TNT's NBA Playoffs First Round Coverage Delivers Average of 4.0 Million Total Viewers; Network's Most-Viewed Opening Round Since 2011 May 5, 2014
Viewership Up 19% for TNT's NBA Playoffs First Round Telecasts First Round Action Propels Network to Win the Night Across Cable 11 Times Among Coveted Men 18-34 & Men 18-49 Demos TNT's Sports Emmy Award-Winning Inside the NBA Averages 1.8 Million Total Viewers Through First Round, Up 6% Over Last Year
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TNT's coverage of the 2014 NBA Playoffs delivered the network's most-viewed and highest-rated first round since 2011, with an average of 4,009,000 total viewers and a 2.6 U.S. HH rating for 26 live game telecasts, based on Nielsen Fast Nationals. The network's viewership is up 19% and its U.S. HH rating has increased 13% when compared with last year's opening round averages (3,374,000 total viewers; 2.3 U.S. HH rating).
The 2014 NBA Playoffs have propelled TNT to win the night in primetime across all of cable television 11 times among the coveted Men 18-34 and Men 18-49 demos and seven times among total viewers. The network televised nine of the top 10 most-viewed NBA Playoff games airing on cable through the first round.
Additionally, TNT's Sports Emmy Award-winning Inside the NBA studio show averaged a 1.3 U.S. HH rating and 1.8 million total viewers during the first round, up 8% and 6% respectively over last year.
TNT televised a Game 7 tripleheader on Saturday, May 4 - the Atlanta Hawks vs. Indiana Pacers at 5:30 p.m. ET followed by the Memphis Grizzlies vs. Oklahoma City Thunder and Golden State Warriors vs. the Los Angeles Clippers - averaging 5.1 million total viewers and a 3.2 U.S. HH rating. The tripleheader was up 28% among total viewers and 23% in U.S. HH rating over the network's overall averages for this year's first round action.
Game 7 between the Warriors/Clippers netted an average of 6.0 million total viewers and a 3.6 U.S. HH rating to register TNT's most-viewed first round telecast since Game 7 between the Los Angeles Lakers and Denver Nuggets in 2012. The Warriors/Clippers telecast peaked with a 4.2 U.S. HH rating and an average of 6.9 million total viewers from 1:30-1:45 a.m.
TNT's Game 7 coverage of Memphis/Oklahoma City averaged a 3.6 U.S. HH rating and 5.8 million total viewers to propel the network to win the night across all of cable in primetime. The telecast - peaking with a 3.7 U.S. HH rating and 6.2 million total viewers from 10:30-10:45 p.m. - was up 33% in U.S. HH rating and 32% among total viewers over last year's comparable Game 7 between the Brooklyn Nets and Chicago Bulls (2.7 U.S. HH rating; 4.4 million total viewers).
Game 7 between the Atlanta Hawks and Indiana Pacers averaged a 2.3 U.S. HH rating and 3.5 million total viewers, peaking with a 3.4 U.S. HH rating and an average of 5.5 million total viewers from 8-8:15 p.m.
Following the Game 7 tripleheader, TNT's Inside the NBA delivered a 2.2 HH rating from 1:52-2:43 a.m. ET, based on metered market ratings. Saturday's overnight rating is up 69% when compared with the show's 1.3 average rating over the entire first round in 2014.
TNT's comprehensive coverage of the 2014 NBA Playoffs - the most games of any network - will continue with a second round doubleheader on Monday, May 5. The Washington Wizards will visit the Indiana Pacers at 7 p.m., followed by the Oklahoma City Thunder hosting the Los Angeles Clippers at 9:30 p.m. (both Game 1 matchups in the best-of-seven series).
Source: Nielsen Media Research based on Live + SD day data stream fast nationals for dates of the 2014 NBA Playoffs on TNT compared vs historical 2011-2013 NBA Playoffs on TNT.
Visit the Turner Sports online press room for additional press materials; follow Turner Sports on Twitter at @TurnerSportsPR
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TNT's NBA Playoffs First Round Coverage Delivers Average of 4.0 Million Total Viewers; Network's Most-Viewed Opening Round Since 2011 May 5, 2014
