The 2020 AICP Next Awards Winners Are Announced Online NEW YORK, June 16, 2020 The 2020 AICP Next Awards debuted tonight during a special virtual premiere held online in the wake of social distancing initiatives driven by the COVID-19 pandemic. Tonight's presentation is the first of three virtual celebrations that comprise AICP Week which will also include premieres of the AICP Post Awards on June 17th and the AICP Show: The Art & Technique of the Commercial on June 18th.
Five campaigns were multiple winners in the 2020 Next Awards:
RAICES #NoKidsInCages from Badger & Winters won in three catego-ries: Next Experiential, Next Purpose Driven and Next Real Time Engagement.
Baskin-Robbins' Scoops Ahoy: Operation Scoop Snoop, created by 22squared and produced by m ss ng p eces, was a winner in Branded Content & Entertainment and Next Integrated Campaign.
Johnson & Johnson's 5B, created by UM and produced by Saville Pro-ductions, was a winner in Next Branded Content and Next Purpose Driven.
Popeyes Louisiana Kitchen's Popeyes Chicken Wars, created and produced by GSD&M, won in Next Social and Next Real Time Engagement.
Tinder's Swipe Night, created by 72andSunny and also produced by m ss ng p eces, won in Next Digital Experiences and Next Integrated Campaign.
It was a big night for the production company m ss ng p eces, which was represented on the Next Awards winners list five times; in addition to its work for Baskin-Robbins and Tinder, it also produced a winner in the Next Extended Reality category for Ally Bank titled Grow Your Fortune, created by Anomaly.
Tiffany Rolfe, EVP and US Chief Creative Officer for R/GA, served as this year's AICP Next Awards Judging Chair a role she will repeat in 2021, owing to the trun-cated judging process for this year's competition, which omitted its in-person curato-rial committee review in light of the ongoing pandemic.
As with the AICP Show, The AICP Next Awards honorees are preserved in The Museum of Modern Art's Department of Film's state of the art archives for future generations to study, and are available for use or exhibition by the museum's curators. All individ-ual works, and each year's shows in their entirety, including this year's winners, can be viewed exclusively at www.aicpawards.com, the AICP Awards Archive website.
The 2020 AICP Next Awards recognizes work in 13 categories: Branded Content & Entertainment, Creative Data, Digital Experiences, Experiential, Extended Reality, Influencer, Innovation, Integrated Campaign, Purpose Driven, Real Time Engagement, Social, Web Film, Under 15 Seconds and Web Film, Over 15 Seconds.
Prior to the premiere of the Next Awards, a series of online panel discussions focusing on key shortlisted entries across the three AICP Awards competitions, in which mem-bers of the client, agency and production teams offered insights into the honored work, were posted on the AICP web site and can be viewed here. Next Awards winners Scoops Ahoy: Operation Scoop Snoop, 5B and Apple's Daughter are included in the series.
Cosmo Street created the opening sequence for the Next Awards virtual presenta-tion, and Musicbed provided the music. The Jury President films, which introduced the winners in each category, were directed by Lance Oppenheim of m ss ng p eces and edited by Tony LaRocca of Cosmo Street. The AICP Awards sponsor reel, which plays at the start of each AICP Week virtual awards show, was created by Frame-store, with music by Human.
Sponsors play an all-important role making AICP Week events possible. AICP Partners and Supporting Partners, who support all AICP events throughout the year, are CAPS A Cast & Crew Company and Universal Studios (Partners); and Film Offices of The Hawaiian Islands; Musicbed Filmsupply; Simian; Sony Pictures Studios; and The TEAM Companies (Supporting Partners).
Sponsoring the full complement of AICP Awards virtual presentations are ABK Bogart's Spirits, Aspen Travel, AwardCore, Bikini Lists, City National Bank, Color Lab, Cosmo Street Editorial, Cutters Studios, Flavor, Framestore, Global Production Network, Hello World Communications, Human, In-ternational Digital Centre, Inc., Island Film Group, Istros Media Corpora-tion, Kane Kessler, Kodak Film, Little Black Book, LVLY, m ss ng p eces, PSP Production Portugal, Spain & Malta, Red Studios Hollywood, RNDM ORDR, SHOOT Magazine | SHOOTonline, Source | SHOTS | Slate, S'well, SyncFloor, Taylor & Taylor Associates Inc., Tendril, The Roots Production Service, Warner Brothers Studios and Yessian.
A full roster of AICP Next Awards winners includes:
Next Branded Content & Entertainment
Johnson & Johnson 5B
Production/Development Companies: Saville Productions, UM Studios
Advertising Agency: UM
Director/Developer/Producer: Dan Krauss
Director/Developer: Paul Haggis
Baskin-Robbins Scoops Ahoy: Operation Scoop Snoop
Production/Development Company: m ss ng p eces
Director/Developer: Mike Woods
Advertising Agency: 22squared
Next Creative Data
Thorne The Frontier Within
Production/Development Companies: Active Theory, Marshmallow Laser Feast, Plan8
Directors/Developers: Andy Thelander, Barney Steel, Michael Anthony
Advertising Agency: Droga5
Febreze The Most Undisruptive Radio Ads
Production/Development Company: Junto Sounds
Advertising Agency/Director/Developer: Grey Midwest
Next Digital Experiences
New York Live Arts, Bill T. Jones, Google Creative Lab Body, Movement, Language
Advertising Agency/Production Company/Director/Developer: Google Creative Lab
Development Companies: New York Live Arts, Flies Collective, Mixtape Club, Use All Five
Tinder Swipe Night
Production/Development Company: m ss ng p eces
Director/Developer: Karena Evans
Advertising Agency: 72andSunny
Next Experiential
Santander In He
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The 2020 AICP Next Awards Winners Are Announced Online NEW YORK, June 16, 2020 The 2020 AICP Next Awards debuted tonight during a special virtual premiere held online in the wake of social distancing initiatives driven by the COVID-19 pandemic. Tonight's presentation is the first of three virtual celebrations that comprise AICP Week which will also include premieres of the AICP Post Awards on June 17th and the AICP Show: The Art & Technique of the Commercial on June 18th.
