Calibre UK s FoveaHD MEMC Standards Converter Scores at World Cup

Calibre UK's FoveaHD MEMC Standards Converter Scores at World Cup 07 Apr 2014

Image processing specialists, Calibre UK announces that a massive installation of its FoveaHD motion estimated and motion compensated standards converter will beused for frame rate conversion of live footage for transmission to viewers in countries with 50Hz television standards throughout the highly anticipated world cup Brazil matches during Summer 2014.

Brazil uses 59.94Hz TV standards but the vast majority of football and soccer nations watch 50Hz television, said Tim Brooksbank, Chairman and CEO at Calibre UK. This poses a huge challenge for broadcast of this live content as frame rate conversion of fast moving sports events is particularly challenging.

Fast live action sports, especially with long camera pans combined with many moving objects each with complex detail motion can be totally unsuitable for conversion using linear techniques which lead to either substantial motion smear, motion judder, or both.

Frame rate conversion is notoriously hard to get right with less than a handful of companies offering high-end solutions. Most high-end solutions are prohibitively expensive for many studios and even large broadcasters would find the cost of such a large installation as is needed for the world cup to be eye-wateringly high, but lower cost solutions generallydon't perform well, especially on challenging content. Football and soccer is particularly difficult to process well.

Calibre's FoveaHD uses a very efficient yet powerful MEMC implementation which gives it true high-end performance with high-end processing capabilities yet at a mid-market price point. This is a truly unique combination of price and performance among frame rate converters, explained Brooksbank.

We believe that this is one of the largest and most significant installations of MEMC frame rate converters ever undertaken. We are very pleased FoveaHD will be used for such an important worldwide event having been chosen in the face of strong competition from established market leaders.

The Calibre UK FoveaHD MEMC frame rate convertor will be demonstrated on the Calibre UK booth SL4330 at NAB 2014.

About Calibre

Multi-award winning British company, Calibre has over the past 26 years achieved world recognition providing image scaling and processing technologies for use in broadcast/television, digital cinema, large venue projection, LED videowalls and surgical medical applications. Calibre manufactures products under its own brand-names as well as providing products and technology to several market leaders in the Pro-AV market worldwide. Calibre is a market leader in innovation, utilizing its own, UK & Germany-based in-house hardware andsoftware design teams for all its product developments and its own UK manufacturing.

www.calibreuk.com

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