Broadcast Industry Leaders Spearhead Investment in RUN3TV, Key NEXTGEN TV Application PlatformPartners Seek to Transform Over-the-Air Viewership Measurement Availability and Expedite Consumer Application Deployment
Washington, D.C. (April 12, 2024) In a landmark move for local broadcasting, several leading local broadcast groups including Gray Television, Sinclair Broadcast Group, Hearst Television, TEGNA Inc., and The E.W. Scripps Company today announced they are leading a collective venture that will revolutionize over-the-air (OTA) television audience measurement and expedite the deployment of innovative applications by broadcasters and receiver manufacturers.
The broadcast group investors will lead the funding to accelerate the commercial launch of the ATSC 3.0 Framework Authority (A3FA), the driving force behind the RUN3TV platform. Pearl TV anticipates the involvement of additional broadcast groups in this forward-looking venture. Progress Partners is the exclusive financial adviser for Pearl TV and A3FA initiative.
Designed for industry-wide adoption, the move unites broadcasters to offer new services and unlock the full potential of the convergence of broadcast and broadband that ATSC 3.0 enables. The effort provides a common method for viewers to take advantage of NEXTGEN TV broadcasting by standardizing broadcast application capabilities across manufacturers to provide interactive services and the convergence of over-the-air with over-the-top (broadcast + broadband) connectivity. The initiative marks a significant advancement in the digital broadcasting, highlighting the industrys commitment to revolutionizing viewer experiences through collaboration and technological innovation.
For viewers, RUN3TV introduces an innovative suite of features designed to elevate the NEXTGEN TV experience, enabling functionalities like Start Over and advanced emergency alerts for broadcaster's applications. This platform not only enriches the viewing experience with enhanced access to local news, weather, and on-demand content including VOD and streaming services but also provides viewers with immediate access to essential information and their favorite entertainment. With RUN3TV, viewers benefit from a more interactive, engaging, and modern viewing experience.
For broadcasters, RUN3TV is a game-changer, making it easy to integrate essential and advanced features across various platforms, while also allowing for the customization of unique services and content. This platform enhances broadcasters ability to gather detailed viewership data, offering insights that help tailor content directly to viewer preferences. With RUN3TV, broadcasters can not only provide seamless access to applications like Start Over and advanced emergency alerts but also significantly improve content discovery and viewer engagement.
Since 2017, Pearl TV has been instrumental in advancing the NEXTGEN TV broadcasting ecosystem, enabling ATSC 3.0 broadcasters to offer enhanced features for viewers. The platforms launch by over 91 stations in 40 markets, with plans for expansion to more than 200 stations in 53 markets by year-end 2024, underscores the broadcasting industrys commitment to elevating viewer engagement and operational efficiency through state-of-the-art technology.
Our investment in RUN3TV and ATSC 3.0 is a strategic endeavor for local broadcasters like Gray, bringing additional, measurable value to local stations by providing more choices for our viewers. RUN3TV improves over the air viewership measurement, but it also gives our viewers more options at the touch of a button to engage deeper with their local stations, said Pat LaPlatney, CEO of Gray Television.
By integrating our applications into the RUN3TV platform, were committed to uniting the industry toward enriching the viewer experience, including offering more interactive services and essential public services like emergency alerts, stated Chris Ripley, CEO of Sinclair Broadcast Group. Also critical to this effort is the collaboration with media measurement companies, including Nielsen and Comscore.
Nielsen and Pearl TV have worked closely since 2018 and Nielsen watermarking success was confirmed during early ATSC 3.0 transmission trials. More recently, Pearl TV and Nielsen have further engaged as the NEXTGEN TV rollout has now reached 75% of U.S. TV households.
Nielsen is pleased to evolve our longstanding relationship with Pearl TV as we jointly explore the use of OTA big data' in our local TV measurement. OTA households have been a critical element of our local TV service for decades, and this latest development around RUN3TV is an exciting step in potentially being able to harness the power of OTA broadcasting data sources, which will only enhance our local TV measurement, said Paul LeFort, Managing Director of Nielsen's Local TV business.
Pearl TV engaged Comscore in 2018 to draw from Comscore's long-term expertise with big data' as an industry leader validating, aggregating and providing solutions from return path data from virtually every Multichannel Video Programming Distributor (MVPD) in the ecosystem. Comscore partnered with Pearl TV on the ATSC 3.0 trials and now brings more than two decades of expertise to the new RUN3TV platform.
Our partnership aims to enhance audience measurement precision with big data capabilities for over-the air, contributing to the industrys growth and innovation. Comscore eagerly anticipates the rollout of RUN3TV by broadcasters as it will allow enhanced return path data capabilities increasing the customer satisfaction and value of measurement, commented Brian Pugh, Chief Information Officer, Comscore.
About RUN3TV and the A3FA: RUN3TV is a cutting-edge NEXTGEN TV web platform developed by the ATSC 3.0 Framework Alliance, LLC (A3FA), a wholly-owned subsidiary of Pearl TV. Laun
Most recent headlines
09/11/2025
Dalet today announced a transformative leap forward for media operations: Agentic Artificial Intelligence (AI) that unifies the Dalet ecosystem under one natura...
20/10/2025
Inside TAMS: How Time-Addressable Media Stores could redefine sports workflows By Paul Markham
Friday, October 17, 2025 - 08:57
Print This Story
A penalty...
20/10/2025
Transformational production: Inside TVN's remote production push for the DFL...
20/10/2025
How NBC Sports Transitioned Stamford Facility to One Format: 1080p HDRMulti-year plan harmonizes workflows, simplifies operationsBy Ken Kerschbaumer, Editorial ...
20/10/2025
NBA on NBC' Studio Production Team Is Ready for Tip-Off With Coast-to-Coast...
20/10/2025
Under pressure: TVN CEO Markus Osthaus considers the German sports broadcasting ...
20/10/2025
(L-R) Maria Dizzia, Carmen Emmi, and Russell Tovey attend the Plainclothes pre...
20/10/2025
In March, we launched Concerts Near You to help listeners find concerts from their favorite artists. Since then, more than 3 million people have used it to disc...
20/10/2025
Em diversas cidades do Brasil, um movimento tem se fortalecido para celebrar o poder, a beleza e a profundidade da criatividade negra. O Dia AMPLIFIKA, agora em...
20/10/2025
In cities across Brazil, a movement is growing that celebrates the power, beauty, and depth of Black creativity. AMPLIFIKA Day, now in its fifth edition, return...
20/10/2025
Airborne Early Warning and Control aircraft rendering...
20/10/2025
DENVER and MUNICH Imagine Communications today announced its plans to acquire Pixel Power Ltd., a wholly owned subsidiary of Rohde & Schwarz. Financial terms of...
20/10/2025
LOS ANGELES G Morgan has joined Globecast, a provider of broadcast, media and entertainment managed services, as executive vice president of sales, Globecast Am...
20/10/2025
PLYMOUTH, Wisc. Heartland Video Systems and Zixi have partnered to enable broadcast-quality live video delivery over any IP network....
20/10/2025
A. R. Rahman on Facing Fear and Finding the Divine In an interview with Berklee President Jim Lucchese, the Oscar-winning composer reflects on how courage and...
20/10/2025
Monday 20 October 2025
To view this content, please enable our use of cookies. ...
20/10/2025
Rohde & Schwarz transfers Pixel Power to Imagine Communications Companies work collaboratively to ensure continuity and ongoing support for existing customers...
20/10/2025
RT 's Prime Time is set to host the final Presidential Election Debate this Tuesday night, October 21, providing an opportunity to hear directly from Irelan...
20/10/2025
NVIDIA and Google Cloud are expanding access to accelerated computing to transform the full spectrum of enterprise workloads, from visual computing to agentic a...
19/10/2025
Back to All News
Sins of Kujo' Comes to Life in New Live-Action Series Set for Spring 2026
Entertainment
19 October 2025
GlobalJapan
Link copied to cl...
18/10/2025
New England Sports Network (NESN) has chosen Harmonic, working with Astound Business Solutions, as its enterprise technology partner to transform primary distri...
18/10/2025
NEW ORLEANS, La. In the run-up to the start of the NBA season, WVUE-TV and Gray Local Media have announced a deal with DirecTV that will greatly expand access t...
18/10/2025
Berklee Celebrates 40 Years of the Fall Together Concert Faculty composers Bob Pilkington and Greg Hopkins are among the featured artists for this year's ...
17/10/2025
NEP Group Receives New Equity Investment From 26North Partners LP, Co-InvestorsCarlyle remains the largest shareholder as the company prepares for the futureBy ...
17/10/2025
Apple Lands Five-Year Deal for F1 Distribution in the U.S.Besides airing on Apple TV, the sport will be amplified on other Apple servicesBy Ken Kerschbaumer, Ed...
17/10/2025
SVG Sit-Down: Marshall Electronics' Bernie Keach on the Future of PTZ Camera...
17/10/2025
L2 Productions' REMI Facility in Austin Can Produce Content From AnywhereMusic festivals, sports events are produced via flypacks and remote control roomsBy...
17/10/2025
By Lucy Spicer
One of the most exciting things about the Sundance Film Festival...
17/10/2025
(L-R) Christopher Meyer, Addison Timlin, Cooper Raiff, Lili Reinhart, Alyah Chan...
17/10/2025
M sica e arte se uniram em uma noite especial na semana passada na ZIV Gallery, ...
17/10/2025
Music and art came together for one special night last week at ZIV Gallery, an i...
17/10/2025
Spotify and FC Barcelona are extending our partnership through 2030, continuing a collaboration that's redefining how fans, players, and artists connect. Th...
17/10/2025
MURRIETA, Calif. The Sports Fishing Championship (SFC) has deployed DigitalGlue's creative.space storage platform to streamline video production by centrali...
17/10/2025
BELLEVUE, Wash. Football continued to cement its reputation as a bulwark of TV advertising in Q3 2025 with new data from iSpot that showed both the NFL and coll...
17/10/2025
The Sports Fishing Championship (SFC), the premier competitive saltwater fishing series, has transformed its production workflow by adopting creative.space, the...
17/10/2025
QuickLink, a leading provider of award-winning multi-camera video productions and remote contribution solutions, announces the release of StudioPro Version 4, ...
17/10/2025
Although the annual Grammy Awards celebration is best known for recognizing achievements in the recording industry, the show often proves a visual spectacle as ...
17/10/2025
OpenDrives, Inc., a leading provider of software-defined data storage and data services, has promoted Alex Dunfey to Chief Technology Officer (CTO) from his for...
17/10/2025
The University of Arizona (UofA) has significantly upgraded its broadcast communication infrastructure with the integration of Riedel Communications' advanc...
17/10/2025
Harmonic (NASDAQ: HLIT) today announced that New England Sports Network (NESN), owned by Fenway Sports Group and Delaware North, has selected Harmonic as its en...
17/10/2025
Austin PBS has recently upgraded its facility-wide communications infrastructure, deploying Clear-Com 's Eclipse HX, FreeSpeak II beltpacks, and V-Series ...
17/10/2025
ZEISS announces an open call for the closed BETA testing phase of CinCraft Virtual Lens Technology, the innovative digital tool that brings authentic lens chara...
17/10/2025
Situated in the town of Kokkola, Centria University of Applied Sciences offers higher education across five core fields: engineering, business, social and healt...
17/10/2025
Public information channel in Georgia, USA, to implement a powerful, simple, and cost-effective playout automation platform.
Pebble, the leading automation, co...
17/10/2025
HBO Max is reporting that it has launched in 15 new markets, including Bangladesh, Cambodia, Macau, Pakistan, Sri Lanka and Ukraine, boosting the streaming serv...
17/10/2025
Netflix said it will make a major push into video podcasts, inking a wide-ranging deal with Spotify through which it will offer 16 podcasts in the U.S. starting...
17/10/2025
Lexington, Ky. As part of a push to highlight its advanced advertising capabilities, Viamedia has launched a new AI-powered ad tech platform and officially rebr...
17/10/2025
NEW YORK QuickLink has announced the release of StudioPro Version 4, which the company is calling the most significant upgrade yet to its flagship video product...
17/10/2025
NEW YORK and CUPERTINO, Calif. Apple and NBCUniversal said they will sell Apple TV and Peacock streaming bundles to U.S. subscribers starting Oct. 20....
Broadcast Industry Leaders Spearhead Investment in RUN3TV, Key NEXTGEN TV Application PlatformPartners Seek to Transform Over-the-Air Viewership Measurement Availability and Expedite Consumer Application Deployment
