07/2026
Solid State Logic has announced the appointment of Algam EKO as its distributor for SSL large format consoles in Italy, covering the Live, Broadcast, and Studio...
22/07/2026
FloSports has announced the launch of the FloSports Channel, a free ad-supported streaming channel premiering on Prime Video in the U.S. on July 21. The channel...
22/07/2026
Banana Ball TV (BTV), the broadcast operation of the Savannah Bananas, has insta...
22/07/2026
SiriusXM and Audacy have announced an agreement bringing 42 Audacy sports, news, and talk stations from 29 U.S. markets to SiriusXM. Twenty-three Audacy sports ...
22/07/2026
The collaboration produced more than 500 short-form videos across four cities th...
22/07/2026
At 2,600 sq. ft., the new home of digital content houses a main studio, podcast space, and an auxiliary control room
NFL franchises are accelerating their prod...
22/07/2026
Library now available in Engine Player
Another of Eduardo Tarilonte's popular sample libraries has just been moved over to Engine Audio's Engine Pla...
22/07/2026
All-in-one mic & DSP interface overhauled
Cloudvocal have just refreshed the design of their all-in-one mic, audio interface and DSP processor, introducing ...
22/07/2026
The final boss of the lost dual-op-amp circuit
Electro-Harmonix have just introduced the Deluxe Big Muff Pi 2, which they say offers their latest take on t...
22/07/2026
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({ content_source:......
22/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/07/2026
Proven managed IP solution helps broadcasters confidently navigate the future of broadcast distribution
LTN announces it has completed successful satellite-to-...
22/07/2026
Today, Chaos announced V-Ray 7, update 4, eliminating the need for asset conversions and tool switching, which slow down media and entertainment pipelines. Arti...
22/07/2026
An AI playground for the Project Indigo camera app
Marc Levoy July 22, 2026
0 Comments
At left is the user interface of our Playground, running on an ...
22/07/2026
Custom Consoles announces the completion of a large technical furniture project for Radio T l vision Suisse (RTS) at the networks recently inaugurated productio...
22/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/07/2026
Culver City, CA, July 21, 2026 3D streaming infrastructure provider Miris today announced glTF intake, including the binary .glb form, to its spatial streamin...
22/07/2026
Documentary Lo Invisible Captured with Blackmagic PYXIS 6K
Brie Clayton July 21, 2026
0 Comments
Camera's versatile design allowed filmmakers to c...
22/07/2026
AAF Bridge converts AAF and XML Timelines to Ableton Live - and back
Jerome Gardier July 21, 2026
0 Comments
A two-way converter for macOS and Windows...
22/07/2026
From Class to Concert: Explore a Student-Led Production of David Bowies Work Thr...
22/07/2026
NVIDIA founder and CEO Jensen Huang today visited the Naval Postgraduate School in Monterey, California, to commission an NVIDIA DGX GB300 system - bringing one...
Any media company looking for ways to increase profitability of streaming services should visit Imagine Communications at the 2024 NAB Show (April 14-17, Las Vegas Convention Center, booth W2467) for a hands-on demo of the latest advances in the company's groundbreaking SureFire video ad server a premium ad decisioning solution that helps make connected TV (CTV) and free ad-supported streaming TV (FAST) more profitable. 
